Marketing - Second Assignment - Essay Example

l services Employment in wholesale & retail trade Toledo 47% 31% 46% 44% Cleveland 22% 27% 16% 27% Fort Wayne 16% 11% 19% 5% In the first part of the assignment, I have observed that cities have higher numbers of employment opportunities compared to the suburbs. The number of employment opportunities is progressive relative to the distance of a town from the city center. Cities have the highest numbers of employment followed by close surrounding areas with distant areas recording the lowest numbers of employment. . The high numbers of employment opportunities are as a result of the government and private companies preferring establishing their businesses in areas where there is plenty supply of labor.

On the other hand, businesses may be established in suburbs because of the low cost of land relative to the city center where land ownership is very competitive and very expensive. In the second part of the assignment, the newspaper article reports of a situation whereby UBS is making plans to relocate to Manhattan where it was originally located in the early 1990s. Business owners and employees of the firm are concerned about the firm relocating from Stamford where it is considered to have the largest number of employees.

Business owners are worried because the relocation of UBS could mean loss of business. Most of the businesses rely heavily on the presence of the company in the area. On the other hand, employees are worried because the relocation of UBS to New York means that they would be paying more for transport to their place of work. However, UBS had made the decision to move to Manhattan because the city had a lot of young talent that could work for the organization. This would see UBS employees moving to the city to secure employment.

The observations made are consistent with the Alonso model to the extent that majority of job seekers prefer working in the city as opposed to suburbs. Employers on the other hand consider locating their business in the city because they expect to maximize profits despite incurring high costs of rent. Cities rank higher in the number of employment opportunities than suburbs and most of the jobseekers prefer living in the