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Marketing Essays

Result for Subject Marketing:
19930 essays
Toyota Brand Evaluation Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Toyota believes that customers are after reliability issues and that they are after value for their money. Thus, part of it is to ensure that the products they purchased were built to keep on working. Toyota sees to it that the products they produced are built to minimize maintenance costs. The Toyota brand has earned a remarkable reputation.
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Global Marketing Communication Marketing Essay
3 pages (750 words) , Download 3 , Essay
The article has details on making one’s website an instant success with the different dimensions that are being followed all over the globe. The world of live streaming has taken on the Internet like never before and this article highlights the basis of interaction and social networking amongst the people like never before.
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Manufacture and Marketing of a New Breakfast Cereal in Australia Marketing Essay
7 pages (2181 words) , Download 4 , Essay
Free
Generally, in order to do so, current marketing theories are briefly examined, and the marketing strategy is developed against the constraints imposed by changes in the following six macro-environments outside the organization: demographic, economic, natural, technological, political, and cultural.
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The Top Five Recalled Brands of Tablet PCs Marketing Dissertation
29 pages (7538 words) , Download 2 , Dissertation
Only 18 percent of the respondents presently own a tablet PC and only 10 percent of the respondents intend to buy a Tablet PC for themselves. Nearly 72 percent of respondents opined that they will recommend their family members and friends to buy a Tablet PC. Only 18 percent of respondents believe that tablet PC prices will be more affordable in the future.
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Marketing Management - MBA and SBU Marketing Essay
6 pages (1614 words) , Download 2 , Essay
Free
The marketing strategy for the Rocky Mountain Bicycle Company should encompass the entire business philosophy that involves decisions related to the production of bicycles, their sales,  market segmentation and customer relationship management.  Production orientation should consider building bicycles that most people prefer.  This should involve good quality and durable bicycles, sports bicycles, stylish ones etc.
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The Marketing Mix of Mini Cheddar Marketing Essay
6 pages (1814 words) , Download 3 , Essay
Free
This abstract part provides an overview of the company and the products they sell. The Mini Cheddar is a British Company that deals with cheese and cheese-related products the analysis of the results indicated that the Mini Cheddar Company was doing very well in Britain market. The good results of the company were because of the good strategy of the company price.
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Impact of Culture and Macro Factors on the Marketing of Products Marketing Essay
8 pages (3600 words) , Download 2 , Essay
Free
International marketing can be defined as the application of marketing principles outside the domestic market which includes similar functions like conception, promotion, and distribution of products and services in order to satisfy market demands as well as organizational objectives. Generally, international marketing is confused with terms like global marketing and export but these terms are different.
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Developing a Comprehensive Marketing Plan for Emirates Airlines Marketing Term Paper
10 pages (2775 words) , Download 3 , Term Paper
Free
It is part of various sports and events which has increased its brand value. Emirates SWOT analysis has depicted the strengths and weaknesses of the company along with opportunities. Stiff competition from the competitors. Marketing strategy and alternatives are the key issues that have been highlighted.
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Marketing Service of Rooftop Movies Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The most significant strategy for reducing the main customer risk is to keep a close watch on the attitudes and the likings of the customer so that there lies minimal impact upon the spending behavior of the customers and thus the consumer risk might get reduced by a considerable level (Rimscha 2011).
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Nike Brand Analysis Marketing Essay
4 pages (1209 words) , Download 3 , Essay
Free
A brand may be described as a symbol, name, design, term, or unique feature that distinguishes one firm’s services and products from other market players. Brand image is the perception in the consumers’ minds of a brand’s whole personality, both real and imaginary, including its shortcomings. Brand image is what a selling firm should build.
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Decline of Sales of Regular Beer Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The volume of beer sales declined in the USA because of the change of taste preferences, unemployment of drinking men, and change of consumer tastes.  Stockdale, Charles and Sauter, Michael in an article published in Wall St. (April 19, 2012) said that beer is one of the products that the Facebook generation is not buying. 
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Psychology and Marketing Articles Analysis Marketing Essay
4 pages (1254 words) , Download 2 , Essay
Free
It is imperative to note that the number of online consumers has significantly increased over the years. The situation presents great market potential which is yet to be fully exploited. Consumers ought to have an easy time when looking out for information in addition to wise decision-making concerning online shopping.
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Mentoring System in Burberry Marketing Essay
4 pages (1156 words) , Download 2 , Essay
Free
Burberry (hereafter, is a leading brand in luxury apparel. Operating in the UK but exporting its principal products around the world, the Company has just announced a 6% rise in profit for the first half of the year, despite the sluggish economy. This is out of the ordinary because luxury is usually expected to do poorly.
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Consumer Behaviour and Research Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The need to satisfy human wants has been present ever since the origin of man. While the desire to fulfill a certain need could be rife, the process of obtaining the necessary product or service is normally complex, owing to the existence of products and services that can fulfill the need, or the shortage of the resources that an individual has.
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Key Market Segments for Nokia Lumia and Size of Market Marketing Essay
7 pages (1835 words) , Download 2 , Essay
Free
In the past years, Nokia had faced tough competition from the Android-based and Windows-based smartphones and hence made the decision to expand in the smartphone market. Initially, the sale of Nokia smartphones reached 20 million in the year 2011-2012, but during the year 2012, it sold only 4.3 million (Garside, 2013).
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Red Bull Energy Drink Marketing Case Study
7 pages (2095 words) , Download 4 , Case Study
Free
Millward Brown’s Brand Dynamics model has been helpful in branding Red Bull. The model insists on the presence and relevance of products to the target customers. The positioning of a brand plays a crucial role in the strengthening of a brand. Successful branding must be associated with information, ideas and insights.
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Business Operations of the Grupo Modelo Marketing Term Paper
8 pages (2319 words) , Download 3 , Term Paper
Free
The SWOT analysis will help to analyze the strength, weaknesses, opportunities, and threats of the company. The term paper will analyze the ‘staying power’ of the company by means of eight strategic verticals. This study has chosen Grupo Modelo in order to analyze the case study. The company overview will be provided.
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Macro environment forces of CANADA Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
On average, a household in Canada had 2.5 people going by 2006 statistics (Human Resources and Skills Development Canada, 2013). According to 2010 statistics, about 81% of the Canadian population lives in urban centres, the major cities being Toronto, Montreal, Calgary, Ottawa, and Vancouver.
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Role of Use of Values, Attitudes, and Lifestyle Systems Typology and List of Values Typology Marketing Essay
7 pages (2134 words) , Download 2 , Essay
Free
Electric bicycles or e-bikes are the rages today in terms of being the most promoted means of transportation, especially in urban cities. Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute to lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels.
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International Business Strategy of Starbucks Marketing Case Study
7 pages (1750 words) , Download 4 , Case Study
Free
After Howard Schultz became the president and CEO of Starbucks in 1987, Schultz had to identify some key strategic issues that needed to be looked after so that Starbucks can reach the pinnacle of success. After analyzing the case study the key strategic issues are believed to be market expansion, targeting new customer segments, communication and customer satisfaction (Cowan, 2005, p. 201).
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Effects of Country-of-Origin on Consumer Willingness to Pay More Marketing Term Paper
9 pages (2899 words) , Download 2 , Term Paper
Free
The equity theory was utilized by Koschate-Fischer, Diamantopoulos, and Oldenkotte who sought to investigate the means by which products ultimately affect the prices that the end consumer is willing to pay.  In this way, the authors presented a situation which of course focused upon the price-related consequence of country of origin. 
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Market and Competitors of the Biotop Company Marketing Essay
6 pages (1789 words) , Download 3 , Essay
Free
The company has committed and determined worker that is ready to work and offer effective services to clients. The fact that it faces competition from companies that have even operated for long years has not made the managerial staff lose hope in its undertakings. This shows that the company is determined to face the competition courageously.
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Nespresso marketing research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Nespresso is a major brand in the market of portion coffee, which is a fast growing segment in the market that cannot be ignored. This product comprises of high quality production coffee which packed in small aluminum cups from high end machines made by them.
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Global Marketing Strategy of Toyota Marketing Dissertation
45 pages (10529 words) , Download 3 , Dissertation
In this particular dissertation kind of assignment, the focus is on designing a competitive edge for the organization of Toyota. Since the company Toyota is dispersed and scattered across multiple countries around the world, the focus is on designing a global marketing strategy for Toyota.
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Setting and Developing Marketing Capability Marketing Essay
8 pages (2323 words) , Download 3 , Essay
Free
The complexities of the present business environment call for a more systematic evaluation procedure to analyze the importance of the effectiveness of the marketing activities of an organization in the modern dynamic environment. A marketing audit is a comprehensive, systematic, and independent approach that can help the managers towards the achievement of organizational objectives.
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An investigation into issues surrounding consumer online purchasing influenced by Facebook and Twitter Marketing Dissertation
60 pages (15000 words) , Download 2 , Dissertation
The dissertation has examined if Facebook has become the new marketplace for fashion products. Emergence of social media sites such as Facebook has gained widespread popularity and it has millions of members. This dissertation therefore examines if Facebook has emerged as the new market place for fashion products and further examines the methods and tools used by fashion firms to market and promote their products.
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Bank of America Marketing Book Report/Review
16 pages (4000 words) , Download 3 , Book Report/Review
Free
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Marketing and Health Care System Marketing Research Paper
5 pages (1308 words) , Download 2 , Research Paper
Free
The marketing of a healthcare system is essential for the spread of health care services among the members of the community. The direct method of marketing is the most effective one as it allows the healthcare providers to get in touch with the healthcare recipients in the community. A direct interface helps the health care providers to understand the barriers due to which the health care services could not be accessed.
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IPhone 5 Phenomenon Marketing Research Paper
5 pages (1471 words) , Download 2 , Research Paper
Free
Production workers are asked to work extra hours at an extra pace to meet the demand of consumers. Because of this reason, Apple has violated the ethical standards regarding the extra workload on workers to meet the consumer demand of the iPhone. This has created a serious negative impact on the image of Apple in the consumer market. (Kiss, Jemima; Sept 2012).
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Sustainability Issues of JP Morgan Resulted in Financial Crisis Marketing Assignment
8 pages (2443 words) , Download 3 , Assignment
Free
JP Morgan had been facing a number of socio-political issues which took a toll on the overall sustainability of the company. It has also been realized that the company’s financial position was not fair. Its operational expenses were much higher than that of its competitors. The company has also been subjected to losses that stood at US$6.8 billion.
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Developing Networking Communication Marketing Assignment
3 pages (1022 words) , Download 3 , Assignment
Free
They are (1) application of appropriate personal style in leveraging and understanding the requirements and resources for the event; (2) discerning networking events that would strategically provide rewarding returns; (3) effective application of planning skills; (4) being able to empower and engage human resources for the event.
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How to make a choice in marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The world has been rapidly undergoing change in a manner befitting most of society. There have been a vast number of technological improvisations, innovations as well as inventions which have changed the face of communication and technology today.
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The Function of International Marketing Strategies Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
In 1993, graphic designer brothers Markus and Daniel Freitag (2011) were searching for a suitable messenger bag. This was because citizens of Zurich mainly travel by bicycle, and thus the Freitag brothers needed a sturdy, waterproof bag, which they could carry their designs in while traveling in the rain.
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The Way of Selling Services or Products: Green Marketing Marketing Term Paper
11 pages (2980 words) , Download 2 , Term Paper
Free
The not so obvious when discussing green marking is when willing to pay more of what you are supposed to products which are green alternative comparable product the assumption in which my opinion has not been looked at closely and proven. While green marketing is rapidly growing as numbers continue to increase of customers.
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Marketing Communication Plan for Green and Black Organic Marketing Essay
18 pages (4500 words) , Download 4 , Essay
Free
The research carries out SWOT analysis in order to assess the current and past performance of the company. After analyzing the company’s current position, it is assessed that company is not paying much attention to the marketing communication strategies and it needs to be taken care of as it has become mandatory for the organization to achieve competitive edge.
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The methods in which advertising media influence and reinforce sexism in American society Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay analyzes how advertisements present an unfavorable picture of men and how this affects men’s self-image as well as society’s treatment of men. Advertising media of various types surround the average individual in American society. The majority of these advertisements use sexism in order to sell a product to the consumer.
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Adidas: Leadership and Management Marketing Essay
22 pages (5500 words) , Download 14 , Essay
Serious competition in the industry of sports has caused organizations like Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. This paper will explain the environmental standards within Adidas.
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Summer Intern at Haitong Securities Company Limited Marketing Term Paper
10 pages (2645 words) , Download 2 , Term Paper
Free
During the internship, it provided extensive practical learning exposure to the investment arena. It was also very beneficial from point of view of applying theoretical concepts studied mainly in course UD. In the end, it will also provide a concluding note regarding suggestions to the firm for improvements.
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Evaluation and Comparison of the Marketing Strategies of Two Global Companies: Nestle and P&G Marketing Essay
10 pages (3041 words) , Download 4 , Essay
Free
SWOT analysis will help to identify internal and external factors, Porter's Five Forces is to analyze the extent of market competition, and STP identifies the segmentation, targeting, and positioning of a brand. Therefore, these three efficient tools of marketing will help to analyze the overall marketing strategies of the two selected companies.
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The Financial Crisis in the United Kingdom Marketing Essay
15 pages (4121 words) , Download 3 , Essay
Free
Though the economic situation is under control in the UK, the people blame financial institutions for the destruction of society. Regardless of the current situation, the financial service sector in the UK has a promising future due to which most of the organizations are trying to establish their base in the UK with an aim to accomplish their goals and objectives.
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South Garden Chinese Restaurant - Company Analysis Marketing Research Paper
5 pages (1421 words) , Download 2 , Research Paper
Free
The firm’s success in the last 15 years cannot be doubted; however, the competition in the particular sector has been significantly increased. In order for the firm to survive, a series of changes should take place in several business areas. The solutions available to the organization to improve its performance are described below.
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Moments of Truth in customer service Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
There is wisdom in the adage “Customers know best”. It is a philosophy that expresses acknowledgment and respect for customers and a willingness to satisfy their expectations. Every business needs customers to thrive and grow. In order to attract customers, the business needs to market itself.
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The Role of Promotion In Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The two products that will be more closely examined are the Ford Fiesta and the Lexus LS. Ford has had tremendous success in surviving the recession. With the introduction of new models, new overseas markets and a good company image they have substantially increased profits and market share.
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Buying Behavior and Market Analysis Marketing Essay
6 pages (1867 words) , Download 2 , Essay
Free
Hence, the eBay stores have no inventory and do not ship products to their customers. However, the company gains its income through the movement of information. In this case, the company uses the ideal task of the internet of moving information to its benefit. This business model around eBay has gained a lot of success in the local American market.
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Research Requirement Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Consumer research also helps the firms and organizations to understand how the environment of a consumer influences his or her preferences, the effect of consumer behavior as he or she makes decisions on marketing or while doing shopping. The research helps to understand how the knowledge inadequacy of the consumer about a product or a service influence his or her decisions on marketing, and how to adapt and implement effective marketing strategies that will effectively satisfy the consumer.
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Corporate Social Responsibility of Merck Pharmaceuticals Marketing Research Paper
8 pages (2384 words) , Download 4 , Research Paper
Free
The corporate conscience impacts all stakeholders and the bigger community including built and natural environments. The stakeholders go beyond shareholders as described by Milton Friedman (1984) that encompass investors, managers, employees, consumers, suppliers, the public, and the community to which an organization may be belonging to or operating.
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Related Industries and Competitors of Mercedes Benz Marketing Essay
5 pages (1436 words) , Download 3 , Essay
Free
Today, Mercedes Benz is a brand among the most popular brands in the world. The company grew over the years to become one of the leading suppliers of automobiles around the world. The success of the leading companies depends on the strategies the company incorporates. Innovation of new ideas, which brings forth new products, is a factor behind this success.
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Nikes Global Women's Fitness Business Marketing Essay
8 pages (2269 words) , Download 2 , Essay
Free
To find out the best options and recommendations fit for: The new general manager of the global women’s fitness business that would help him/her to improve and sustain the level of integration already achieved in that division of the company. Darcy Winslow in her new responsibility of implementing a category-driven organizational model.
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Nike's Corporate Social Responsibility and Sustainable Marketing Marketing Coursework
8 pages (2478 words) , Download 3 , Coursework
Free
The entrepreneurial adventure of two people, Bowerman and Phil Knight belonging to the region of Oregon resulted in the full-grown development of a global sportswear company, Nike. These people together with their employees helped the company to develop from only a distributor of footwear pertaining to the United States market to transforming its image as a world leader in the marketing of footwear.
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Aligning Marketing Initiatives with the Company's Mission and Vision Marketing Research Paper
4 pages (1200 words) , Download 4 , Research Paper
Free
The importance of aligning marketing initiatives to any organizations’ mission and vision statement leads towards the sustainability of an organization. This is because both the mission and vision statements of a corporation represent the organizational goals, performances, and operations.
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