Bubble Tea in Singapore - Research Paper Example

Bubble tea commenced its ascension to global recognition, thinning out from Taiwan to supplementary East Asian nations. It then wandered to Chinatowns all through the American States, and diverse college urban alongside the West Coast of America. There is existence of bubble teashops and cafes in the westernized countries and the United Kingdom. There are numerous variations of the drink, based on the kinds of tea employed and ingredients inclusion. Market research This research is aimed at guaranteeing generation of customers’ desire for Cha Time brand and not the firm’s assumptions of their wants.

This research is yet to be undertaken in an attempt to supplement the sale of bubble tea in public places. Even though, this product is sold at restaurants and cafes, it has a wide household market (Lewis & Clark, 2008). Our main objective is to market the Cha Time brand at Ang Mo Kio Outlet Avenue 6. This research will enable reduction of risks for its trial in the novel household market in Singapore. Bubble Tea is a speedily increasing market in the Middle East, although it is relatively old Singapore, it is not widely spread in household delivery (Richardson, Rubinstein & Joseph, 2009).

Market Analysis Summary Tea is the second principal product market besides oil, and expansion is anticipated to keep on at a sturdy velocity for the projected future. The field beverage business is rising at an evenly sturdy tempo, with sales increase in some classes likely to develop at speeds of 40% per annum. This development offers exceptional openings for new firms to come into this market in Singapore (Commins & Sampanvejsobha, 2008). Bubble tea delivery service of the Cha Time brand at Ang Mo Kio Outlet Avenue 6 is targeted at households and delivery is to every person’s doorstep.

The aim of this research is to establish the growth of bubble tea industry in employing household delivery. We also seek to find out trends of the different flavors of to brand in relation to its sales growth (Oakwell, 2007). Target Market Segment Strategy This product’s market is by now sizeable and the business continues to advance. People are now being introduced to the different flavors of the brand. It is not surprising to see people ordering PMT on a daily basis since they now fancy the tasty and sweet flavors.

The household segment is the primary target as the potential in sales is unlimited in this market segment. This segment mostly needs quality delivery, prime and meritorious service, efficient and fast delivery system, automated bookings for deliveries and a comprehensive support in sales. The firm could benefit from a delivery system since people would want to receive service stress free to their places of residence (O’Dougherty, 2007). The automated system of booking will expand the target market into increased stress free bookings that will further elevate the sales to a substantial level.

As the business expands, there will be eventual evaluation of the requirements of potential buyers and customers to their houses and places to deliver. Since delivery is targeted at interpersonal level then consumer behavior is prime in the delivery of bubble tea (Vanhuele & Wright, 2008). Hence, we define consumer behavior as: The analysis of personalities and groups and the ideologies they employ to choose, secure, employ, and throw away goods, services,