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Marketing Essays

Result for Subject Marketing:
19914 essays
Google or Yahoo - Better Service and Storage Space of Webmail Service Marketing Essay
5 pages (1482 words) , Download 2 , Essay
Free
The continuing expansion and progression of technology have broken all geographical barriers and have created the concept of global brands. The excessive supply of products and services has made global markets more competitive than ever since no organization can afford to have any compromises in their products and services.
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Marketing Plan: McDonald's North America Marketing Research Paper
6 pages (1686 words) , Download 3 , Research Paper
Free
McDonald’s has been in business since 1955 (Encyclopedia, 2005). The success of the McDonald’s brand is based on getting as many customers to return to the store. McDonald’s serves nearly 64 million customers daily. To spread the McDonald’s brand the firm has penetrated as many countries as possible around the world.
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Business Start-Up from Scratch Marketing Essay
11 pages (2876 words) , Download 3 , Essay
Free
Prior to starting the business, it is paramount to conduct adequate research to find out the best market to venture into. Entrepreneurs must come up with strategies that afford them a position ahead of the competition. When thinking of starting a business, measures should be taken to minimize the expenditure and maximize profits.
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The Marketing Mix on Mercedes Benz Marketing Essay
5 pages (1444 words) , Download 3 , Essay
Free
The organization is currently looking for market opportunities to achieve further global expansion in the Chinese market. The country the firm is targeting is the emerging economy of China and the growth of the lower-middle and middle-class families. China is a member of the prestigious BRCIS organization.
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TOMS Shoe Integrated Marketing Communications Plan Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus, represents where the idea of the shoes company was conceived and that is Argentina. As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. The company has managed to sell over a million pairs of shoes.
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Benefits of Knowledgeable Consumer Marketing Research Paper
3 pages (936 words) , Download 2 , Research Paper
Free
When a customer possesses knowledge about a certain product on sale, the customer feels confident when making decisions pertaining to making purchases of the said product or service. On the other hand, if a customer does not have any information concerning a certain product or service, the customer may be easily misled.
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Advertising Individual CW Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This is a campaign for Trader Joe’s to attract and retain customers to their new store in Marylebone, London. Trader Joe sells domestic and imported foods that include artisan breads, juices, international frozen food entrees, deli items, beer, and wine providing a unique selection that can only be found in their unique stores.
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Macroenvironmental Impact on the Company Product Sales Marketing Essay
3 pages (750 words) , Download 3 , Essay
Specific microenvioronmental influences include changes in interest rates, competitors, disastrous weather, cultural tastes and government regulations. These factors are critical for any organization that is planning to launch a new product in the market.
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Safety Provision in Marketing Marketing Essay
3 pages (1067 words) , Download 2 , Essay
The government is usually an external factor that influences business activities. Ranging from legality, taxation, and safety, the government has the power to create a good business environment and destroy a business environment. According to Cowell (2005), it plays the main role in the creation of appropriate marketing and business environment.
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The Competitive Global Market and Change Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The company is dedicated in ensuring maximum standards of social responsibility from their supply chain throughout the world (Apple Inc, 2012). The report will thereby focus on the company’s supply chain across the global markets, its customer base; engineering, manufacturing and marketing processes.
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Marketing strategy for managers Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
The author considers a marketing manager should have the ability to establish relationships with customers. An efficient marketing strategy contributes towards the financial success of a company. A good manager should learn to assess the demands of the customers and accordingly communicate and deliver goods and services to the customer.
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Recent developments in the UK housing market Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The author of the paper entitled "Recent developments in the UK housing market" touches upon the fact the UK economy had to face recession in the last two years which had an impact on reducing the UK house prices. It should be noted that highest growth in house prices which were significantly higher than the average UK housing prices were observed in London area.
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Marketing in the digital era Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Marketing in the digital age is undergoing an accelerated change. Marketers need to change the way they think or act in order to sustain their position in the market place. This is because many industries have emerged with a digital strategy of marketing their activities through online marketing as a conventional means of marketing.
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Answer questions Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
Discuss various mass media advertising tools and its importance. Mass media refers to all the media technologies targeting large audiences through mass communication. The electronic media (well known as broadcast media) transfer information through electronic devices such as radio, film, and movies.
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Advantages of Monsanto Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Answer 1 The key competitive advantage of Monsanto is that it has global leadership position in genetically modified seeds that significantly increase not only the quality and quantity of agricultural produce but also help to ward off weeds and crop harming insects.
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Marketing Plan for Camp Wahanowin Marketing Term Paper
10 pages (2706 words) , Download 4 , Term Paper
Free
This is a proposed marketing plan for camp Wahanowin for the upcoming promotional year. The organization has been operational since 1955 to become a market leader in camping of children during the summer breaks. However, it is been faced with stiff competition from alternative vocational options of which this marketing plan proposes to eliminate.
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Memo: Busines Environment Analysis & Tehnology Recommendations for Improving Business Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Financial management is essential in all aspects of life, for example, management of home budgets and pocket money management. Financial management is a crucial component of a successful business venture. Financial management involves planning to ensure there are enough funds at the right time to meet the needs of the business.
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Aspects of Financial Services Institutions Marketing Essay
8 pages (2242 words) , Download 2 , Essay
Free
Knowing the terms involve in financial services was very important as these gave me the background in understanding the way products and services are traded in a financial market. My knowledge of the extensive range of instruments that are used in the financial service trade extremely improved. This enhanced my insight on retail investments, private banks, and corporate investments.
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General Motors: Organizational and Marketing Analysis Marketing Term Paper
5 pages (1467 words) , Download 2 , Term Paper
Free
Due to its long years of existence in the automobile and business sector, the company has a lot of history associated with it. Regarding the initial days of the world’s most popular automobile company, General Motors was founded in 1908 by William Billy Durant. The backdrop behind the inception of the company was the New York Auto Show of 1900.
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Shadow shopping paper Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
She parked her saloon car just near the entrance of the supermarket and she seemed to be in a hurry. Immediately after taking the shopping basket, she followed the path of household, checked the price tag and collected some goods and put them in the basket.
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Social Media Marketing: Game Theory and the Emergence of Collaboration Marketing Research Proposal
8 pages (2114 words) , Download 5 , Research Proposal
Free
The companies use several techniques in order to use the social media platforms like Facebook, linked-in, etc. for marketing their business. The findings of the research are useful to the companies as it indicates ways which could be adopted in order to effectively implement the marketing plans of the business.
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Future strategy for next three years (Starbucks) Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The government policies on trade are consistent and there is no government change expected in the coming years. This means that a strategy can be devised confidently to expand the business, keeping in view the government policies. Taxes may be reduced after the troops pull out of Afghanistan. This would increase the margin of profit for Starbucks.
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Money, Banking, and Financial Markets in the Concept of Money Demand Marketing Assignment
10 pages (2726 words) , Download 2 , Assignment
Free
The central bank plays a key role in overnight transactions by lending and borrowing money with a group of banks. Such a strategy helps it to manage monetary policy. The bank rate is often an upper limit for the overnight rate because it indicates the central bank’s eagerness to let commercial banks determine the amount of borrowing from it.
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If Robots Are to Clean Our Homes, They'll Have To Do It Better than a Person Marketing Essay
3 pages (1122 words) , Download 2 , Essay
Free
The field of medicine and medical practices has witnessed an unprecedented level of advancement. Innovative ideas among scientists and doctors resulted in numerous inventions in the field of medical practices.  These advancements included convenient methods of treatment which provided great ease of use to the doctors helping them to ensure the safety and convenience of their patients.
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The Challenges and Opportunities of BMW Marketing Assignment
9 pages (2732 words) , Download 4 , Assignment
Free
Like all the German carmakers, BMW AG is also facing the serious issue of not being able to meet the EU emission norms for their new cars. The objective of this study would be to discuss the challenge with the help of available information, conduct a survey among customers, and identifying opportunities for the company.
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The Importance of Diversity Within an Organization Marketing Assignment
9 pages (2478 words) , Download 2 , Assignment
Free
Cultural diversity is part and parcel of international marketing. Members of any sales team must be ready to appreciate and respect the cultural backgrounds of every individual. Even though some scholars may be against the inclusion of cultural diversity in an organization, the majority of them support the idea that it is an essential element.
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Integrated Marketing Communications for Mobile Services Providers Marketing Essay
13 pages (3959 words) , Download 3 , Essay
Free
To improve its popularity and brand awareness, O2 should too consider embracing creative advertising, and in this regard, the company could use the English Premier League to launch the initiative. Furthermore, O2 should increase the number of one-stop-shops and integrate the pre-sale, sales, and post-sales activities.
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Marketing Strategy Analysis Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
In 1996, Starbucks opened its first location outside North America in Tokyo, Japan. The marketing strategies used by the brand helped it to include itself into the American lifestyle quickly and expand into other international countries as well. These strategies proved to be an inspiration for other companies` marketing campaigns as well.
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Using Internet as One of the Avenues to Market the Products Marketing Assignment
8 pages (2150 words) , Download 2 , Assignment
Free
Marketing myopia is a marketing term that indicates that any firm or business will do well at the end of the firm concentrates on consumers and its aim is to meet the customer needs rather than the products the firm sells to the customers. Many financial organizations thought that Virgin would be a threat when it entered the United Kingdom market.
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The Vision, Mission, and Value Statements of Barnes and Noble Marketing Essay
3 pages (775 words) , Download 2 , Essay
Barnes and Noble have taken advantage of its popularity and has implemented a product diversification strategy that has allowed the company to sell other items such as DVDs, toys, music, and video games. The mission of the company is to operate the best specialty business in America, regardless of the product they sell.
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Australian Electronic Tablet Industry Marketing Essay
11 pages (3097 words) , Download 3 , Essay
Free
A tablet computer is an electronic device that comprises a touch screen LCD and virtual keyboard. This gadget is also known as a mobile computer as it resembles a mobile phone. But the product has all the essential features of a computer, such as internet accesses, office suite, and entertainment features. Supernova ltd. is a German-based firm.
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Occupational Exposure to Benzene Among Shoemakers And Others Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This paper shall discuss the occupational exposure to Benzene among shoemakers and other individuals using said compound. This discussion shall first discuss the qualities of benzene in general and its elements which imply its health risks. Secondly, various studies discussing the impact of benzene on the health of workers shall be individually presented. Lastly, a summary and concluding remarks shall be indicates at the end of this article.
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Managing Ethics and Social Responsibility - News International Marketing Research Paper
10 pages (2939 words) , Download 4 , Research Paper
Free
Business ethics are fundamentally regarded as the principles as well as the standards in accordance with which the business operations are required to be conducted for developing a better corporate culture in an organization. It primarily assists the organizations in performing business operations with better societal development as along as enhancing the margin of profitability.
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Online Marketing for Airline Industry Marketing Literature review
10 pages (2803 words) , Download 2 , Literature review
Free
The airline industry has in recent years shifted its focus to online marketing because it provides many services which other marketing strategies tend not to provide or if they do, it is of lower quality. Some of the services which are associated with internet marketing include strategic consultation; direct marketing; the promotion of sales.
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Toyota Brand Evaluation Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Toyota believes that customers are after reliability issues and that they are after value for their money. Thus, part of it is to ensure that the products they purchased were built to keep on working. Toyota sees to it that the products they produced are built to minimize maintenance costs. The Toyota brand has earned a remarkable reputation.
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Global Marketing Communication Marketing Essay
3 pages (750 words) , Download 3 , Essay
The article has details on making one’s website an instant success with the different dimensions that are being followed all over the globe. The world of live streaming has taken on the Internet like never before and this article highlights the basis of interaction and social networking amongst the people like never before.
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Manufacture and Marketing of a New Breakfast Cereal in Australia Marketing Essay
7 pages (2181 words) , Download 4 , Essay
Free
Generally, in order to do so, current marketing theories are briefly examined, and the marketing strategy is developed against the constraints imposed by changes in the following six macro-environments outside the organization: demographic, economic, natural, technological, political, and cultural.
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The Top Five Recalled Brands of Tablet PCs Marketing Dissertation
29 pages (7538 words) , Download 2 , Dissertation
Only 18 percent of the respondents presently own a tablet PC and only 10 percent of the respondents intend to buy a Tablet PC for themselves. Nearly 72 percent of respondents opined that they will recommend their family members and friends to buy a Tablet PC. Only 18 percent of respondents believe that tablet PC prices will be more affordable in the future.
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Marketing Management - MBA and SBU Marketing Essay
6 pages (1614 words) , Download 2 , Essay
Free
The marketing strategy for the Rocky Mountain Bicycle Company should encompass the entire business philosophy that involves decisions related to the production of bicycles, their sales,  market segmentation and customer relationship management.  Production orientation should consider building bicycles that most people prefer.  This should involve good quality and durable bicycles, sports bicycles, stylish ones etc.
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The Marketing Mix of Mini Cheddar Marketing Essay
6 pages (1814 words) , Download 3 , Essay
Free
This abstract part provides an overview of the company and the products they sell. The Mini Cheddar is a British Company that deals with cheese and cheese-related products the analysis of the results indicated that the Mini Cheddar Company was doing very well in Britain market. The good results of the company were because of the good strategy of the company price.
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Impact of Culture and Macro Factors on the Marketing of Products Marketing Essay
8 pages (3600 words) , Download 2 , Essay
Free
International marketing can be defined as the application of marketing principles outside the domestic market which includes similar functions like conception, promotion, and distribution of products and services in order to satisfy market demands as well as organizational objectives. Generally, international marketing is confused with terms like global marketing and export but these terms are different.
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Developing a Comprehensive Marketing Plan for Emirates Airlines Marketing Term Paper
10 pages (2775 words) , Download 3 , Term Paper
Free
It is part of various sports and events which has increased its brand value. Emirates SWOT analysis has depicted the strengths and weaknesses of the company along with opportunities. Stiff competition from the competitors. Marketing strategy and alternatives are the key issues that have been highlighted.
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Marketing Service of Rooftop Movies Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The most significant strategy for reducing the main customer risk is to keep a close watch on the attitudes and the likings of the customer so that there lies minimal impact upon the spending behavior of the customers and thus the consumer risk might get reduced by a considerable level (Rimscha 2011).
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Nike Brand Analysis Marketing Essay
4 pages (1209 words) , Download 3 , Essay
Free
A brand may be described as a symbol, name, design, term, or unique feature that distinguishes one firm’s services and products from other market players. Brand image is the perception in the consumers’ minds of a brand’s whole personality, both real and imaginary, including its shortcomings. Brand image is what a selling firm should build.
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Decline of Sales of Regular Beer Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The volume of beer sales declined in the USA because of the change of taste preferences, unemployment of drinking men, and change of consumer tastes.  Stockdale, Charles and Sauter, Michael in an article published in Wall St. (April 19, 2012) said that beer is one of the products that the Facebook generation is not buying. 
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Psychology and Marketing Articles Analysis Marketing Essay
4 pages (1254 words) , Download 2 , Essay
Free
It is imperative to note that the number of online consumers has significantly increased over the years. The situation presents great market potential which is yet to be fully exploited. Consumers ought to have an easy time when looking out for information in addition to wise decision-making concerning online shopping.
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Mentoring System in Burberry Marketing Essay
4 pages (1156 words) , Download 2 , Essay
Free
Burberry (hereafter, is a leading brand in luxury apparel. Operating in the UK but exporting its principal products around the world, the Company has just announced a 6% rise in profit for the first half of the year, despite the sluggish economy. This is out of the ordinary because luxury is usually expected to do poorly.
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Consumer Behaviour and Research Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The need to satisfy human wants has been present ever since the origin of man. While the desire to fulfill a certain need could be rife, the process of obtaining the necessary product or service is normally complex, owing to the existence of products and services that can fulfill the need, or the shortage of the resources that an individual has.
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Key Market Segments for Nokia Lumia and Size of Market Marketing Essay
7 pages (1835 words) , Download 2 , Essay
Free
In the past years, Nokia had faced tough competition from the Android-based and Windows-based smartphones and hence made the decision to expand in the smartphone market. Initially, the sale of Nokia smartphones reached 20 million in the year 2011-2012, but during the year 2012, it sold only 4.3 million (Garside, 2013).
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Red Bull Energy Drink Marketing Case Study
7 pages (2095 words) , Download 4 , Case Study
Free
Millward Brown’s Brand Dynamics model has been helpful in branding Red Bull. The model insists on the presence and relevance of products to the target customers. The positioning of a brand plays a crucial role in the strengthening of a brand. Successful branding must be associated with information, ideas and insights.
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