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Marketing Essays

Result for Subject Marketing:
19897 essays
The Way of Selling Services or Products: Green Marketing Marketing Term Paper
11 pages (2980 words) , Download 2 , Term Paper
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The not so obvious when discussing green marking is when willing to pay more of what you are supposed to products which are green alternative comparable product the assumption in which my opinion has not been looked at closely and proven. While green marketing is rapidly growing as numbers continue to increase of customers.
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Marketing Communication Plan for Green and Black Organic Marketing Essay
18 pages (4500 words) , Download 4 , Essay
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The research carries out SWOT analysis in order to assess the current and past performance of the company. After analyzing the company’s current position, it is assessed that company is not paying much attention to the marketing communication strategies and it needs to be taken care of as it has become mandatory for the organization to achieve competitive edge.
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The methods in which advertising media influence and reinforce sexism in American society Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay analyzes how advertisements present an unfavorable picture of men and how this affects men’s self-image as well as society’s treatment of men. Advertising media of various types surround the average individual in American society. The majority of these advertisements use sexism in order to sell a product to the consumer.
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Adidas: Leadership and Management Marketing Essay
22 pages (5500 words) , Download 14 , Essay
Serious competition in the industry of sports has caused organizations like Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. This paper will explain the environmental standards within Adidas.
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Summer Intern at Haitong Securities Company Limited Marketing Term Paper
10 pages (2645 words) , Download 2 , Term Paper
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During the internship, it provided extensive practical learning exposure to the investment arena. It was also very beneficial from point of view of applying theoretical concepts studied mainly in course UD. In the end, it will also provide a concluding note regarding suggestions to the firm for improvements.
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Evaluation and Comparison of the Marketing Strategies of Two Global Companies: Nestle and P&G Marketing Essay
10 pages (3041 words) , Download 4 , Essay
Free
SWOT analysis will help to identify internal and external factors, Porter's Five Forces is to analyze the extent of market competition, and STP identifies the segmentation, targeting, and positioning of a brand. Therefore, these three efficient tools of marketing will help to analyze the overall marketing strategies of the two selected companies.
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The Financial Crisis in the United Kingdom Marketing Essay
15 pages (4121 words) , Download 3 , Essay
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Though the economic situation is under control in the UK, the people blame financial institutions for the destruction of society. Regardless of the current situation, the financial service sector in the UK has a promising future due to which most of the organizations are trying to establish their base in the UK with an aim to accomplish their goals and objectives.
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South Garden Chinese Restaurant - Company Analysis Marketing Research Paper
5 pages (1421 words) , Download 2 , Research Paper
Free
The firm’s success in the last 15 years cannot be doubted; however, the competition in the particular sector has been significantly increased. In order for the firm to survive, a series of changes should take place in several business areas. The solutions available to the organization to improve its performance are described below.
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Moments of Truth in customer service Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
There is wisdom in the adage “Customers know best”. It is a philosophy that expresses acknowledgment and respect for customers and a willingness to satisfy their expectations. Every business needs customers to thrive and grow. In order to attract customers, the business needs to market itself.
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The Role of Promotion In Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The two products that will be more closely examined are the Ford Fiesta and the Lexus LS. Ford has had tremendous success in surviving the recession. With the introduction of new models, new overseas markets and a good company image they have substantially increased profits and market share.
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Buying Behavior and Market Analysis Marketing Essay
6 pages (1867 words) , Download 2 , Essay
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Hence, the eBay stores have no inventory and do not ship products to their customers. However, the company gains its income through the movement of information. In this case, the company uses the ideal task of the internet of moving information to its benefit. This business model around eBay has gained a lot of success in the local American market.
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Research Requirement Marketing Essay
3 pages (750 words) , Download 2 , Essay
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Consumer research also helps the firms and organizations to understand how the environment of a consumer influences his or her preferences, the effect of consumer behavior as he or she makes decisions on marketing or while doing shopping. The research helps to understand how the knowledge inadequacy of the consumer about a product or a service influence his or her decisions on marketing, and how to adapt and implement effective marketing strategies that will effectively satisfy the consumer.
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Corporate Social Responsibility of Merck Pharmaceuticals Marketing Research Paper
8 pages (2384 words) , Download 4 , Research Paper
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The corporate conscience impacts all stakeholders and the bigger community including built and natural environments. The stakeholders go beyond shareholders as described by Milton Friedman (1984) that encompass investors, managers, employees, consumers, suppliers, the public, and the community to which an organization may be belonging to or operating.
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Related Industries and Competitors of Mercedes Benz Marketing Essay
5 pages (1436 words) , Download 3 , Essay
Free
Today, Mercedes Benz is a brand among the most popular brands in the world. The company grew over the years to become one of the leading suppliers of automobiles around the world. The success of the leading companies depends on the strategies the company incorporates. Innovation of new ideas, which brings forth new products, is a factor behind this success.
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Nikes Global Women's Fitness Business Marketing Essay
8 pages (2269 words) , Download 2 , Essay
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To find out the best options and recommendations fit for: The new general manager of the global women’s fitness business that would help him/her to improve and sustain the level of integration already achieved in that division of the company. Darcy Winslow in her new responsibility of implementing a category-driven organizational model.
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Nike's Corporate Social Responsibility and Sustainable Marketing Marketing Coursework
8 pages (2478 words) , Download 3 , Coursework
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The entrepreneurial adventure of two people, Bowerman and Phil Knight belonging to the region of Oregon resulted in the full-grown development of a global sportswear company, Nike. These people together with their employees helped the company to develop from only a distributor of footwear pertaining to the United States market to transforming its image as a world leader in the marketing of footwear.
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Aligning Marketing Initiatives with the Company's Mission and Vision Marketing Research Paper
4 pages (1200 words) , Download 4 , Research Paper
Free
The importance of aligning marketing initiatives to any organizations’ mission and vision statement leads towards the sustainability of an organization. This is because both the mission and vision statements of a corporation represent the organizational goals, performances, and operations.
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Target Market and Brand Strategy of Johnson and Johnson Marketing Essay
6 pages (1773 words) , Download 3 , Essay
Free
Johnson’s & Johnson’s were innovators, who brought a new product category to the market and successfully marketed it to the consumers with great returns. They understood the basic consumer needs and adapted their strategies when the time was right for a change and they have maintained their brand equity throughout the years.
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The Foundation of Electronic Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Macy’s department online store, with a large red star logo, started a lively progress in 1862 where it emerged to be the first online store offering in-store Santa services at Christmas time. In 1866, Mr. Macy made some traditional decorations on the store’s windows, attracting many customers who discovered the store’s top-quality items.
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Strategic marketing management Marketing Essay
3 pages (750 words) , Download 2 , Essay
In addition, the company began the use of promotions in a bid to understanding the needs of the consumers in this market. The relationship that is built between the company and the consumers is basically based on the quality of products that are brought into the market with the company assuring the consumers of the best quality of products at reasonable prices (Hulbert 2007).
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Samsung: The Making of a Global Brand Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
A brand is anything that differentiates one seller’s product from that of his competitor’s. A brand may be a sign, a symbol, a color, a shape, a name, a design; any feature that becomes a differentiating factor for the product (Marketingpower.com, 1995).
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Ethics in Marketing Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
This paper will pick three different scandals regarding ethics in marketing and discuss them. These scandals are the Tesco Meat Hoers Scandal, Nestle Infant Milk Formula Scandal and the Mexico Bribery Scandal Challenges Wal-Mart on Corporate Ethics. Tesco Meat Horse Scandal The Tesco meat horse scandal was a food scandal whereby DNA traces of horse meat were discovered in Tesco frozen meat burgers (The British Assessment Bureau, n.d).
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Sainsbury Style - Service Innovation at the Multinational Grocery Retailer Marketing Essay
6 pages (1800 words) , Download 3 , Essay
Free
Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury will be expanding into personal grooming services targeted primarily at young male adult consumers between the ages of 18 and 34.
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Personnel Economics - Recruitment and Selection Strategies at Rent-A-Car Marketing Essay
7 pages (1987 words) , Download 2 , Essay
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The Rent-A-Car business only had seven cars. The enterprise is the frontrunner in the car renting business within North America, constituting over 900 offices in Canada, Germany, Puerto Rico, the UK, and Ireland, and 7,000 offices in the US. By 2007, the organization had 728,000 cars for rental purposes and employed more than 65,000 employees, with more than 4.5 billion pounds in annual turnover.
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IKEA marketing concept Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
It is favorable for sale of goods based on emotions, shortages or indispensable add-ons. Cost based pricing is a pricing strategy based on the cost of producing the given product in the market. The price gets set above the cost of production in order to take consideration of the profits the company wants to accrue.
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Advertising and public relations Marketing Essay
9 pages (2250 words) , Download 2 , Essay
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Brand Identity Model 19 Introduction The present increasing complexities as well as unabated conditions of the global business environment often tend to involve different constraints concerning the business performances of the organisations and the environments where they exist.
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Optimal Marketing Strategies of Marks and Spencer Marketing Essay
9 pages (2580 words) , Download 2 , Essay
Free
Marks and Spencer is one of the leading British retailers founded in 1884, dedicated to the sales of a host of products in categories such as clothing, homeware, beauty, and food. Since its inception the outreach of M&S has gone international, as of 2010, it was reported that the group had a presence in approximately 40 nations across the globe.
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Measuring Up to Customer Expectations Marketing Literature review
9 pages (2250 words) , Download 3 , Literature review
Free
Happy and satisfied customers are exceedingly likely to send other customers to the organization (Barlow & Stewart 2004, p. 84). Additionally, the potential for repeat business is a critical element in most businesses. It is, therefore, evident that customers whose needs have been satisfied will build strong relationships with the organization.
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ZARA CaseQuest Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
Zara Case Quest. The Zara Company operates globally in the apparel industry and is identified as a market leader. This comes as a result of various business strategies adopted by the company in undertaking globalization of operations. The company constitutes of a single manufacturing plant located in Spain, where all products are manufactured (McAfee, Dessain, & Sjoman, 2007).
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Marketing Research Program for Castle Bingo Marketing Essay
9 pages (2902 words) , Download 2 , Essay
Free
It has generated new customer segments with more varied characteristics than offline players. The market for online bingo playing is increasing considerably. However, to take the advantage of these players there is a need to understand the differences between offline and online players. The research will be using exploratory and mixed methods.
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Marketing of Schoolies Week Marketing Research Paper
11 pages (3239 words) , Download 3 , Research Paper
Free
This paper will cover the problem statement and the research methodology of ‘Schoolies’ Week – a tourism event that takes place in Australian Gold Coast, involving students who have completed their Year 12. The problem statement is centered on significant negative publicity that has resulted from civil disturbance, caused by drunken ‘Schoolies’.
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Apple Store Homework 5 - Competitive Analysis Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
These compete with Apple basing on different business factors such as pricing, product design, merchandise mix, visual presentation, channel design, and target customer. Nonetheless, Apple has been able to compete with these channels favorably in order to remain profitable in the market.
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Marketing Philosophy and Strategy Marketing Research Paper
6 pages (1914 words) , Download 2 , Research Paper
Free
The research conclusions assert that while, technological advancements such as the Contemporary Marketing Practice (CMP) framework, Hybrid Distribution Systems, and Demand Change Remediation have significantly aided the effectiveness of marketing practices, ethical and legal issues such as concerns regarding consumer online privacy and targeting children via marketing efforts still need to be addressed.
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Investigation of Company Compensation and Benefits Policy in Coway Marketing Assignment
12 pages (3418 words) , Download 2 , Assignment
Free
Through this method, it will be easier to reach a large number of respondents and the answers will be more reliable and accurate. Also when approaching the managers, we can mail them the questionnaire and they can fill it up at their own convenience. This will be a more time-saving and cost-saving approach.
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Automated Programs in the Metal Industry Marketing Essay
3 pages (821 words) , Download 2 , Essay
Free
Hurco, like any other business entity, capitalizes on its core competencies and allows users to introduce efficiency and speed in their operations. It operates in a cyclic industry which makes it vulnerable to suppliers and buyers’ power along with threats of more economical products from Hurco’s competitors having better resources.
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Socially Desirable Merit Goods Marketing Essay
6 pages (1250 words) , Download 2 , Essay
Free
As the paper highlights education can be underprovided if private schools and Universities are left with the responsibility. Everyone should benefit from education regardless of financial capabilities but private schools and universities may only allow people who can afford the cost of education to access their facilities. 
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Marketing Plan for Nokia Company Marketing Research Proposal
12 pages (3254 words) , Download 2 , Research Proposal
Free
Nokia’s main competitors in the Indian market include Apple, Samsung, Techno, Sony Ericson, and LG, all of which produce and market mobile phones in the Indian market. Nokia hopes to capitalize on its brand name, low product cost, high quality of the new product, and the features that it presents to beat the competition.
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Strategic Marketing: Types Of Market Segmentation Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Strategic marketing is used by businesses to attract, maintain the existing and the new customers in the target market (Aaker, 2005, 20). On the other hand, market segmentation strategy can be successful, if the company diverts its resources to understand and access the customer’s needs.
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The New Ultrathon Scented Insect Repellent Marketing Research Paper
14 pages (3871 words) , Download 2 , Research Paper
Free
The product is to be marketed as an insect repellant that cuts back on volatile organic compounds and hydrocarbons that contribute to the global warming phenomenon. In line with this, we will set goals for Ultrathon Scented that we hope to achieve by 2015. Volatile organic compounds are to be reduced in manufacturing the repellant by 50%.
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Operational Sales Management - The Nature of the Sales Environment Marketing Essay
12 pages (3210 words) , Download 2 , Essay
Free
The author of the paper is of the view that the dawn of every New Year awakens with more companies venturing into international trade. Companies venturing abroad typically join the league of licensors or exporters, while others form subsidiary companies or joint ventures in overseas companies (Jobber and Lancaster, 2009).
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Strategies that You Must Learn from Apple Marketing Marketing Essay
15 pages (4136 words) , Download 3 , Essay
Free
The projected stock value of Apple after three years is $600. Thus, investment is truly profitable. Although it is evident that the company is expected to increase most of its operational expenses, in line with keeping innovative and best-quality customer experiences, its strength still lies in the brand equity that it has nourished and protected through the years.
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How to Pitch the Kmarts Product to Clients Marketing Term Paper
5 pages (1480 words) , Download 2 , Term Paper
Free
“Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense” (About Kmart, 2012, para. 1).
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The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
To further add relevance between the product imagery and the target market personality and self-concept, the marketers must make use of proper AIOs from a psychographic approach to exhibit certain activities, put on view such interests and opinions that go in sync with the target market. This is just an inkling about how a car can be marketed using personality and self-concept (Mooij, 2000).
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Social Media and New Age Marketing for Students in China Marketing Literature review
17 pages (5115 words) , Download 2 , Literature review
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China’s estimated online market size is about $300 billion. The Chinese E-commerce market is experiencing tremendous growth for the past decade. This is because of various reasons. Firstly, the number of internet users in China is increasing at a fast pace. There has been a 462% increase in the number of internet users within a matter of seven years.
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The Role That Customer - Brand Identification Plays In Brand Loyalty and Brand Promotion Marketing Literature review
19 pages (4750 words) , Download 3 , Literature review
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In this turbulent business environment brand plays an imperative role towards the success of a company. Every company operating in the market place strives to develop a brand for themselves. The past decades has witnessed the evolution of some of the strongest brands of world. Companies mainly develop a brand for the purpose of giving an identity to the product.
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Tiffany & Co. analysis Marketing Essay
17 pages (4250 words) , Download 4 , Essay
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This analysis also expands its portfolio through examining the quantitative variables that influences its performance, thus, scrutinizing the quantifiable variables of the company like company worth and predictable sales. The method involves analyzing profit and loss accounts, arithmetical state of the financial system, sales and earning histories.
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Challenges Faced by Small and Medium Scale Enterprises in Nigeria Marketing Dissertation
11 pages (3441 words) , Download 3 , Dissertation
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The principal objective of the study is to identify the challenges faced by the SMEs of Nigeria. In order to do the same, the study will take into consideration some other factors, which will help in the process of identifying those challenges. The factors to be considered are the characteristics of the SMEs, sources of funds for SMEs, the importance of micro and small scale enterprises in Nigeria. 
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Chilis strategic market entry plan Marketing Essay
19 pages (4750 words) , Download 4 , Essay
Free
The author explores the various market entry strategies that would be most appropriate for Chili’s and then identifies the marketing mix alternatives available to the company. The report also provides an insight into the suggested organization structure and a review the role of logistics and supply chain in the successful operations of the firm.
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Chinese Banks Potential to Set Up a New Market in the UK Marketing Essay
15 pages (3996 words) , Download 2 , Essay
Free
Understanding individual client’s needs and expectations have become the key to survival in the financial service industry. Although liberalization of cross-border trade barriers opened a new arena for business expansion, it has raised new challenges to international firms depending on legal, political, cultural, and environmental factors of the proposed destinations.
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The Impact of the Recession Marketing Essay
4 pages (1191 words) , Download 2 , Essay
Free
This is making the process of marketing and advertising significantly difficult in an environment where competition is high, especially in areas of food consumption and technology consumption. At the same time, marketers are resorting to new promotional campaigns to remain competitive and gain consumer attention in the face of this current economic downturn.
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