The Concept of Omar Dynamic Displays for Banner Ads - Essay Example

?Introduction The digital channels which are now used for advertising are providing new solutions to those who are looking at various sources for getting noticed online. The Omar Dynamic Display is one of the areas which are able to provide alternative solutions to those interested in advertising through digital displays. Defining the various components which are a part of the dynamic display ads and adding this into a variety of alternatives then allows one to move ahead in the competition while having the correct approaches to the digital dynamics which are currently being created in the marketplace. Defining this is then able to develop a deeper understanding of what is occurring within the digital marketplace as well as what is occurring in terms of designing and portable alternatives. Latest Trends The trends in dynamic banner ads are continuing to grow, specifically because of the aesthetic and visual appeal it adds to websites. This is combined with the dynamic approaches which are now associated with the websites and the way in which these are able to add into marketing capacities. The approach which is being taken is known as realtime advertising, specifically because of the capabilities of switching into different looks with the banners and the attraction which this creates. It is expected that the approach to dynamic ads is one which will continue to grow because of the real time alternatives which are available. The rich media with dynamic movement, such as with video, is one which has a dwell rate of 6.2% where the ads which do not have dynamic elements have a wait time of 5.2%. The ability to add in different alternatives with movement for the ads then becomes an important element that is based on engaging the consumer and grabbing attention toward the various ads (EMarketer, 2011). Creative Possibilities The capabilities with Omar are allowing the trends of real time displays to move even further into the expectations with dynamic advertising. The approach which has been taken is based on taking feeds, video, data and information and moving it into sets of dynamic content through automated programming. Omar, meaning Ossim Mapping Archive, is able to create the displays with agencies and programs that are a part of the development of ads and dynamic displays. Archival, retrieving and processing as well as distribution of the elements are then able to create real time alternatives to display ads, automatically leading to more alternatives to those who are working with specific products that are able to create dynamic mapping and frameworks. It is expected that the Omar dynamic ads will offer more processing, image chains, circulation of video files and added value to the information which is able to be retrieved through online areas (Lucas, Bortman, 2009). The possibilities which are a part of Omar are expected to not only help with the basic dynamic displays which are created through ads. The possibilities are moving into alternatives for social media marketing and other areas which require movement and attention to those interested in the application. It is being noted that the possibilities of real time dynamic ads is one which will create a new trend with the social graph which is now prevalent on the Internet. It is expected that this strategy will create alternatives that make a different social graph for marketers. Marketers will have the capacity to look at segments and the social areas as well as websites which are compatible with the dynamic ads. This will be combined with the ability to find new potential of where to advertise while understanding how this should apply to those who are looking at content which is more applicable to them. Focused advertising, longer retention rates and the ability to change the way in which dynamic advertising is used are some of the emergences which are associated with the advertising potential (Simply Zesty, 2011). Utilizing the Dynamic Banner Ad Display The dynamic banner ad display is one which can be used with a variety of techniques, all which allow businesses and marketers to create creative solutions to realtime displays. The first association with this is developing a map that is able to create and develop an understanding of the segments of various consumers and what is associated with this. This is combined with looking at where segmentations move through, such as websites and social media. The ability to combine this with the right type of social media is the next process. For instance, if there are social media targeted consumers that are interested in photography, than the dynamics might alter. The strategy which is created from this can then be combined with the products and services which are offered by a corporation. The online advertising can then match with the offline advertising, specifically in terms of finding the right segments to advertise to while looking at the dynamics which can be used in different areas (Goldfarb, Tucker, 2010). Producers to Outsource To The production which is associated with the dynamic ad content is based on finding medium to large corporations that already have an online presence. The industries most interested will already have an online presence which a consumer can go to. The approach is based on getting even more leverage from the growing dynamics which are associated with dynamic banner ads. The companies which are interested in examining even more alternatives to advertising, moving forward with traffic and finding ways to segment more alternatives for the market will have the best associations in terms of the Internet access and what is created. By doing this, there is the ability to take a different perspective that is associated with various companies and the need to reach a larger market that is online (Mccollum, 2000). The approach with the company is one which is not only combined with working with companies. There is also the ability to create a strong relationship with online marketing agencies. Individuals that are already working with companies can offer the OMAR system as a way to upgrade different alternatives with a marketing package. By doing this, there is the ability to create and develop alternative ways to call into the game and develop a different brand name. The producers of online advertisements then have alternatives with creating spaces in different regions, such as mobile devices, social media networks and other options which are associated with this. The emergence of dynamic banner ads into other online packages then has the capacity to move forward with the online ad sphere and everything which is created in terms of working with consumers that are trying to create a stronger presence online. The main concept is based on leveraging complete marketing packages and finding ways to develop cost effective solutions for those that are moving into online ads (YBrant Digital, 2011). Competitive Prices The competitive pricing which is associated with the dynamic ad display can be altered by the type of package which one gets. The pricing begins with the type of dynamics which are used. For example, the use of video and images may have a different alternative than moving text or real time updates with GPS which is attached to this. The type of technology used, use of broadband width and the development of the ads will all factor into the pricing. Simple to complex designs for the banner ads will make the main difference with the banner ads which are created and the association which these have to the dynamics which are used. The basis of this will be based on the development and production of the ads and what is needed for the realtime coding that is used. Combining this with the concepts that are used by different advertisers then provides even more cost effective solutions to get into different components with the web displays (Marshall, 2010). The approaches used with the competitive pricing are not only inclusive of the strategies used for the pricing. There is also an understanding that this should be combined with the relationship to the other formats for advertising, specifically with alternatives such as social media ads and Google adwords. Having the competitive pricing relate directly to the expectations of a business is then able to develop alternative budgets and ideologies for those that are working with the ads. Developing a specific relationship to the advertising in terms of other forms of advertising, such as ad words, can create diverse pricing that remains competitive. For instance, adword programs allow one to change the amount paid by the text used, number of rotations and the amount used per click. This can be furthered with the dynamic ad displays by looking at the interchange of the images or video as well as the real time that is affected. Adding in the different approaches with dynamic advertising then building the pricing from this format offers flexibility and choice with the associations created while developing different strategies in terms of the rotation of the advertisements (Dasgupta, Chandrashekran, 2011). Time Scales The time scales developed for the banner advertising is also flexible according to the type of real time which is developed as well as the approach used in terms of the code which is used. The ability to upload simplistic alternatives is one which can be developed with a basic PHP and Javascript development. Combining this with the dynamics which are used with other formats, such as video and GPS, can further ad to this by creating a different approach to the content which is developed. The dynamics are then based on the details that are required as well as the level of professionalism which one wants. Using the dynamic ad, similar to the ad words, can be combined with the monthly alternatives to ensure that the correct amount of rotation is required. However, this can also be used with flexibility, specifically because of the dynamics which are associated with search engines, websites and social media. The dynamics are then able to create alternative associations in terms of the automated approaches and individual flexibility which is required (McFarland, 2011). Brief Requirements The requirements for the dynamic ads will be based first on retrieving the correct coding and automated systems to add in the real time features. This is one which can be extended, specifically based on the type of real time advertising which is used. Video applications, image movement and the dynamics which are available through more complex systems, such as GPS, are some of the alternatives which are available. Combining this with optimization of the different ads is one which can get click through results while providing even more solutions to those that are interested in the advertising and development. The approach of creating a response to the ad is one of the most essential features, specifically which requires the OMAR development to be inclusive of the extra real time features, such as displays, management of the click through alternatives and management with the way in which the displays work in websites or through the basic social media regions. Ensuring that the coding and functions works on each of these levels then becomes an essential component with the dynamics and alterations used with the real time efforts (Aksakalli, 2011). Contact Details There are a variety of alternatives which are used for the dynamic banner ads and where this can be approached from. The first is from the Google dynamic features which can be used. There are also alternatives with social media websites, including Facebook, Twitter and areas such as Linked In. Websites which include this are currently based on game areas and regions which already have moving and dynamic content. The banner ads become a significant way to catch the eye with the already existent movement which is available. An example is an address such as admob.com. The space already includes movement and development that is associated with the website while the banner ads are able to add into this. This is combined with other areas that are able to help in balancing out the movement. The concept of the dynamic features is also located in mobile areas, such as iPhone or iPads. The mobile components are known for effectiveness, specifically because there is a direct connection to the mobile movement and the ability to have flashing or moving images that are more pertinent for the area. The contact details for the banner ads then become a way to add in apps and other devices which are more consistent with the dynamics that are already in websites and other developed areas (Ogasawara, 2011). Conclusion and Recommendations The concept of Omar dynamic displays for banner ads is one which is offering new solutions and opportunities to those who are interested in changing the approach to marketing. Marketers and larger corporations can use this as a way to grab attention of specific target markets and segments while using a more interactive approach to advertising. It is noted that video as well as movement of images are able to create a longer time in which individuals visit and look at a specific image. Using this to grab the attention of various customers and creating a stronger appeal to products and services enables more interaction with the website marketing and the movement through online dynamics. Combining this and integrating the alternatives to those that are interested in the dynamic displays then provides a different association with those who are interested in the ads and the associations which this has for advertising for the future. The use of dynamic banner ads is a beginning to several possibilities in marketing and advertising associations online. The concept of movement and dynamic alternatives is one which creates several questions in terms of visualization and the impact which this creates. This is combined with the question that is used in terms of the images, videos and other forms of multimedia. Understanding more of how this appeals to customers and what the most effective methods are can begin to change the level of interaction online while allowing various corporations to remain ahead of the competition. The fully established web presence which then develops from this can create different alternatives to the concept of advertising and interactions which can occur through online portals and social media marketing. References Aksakalli, V. (2011). “Optimizing Direct Response in Internet Display Advertising.” Electronic Commerce Research and Applications 72 (3). Dasgupta, Subhasish Rajesh Chandrashekaran. (2011). “Rotating Banner Advertisements on the World Wide Web.” Pitfalls and Triumph in Information Technology. EMarketer. (2011). “Relevance Keys to Increasing Display Ad Dwell Rate.” [Online]. Retrieved January 25, 2012 from: http://www.emarketer.com/Article.aspx?id=1008720&R=1008720 Goldfarb, Avi, Catherine Tucker. (2010). “Advertising Bans and the Substantiability of Online and Offline Advertising.” Social Science and Research Network 10 (1). Lucas, Mark, Scott Bortman. (2009). “Open Source Web Based Geospatial Processing with OMAR.” Technology Innovation Management Review. [Online]/ Retrieved January 25, 2012 from: http://timreview.ca/article/236. Marshall, J. (2010). “Method and System for Dynamic Web Display.” Sustainable E-Business Management 53 (2). Mccollum, Tim. (2000). “Mastering the Medium – Industry Trend or Event.” Interactive Business Network. Mcfarland, Adam. (2011). “Dynamic Banner Ads with PHP and Javascript.” Ogasawara, Todd. (2011). “Google Dynamic HTML 5 Mobile Banner Ads Turned On. Get Ready to Interact with Mobile Ads.” Social Times 57 (2). Simply Zesty. (2011). “The Next Trend in Social Media Marketing – Realtime Advertising.” [Online]. Retrieved January 25, 2012 from: http://www.simplyzesty.com/advertising-and-marketing/advertising/the-next-trend-in-social-media-marketing-realtime-advertising/ YBrant Digital. (2011) “Ad to the Game.” [Online]. Retrieved January 25, 2012 from: http://www.ybrantdigital.com/in-the-news/media-coverage/ad-to-the-game. Read More