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Marketing Communication - Coursework Example

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This work called "Marketing Communication" describes the importance of sales promotion as the strategic and tactical tool of the marketing mix. From this work, it is clear that sales promotion is useful in the creation of a brand as well as increasing the customers of the product…
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Marketing Communication
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Download file to see previous pages It is thus helpful for making new customers and helps in retaining the old ones. Marketing has become important in the modern world because the customers have to be constantly reminded about the company. This has emerged as a practice because of the increased competition in the market. The customers have become more rational and the subject of customer service has become important. The marketing highlights the benefit of the service of the company and helps in avoiding competition of the market. (Benefits of marketing, n.d.) Marketing is regarded as one of the topmost priorities for the companies of the world. The companies around the world follow a definite set of the marketing mix for the promotion of their products. The marketing mix of companies generally includes the methods of promotion like an advertisement, personal selling, direct selling, sales promotion, etc. The companies set their priorities according to the industry and the products. The marketing mix has become an important part of the strategy formation of companies. The paper deals with the importance of sales promotion as the strategic and tactical tool of the marketing mix.
Almost every company in the world follows the marketing mix. In this age of intense competition, it has become of utmost importance for the companies to follow some sort of marketing to make the product known to the customers. The marketing mix consists of different components like Advertising, Personal Selling, Direct Selling, Public Relations, and Sales Promotion. Every component is important for the sales strategy of the companies. Companies employ different components of the marketing mix according to their order of preference and other factors like the cost of the medium, type of product, industry, etc. There are many companies, which employ every constituent of the marketing mix for the promotion of their products. The companies employ the components of the marketing mix in order of the reach of the medium. Companies preferring to a wide range of customers at the same time may use the advertising medium in televisions. Companies, which place great importance in building customer relationships, may employ direct selling tactics, as it would help in getting the response of the customer quickly. The product life cycle in many ways, determine the components of the marketing mix employed by the company. The introduction phase will need heavy advertising as the product is launched in the market and the customers need to know about the specifications of the product. The maturity stage needs sales promotion and direct selling to a greater extent as the customers are to be pursued in buying the products.  ...Download file to see next pagesRead More
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Marketing Communication Coursework Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/marketing/1735509-marketing-communication.
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