Free Marketing Essay Examples and Topics | Page 356

Satisfaction and Force Group Analysis Marketing Research Paper

7 pages (2303 words) , Download 3 , Research Paper

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It can be a situation where an individual agrees and approves his immediate environment, events, occurrences, object, services, products etc. In other words, fulfillment or gratification of any desire can also be termed as ‘satisfaction.’ According to Zethimal et al. (1993), satisfaction is considered to be the outcome that is derived when desired services and perceived services are compared.

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Building Your Marketing Plan Marketing Essay

3 pages (750 words) , Download 2 , Essay

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The overall pricing mechanism works according to the dynamics of demand and supply where the prices keep on changing according to the demand for the product. Thus regardless of what the prices are, the final price is always determined by the demand and supply dynamics faced by a firm.

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Marketing - Second Assignment Marketing Essay

3 pages (750 words) , Download 2 , Essay

facturing Employment in professional services Employment in wholesale & retail trade New York City 55% 43% 46% 51% Manhattan 16% 35% 28% 26% Richmond 21% 29% 19% 17% New York CBSA 2005 Employment in F.I.R.E Employment in manufacturing Employment in professional services Employment in wholesale & retail trade New York City 45% 33% 50% 40% Manhattan 12% 30% 18% 20% Richmond 10% 15% 17% 7% Detroit CBSA 1970 Employment in F.I.R.E Employment in manufacturing Employment in professional services Employment in wholesale & retail trade Toledo 49% 43% 44% 50% Cleveland 17% 34% 19% 20% Fort Wayne 13% 19% 17% 7% Detroit CBSA 2005 Employment in F.I.R.E Employment in manufacturing Employment in professiona

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Drivers of the Cunard Cruise Ship Business Marketing Essay

11 pages (2997 words) , Download 4 , Essay

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Profitable Cruise ship marketing includes global marketing strategies. The cruise ship industry continuously generates an increasing trend. The same trend is considered a mainstream instead of a niche holiday. The trend shows that the ships are the destination goals of many of the cruise ship clients within the United Kingdom market segment.

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Ocean Park: In the Face of Competition from Hong Kong Disneyland Marketing Essay

3 pages (750 words) , Download 31 , Essay

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In addition, it remains as the first thematic park established in Hong Kong and got a long history. In addition, over the years, the Ocean Park gained popularity worldwide and often gets a lot of visitors. Furthermore, the Park got ranked as the world’s 7th most popular amusement park.

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Justification Report Marketing Essay

5 pages (1470 words) , Download 5 , Essay

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Indeed, the targeted people at the gym include the many trainers and owners of the Top Tier Gym. The owners will decide on the best products to be marketed in the gym while the trainers can assist them in making this decision since they are constantly in touch with the clients and are hence better placed in knowing what is needed.

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Marketing through Online Social Networking Communities Marketing Essay

6 pages (2041 words) , Download 2 , Essay

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What began as closed groups and small online communities has now evolved into a phenomenon that has changed the way marketers look at branding and marketing in this day and age of social networking sites. With 150 million people logging onto Facebook each time, the strategy to capturing this consumer base is straddled with the number game.

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Advertising Campaign: Hexagon Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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To cope up with the challenges that organizations face in the modern and globalized business scenario, organizations need to design their corporate strategies in a way, that these strategies becomes a competitive advantage for them For this reason, organizations strive to develop promotional strategies in such a manner, that these marketing efforts provide complete information about the brand and its products and services (Frank 1992).

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Sales and Marketing Strategies of MIP Marketing Essay

5 pages (1485 words) , Download 2 , Essay

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MIP has three manufacturing facilities along with its head office in Canada. It globally supplies its products through the network engaging UK, France, Germany, and the North American Markets. MIP serves the continents with its reusable products such as sleep knit, traditional bedding, linen protection clothing, clothing protection.

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Situation analysis of Grill`d Marketing Essay

9 pages (2250 words) , Download 5 , Essay

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This paper presents a brief situation analysis of Grill’d company, a chain of grilled burgers in Australia, addressing major components such as market, product, distribution and competitive situations. This paper also identifies main two issues why the company requires to create a strategic marketing plan.

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Marketing - Promotion Assignment Marketing Essay

3 pages (750 words) , Download 2 , Essay

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In the light of external economic factors that besieged various countries worldwide, management of luxury hotels think of appropriate strategies to lure guests to continue patronizing their services. One hotel, the Starwood Hotels and Resorts, has used this promotional byline to catch the attention of frequent luxury travellers and either return to their hotel or capture the interest of a new set of clientele: “Life is a collection of experiences.

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LA Cuisine Marketing Story Marketing Coursework

6 pages (1665 words) , Download 2 , Coursework

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LA Cuisine is a chain of restaurants that one finds right next to well known LA gym. The management has established to serve the people who visit the gym with meals. The people in the gym include the instructors who aid the people to achieve their fitness goals. LA gym has eighty gyms in the UK and various, multiple health club locations.

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Strategic Business of KFC Marketing Essay

9 pages (2550 words) , Download 2 , Essay

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A marketing plan of an organisation provides a direction to its marketing activities which in turn assists it to achieve its pre-defined vision and mission. However, it entirely depends upon the research, consideration and evaluation of the marketing plan. It plays a significant role in aligning the marketing strategies developed by an organisation with its determined goals and objectives.

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The Importance of Market Segmentation in the United States Marketing Essay

5 pages (1564 words) , Download 3 , Essay

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The market for any company selling its goods or services is the qualified consumers who want the service and product to begin with. Qualified customers and potential customers are known as the segment in which the marketing plan and research analysis results have determined how the product is to be made or the service design.

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Marketing Segmentation and Targeting Marketing Essay

6 pages (1500 words) , Download 8 , Essay

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The researcher of this essay aims to pay special attention to the requirements of a good market segment. It should be easily differentiated from others in terms of the customers’ demands. Secondly, it should easily be reachable in terms of communication as well as distribution routes. The segments should be of a considerable size to fully utilize the resources needed to sustain them.

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Energy Market in the United Kingdom and European Union Marketing Research Paper

4 pages (1126 words) , Download 4 , Research Paper

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The essay will describe the formation of imperfect market structures such as monopolistic and oligopolistic markets with attention to gas and electricity markets. The essay will analyze the reasons behind the collusion of firms in the same industry and the formation of cartels. The impact of the existence of oligopolistic markets in an economy will be discussed in regards to its effects on the consumers.

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Strawberries Attributes and Promotion Strategies Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

I would like to request you to give twenty minutes of your time for the responses. If you don’t mind, I will request also for permission to record or write down the answers. Kindly note that your identity is not disclosed in this interview. Thank you. 1.

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Turkish Airlines Current 4Ps Marketing Policies Marketing Essay

10 pages (2944 words) , Download 5 , Essay

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The airline was formed under the directives of the Ministry of Defense of Turkey and initially served the primary purpose of being a national carrier (Turkish Airlines, 1996-2012). It wasn’t until 1955 when the airline was given the label “Turkish Airlines” by the state (Turkish Airlines, 1996-2012). The airline, initially owned by the government, was privatized through the sale of 25% of its shares in 2005.

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Marketing of Segmentation in hospitality industru Marketing Essay

3 pages (750 words) , Download 5 , Essay

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Usually, different marketing techniques are used for addressing issues that are unique within each industry. However, there are certain marketing techniques, which are effective in all marketing projects, no matter the industry involved. Segmentation is one of these techniques.

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Marketing Product Assessment - Maybelline Dream Matte Mousse Marketing Essay

7 pages (1954 words) , Download 2 , Essay

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The company began as a family business and soon expanded to become one of the largest and well-known cosmetics brands throughout the world. The company was created by a chemist in New York in 1915 after observing his daughter applying a combination of cream and coal dust to enhance her eyelashes (L'Oreal). This is how the concept of the lash mascara was born, which is exactly what Maybelline was famous for.

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Situational Analysis and Quantitative Goals of Salad Creations Marketing Essay

9 pages (2596 words) , Download 2 , Essay

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Considering the response of the customers in the United States, the company has planned to expand its services in the United Kingdom as well. There are lots of reasons behind the success of Salad Creations in the United States and the company would be highly relying on the brand image and management expertise to make the brand successful in London as well as its plans to expand.

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Why do Brand Extension Strategies Fail Marketing Literature review

8 pages (2000 words) , Download 3 , Literature review

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BRAND EXTENSION STRATEGY: Different strategies and techniques are being used by the organisations in order to manage the brands and increase the brand value and worth (Mzungu, Merrilees, and Miller, 2010). One of the important strategies in this regard is of the brand extension.

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A Discussion of the Marketing Concept and the Implementation of those Concepts Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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Marketing and the Macro-Environment: A Discussion of the Marketing Concept and the Implementation of those Concepts. Table of Contents 1. Introduction 3 2. Key Developments and Marketing Responses 4 2.1 Marketing 4 2.2 Key Concepts in Marketing 4 2.3 Key Developments 6 2.4 Social Marketing 7 3.

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Application for a Job as an Advertiser Marketing Essay

7 pages (1750 words) , Download 2 , Essay

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My passion for advertisement was not just founded on a self –proclaimed title bearing. Rest assured I have worked hard to earn such a reputable passion. For one, the person in me clearly shows how this has been made possible. Just in brief let me elaborate this.

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NIH as America's National Institute of Health Agency Marketing Research Paper

8 pages (2169 words) , Download 2 , Research Paper

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According to the Managing Director, US Department of health services, it was through diversity that NIH and the US Department of Health Services could obtain a profound report in this area of research. Their findings established that not all US citizens benefit equally from the US government improvements and advancements in health and health care.

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The Hotel Industry Marketing Essay

4 pages (1173 words) , Download 2 , Essay

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For a comprehensive conceptual explanation of service recovery, the work of Prideaux, Moscardo, and Laws (2006) is an excellent resource. It compiled several studies on the subject that are specific to the tourism and hospital industries. For example, the book included the research undertaken by Peg and Suh.

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Budget for Apple Vision Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

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There is need to manufactured the created and designed Apple Vision, which will attract customers through ensuring that their demands, specifications, and preferences are met adequately. There will be need to engage in serious promotion of the new product, Apple Vision through various forms of media. Both print and broadcasting media will be used in promoting the product.

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What Are the Main Factors That Have Contributed to Banyan Trees Success Marketing Essay

9 pages (2618 words) , Download 3 , Essay

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Banyan tree owes its success to many different factors – the fact that it is socially responsible, and they emphasize this to the guests by getting them involved in their socially responsible activities. The fact that they are heavily invested in the local community, which means that, instead of being a nuisance to the natives, they will be considered to be an asset to them.

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Sustainable Packaging Marketing Essay

4 pages (1000 words) , Download 4 , Essay

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The complete manufacturing chain may include the actual production, packaging, storage, distribution, and marketing. The mode of packaging will determine storage, distribution, marketing, and possible sales.

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Quantative Research Design Marketing Coursework

3 pages (750 words) , Download 4 , Coursework

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Market research is helpful in getting strategically vital information in order to identify and analyze aspects of activities of competition in the market. It also helps to identify the needs of the customers in order to gain advantage over competitors. The ‘Films 4 You’ organization is an example of an organization, which requires undertaking a market research to understand the reasons for some areas of concern.

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Too much Contemporary Airline Advertising is Dishonest, Boring, Stereotyped and Sexiest Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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Organisations or firms keep witnessing and encountering intense competition in any considered industry. In such a tough competitive scenario, the organisations need to grab and hold on to the attention of the consumers in order to ensure their sales.

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Consumer Decision-Making Process Marketing Essay

7 pages (1750 words) , Download 7 , Essay

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The author explains that the decision-making process purchasing process progresses in five stages: recognizing needs, searching for information, evaluating alternatives, purchasing decision and post-purchasing behavior. Need Recognition is the start of the buying process, where the customers realize their need or problem.

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Levinsons Guerrilla Marketing Marketing Essay

6 pages (1543 words) , Download 3 , Essay

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The book consists of vital information that is useful for the success of the business, which Levinson (2007) indicates to be the best approaches for marketing of the business, the appropriate tips for application of new technology in marketing, and finally, the strategies that the businessmen can apply in the quest to target their goals and objectives in the business world.

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Case Study: Bottled Water Critical Analysis Marketing Case Study

7 pages (1750 words) , Download 3 , Case Study

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Various conclusions can be from this analysis. Companies which focus on profits rather than stakeholders’ benefits and which misuse branding will sooner or later face severe criticism from different quarters of the society.

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The Marketing Management Marketing Essay

4 pages (1157 words) , Download 2 , Essay

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This is followed by branding and packaging activities where the appearance and aesthetics of the product are taken care of. Distribution involves deciding the right mode and channels of selling and managing the product supply chain. Promotion involves marketing advertising, communication, sales promotion, and maintaining public relations.

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Marketing Analysis - Pancreatic Cancer Action Network Marketing Research Paper

4 pages (1125 words) , Download 2 , Research Paper

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A strong management team is the major strength of the Pancreatic Cancer Action Network (PCAN). The managerial efficiency assisted this non-profit organization to develop a nationwide network across the United States over 12 years of its operations. The strong public support is another internal strength of this organization.

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Global Marekting and Ethics Marketing Coursework

6 pages (1500 words) , Download 2 , Coursework

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Social norms play a significant role in global marketing of automobile industries. Several firms mix their strategies (pricing, cost calculations, product differentiation etc.) to sell their models in different market segments depending upon varied social norms of those respective places.

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Marketing Brand Policies Marketing Essay

3 pages (1015 words) , Download 2 , Essay

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As companies experimented with various different products, ranging from mundane and utilitarian products to luxury goods, they realized that it is not possible to mold the marketing strategy of each product to the same branding policy. The nature of a product is the final determinant of the needed branding policy.

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Entrepreneurial Marketing Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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Running Head: Entrepreneurial marketing Name: Course Name: Course Instructor: Date: Table of contents Abstract…………………………………………………………………………….1 Introduction………………………………………………………………………..2 Research questions…………………………………………………………………3 Literature review…………………………………………………………………..4a Entrepreneurial approaches to promotion………………………………………..4b Guerrilla marketing……………………………………………………………….4c Buzz marketing…………?

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Use of Electronic Monitoring to Measure Employee Productivity Marketing Case Study

6 pages (1500 words) , Download 2 , Case Study

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The workplace is nowadays characterized by dependence on computer technology including use of the internet and email to accomplish crucial business tasks. The growth of telecommuting and mobility in working, facilitated by suitable information systems and tools provided by employers has promoted employee autonomy and flexibility both in the workplace and at home.

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Importance for Organizations to Find Out the Needs and Wants of Its Customers Marketing Essay

6 pages (1920 words) , Download 3 , Essay

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It is essential to state that both research methods can be applied in any context like in marketing research, professional research like in nursing, and production research. For example in our case, the two research methods can be used in two different companies like the airport and airline industries.

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Business Organizations Marketing Essay

4 pages (1226 words) , Download 2 , Essay

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For example, in the United Kingdom, the market leader for chocolate may be Cadbury’s, but in the United States of America, the more likely market leader is Hershey’s. Another perspective of a market leader is that of a business organization that “leads the way in a market” (Pickton & Masterson, 2010, p.38).

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Situational Analysis of Jetstar Airways Marketing Essay

5 pages (1352 words) , Download 3 , Essay

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Jetstar Airways is a low-cost airline in Australia established in 2003. Its headquarters are located in Melbourne. Jetstar Airline is a subsidiary of Qantas Airways. Despite this, Jetstar’s management is independent of Qantas (Jetstar.com). It operates a wide network both domestically as well as internationally.

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Definition of Market Leader Marketing Essay

2 pages (500 words) , Download 4 , Essay

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Three distinctive categories of companies transpire as leaders, and area that extricates them from their competitors is the way they deal with their consumers. They alter and shapes their future requirements and plans on the rationale of the feedback of their customers.

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Airline Marketing and Advertising Marketing Essay

7 pages (2069 words) , Download 2 , Essay

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The success of an advertisement depends on the objectives set for it. Thus, it is necessary for the company to decide which advertisement can work or not work for the company. In this context, the applicability of print advertising in the airline industry will be checked. The advantages and disadvantages of print advertisement will be offered.

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Marketing as One of the Organizational Functions Marketing Literature review

5 pages (1250 words) , Download 3 , Literature review

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The proposed research aims to focus on the concept of marketing, the main debates that exist in the marketing subject area such as manipulative marketing which attempts to hide flaws in the quality of a product, internationalization, and globalization affecting the scope of marketing, and the debate regarding principle of AIDA (Awareness, Interest, Desire and Action).

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Bionade as a World Wide Brand Marketing Assignment

6 pages (1942 words) , Download 2 , Assignment

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Given the new market trend where the consumers are seeking natural products, Bionade has been a success given its quality of being fermented. They have been able to position their brands as being purely traditional beverages and this has broadened their offers in the markets. To attract more consumers, they offer beverages with various flavors.

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What Should Be the Priority for Glenmeadies Innovation Efforts Marketing Essay

8 pages (2182 words) , Download 2 , Essay

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Innovation is particularly important for a company old enough to have a 25-year reserve, particularly with the most recent explosion in social networking and other online technologies as a platform for sophisticated marketing. However, any company should continue to focus on what the customer really wants, which is an outstanding and reliable product.

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Impact of Mobile Computing Technology on Traditional Mobile Telephony Marketing Dissertation

79 pages (10341 words) , Download 4 , Dissertation

In order to identify the worth and value of mobile phones produced by Apple and Nokia, a comparative analysis has been conducted between these two organizations that revealed that Apple has been successful in the recent run because of the use of innovative technology in an effective manner while Nokia’s market share has plummeted largely because of its complacent approach and strategies.

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SWOT Analysis of Bank of America Marketing Research Paper

6 pages (1629 words) , Download 3 , Research Paper

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A bank’s mission statement and its publicized vision and strategies should give an insight into the company’s values and how it intends to work for its different stakeholders. The Bank of America (BoA) defines its mission as meeting the financial needs of people, institutional investors and businesses, creating long-term value for shareholders, serving the customers and clients with the best employees and serve the community as large.

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Marketing Essays