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Marketing Essays

Result for Subject Marketing:
19914 essays
Business Operations of the Grupo Modelo Marketing Term Paper
8 pages (2319 words) , Download 3 , Term Paper
Free
The SWOT analysis will help to analyze the strength, weaknesses, opportunities, and threats of the company. The term paper will analyze the ‘staying power’ of the company by means of eight strategic verticals. This study has chosen Grupo Modelo in order to analyze the case study. The company overview will be provided.
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Macro environment forces of CANADA Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
On average, a household in Canada had 2.5 people going by 2006 statistics (Human Resources and Skills Development Canada, 2013). According to 2010 statistics, about 81% of the Canadian population lives in urban centres, the major cities being Toronto, Montreal, Calgary, Ottawa, and Vancouver.
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Role of Use of Values, Attitudes, and Lifestyle Systems Typology and List of Values Typology Marketing Essay
7 pages (2134 words) , Download 2 , Essay
Free
Electric bicycles or e-bikes are the rages today in terms of being the most promoted means of transportation, especially in urban cities. Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute to lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels.
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International Business Strategy of Starbucks Marketing Case Study
7 pages (1750 words) , Download 4 , Case Study
Free
After Howard Schultz became the president and CEO of Starbucks in 1987, Schultz had to identify some key strategic issues that needed to be looked after so that Starbucks can reach the pinnacle of success. After analyzing the case study the key strategic issues are believed to be market expansion, targeting new customer segments, communication and customer satisfaction (Cowan, 2005, p. 201).
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Effects of Country-of-Origin on Consumer Willingness to Pay More Marketing Term Paper
9 pages (2899 words) , Download 2 , Term Paper
Free
The equity theory was utilized by Koschate-Fischer, Diamantopoulos, and Oldenkotte who sought to investigate the means by which products ultimately affect the prices that the end consumer is willing to pay.  In this way, the authors presented a situation which of course focused upon the price-related consequence of country of origin. 
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Market and Competitors of the Biotop Company Marketing Essay
6 pages (1789 words) , Download 3 , Essay
Free
The company has committed and determined worker that is ready to work and offer effective services to clients. The fact that it faces competition from companies that have even operated for long years has not made the managerial staff lose hope in its undertakings. This shows that the company is determined to face the competition courageously.
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Nespresso marketing research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Nespresso is a major brand in the market of portion coffee, which is a fast growing segment in the market that cannot be ignored. This product comprises of high quality production coffee which packed in small aluminum cups from high end machines made by them.
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Global Marketing Strategy of Toyota Marketing Dissertation
45 pages (10529 words) , Download 3 , Dissertation
In this particular dissertation kind of assignment, the focus is on designing a competitive edge for the organization of Toyota. Since the company Toyota is dispersed and scattered across multiple countries around the world, the focus is on designing a global marketing strategy for Toyota.
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Setting and Developing Marketing Capability Marketing Essay
8 pages (2323 words) , Download 3 , Essay
Free
The complexities of the present business environment call for a more systematic evaluation procedure to analyze the importance of the effectiveness of the marketing activities of an organization in the modern dynamic environment. A marketing audit is a comprehensive, systematic, and independent approach that can help the managers towards the achievement of organizational objectives.
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An investigation into issues surrounding consumer online purchasing influenced by Facebook and Twitter Marketing Dissertation
60 pages (15000 words) , Download 2 , Dissertation
The dissertation has examined if Facebook has become the new marketplace for fashion products. Emergence of social media sites such as Facebook has gained widespread popularity and it has millions of members. This dissertation therefore examines if Facebook has emerged as the new market place for fashion products and further examines the methods and tools used by fashion firms to market and promote their products.
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Bank of America Marketing Book Report/Review
16 pages (4000 words) , Download 3 , Book Report/Review
Free
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Marketing and Health Care System Marketing Research Paper
5 pages (1308 words) , Download 2 , Research Paper
Free
The marketing of a healthcare system is essential for the spread of health care services among the members of the community. The direct method of marketing is the most effective one as it allows the healthcare providers to get in touch with the healthcare recipients in the community. A direct interface helps the health care providers to understand the barriers due to which the health care services could not be accessed.
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IPhone 5 Phenomenon Marketing Research Paper
5 pages (1471 words) , Download 2 , Research Paper
Free
Production workers are asked to work extra hours at an extra pace to meet the demand of consumers. Because of this reason, Apple has violated the ethical standards regarding the extra workload on workers to meet the consumer demand of the iPhone. This has created a serious negative impact on the image of Apple in the consumer market. (Kiss, Jemima; Sept 2012).
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Sustainability Issues of JP Morgan Resulted in Financial Crisis Marketing Assignment
8 pages (2443 words) , Download 3 , Assignment
Free
JP Morgan had been facing a number of socio-political issues which took a toll on the overall sustainability of the company. It has also been realized that the company’s financial position was not fair. Its operational expenses were much higher than that of its competitors. The company has also been subjected to losses that stood at US$6.8 billion.
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Developing Networking Communication Marketing Assignment
3 pages (1022 words) , Download 3 , Assignment
Free
They are (1) application of appropriate personal style in leveraging and understanding the requirements and resources for the event; (2) discerning networking events that would strategically provide rewarding returns; (3) effective application of planning skills; (4) being able to empower and engage human resources for the event.
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How to make a choice in marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The world has been rapidly undergoing change in a manner befitting most of society. There have been a vast number of technological improvisations, innovations as well as inventions which have changed the face of communication and technology today.
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The Function of International Marketing Strategies Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
In 1993, graphic designer brothers Markus and Daniel Freitag (2011) were searching for a suitable messenger bag. This was because citizens of Zurich mainly travel by bicycle, and thus the Freitag brothers needed a sturdy, waterproof bag, which they could carry their designs in while traveling in the rain.
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The Way of Selling Services or Products: Green Marketing Marketing Term Paper
11 pages (2980 words) , Download 2 , Term Paper
Free
The not so obvious when discussing green marking is when willing to pay more of what you are supposed to products which are green alternative comparable product the assumption in which my opinion has not been looked at closely and proven. While green marketing is rapidly growing as numbers continue to increase of customers.
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Marketing Communication Plan for Green and Black Organic Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
The research carries out SWOT analysis in order to assess the current and past performance of the company. After analyzing the company’s current position, it is assessed that company is not paying much attention to the marketing communication strategies and it needs to be taken care of as it has become mandatory for the organization to achieve competitive edge.
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The methods in which advertising media influence and reinforce sexism in American society Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay analyzes how advertisements present an unfavorable picture of men and how this affects men’s self-image as well as society’s treatment of men. Advertising media of various types surround the average individual in American society. The majority of these advertisements use sexism in order to sell a product to the consumer.
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Adidas: Leadership and Management Marketing Essay
22 pages (5500 words) , Download 14 , Essay
Serious competition in the industry of sports has caused organizations like Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. This paper will explain the environmental standards within Adidas.
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Summer Intern at Haitong Securities Company Limited Marketing Term Paper
10 pages (2645 words) , Download 2 , Term Paper
Free
During the internship, it provided extensive practical learning exposure to the investment arena. It was also very beneficial from point of view of applying theoretical concepts studied mainly in course UD. In the end, it will also provide a concluding note regarding suggestions to the firm for improvements.
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Evaluation and Comparison of the Marketing Strategies of Two Global Companies: Nestle and P&G Marketing Essay
10 pages (3041 words) , Download 4 , Essay
Free
SWOT analysis will help to identify internal and external factors, Porter's Five Forces is to analyze the extent of market competition, and STP identifies the segmentation, targeting, and positioning of a brand. Therefore, these three efficient tools of marketing will help to analyze the overall marketing strategies of the two selected companies.
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The Financial Crisis in the United Kingdom Marketing Essay
15 pages (4121 words) , Download 3 , Essay
Free
Though the economic situation is under control in the UK, the people blame financial institutions for the destruction of society. Regardless of the current situation, the financial service sector in the UK has a promising future due to which most of the organizations are trying to establish their base in the UK with an aim to accomplish their goals and objectives.
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South Garden Chinese Restaurant - Company Analysis Marketing Research Paper
5 pages (1421 words) , Download 2 , Research Paper
Free
The firm’s success in the last 15 years cannot be doubted; however, the competition in the particular sector has been significantly increased. In order for the firm to survive, a series of changes should take place in several business areas. The solutions available to the organization to improve its performance are described below.
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Moments of Truth in customer service Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
There is wisdom in the adage “Customers know best”. It is a philosophy that expresses acknowledgment and respect for customers and a willingness to satisfy their expectations. Every business needs customers to thrive and grow. In order to attract customers, the business needs to market itself.
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The Role of Promotion In Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The two products that will be more closely examined are the Ford Fiesta and the Lexus LS. Ford has had tremendous success in surviving the recession. With the introduction of new models, new overseas markets and a good company image they have substantially increased profits and market share.
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Buying Behavior and Market Analysis Marketing Essay
6 pages (1867 words) , Download 2 , Essay
Free
Hence, the eBay stores have no inventory and do not ship products to their customers. However, the company gains its income through the movement of information. In this case, the company uses the ideal task of the internet of moving information to its benefit. This business model around eBay has gained a lot of success in the local American market.
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Research Requirement Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Consumer research also helps the firms and organizations to understand how the environment of a consumer influences his or her preferences, the effect of consumer behavior as he or she makes decisions on marketing or while doing shopping. The research helps to understand how the knowledge inadequacy of the consumer about a product or a service influence his or her decisions on marketing, and how to adapt and implement effective marketing strategies that will effectively satisfy the consumer.
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Corporate Social Responsibility of Merck Pharmaceuticals Marketing Research Paper
8 pages (2384 words) , Download 4 , Research Paper
Free
The corporate conscience impacts all stakeholders and the bigger community including built and natural environments. The stakeholders go beyond shareholders as described by Milton Friedman (1984) that encompass investors, managers, employees, consumers, suppliers, the public, and the community to which an organization may be belonging to or operating.
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Related Industries and Competitors of Mercedes Benz Marketing Essay
5 pages (1436 words) , Download 3 , Essay
Free
Today, Mercedes Benz is a brand among the most popular brands in the world. The company grew over the years to become one of the leading suppliers of automobiles around the world. The success of the leading companies depends on the strategies the company incorporates. Innovation of new ideas, which brings forth new products, is a factor behind this success.
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Nikes Global Women's Fitness Business Marketing Essay
8 pages (2269 words) , Download 2 , Essay
Free
To find out the best options and recommendations fit for: The new general manager of the global women’s fitness business that would help him/her to improve and sustain the level of integration already achieved in that division of the company. Darcy Winslow in her new responsibility of implementing a category-driven organizational model.
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Nike's Corporate Social Responsibility and Sustainable Marketing Marketing Coursework
8 pages (2478 words) , Download 3 , Coursework
Free
The entrepreneurial adventure of two people, Bowerman and Phil Knight belonging to the region of Oregon resulted in the full-grown development of a global sportswear company, Nike. These people together with their employees helped the company to develop from only a distributor of footwear pertaining to the United States market to transforming its image as a world leader in the marketing of footwear.
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Aligning Marketing Initiatives with the Company's Mission and Vision Marketing Research Paper
4 pages (1200 words) , Download 4 , Research Paper
Free
The importance of aligning marketing initiatives to any organizations’ mission and vision statement leads towards the sustainability of an organization. This is because both the mission and vision statements of a corporation represent the organizational goals, performances, and operations.
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Target Market and Brand Strategy of Johnson and Johnson Marketing Essay
6 pages (1773 words) , Download 3 , Essay
Free
Johnson’s & Johnson’s were innovators, who brought a new product category to the market and successfully marketed it to the consumers with great returns. They understood the basic consumer needs and adapted their strategies when the time was right for a change and they have maintained their brand equity throughout the years.
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The Foundation of Electronic Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Macy’s department online store, with a large red star logo, started a lively progress in 1862 where it emerged to be the first online store offering in-store Santa services at Christmas time. In 1866, Mr. Macy made some traditional decorations on the store’s windows, attracting many customers who discovered the store’s top-quality items.
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Strategic marketing management Marketing Essay
3 pages (750 words) , Download 2 , Essay
In addition, the company began the use of promotions in a bid to understanding the needs of the consumers in this market. The relationship that is built between the company and the consumers is basically based on the quality of products that are brought into the market with the company assuring the consumers of the best quality of products at reasonable prices (Hulbert 2007).
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Samsung: The Making of a Global Brand Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
A brand is anything that differentiates one seller’s product from that of his competitor’s. A brand may be a sign, a symbol, a color, a shape, a name, a design; any feature that becomes a differentiating factor for the product (Marketingpower.com, 1995).
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Ethics in Marketing Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
This paper will pick three different scandals regarding ethics in marketing and discuss them. These scandals are the Tesco Meat Hoers Scandal, Nestle Infant Milk Formula Scandal and the Mexico Bribery Scandal Challenges Wal-Mart on Corporate Ethics. Tesco Meat Horse Scandal The Tesco meat horse scandal was a food scandal whereby DNA traces of horse meat were discovered in Tesco frozen meat burgers (The British Assessment Bureau, n.d).
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Sainsbury Style - Service Innovation at the Multinational Grocery Retailer Marketing Essay
6 pages (1800 words) , Download 3 , Essay
Free
Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury will be expanding into personal grooming services targeted primarily at young male adult consumers between the ages of 18 and 34.
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Personnel Economics - Recruitment and Selection Strategies at Rent-A-Car Marketing Essay
7 pages (1987 words) , Download 2 , Essay
Free
The Rent-A-Car business only had seven cars. The enterprise is the frontrunner in the car renting business within North America, constituting over 900 offices in Canada, Germany, Puerto Rico, the UK, and Ireland, and 7,000 offices in the US. By 2007, the organization had 728,000 cars for rental purposes and employed more than 65,000 employees, with more than 4.5 billion pounds in annual turnover.
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IKEA marketing concept Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
It is favorable for sale of goods based on emotions, shortages or indispensable add-ons. Cost based pricing is a pricing strategy based on the cost of producing the given product in the market. The price gets set above the cost of production in order to take consideration of the profits the company wants to accrue.
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Advertising and public relations Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Brand Identity Model 19 Introduction The present increasing complexities as well as unabated conditions of the global business environment often tend to involve different constraints concerning the business performances of the organisations and the environments where they exist.
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Optimal Marketing Strategies of Marks and Spencer Marketing Essay
9 pages (2580 words) , Download 2 , Essay
Free
Marks and Spencer is one of the leading British retailers founded in 1884, dedicated to the sales of a host of products in categories such as clothing, homeware, beauty, and food. Since its inception the outreach of M&S has gone international, as of 2010, it was reported that the group had a presence in approximately 40 nations across the globe.
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Measuring Up to Customer Expectations Marketing Literature review
9 pages (2250 words) , Download 3 , Literature review
Free
Happy and satisfied customers are exceedingly likely to send other customers to the organization (Barlow & Stewart 2004, p. 84). Additionally, the potential for repeat business is a critical element in most businesses. It is, therefore, evident that customers whose needs have been satisfied will build strong relationships with the organization.
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ZARA CaseQuest Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
Zara Case Quest. The Zara Company operates globally in the apparel industry and is identified as a market leader. This comes as a result of various business strategies adopted by the company in undertaking globalization of operations. The company constitutes of a single manufacturing plant located in Spain, where all products are manufactured (McAfee, Dessain, & Sjoman, 2007).
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Marketing Research Program for Castle Bingo Marketing Essay
9 pages (2902 words) , Download 2 , Essay
Free
It has generated new customer segments with more varied characteristics than offline players. The market for online bingo playing is increasing considerably. However, to take the advantage of these players there is a need to understand the differences between offline and online players. The research will be using exploratory and mixed methods.
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Marketing of Schoolies Week Marketing Research Paper
11 pages (3239 words) , Download 3 , Research Paper
Free
This paper will cover the problem statement and the research methodology of ‘Schoolies’ Week – a tourism event that takes place in Australian Gold Coast, involving students who have completed their Year 12. The problem statement is centered on significant negative publicity that has resulted from civil disturbance, caused by drunken ‘Schoolies’.
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Apple Store Homework 5 - Competitive Analysis Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
These compete with Apple basing on different business factors such as pricing, product design, merchandise mix, visual presentation, channel design, and target customer. Nonetheless, Apple has been able to compete with these channels favorably in order to remain profitable in the market.
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Marketing Philosophy and Strategy Marketing Research Paper
6 pages (1914 words) , Download 2 , Research Paper
Free
The research conclusions assert that while, technological advancements such as the Contemporary Marketing Practice (CMP) framework, Hybrid Distribution Systems, and Demand Change Remediation have significantly aided the effectiveness of marketing practices, ethical and legal issues such as concerns regarding consumer online privacy and targeting children via marketing efforts still need to be addressed.
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