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Marketing Essays

Result for Subject Marketing:
19930 essays
Service Technologies in TGI Fridays Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
T.G.I Fridays provide mass customization service to the customers to maintain the standard and make them feel valued. The service technologies used by the restaurant include the Point of Sale (POS) to rationalize its front and back office procedures to make the guests enjoy the service and experience the quality of offerings.
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The Success of Louis Vuitton in the Japanese Market Marketing Assignment
4 pages (1173 words) , Download 7 , Assignment
Free
Japan has boasted of being Louis Vuitton’s most profitable market, and after the economic downturn, Louis Vuitton had to adapt to the Japanese market to allow it to sustain its consumer market. The iconic brand is considered French, but over the past decade, Japan has demonstrated its love and passion for its products.
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Marketing planning: Starbucks case Marketing Essay
26 pages (6500 words) , Download 3 , Essay
The purpose of this research is to investigate the barriers to marketing planning and overcoming barriers for Starbucks, evaluate pricing, distributing and communicating new products within Starbucks and demonstrate marketing plan for new product of Starbucks. Also the research seeks to answer the question: Why Starbucks needs to be innovative?
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Market Segmentation in Apple Marketing Dissertation
4 pages (1000 words) , Download 3 , Dissertation
Free
This proposal also encompasses the ethical statements that will be followed in the research, along with a Gantt chart which specifies the research methods and time frame. It is very important to study the market segmentation of Apple because they have a wide variety of products.
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Marketing Management: Wellcome Trust Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paper tells that Wellcome trust also funds individuals carrying out technological research on the health challenges present in a setting they have chosen. The organization supports researchers from institutions and universities in UK and overseas who are conducting research on health and disease genetic variation by providing them with grants to facilitate their research.
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International Marketing (Airbus and Boeing) Marketing Essay
6 pages (1500 words) , Download 5 , Essay
Free
There has been significant conflict between the Airbus and Boeing airliners. This is with regard to product delineation. Their product advancement strategies are extremely crucial in establishing a competitive edge in the market.
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Omega Ladymatic Market Analysis Marketing Essay
10 pages (2739 words) , Download 2 , Essay
Free
The main competitors to the brand are also major companies offering specialty watch products. However, Omega Ladymatic is credited for having a favorable brand image because of its good market presence. This image is enhanced by effective branding by using influential brand ambassadors. In this respect, Nicole Kidman is Ladymatic’s brand ambassador; this has given the brand some exclusivity.
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Direct Marketing Strategies for Expatriate Sports and Health Centre Marketing Essay
9 pages (2516 words) , Download 2 , Essay
Free
Generally, the focus of the work involves developing a modern facility that will be universally completed with the necessary requirement for the expatriates. The health/sports centre will use new brands for its strong identification in order to allow it to build itself as a fully fletched organization.
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The Customer Relations Systems of Cathay Pacific Airlines and its Impact on Corporate Image Marketing Research Paper
39 pages (10051 words) , Download 3 , Research Paper
Cathay Pacific is the National Airlines of Honk Kong (Thompson, 2012). It has its headquarters in the Hong Kong International Airport. Cathy Pacific flies to 168 destinations in 42 countries around the world (Thompson, 2012). In 2010, Cathay Pacific conveyed 27 million passengers. In the mid-1990s, Cathay Pacific invested heavily in a Customer Information System (CIS) in conjunction with IBM (Gamble et al, 2010).
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Differentiation between ASDA Direct and Tesco Direct in the UK Marketing Essay
14 pages (4396 words) , Download 2 , Essay
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The first application of the World Wide Web for the purposes of commercial transactions was in the year 1994, as a media for online banking, for the opening of online pizza shops, Netscape’s SSL versus encryption standards for the purposes of securing data that were being transmitted from one terminal to the other.
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Market Orientation, Selling Complex Products Marketing Essay
3 pages (864 words) , Download 2 , Essay
Free
Products that have a greater emotional quotient than humans are difficult to sell.   For example, products related to personal hygiene, birth control, warfare, drugs for terminal illness, and services related to abortion, sterilization, mental illness, funeral, artificial insemination, home health care, etc are a few examples of complex products/services (Waller, 1999).
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Kudler Fine Foods Too Fresh to Go Product Launch Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The product the company created is called Too Fresh to Go meals. The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day.
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What are the Four P's of Marketing Why Marketing Managers must blend the Four P's Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Promotion is needed for making the people aware of the products produced by the business concern. The price element is of special significant as it enables the concern to cover the different costs of the business house as well as attract the customers for purchase of the product
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Impact of the Internet on Supply Chain Process Marketing Essay
6 pages (2280 words) , Download 2 , Essay
Free
The biggest barrier to the development of e-business in the retail industry is the method of payment. In e-business, the payment is done through credit cards, but the majority of people prefer cash transactions to credit transactions. The reason is that credit card is not ubiquitous and most importantly people are very much concern about the security issues or privacy.
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Contemporary Global Marketing Marketing Essay
11 pages (2883 words) , Download 2 , Essay
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Jurlique was founded by a chemist and a horticulturist. Jurgen Klein and his wife Ulrike knew, long before there was a global buzz about the benefits of organics and going green, that creating sustainability within a farm system would create commo benefits for all those involved. The biodynamic practices used on their farms help create beauty on your skin.
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Role of Consumer Behavior in Marketing Decisions Marketing Research Paper
4 pages (1358 words) , Download 3 , Research Paper
Free
The reader should understand the different consumer behaviors that are usually portrayed at the marketplace that make buyers opt for certain goods and not others. It is through such understanding that they grow up to become effective buyers and at the same time of the best products in the market. This will help avoid impulse buying among consumers hence invest in well.
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Google or Yahoo - Better Service and Storage Space of Webmail Service Marketing Essay
5 pages (1482 words) , Download 2 , Essay
Free
The continuing expansion and progression of technology have broken all geographical barriers and have created the concept of global brands. The excessive supply of products and services has made global markets more competitive than ever since no organization can afford to have any compromises in their products and services.
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Marketing Plan: McDonald's North America Marketing Research Paper
6 pages (1686 words) , Download 3 , Research Paper
Free
McDonald’s has been in business since 1955 (Encyclopedia, 2005). The success of the McDonald’s brand is based on getting as many customers to return to the store. McDonald’s serves nearly 64 million customers daily. To spread the McDonald’s brand the firm has penetrated as many countries as possible around the world.
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Business Start-Up from Scratch Marketing Essay
11 pages (2876 words) , Download 3 , Essay
Free
Prior to starting the business, it is paramount to conduct adequate research to find out the best market to venture into. Entrepreneurs must come up with strategies that afford them a position ahead of the competition. When thinking of starting a business, measures should be taken to minimize the expenditure and maximize profits.
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The Marketing Mix on Mercedes Benz Marketing Essay
5 pages (1444 words) , Download 3 , Essay
Free
The organization is currently looking for market opportunities to achieve further global expansion in the Chinese market. The country the firm is targeting is the emerging economy of China and the growth of the lower-middle and middle-class families. China is a member of the prestigious BRCIS organization.
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TOMS Shoe Integrated Marketing Communications Plan Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus, represents where the idea of the shoes company was conceived and that is Argentina. As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. The company has managed to sell over a million pairs of shoes.
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Benefits of Knowledgeable Consumer Marketing Research Paper
3 pages (936 words) , Download 2 , Research Paper
Free
When a customer possesses knowledge about a certain product on sale, the customer feels confident when making decisions pertaining to making purchases of the said product or service. On the other hand, if a customer does not have any information concerning a certain product or service, the customer may be easily misled.
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Advertising Individual CW Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This is a campaign for Trader Joe’s to attract and retain customers to their new store in Marylebone, London. Trader Joe sells domestic and imported foods that include artisan breads, juices, international frozen food entrees, deli items, beer, and wine providing a unique selection that can only be found in their unique stores.
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Macroenvironmental Impact on the Company Product Sales Marketing Essay
3 pages (750 words) , Download 3 , Essay
Specific microenvioronmental influences include changes in interest rates, competitors, disastrous weather, cultural tastes and government regulations. These factors are critical for any organization that is planning to launch a new product in the market.
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Safety Provision in Marketing Marketing Essay
3 pages (1067 words) , Download 2 , Essay
The government is usually an external factor that influences business activities. Ranging from legality, taxation, and safety, the government has the power to create a good business environment and destroy a business environment. According to Cowell (2005), it plays the main role in the creation of appropriate marketing and business environment.
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The Competitive Global Market and Change Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The company is dedicated in ensuring maximum standards of social responsibility from their supply chain throughout the world (Apple Inc, 2012). The report will thereby focus on the company’s supply chain across the global markets, its customer base; engineering, manufacturing and marketing processes.
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Marketing strategy for managers Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
The author considers a marketing manager should have the ability to establish relationships with customers. An efficient marketing strategy contributes towards the financial success of a company. A good manager should learn to assess the demands of the customers and accordingly communicate and deliver goods and services to the customer.
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Recent developments in the UK housing market Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The author of the paper entitled "Recent developments in the UK housing market" touches upon the fact the UK economy had to face recession in the last two years which had an impact on reducing the UK house prices. It should be noted that highest growth in house prices which were significantly higher than the average UK housing prices were observed in London area.
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Marketing in the digital era Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Marketing in the digital age is undergoing an accelerated change. Marketers need to change the way they think or act in order to sustain their position in the market place. This is because many industries have emerged with a digital strategy of marketing their activities through online marketing as a conventional means of marketing.
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Answer questions Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
Discuss various mass media advertising tools and its importance. Mass media refers to all the media technologies targeting large audiences through mass communication. The electronic media (well known as broadcast media) transfer information through electronic devices such as radio, film, and movies.
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Advantages of Monsanto Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Answer 1 The key competitive advantage of Monsanto is that it has global leadership position in genetically modified seeds that significantly increase not only the quality and quantity of agricultural produce but also help to ward off weeds and crop harming insects.
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Marketing Plan for Camp Wahanowin Marketing Term Paper
10 pages (2706 words) , Download 4 , Term Paper
Free
This is a proposed marketing plan for camp Wahanowin for the upcoming promotional year. The organization has been operational since 1955 to become a market leader in camping of children during the summer breaks. However, it is been faced with stiff competition from alternative vocational options of which this marketing plan proposes to eliminate.
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Memo: Busines Environment Analysis & Tehnology Recommendations for Improving Business Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Financial management is essential in all aspects of life, for example, management of home budgets and pocket money management. Financial management is a crucial component of a successful business venture. Financial management involves planning to ensure there are enough funds at the right time to meet the needs of the business.
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Aspects of Financial Services Institutions Marketing Essay
8 pages (2242 words) , Download 2 , Essay
Free
Knowing the terms involve in financial services was very important as these gave me the background in understanding the way products and services are traded in a financial market. My knowledge of the extensive range of instruments that are used in the financial service trade extremely improved. This enhanced my insight on retail investments, private banks, and corporate investments.
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General Motors: Organizational and Marketing Analysis Marketing Term Paper
5 pages (1467 words) , Download 2 , Term Paper
Free
Due to its long years of existence in the automobile and business sector, the company has a lot of history associated with it. Regarding the initial days of the world’s most popular automobile company, General Motors was founded in 1908 by William Billy Durant. The backdrop behind the inception of the company was the New York Auto Show of 1900.
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Shadow shopping paper Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
She parked her saloon car just near the entrance of the supermarket and she seemed to be in a hurry. Immediately after taking the shopping basket, she followed the path of household, checked the price tag and collected some goods and put them in the basket.
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Social Media Marketing: Game Theory and the Emergence of Collaboration Marketing Research Proposal
8 pages (2114 words) , Download 5 , Research Proposal
Free
The companies use several techniques in order to use the social media platforms like Facebook, linked-in, etc. for marketing their business. The findings of the research are useful to the companies as it indicates ways which could be adopted in order to effectively implement the marketing plans of the business.
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Future strategy for next three years (Starbucks) Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The government policies on trade are consistent and there is no government change expected in the coming years. This means that a strategy can be devised confidently to expand the business, keeping in view the government policies. Taxes may be reduced after the troops pull out of Afghanistan. This would increase the margin of profit for Starbucks.
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Money, Banking, and Financial Markets in the Concept of Money Demand Marketing Assignment
10 pages (2726 words) , Download 2 , Assignment
Free
The central bank plays a key role in overnight transactions by lending and borrowing money with a group of banks. Such a strategy helps it to manage monetary policy. The bank rate is often an upper limit for the overnight rate because it indicates the central bank’s eagerness to let commercial banks determine the amount of borrowing from it.
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If Robots Are to Clean Our Homes, They'll Have To Do It Better than a Person Marketing Essay
3 pages (1122 words) , Download 2 , Essay
Free
The field of medicine and medical practices has witnessed an unprecedented level of advancement. Innovative ideas among scientists and doctors resulted in numerous inventions in the field of medical practices.  These advancements included convenient methods of treatment which provided great ease of use to the doctors helping them to ensure the safety and convenience of their patients.
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The Challenges and Opportunities of BMW Marketing Assignment
9 pages (2732 words) , Download 4 , Assignment
Free
Like all the German carmakers, BMW AG is also facing the serious issue of not being able to meet the EU emission norms for their new cars. The objective of this study would be to discuss the challenge with the help of available information, conduct a survey among customers, and identifying opportunities for the company.
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The Importance of Diversity Within an Organization Marketing Assignment
9 pages (2478 words) , Download 2 , Assignment
Free
Cultural diversity is part and parcel of international marketing. Members of any sales team must be ready to appreciate and respect the cultural backgrounds of every individual. Even though some scholars may be against the inclusion of cultural diversity in an organization, the majority of them support the idea that it is an essential element.
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Integrated Marketing Communications for Mobile Services Providers Marketing Essay
13 pages (3959 words) , Download 3 , Essay
Free
To improve its popularity and brand awareness, O2 should too consider embracing creative advertising, and in this regard, the company could use the English Premier League to launch the initiative. Furthermore, O2 should increase the number of one-stop-shops and integrate the pre-sale, sales, and post-sales activities.
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Marketing Strategy Analysis Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
In 1996, Starbucks opened its first location outside North America in Tokyo, Japan. The marketing strategies used by the brand helped it to include itself into the American lifestyle quickly and expand into other international countries as well. These strategies proved to be an inspiration for other companies` marketing campaigns as well.
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Using Internet as One of the Avenues to Market the Products Marketing Assignment
8 pages (2150 words) , Download 2 , Assignment
Free
Marketing myopia is a marketing term that indicates that any firm or business will do well at the end of the firm concentrates on consumers and its aim is to meet the customer needs rather than the products the firm sells to the customers. Many financial organizations thought that Virgin would be a threat when it entered the United Kingdom market.
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The Vision, Mission, and Value Statements of Barnes and Noble Marketing Essay
3 pages (775 words) , Download 2 , Essay
Barnes and Noble have taken advantage of its popularity and has implemented a product diversification strategy that has allowed the company to sell other items such as DVDs, toys, music, and video games. The mission of the company is to operate the best specialty business in America, regardless of the product they sell.
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Australian Electronic Tablet Industry Marketing Essay
11 pages (3097 words) , Download 3 , Essay
Free
A tablet computer is an electronic device that comprises a touch screen LCD and virtual keyboard. This gadget is also known as a mobile computer as it resembles a mobile phone. But the product has all the essential features of a computer, such as internet accesses, office suite, and entertainment features. Supernova ltd. is a German-based firm.
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Occupational Exposure to Benzene Among Shoemakers And Others Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This paper shall discuss the occupational exposure to Benzene among shoemakers and other individuals using said compound. This discussion shall first discuss the qualities of benzene in general and its elements which imply its health risks. Secondly, various studies discussing the impact of benzene on the health of workers shall be individually presented. Lastly, a summary and concluding remarks shall be indicates at the end of this article.
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Managing Ethics and Social Responsibility - News International Marketing Research Paper
10 pages (2939 words) , Download 4 , Research Paper
Free
Business ethics are fundamentally regarded as the principles as well as the standards in accordance with which the business operations are required to be conducted for developing a better corporate culture in an organization. It primarily assists the organizations in performing business operations with better societal development as along as enhancing the margin of profitability.
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Online Marketing for Airline Industry Marketing Literature review
10 pages (2803 words) , Download 2 , Literature review
Free
The airline industry has in recent years shifted its focus to online marketing because it provides many services which other marketing strategies tend not to provide or if they do, it is of lower quality. Some of the services which are associated with internet marketing include strategic consultation; direct marketing; the promotion of sales.
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