Ying Yang iPhone - Essay Example

?Ying Yang IPhone The new technological advancements have influenced in many communication sectors. A significant advancement is certainly on mobile phone communication devices. However, mobile phone manufacturers have not yet come up with a cell phone that is specifically suited for business and personal use at the same time. We have therefore come up with a cell phone, yin yang iPhone that has two modes of operation both for small business owners and for personal use. This paper presents a SWOT analysis of the yin yang iPhone. The yin yang philosophy is the philosophy behind the yin yang iPhone. The iPhone seeks to achieve a balance between business and personal of the phone. The philosophy seeks to show how seemingly contrary forces can be integrated together to come up with a useful product and powerful product than the two separate products. If business people can get an iPhone that will serve them best in both their business and personal needs, it would help them realize their business projections with much ease as they carry on with their personal lives. The attainment of this goal is however limited to the basic iPhone capabilities and current technology. The phone has new and great features for application. It has an ability to multitask and has a big screen for clarity. The processor microchip has advanced features that make the phone fast in executing a wide variety business application programs. It has an enhanced email and text editing capabilities for businesspersons. It has enterprise features that support multiple exchange accounts, better data protection, wireless application distribution, and a new exchange server. It has also introduced a mobile advertising platform and a social gaming network. A new feature called Siri enables users to use their voice to input various commands on the phone. (Apple Web). The IPhone has the worlds’ most advanced mobile operating system that is easier to use. It also contains an I Cloud application that makes it possible for businesspersons to interact with other devices such as office computers without having to plug in. It has a face time application that makes it possible to do web conferencing. This is one of the greatest advantages of the iPhone for small businesses, which may need to communicate with other businesses. It also has an air print application that allows wireless printing for small business users. The yin yang IPhone will use 3G internet technology to enhance high-speed data transfer for gaming and video downloads. This is a great advantage for personalized use mode. The touch screen keyboard can be changed from QWERTY to the conventional mode depending on the mode of operation. The ability of an IPhone to switch from business to personal mode and vice versa makes it the best iPhone for personal and business use. Ying Yang IPhone in Business Mode The phone should be able to serve most of the business services with convenience and speed. The IPhones’ in built memory is sufficient to store a lot of business information. This is significant for storing information such as business proposals, market data, and even business contacts. The phone has Google maps application that will conveniently locate any desirable location especially for mobile businesses. The business-dedicated browsers in IPhone applications can be integrated with information processing tools to analyze business and market conditions such as real-time Forex-exchange. The mobile advertising platform in the IPhone is a major boost to advertisement and marketing where businesspersons advertise and buy products online through the phone. The I Cloud application will make it possible for business managers to manage information remotely without having to be physically present at the office. Front side camera makes it possible to conduct business meetings through web conferencing. The big screen and efficient keyboard configuration supports information processing for business purposes. The advanced operating system and security features on the business mode enables businesspersons to execute business transactions safely. However, the phone has potential weaknesses and threats. It will require technical knowledge to operate this phone. Although the phone has advanced security features, it is possible for advanced hackers to crack the encryption technology with time. Due to the advanced features, the phone will be expensive to buy. Hence, it may not be affordable to all small-scale businesspersons. Additionally, some application such as iTunes may not be supported in all countries. Loss of the phone may compromise business operations especially for the cases where business managers become overly dependent on the phone. Ying Yang IPhone in Personal Use Mode The personalized user mode has integrated entertainment features such as music and video players. The advanced entertainment features enable recording of videos, taking photos, listening to music and videos. The quick and responsive nature of the phone applications enables quick launching, browsing, and downloading of data form the internet. These features make the personalized mode more personal and entertainment based. The personalized mode is configured to use slightly higher power due to the entertainment features such as surround music system. The Ying Yang iPhone has beautiful wallpapers, backgrounds, and themes for personalized settings. The Siri application on the personalized mode is configured for searching entertainment and recreational sites unlike the business mode, which primarily focusses on business locations. This mode is customized for heavy game applications and online game participation. The ability of the phone to send messages and set reminders is very important in personal lives. The big screen and efficient keyboard enables easy use especially in entering data. The face me application is also well suited for chatting with friends. The inbuilt memory allows for downloading, storage, and listening of music from the internet. It is best suited for social networking. The ability of the system to support different folders prevents the personal files from mixing with other files. However, this application has a number of threats and weaknesses. Not everybody can operate this phone. It is not immune to upcoming technologies that might render it useless within a short period. The durability of the phone depends on handling. The big screen requires careful handling and usage. The phone is prone to viral attacks subject to its fast browsing and downloading capabilities. It is equally an easy target for criminals. Below is the SWOT analysis of the Ying Yang IPhone. Strengths Has a simple and faster browser. Has the ability to classify files according to use. Has ability for mega data storage. Has ability to multitask. It is up-to-date with the technology. Weaknesses It is expensive. All features may not be supported in all countries Threats Prone to viral attacks Emergence of new technology can make it redundant Opportunities Appealing to business persons as well as personal use and therefore a potential market opportunity Read More