We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing - Marketing Metrics - Essay Example

Comments (0)
Summary
Marketing Metrics Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts 20 March 2012 Cruise ship marketing encompasses global marketing strategy. The research centers on the cruise ship marketing strategy. The research includes secondary data used to support the thesis…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Marketing - Marketing Metrics

Download file to see previous pages... The mere thought that the cruise ship market segment will become saturated is illogical. In the cruise ship’s French market segment industry indicates the government had taken the industry on board. Consequently, the United Kingdom government must follow the example of the French government, in terms of prioritizing the cruise ship industry (http://www.cybercruises.com/shiplist.htm). 2. Cruise Market Watch In terms of United States cruise ship travel (http://www.cruisemarketwatch.com/blog1/market/), there are statistical data indicating which sector leads. In terms of age, cruise ship customers belonging to the 40-49 years of age ranks no. 1 & 2 at 26 percent. Cruise ship customers belonging to the 60 and above years of age ranks no. 1& 2 at similar 26 percent. Lastly, the cruise ship customers belonging to the 50-59 years of age ranks no. 3, at 22 percent. The income data indicates a striking cruise ship company impression. First, cruise ship customers belonging to the $100,000 to $200,000 annual income ranks no. 1 at 39 percent. Second, cruise ship customers belonging to the $75,000 to $100,000 annual income ranks no. 2 at 19 percent. Third, cruise ship customers belonging to the $60,000 to $75,000 annual income ranks no. 3 at 16 percent. ...
Further, the data indicates that there is a significant difference when the race criteria are used. The white gender represents 91 percent of the cruise ship customers. The Americans represent 3 percent of the cruise ship customer pie. Last, the other race profiles represent 6 percent of the cruise ship customer pie. In terms of employment status, there is a significant difference. The graduates comprised 75 percent of the cruise ship customer population. On the other hand, the undergraduates comprised 25 percent of the cruise ship customer population. The graduates include those with doctoral degrees. In terms of employment status, there is also a significant difference. Statistics indicate the full time workers represent 63 percent of the entire cruise ship population. On the other hand, only 20 percent of the entire cruise ship population had retired from work. 3. Drivers of the Cruise ship Business. There are many factors driving the cruise ship business to continue serving the needs of the current and prospective cruise ship customers, including customers of Cunard cruise ship lines. Customers. Cunard shipping lines is one of the oldest and finest cruise ship lines in the global, especially United Kingdom, cruise ship industry. The Cunard cruise ship lines offers cruise to major ports of the world. The ports include Mediterranean, Caribbean, Northern European, and other World cruise ship tours (Kotler, 2009). Carnival United Kingdom Chief executive David Dingle emphasized 2010 was the most successful year for the company, in terms of cruise ship financial performance. The company’s acquisition of several cruise ships bolstered its financial performance. The company acquired Caronia, QE2 and the brand new Queen Mary 2. The three cruise ships had different ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
New product/service development and marketing metrics
A wide range of products is offered by the company in various geographical regions of the world such as Africa, North America, Europe, Asia, and Middle East. Some of its product offerings include coal and synthetic fuels based on coal, oil, natural gas, illuminating paraffin, and other petroleum products.
10 Pages(2500 words)Term Paper
Marketing Plan- Marketing metrics
GGI is an importer of gift items and home decor items. They are planning on opening 10 additional stores in various locations. Thus, it is extremely important for GGI to start aggressive marketing campaigns to create awareness about its existence in the retail market.
3 Pages(750 words)Essay
Design a Marketing Metrics system for a commercial organisation of the group's choice
“Marketing may once have been regarded as more an art than a science. Executives may once have cheerfully admitted that they knew they wasted half the money they spent on advertising, but they didn’t know which half. Those days, however, are gone.” (Farris et al., 2006).
12 Pages(3000 words)Essay
Marketing Metrics for UK-based SME
According to the report the market metric involves comparison of marketing programs of firms and identifying areas that need improvements. Marketing strategies are identified and assessed against the profitability attributed to them among selected companies within the same industry to enhance reliability of this measurement.
9 Pages(2250 words)Essay
Marketing
BMW operates in the global automotive industry and targets a specific premium market segment in various geographical regions of the world. It is so because dealers, who are considered to be the primary buyers, are forced to sell the product brands that are preferred by the consumers in a particular market.
5 Pages(1250 words)Essay
Marketing
The privacy of the customer information is vital because it defines the relationship between the customer and he respective organization. In some situations, firms grapple with the question whether to disclose client’s information or to keep them private.
8 Pages(2000 words)Essay
Marketing
Among the members of the Dragons are: Peter Jones, Deborah Meaden, Duncan Bannatyne, Richard Farleigh, and Theo Paphitis. Richard Adams and Ian Daintith, the pitchers, join
12 Pages(3000 words)Essay
Marketing
Market research is also beneficial to companies because it helps in communication with potential clients, enables an organization to identify opportunities and discover the
2 Pages(500 words)Essay
How Financial and Non Financial Metrics can be used for quantify the effectiveness of marketing campaign (Marketing Analytics)
The financial metrics that can be employed for assessing the performance of the marketing campaign included Return of Marketing Investment (ROMI),
7 Pages(1750 words)Essay
Marketing metrics in the context of marketing
Marketing is no longer the relaxed field where the main idea was to generate awareness and brand. Traditionally, marketing was considered the driving force towards a business’ cash flow. However, contemporary business analysts have raised the awareness for companies to
1 Pages(250 words)Essay
Let us find you another Essay on topic Marketing - Marketing Metrics for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us