Nobody downloaded yet

Understand the scope of marketing communications - Assignment Example

Comments (0) Cite this document
Summary
The process of advertising and promotion along with their regulatory bodies has also been discussed in this paper. Moreover, current trends in…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
Understand the scope of marketing communications
Read TextPreview

Extract of sample "Understand the scope of marketing communications"

Download file to see previous pages Effective communication plays a vital role in advertising and promotion because it provides ways to convey message to the target audience. Communication is a process between two or more parties, one provides information and other receives information. The aim of marketing communication is to provide relevant information to the buyers and influence their buying behaviour. In advertising and promotional campaigns marketing communication process works dynamically and by using effective advertising and promotional strategies organisations strengthen their businesses and products.
Communication is considered as lifeblood of the organisation, which means without communication no organisation can survive. The communication process that is used by business organisations to market their products and services is known as marketing communication, organisations adopt effective communication strategies to endorse a product, service or organisation whit the objective to increase sale. In advertising and promotion organisations communicate message to relevant audience through various channels such as television, internet, radio, print (publications), and word of mouth.
In today’s world marketing communication has significant impact on people’s life because it influences day to day life of people in different manner. The media of marketing communication use different ways to interact with people and influence their life through effective communication. The success of marketing communication depends on its ability to influence people buying behaviour through promotion and advertising. Organisations use marketing communication techniques to compete with competitors and reached to potential customers to sell their products and services (Madhavaram, Badrinarayanan, & McDonald, 2005).
American Marketing Association define marketing as an organisational function, consists on different activities for creating, communicating, and delivering value to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Understand the scope of marketing communications Assignment”, n.d.)
Understand the scope of marketing communications Assignment. Retrieved from https://studentshare.org/business/1681252-understand-the-scope-of-marketing-communications
(Understand the Scope of Marketing Communications Assignment)
Understand the Scope of Marketing Communications Assignment. https://studentshare.org/business/1681252-understand-the-scope-of-marketing-communications.
“Understand the Scope of Marketing Communications Assignment”, n.d. https://studentshare.org/business/1681252-understand-the-scope-of-marketing-communications.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Understand the scope of marketing communications

Marketing Communications

... with billboards. In this light it will be of essence to understand what a billboard really is in relation to advertising. Simply put a billboard refers to a large outdoor signpost which is majorly set up along highways or major roads. The main intention with billboards is to capture as much attention especially with the people who have no time to stop by and read the finer details entailed in advertisements. This is the major reason why they are usually set up as large structures with few details but just the major piece of information being communicated. When it comes to setting up a stimulus like the billboard, there are quite a number of things that come to play in this case. It should be recognized that the main idea... to the case of...
2 Pages(500 words)Essay

Marketing Communications

...setting. The entire inter-organisational distribution channel is held together by the process of communication. Communication is defined as the way in which a message is transferred to others and also giving it an understandable meaning for everyone. The definition primarily focuses on the way in which communication can produce the desired result, rather than the frequency with which information is exchanged. In the approach of marketing relationships, communication helps in the provision and understanding of each partner’s capabilities and intentions. This provides the basis on which the relationship is developed....
11 Pages(2750 words)Assignment

Scope of marketing

...? Scope of marketing Marketing March Table of Content Answers to question 3 Answers to question 2 3 Answers to question 3 4 Annexes: Advertising samples 5 References 9 Scope of marketing 1.Demand is a term used for willingness to buy. It is affected by many things that cause it either to go up or down. To illustrate: let us suppose that demand for bread drops off when it was increased to $2. AT $1 the quantity sold is 30 loaves but demand drops off to 20 loaves when the price is increased to $2. See graph l Graph I When price is increased, seller would want to sell more because it will be more profitable. However we will find that consumer will buy less...
6 Pages(1500 words)Essay

Marketing communications

...Integrated marketing communications After covering the major components and tools of marketing and promotions mix we move a step further towards the second part of the assignment that deals with integrating the marketing effort. We have already seen how to decide on a combination of promotional tools for the purpose of marketing, but it is now imperative to realize that it is equally important for marketers to understand that the whole marketing effort should convey only one and single message and this is exactly what integrated marketing is all about. (Russell S, Paul,...
12 Pages(3000 words)Essay

MARKETING COMMUNICATIONS: International Marketing Communications

...having a rich cultural heritage with multi-cultural and multi religion society. With such vast diversity in values and ideologies within the social fabric, the company needs to formulate marketing and communication strategy in a way that would not only uphold a high standard of corporate ethics but it must be able to ensure and exhibit understanding of the cross cultural values and handle issues with sensitivity. Any strategy that is formed needs to be localized to suit the local conditions. Market strategy planning and effective communication is one of the most crucial aspects of a firm entering a new market. The strategy is planned...
6 Pages(1500 words)Essay

MARKETING COMMUNICATIONS

...value. 1) Integrated marketing communication. As Fill (2006) points out, the customer data collected from the loyalty cards can be used to open a horizon of interactive marketing activities with the consumers that help in building and strengthening the brand-consumer relations and brand value. The customers according to Ians (2004) can be emailed and their response can be sought creating a two-way interaction which helps in understanding the consumers at a new level, thereby building brand trust. they want to attract, retain and motivate customers, but you MUST relate these headings to ‘call to action’. Call to action 1) Create loyal customers by motivating and...
24 Pages(6000 words)Essay

Marketing Communications

...Answer In the contemporary environment of competitive business, the technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Integrated marketing communication therefore, becomes the most vital part of market strategy for all organizations to maintain a competitive edge over their rivals. The inter-dependence of the various elements within the system has vast potential... to...
3 Pages(750 words)Essay

Marketing Communications

...of communication through commercials. The main concept was to grab attention by using creativity in advertisements, such as humour or entertainment. By the 1980s, the concept of advertising reached almost every business with the understanding that the formula would help others to beat their competition while communicating specific messages to consumers (Fox, 31). These changes showed that throughout time, advertising for businesses determined the success or failure of the company and also mattered with what was done in the corporation. The concept of advertising that formed through the history of marketing has currently reached new formulas and expectations that...
14 Pages(3500 words)Essay

Marketing communications

...Running Head: Marketing Communications Marketing Communications Marketing Communications Marketing communications play an effective role in influencing buying patterns of consumers. Without effective communications, marketing strategies fail to deliver the required results from the consumer end. The major issue faced by many marketers nowadays is that men aged between 30 to 50 years have a key role in buying household products. Despite that, no marketing strategies have been yet applied to influence the buying behavior of these so called ‘average bloke’. Marketers have still not defined these people in any target market category, and these consumers are perhaps underserviced and overlooked according to many experts. So now... there is a...
10 Pages(2500 words)Essay

Marketing communications

...MARKETING COMMUNICATIONS By: + Table of contents Executive Summary 3 Introduction 4 Literature Review 4 Smartphone market environment review: 6 Company strategies......................................................................................................,...................7 Target audience 8 Media selection 9 Brand Positioning Recommendations…………………………………………..……………………………………10 Summary……………………………………………………….…………………………..…….13 Executive summary The rate at which people in UK are acquiring and using Smartphones was analyzed in comparison to Apple’s current state. Again, the power of Integrated Marketing Communications was analysed. The problem this report seeks to solve is Apple’s seemingly dominance in the market... in...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Understand the scope of marketing communications for FREE!

Contact Us