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Marketing Communication for Startford Upon Avon - Essay Example

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The Royal Shakespeare Company presents a day out at the opening of the Royal Shakespeare Theater in Stratford-upon-Avon with architect Elisabeth Scott leading the proceedings on Saturday, November 29 from 10:00am till 6:00pm. Tickets will be available at the administrative…
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Marketing Communication for Startford Upon Avon
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Download file to see previous pages Proceedings will commence with guided tours around various sections of the facility including the redeveloped auditorium, the Swan Theatre, the Observation Tower and the “One-Room” (Chambers 2004, 67). This shall then be followed by the airing of an hour long documentary that follows the exceptional account of how the theatre came to be. Some of the plays that will later be performed during the day will include Shakespeare’s very own Othello and Romeo and Juliet. Other plays that are lined up for that day include the Revenger’s Tragedy, The Magic Flute, Camino Real and The War of the Roses. Some of these plays shall include names of famous Hollywood actors such as Candice Bergen, Ewan McGregor, Bradley Cooper and the lovely Emma Stone in the performances. Visitors can find food and drinks at the Rooftop Bar and Restaurant as well as the Riverside Cafe and Terrace.
The Royal Shakespeare Company intends to increase cultural awareness of potential visitors with regards to the various activities and opportunities that is offered at the Royal Shakespeare Theatre. The company intends to raise both domestic and international tourist visits within the area by defining the product and services they offer and thereby providing a high standard of cultural and diplomatic repertoire through cultural interactions. Another objective of the event is to provide to the target audience a variety of social activities that they can enjoy while visiting the area (Fill & Hughes 2008, 266).
Key stakeholders in the media fraternity have been invited to contribute towards the success of the event. Both local and international television channels have confirmed their attendance in what is considered a crucial step towards the revitalization of the country’s tourism sector. Several Radio stations and newspaper agencies have also been invited to cover the ...Download file to see next pagesRead More
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