Communication Theories - Essay Example

Comments (0) Cite this document
COMMUNICATION THEORIES Name: Course: Tutor: College: Date: Communication Theories In professional practice, communication strategies are fundamental requirements that will define the effectiveness with which information is relayed or shared in a particular environmental system…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
Communication Theories
Read TextPreview

Extract of sample "Communication Theories"

Download file to see previous pages In professional practice, communication is a sensitive tool that defines the relationship between employers, employees and the customers and the attitude that they have for one another. Consequently, the professional environment requires effective communication mechanisms to build a conducive social environment for every person and ensure an effective flow of information. The purpose of this paper is to analyse the extent to which communication theories illuminate areas of professional communication practice. Communication theories have attempted to provide an abstract explanation of the various elements that define an effective communication process as one way of modelling competence in communication. Whether an individual intends to relay information, persuade, trigger a response, or explain a phenomenon, the choice of the mechanisms of information flow and communication techniques will determine the success of the intended purpose of communication. Most scholars have arrived at a concession that the choice of word, media and the channel will be determined by the kind of communication, either social or official, and the audience that receive the information (Emory, 2006, p. 22). These dimensions of communication are all vital if an individual has to pass their information and be understood by their target audience, and this can only be measured by evaluating the response of the audience after the information has been propagated. One of the popular communication theories is the medium Theory of Communications that perceives the communication process as a message oriented process. As opposed to the information theory that perceives communication as a bidirectional linear process, the rhetorical theory provides an abstract of the communication process as a complete messaging loop. According to Sharma (2009, p. 11), the key element in any communication process is the message that is intended to be transmitted over to the audience and the feedback that the audience will provide. Message, may it be in speech or textual form, refers to the information that a professional intends to provide to relay to their audience. Competence in communication has been associated with the formulation of the message in such a manner that it is concrete, precise, clear, free of distortion and well-articulated. The design of a speech or a text message will depend on the choice of words, the intonation, non-verbal expressions and presentation techniques. Optimization of the properties that affect a message is vital as a failure of any of them will have a consequential impact on the entire communication process. For instance, even after the choice of the right words, the speaker may mess up the entire process by presenting in a low tone that the audience may not grasp the intended message. In a nutshell, the message is the central attention of any communication process and hence its organization and presentation is the core of effective communication. Another vital element of the medium theory is the mechanisms of information transmission especially in the journalistic professional practice. A proponent of the medium theory, McLuhan predicted the evolution of the communication process with the proliferation of new technology where messages would need to be transmitted across the entire world. The medium refers to the channel of communication through which message is ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Communication Theories Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Communication Theories Essay Example | Topics and Well Written Essays - 3500 words. Retrieved from
(Communication Theories Essay Example | Topics and Well Written Essays - 3500 Words)
Communication Theories Essay Example | Topics and Well Written Essays - 3500 Words.
“Communication Theories Essay Example | Topics and Well Written Essays - 3500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Communication Theories

Social Exchange Theory - Communication Theories

...?Social exchange theory Social exchange has been defined as “voluntary actions of individuals that are motivated by the returns they are expected to bring and typically do in fact bring from others” (Blau, 1964 cited by Lee, Mohamad & Ramayah, 2010). This communication theory of social exchange is based on the rewards and costs which help quantify the values of the outcome (Thibault & Kelly, 2001). The exchange of benefits makes the relationship more interdependent and establishes mutual trust. One of the examples of this reciprocity is the concept of guanxi or relationship in the Chinese community. The viability of social exchange is based on the assumption that human beings recognize and appreciate the situation in others’ lives... , are...
7 Pages(1750 words)Essay

Public Relations Communication Theories

...? To What Extent Can Communications Theory Illuminate Areas of Professional Communications Practice? Communication theory plays a pivotal role in thein professional communication practice. In order to understand the relationship between communication theory in terms of theory of message and the professional communication, we first need to understand the concepts of underlying terminologies. Theory of Message: The communication theory is the process of sending and receiving messages in an understandable way. The perception...
14 Pages(3500 words)Essay

What kind of theorist am i Communication theories

...? What kind of theorist am I? Lecturer: What kind of theorist am I? Introduction Communication theory has become oneof the significant fields of studies that attempt to reveal the technical process of information and human communication across varied sectors. Communication is significant in the contemporary business world; thus, it is defined as the interaction process or transmission of information, emotions, ideals and skills from one person to another by use of symbols such as words, pictures, graphs and many others. According to the Canadian communication theorist, Marshall McLuhan, he can be remembered for his expressions that the medium is the message; thus, in understanding media, this theorist argued that a medium impacts... the...
3 Pages(750 words)Essay

Media and Communication Theories

...New Media is Democratic 1.0 Introduction The term new media signifies digitized, computerized or IT based modes of creating, packaging and distributing information. Internet publications, computer games, websites and multimedia qualify to be classified as some of the examples of new media. New media is democratic in its scope because it is easily accessible, interactive, networkable and egalitarian. However, new media visibly gained popularity in the last two decades of the 20th century. Technologies needed to impart a discrete identity and form to new media were being developed and experimented with, much earlier. Advent of...
12 Pages(3000 words)Essay

Communication Theories

...COMMUNICATION ACCOMMODATION THEORY AND EXPECTANCY VIOLATION THEORY That language is "socially diagnostic" (Giles & Coupland, 1991) is manifest in everyday conversations. How many times have we come across a "different" accent or pronunciation of an individual sound without adopting a critical stance or making guesses as to the speaker's non-linguistic characteristics, such as status, education, class, or even intelligence' In fact, the slightest nuance in pronunciation, not to mention stylistic discrepancies, can as often as not "have evaluative repercussions for its utterer" (ibid, p. 32). Huspek (1986: 158, cited in Giles & Coupland, 1991: 32) contends that, if someone says, "I went...
6 Pages(1500 words)Essay

Media and communication theories

...Media and Educational Theories Due to the globalization and liberalization all the nations of the world have come very close to each other. The concept of global communication thus emerged and established in the world. The communication didn’t remain only within a limited periphery. But the people from all over the world have started communicating with each other. This is the peak period of the advance technology. Out of the concept of this global communication the new media took shape and became indispensable part of human life. Thus new media emerged out of the needs of the modern generation to express themselves globally through the means of modern...
16 Pages(4000 words)Essay

Communication Theories

...Client’s 20 August Several approaches to communication studies are possible but it is important to follow an atheoretical theory.Students should be encouraged to do as many practical experiments as plausible. This paper will shed light upon how to approach communication studies. The right approach matters the most, without which it becomes very difficult to learn. The focus should be on atheoretical theories, carrying out practical experiments will always help. For instance interviewing a celebrity would make a student who is doing it for the first time so much better than watching an interview over the television of computer. “Our approach focuses on differences of the perception of...
1 Pages(250 words)Essay

Communication Theories

... Inserts His/her Inserts Inserts Grade Inserts Communication Theories Being a social person and good at communicating, I have two subjects to opt for my majors. This is quite a perplexing question as both of the subjects are of my interest. I decided to analyze different points of the subjects and explore myself further so I may not have to regret on my choice later on. My analysis began with a quick review of my personal interests and capabilities. One major decisive factor that confounds me between both the subjects is my aptitude of conversing well with the people and convincing them. This ability is required in both the fields of communications as well as marketing. Another criterion that can help me through my pronouncement... is that...
1 Pages(250 words)Essay

Communication Theories

...6 October Communication Theories Of the four computer mediated communication (CMC) effects of sender, receiver, channel, and feedback, the one that has the greatest relational impact is sender. Let’s take Facebook as an example to analyze this. In daily life, most people don’t talk to others and wait to be approached by them. Everybody wants others to make the first move and then the two can get along with each other. Likewise, in CMC, when someone sends a friend’s request on Facebook, the recipient feels honored and likes the fact that he/she has been approached. Most often, the recipient accepts the request and the two become friends. In this case, the sender assumes prime...
1 Pages(250 words)Essay

Communication Theories

...Communication Theories Neil Postman, considered as the father of media ecology defines media ecology as “how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival. It tries to find out what roles media force us to play, how media structure what we are seeing, why media make us feel and act as we do.” (Postman 1). Whereas media before only refers to television, radio, magazines and newspapers, it has now evolved into a field of a much wider scope. With the fast pace of modern technology and the era of globalization, media is now more encompassing as to include the various...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Communication Theories for FREE!

Contact Us