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Marketing Essays

Result for Subject Marketing:
19897 essays
Aspects of Financial Services Institutions Marketing Essay
8 pages (2242 words) , Download 2 , Essay
Free
Knowing the terms involve in financial services was very important as these gave me the background in understanding the way products and services are traded in a financial market. My knowledge of the extensive range of instruments that are used in the financial service trade extremely improved. This enhanced my insight on retail investments, private banks, and corporate investments.
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General Motors: Organizational and Marketing Analysis Marketing Term Paper
5 pages (1467 words) , Download 2 , Term Paper
Free
Due to its long years of existence in the automobile and business sector, the company has a lot of history associated with it. Regarding the initial days of the world’s most popular automobile company, General Motors was founded in 1908 by William Billy Durant. The backdrop behind the inception of the company was the New York Auto Show of 1900.
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Shadow shopping paper Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
She parked her saloon car just near the entrance of the supermarket and she seemed to be in a hurry. Immediately after taking the shopping basket, she followed the path of household, checked the price tag and collected some goods and put them in the basket.
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Social Media Marketing: Game Theory and the Emergence of Collaboration Marketing Research Proposal
8 pages (2114 words) , Download 5 , Research Proposal
Free
The companies use several techniques in order to use the social media platforms like Facebook, linked-in, etc. for marketing their business. The findings of the research are useful to the companies as it indicates ways which could be adopted in order to effectively implement the marketing plans of the business.
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Future strategy for next three years (Starbucks) Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The government policies on trade are consistent and there is no government change expected in the coming years. This means that a strategy can be devised confidently to expand the business, keeping in view the government policies. Taxes may be reduced after the troops pull out of Afghanistan. This would increase the margin of profit for Starbucks.
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Money, Banking, and Financial Markets in the Concept of Money Demand Marketing Assignment
10 pages (2726 words) , Download 2 , Assignment
Free
The central bank plays a key role in overnight transactions by lending and borrowing money with a group of banks. Such a strategy helps it to manage monetary policy. The bank rate is often an upper limit for the overnight rate because it indicates the central bank’s eagerness to let commercial banks determine the amount of borrowing from it.
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If Robots Are to Clean Our Homes, They'll Have To Do It Better than a Person Marketing Essay
3 pages (1122 words) , Download 2 , Essay
Free
The field of medicine and medical practices has witnessed an unprecedented level of advancement. Innovative ideas among scientists and doctors resulted in numerous inventions in the field of medical practices.  These advancements included convenient methods of treatment which provided great ease of use to the doctors helping them to ensure the safety and convenience of their patients.
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The Challenges and Opportunities of BMW Marketing Assignment
9 pages (2732 words) , Download 4 , Assignment
Free
Like all the German carmakers, BMW AG is also facing the serious issue of not being able to meet the EU emission norms for their new cars. The objective of this study would be to discuss the challenge with the help of available information, conduct a survey among customers, and identifying opportunities for the company.
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The Importance of Diversity Within an Organization Marketing Assignment
9 pages (2478 words) , Download 2 , Assignment
Free
Cultural diversity is part and parcel of international marketing. Members of any sales team must be ready to appreciate and respect the cultural backgrounds of every individual. Even though some scholars may be against the inclusion of cultural diversity in an organization, the majority of them support the idea that it is an essential element.
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Integrated Marketing Communications for Mobile Services Providers Marketing Essay
13 pages (3959 words) , Download 3 , Essay
Free
To improve its popularity and brand awareness, O2 should too consider embracing creative advertising, and in this regard, the company could use the English Premier League to launch the initiative. Furthermore, O2 should increase the number of one-stop-shops and integrate the pre-sale, sales, and post-sales activities.
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Marketing Strategy Analysis Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
In 1996, Starbucks opened its first location outside North America in Tokyo, Japan. The marketing strategies used by the brand helped it to include itself into the American lifestyle quickly and expand into other international countries as well. These strategies proved to be an inspiration for other companies` marketing campaigns as well.
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Using Internet as One of the Avenues to Market the Products Marketing Assignment
8 pages (2150 words) , Download 2 , Assignment
Free
Marketing myopia is a marketing term that indicates that any firm or business will do well at the end of the firm concentrates on consumers and its aim is to meet the customer needs rather than the products the firm sells to the customers. Many financial organizations thought that Virgin would be a threat when it entered the United Kingdom market.
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The Vision, Mission, and Value Statements of Barnes and Noble Marketing Essay
3 pages (775 words) , Download 2 , Essay
Barnes and Noble have taken advantage of its popularity and has implemented a product diversification strategy that has allowed the company to sell other items such as DVDs, toys, music, and video games. The mission of the company is to operate the best specialty business in America, regardless of the product they sell.
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Australian Electronic Tablet Industry Marketing Essay
11 pages (3097 words) , Download 3 , Essay
Free
A tablet computer is an electronic device that comprises a touch screen LCD and virtual keyboard. This gadget is also known as a mobile computer as it resembles a mobile phone. But the product has all the essential features of a computer, such as internet accesses, office suite, and entertainment features. Supernova ltd. is a German-based firm.
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Occupational Exposure to Benzene Among Shoemakers And Others Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This paper shall discuss the occupational exposure to Benzene among shoemakers and other individuals using said compound. This discussion shall first discuss the qualities of benzene in general and its elements which imply its health risks. Secondly, various studies discussing the impact of benzene on the health of workers shall be individually presented. Lastly, a summary and concluding remarks shall be indicates at the end of this article.
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Managing Ethics and Social Responsibility - News International Marketing Research Paper
10 pages (2939 words) , Download 4 , Research Paper
Free
Business ethics are fundamentally regarded as the principles as well as the standards in accordance with which the business operations are required to be conducted for developing a better corporate culture in an organization. It primarily assists the organizations in performing business operations with better societal development as along as enhancing the margin of profitability.
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Online Marketing for Airline Industry Marketing Literature review
10 pages (2803 words) , Download 2 , Literature review
Free
The airline industry has in recent years shifted its focus to online marketing because it provides many services which other marketing strategies tend not to provide or if they do, it is of lower quality. Some of the services which are associated with internet marketing include strategic consultation; direct marketing; the promotion of sales.
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Toyota Brand Evaluation Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Toyota believes that customers are after reliability issues and that they are after value for their money. Thus, part of it is to ensure that the products they purchased were built to keep on working. Toyota sees to it that the products they produced are built to minimize maintenance costs. The Toyota brand has earned a remarkable reputation.
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Global Marketing Communication Marketing Essay
3 pages (750 words) , Download 3 , Essay
The article has details on making one’s website an instant success with the different dimensions that are being followed all over the globe. The world of live streaming has taken on the Internet like never before and this article highlights the basis of interaction and social networking amongst the people like never before.
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Manufacture and Marketing of a New Breakfast Cereal in Australia Marketing Essay
7 pages (2181 words) , Download 4 , Essay
Free
Generally, in order to do so, current marketing theories are briefly examined, and the marketing strategy is developed against the constraints imposed by changes in the following six macro-environments outside the organization: demographic, economic, natural, technological, political, and cultural.
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The Top Five Recalled Brands of Tablet PCs Marketing Dissertation
29 pages (7538 words) , Download 2 , Dissertation
Only 18 percent of the respondents presently own a tablet PC and only 10 percent of the respondents intend to buy a Tablet PC for themselves. Nearly 72 percent of respondents opined that they will recommend their family members and friends to buy a Tablet PC. Only 18 percent of respondents believe that tablet PC prices will be more affordable in the future.
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Marketing Management - MBA and SBU Marketing Essay
6 pages (1614 words) , Download 2 , Essay
Free
The marketing strategy for the Rocky Mountain Bicycle Company should encompass the entire business philosophy that involves decisions related to the production of bicycles, their sales,  market segmentation and customer relationship management.  Production orientation should consider building bicycles that most people prefer.  This should involve good quality and durable bicycles, sports bicycles, stylish ones etc.
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The Marketing Mix of Mini Cheddar Marketing Essay
6 pages (1814 words) , Download 3 , Essay
Free
This abstract part provides an overview of the company and the products they sell. The Mini Cheddar is a British Company that deals with cheese and cheese-related products the analysis of the results indicated that the Mini Cheddar Company was doing very well in Britain market. The good results of the company were because of the good strategy of the company price.
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Impact of Culture and Macro Factors on the Marketing of Products Marketing Essay
8 pages (3600 words) , Download 2 , Essay
Free
International marketing can be defined as the application of marketing principles outside the domestic market which includes similar functions like conception, promotion, and distribution of products and services in order to satisfy market demands as well as organizational objectives. Generally, international marketing is confused with terms like global marketing and export but these terms are different.
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Developing a Comprehensive Marketing Plan for Emirates Airlines Marketing Term Paper
10 pages (2775 words) , Download 3 , Term Paper
Free
It is part of various sports and events which has increased its brand value. Emirates SWOT analysis has depicted the strengths and weaknesses of the company along with opportunities. Stiff competition from the competitors. Marketing strategy and alternatives are the key issues that have been highlighted.
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Marketing Service of Rooftop Movies Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The most significant strategy for reducing the main customer risk is to keep a close watch on the attitudes and the likings of the customer so that there lies minimal impact upon the spending behavior of the customers and thus the consumer risk might get reduced by a considerable level (Rimscha 2011).
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Nike Brand Analysis Marketing Essay
4 pages (1209 words) , Download 3 , Essay
Free
A brand may be described as a symbol, name, design, term, or unique feature that distinguishes one firm’s services and products from other market players. Brand image is the perception in the consumers’ minds of a brand’s whole personality, both real and imaginary, including its shortcomings. Brand image is what a selling firm should build.
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Decline of Sales of Regular Beer Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The volume of beer sales declined in the USA because of the change of taste preferences, unemployment of drinking men, and change of consumer tastes.  Stockdale, Charles and Sauter, Michael in an article published in Wall St. (April 19, 2012) said that beer is one of the products that the Facebook generation is not buying. 
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Psychology and Marketing Articles Analysis Marketing Essay
4 pages (1254 words) , Download 2 , Essay
Free
It is imperative to note that the number of online consumers has significantly increased over the years. The situation presents great market potential which is yet to be fully exploited. Consumers ought to have an easy time when looking out for information in addition to wise decision-making concerning online shopping.
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Mentoring System in Burberry Marketing Essay
4 pages (1156 words) , Download 2 , Essay
Free
Burberry (hereafter, is a leading brand in luxury apparel. Operating in the UK but exporting its principal products around the world, the Company has just announced a 6% rise in profit for the first half of the year, despite the sluggish economy. This is out of the ordinary because luxury is usually expected to do poorly.
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Consumer Behaviour and Research Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The need to satisfy human wants has been present ever since the origin of man. While the desire to fulfill a certain need could be rife, the process of obtaining the necessary product or service is normally complex, owing to the existence of products and services that can fulfill the need, or the shortage of the resources that an individual has.
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Key Market Segments for Nokia Lumia and Size of Market Marketing Essay
7 pages (1835 words) , Download 2 , Essay
Free
In the past years, Nokia had faced tough competition from the Android-based and Windows-based smartphones and hence made the decision to expand in the smartphone market. Initially, the sale of Nokia smartphones reached 20 million in the year 2011-2012, but during the year 2012, it sold only 4.3 million (Garside, 2013).
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Red Bull Energy Drink Marketing Case Study
7 pages (2095 words) , Download 4 , Case Study
Free
Millward Brown’s Brand Dynamics model has been helpful in branding Red Bull. The model insists on the presence and relevance of products to the target customers. The positioning of a brand plays a crucial role in the strengthening of a brand. Successful branding must be associated with information, ideas and insights.
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Business Operations of the Grupo Modelo Marketing Term Paper
8 pages (2319 words) , Download 3 , Term Paper
Free
The SWOT analysis will help to analyze the strength, weaknesses, opportunities, and threats of the company. The term paper will analyze the ‘staying power’ of the company by means of eight strategic verticals. This study has chosen Grupo Modelo in order to analyze the case study. The company overview will be provided.
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Macro environment forces of CANADA Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
On average, a household in Canada had 2.5 people going by 2006 statistics (Human Resources and Skills Development Canada, 2013). According to 2010 statistics, about 81% of the Canadian population lives in urban centres, the major cities being Toronto, Montreal, Calgary, Ottawa, and Vancouver.
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Role of Use of Values, Attitudes, and Lifestyle Systems Typology and List of Values Typology Marketing Essay
7 pages (2134 words) , Download 2 , Essay
Free
Electric bicycles or e-bikes are the rages today in terms of being the most promoted means of transportation, especially in urban cities. Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute to lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels.
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International Business Strategy of Starbucks Marketing Case Study
7 pages (1750 words) , Download 4 , Case Study
Free
After Howard Schultz became the president and CEO of Starbucks in 1987, Schultz had to identify some key strategic issues that needed to be looked after so that Starbucks can reach the pinnacle of success. After analyzing the case study the key strategic issues are believed to be market expansion, targeting new customer segments, communication and customer satisfaction (Cowan, 2005, p. 201).
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Effects of Country-of-Origin on Consumer Willingness to Pay More Marketing Term Paper
9 pages (2899 words) , Download 2 , Term Paper
Free
The equity theory was utilized by Koschate-Fischer, Diamantopoulos, and Oldenkotte who sought to investigate the means by which products ultimately affect the prices that the end consumer is willing to pay.  In this way, the authors presented a situation which of course focused upon the price-related consequence of country of origin. 
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Market and Competitors of the Biotop Company Marketing Essay
6 pages (1789 words) , Download 3 , Essay
Free
The company has committed and determined worker that is ready to work and offer effective services to clients. The fact that it faces competition from companies that have even operated for long years has not made the managerial staff lose hope in its undertakings. This shows that the company is determined to face the competition courageously.
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Nespresso marketing research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Nespresso is a major brand in the market of portion coffee, which is a fast growing segment in the market that cannot be ignored. This product comprises of high quality production coffee which packed in small aluminum cups from high end machines made by them.
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Global Marketing Strategy of Toyota Marketing Dissertation
45 pages (10529 words) , Download 3 , Dissertation
In this particular dissertation kind of assignment, the focus is on designing a competitive edge for the organization of Toyota. Since the company Toyota is dispersed and scattered across multiple countries around the world, the focus is on designing a global marketing strategy for Toyota.
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Setting and Developing Marketing Capability Marketing Essay
8 pages (2323 words) , Download 3 , Essay
Free
The complexities of the present business environment call for a more systematic evaluation procedure to analyze the importance of the effectiveness of the marketing activities of an organization in the modern dynamic environment. A marketing audit is a comprehensive, systematic, and independent approach that can help the managers towards the achievement of organizational objectives.
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An investigation into issues surrounding consumer online purchasing influenced by Facebook and Twitter Marketing Dissertation
60 pages (15000 words) , Download 2 , Dissertation
The dissertation has examined if Facebook has become the new marketplace for fashion products. Emergence of social media sites such as Facebook has gained widespread popularity and it has millions of members. This dissertation therefore examines if Facebook has emerged as the new market place for fashion products and further examines the methods and tools used by fashion firms to market and promote their products.
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Bank of America Marketing Book Report/Review
16 pages (4000 words) , Download 3 , Book Report/Review
Free
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Marketing and Health Care System Marketing Research Paper
5 pages (1308 words) , Download 2 , Research Paper
Free
The marketing of a healthcare system is essential for the spread of health care services among the members of the community. The direct method of marketing is the most effective one as it allows the healthcare providers to get in touch with the healthcare recipients in the community. A direct interface helps the health care providers to understand the barriers due to which the health care services could not be accessed.
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IPhone 5 Phenomenon Marketing Research Paper
5 pages (1471 words) , Download 2 , Research Paper
Free
Production workers are asked to work extra hours at an extra pace to meet the demand of consumers. Because of this reason, Apple has violated the ethical standards regarding the extra workload on workers to meet the consumer demand of the iPhone. This has created a serious negative impact on the image of Apple in the consumer market. (Kiss, Jemima; Sept 2012).
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Sustainability Issues of JP Morgan Resulted in Financial Crisis Marketing Assignment
8 pages (2443 words) , Download 3 , Assignment
Free
JP Morgan had been facing a number of socio-political issues which took a toll on the overall sustainability of the company. It has also been realized that the company’s financial position was not fair. Its operational expenses were much higher than that of its competitors. The company has also been subjected to losses that stood at US$6.8 billion.
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Developing Networking Communication Marketing Assignment
3 pages (1022 words) , Download 3 , Assignment
Free
They are (1) application of appropriate personal style in leveraging and understanding the requirements and resources for the event; (2) discerning networking events that would strategically provide rewarding returns; (3) effective application of planning skills; (4) being able to empower and engage human resources for the event.
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How to make a choice in marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The world has been rapidly undergoing change in a manner befitting most of society. There have been a vast number of technological improvisations, innovations as well as inventions which have changed the face of communication and technology today.
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The Function of International Marketing Strategies Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
In 1993, graphic designer brothers Markus and Daniel Freitag (2011) were searching for a suitable messenger bag. This was because citizens of Zurich mainly travel by bicycle, and thus the Freitag brothers needed a sturdy, waterproof bag, which they could carry their designs in while traveling in the rain.
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