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My Personal and Professional Goals in Global Marketing Communication - Assignment Example

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This assignment  "My Personal and Professional Goals in Global Marketing Communication" describes three questions by the author, his attitude to issues of marketing. He demonstrates his personal qualifications, previous experience and goals in the future. From this work, it is clear about the main aspects of marketing communication. …
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My Personal and Professional Goals in Global Marketing Communication
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Download file to see previous pages I believe global marketing communication and advertising program will enable me to attain my personal and professional that include an understanding of global branding and cross-cultural communication strategies that appreciates cultural diversity in the global marketing environment. I want to be able to inform, persuade and remind global consumers to undertake the consumption of certain global brands that offer differentiated benefits (McPhail 2010). I believe the program will help me develop excellent knowledge and skills in global marketing communication. I will also be able to have excellent verbal and written communication skills that are needed in designing integrated communication messages in the global marketing environment. I want to be resourceful in problem-solving and gain skills in conflict resolution in the global workplace that is characterized by cultural and ethnic diversities of the workforce.
I want to develop good organizational skills and an enthusiastic attitude that will enable me to perform numerous managerial functions in global communication and advertising in global organizations. At the end of the program, I should be capable of preparing global marketing budgets, allocating limited resources efficiently and complying with challenging project deadlines that I may come across in my chosen career. I need to develop skills in market intelligence collection and analysis of global external environment factors that influence consumer behavior in order to respond accordingly in my role as a global communication and advertising specialist.
I have numerous intellectual and personal qualifications that I have attained from my previous studies and work experience that will definitely enable me to attain my professional and personal goals as a global marketing communication specialist. I hold a Baccalaureate in Management and Economics from Hammam-Sousse High School in Tunisia and an International Foundation Diploma Programme (business B+) from Oxford Brookes University, Oxford. I was a student representative and Ambassador for Oxford Brookes University whereby I managed to represent the University in open days, student tours abroad and communications with external parties.  I am a graduate in business and management and I have gained meaningful work experience from various companies that target global customers.  ...Download file to see next pagesRead More
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