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Marketing Essays

Result for Subject Marketing:
19702 essays
Mobile Application for City Target Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
People no longer take several days to send and receive messages. Thanks to the internet, one can easily receive a message in a matter of seconds. The internet has affected close to all spheres of life. One sector that has benefitted greatly from internet application is the business sector.
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Marketing Ads: I Am a Mac, I Am a PC Marketing Essay
3 pages (750 words) , Download 2 , Essay
Apple forced to withdraw this ad because of its failure to generate enough sales as Apple expected for Mac computers. Moreover, this advertisement generated some controversies because of its intentions to directly attack Microsoft. This advertisement was directed by Phil Morrison and Justin Long and John Hodgman were acted as Mac and PC respectively.
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How Individualism-Collectivism Influences Sales Of Mobile Phones in China Marketing Essay
12 pages (4001 words) , Download 3 , Essay
Individualism is defined as a working culture where people work and prioritize their individual tasks more than that of a team effort. It can also be termed as an individualist working culture where people tend to achieve their personal goals with more efficiency over their in-group goals. Whereas, collectivism can be defined as a working culture where people work in groups, form relationships among teams.
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Nikes Global Women's Fitness Business Marketing Essay
8 pages (2269 words) , Download 2 , Essay
Free
To find out the best options and recommendations fit for: The new general manager of the global women’s fitness business that would help him/her to improve and sustain the level of integration already achieved in that division of the company. Darcy Winslow in her new responsibility of implementing a category-driven organizational model.
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External and Internal environment analysis: SONY Marketing Speech or Presentation
5 pages (1250 words) , Download 5 , Speech or Presentation
Free
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According to the research findings Sony’s strengths come about as a result of its brand name which is easily recognisable; this has enabled it to capture a high consumer base. On the other hand, Sony has weaknesses; the cost of manufacturing is high which has made the company reduce its amount of productions.
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Promotion Strategy for Lululemon Marketing Research Paper
9 pages (2672 words) , Download 3 , Research Paper
Free
The company promotes the message of wellness through exercise and positive thinking; the message has been embraced by the masses through the effective use of their unique marketing techniques. According to Gray single women are expected to out-earn their male counterparts in the near future so they represent a very attractive consumer base for major apparel manufacturers (Huffington Post, 2012).
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Lockheed Martin Aeronautics Companys Marketing Practices and Strategies Marketing Term Paper
8 pages (2198 words) , Download 2 , Term Paper
Free
The study also samples some of the products that the company provides for its customers, seeking t understand how it delivers value to the customers through the provision of such products. How the company applies quantitative and qualitative research in its bid to provide its customers with value is also a subject of discussion under this study.
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Letter of Recommendation for Harvard Business School MBA Admission Marketing Admission/Application Essay
4 pages (1081 words) , Download 7 , Admission/Application Essay
Free
The applicant generated a trend of successfully ripping off all barriers to the accomplishment of his assigned marketing responsibilities. He has the innate talent to bring out all the talents of his subordinates. He can easily persuade each employee to give their 200 percent to surpassing the corporate team's high-quality time-constrained goals.
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The Conceptual Framework of Marketing Plan Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
A  marketing plan is a roadmap for the marketing activities and strategic marketing processes of an organization for a specific future time. Firms are attempting to market its products or services to the potential customers giving greater emphasis on strategic marketing and as a result, the firm is virtually attempting to gain an advantage.
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The Participation Rate Marketing Research Proposal
6 pages (1500 words) , Download 2 , Research Proposal
Free
The author states that the employment rate consists of individuals who worked for pay or profit during the survey week. This includes all individuals who have worked part-time or had temporary jobs. It also includes all full-time, year-round employees. Individuals are still considered to be employed, even if they did not work during the survey week.
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The Long-Term Effect of Marketing Strategy on Brand Sales Marketing Assignment
3 pages (750 words) , Download 5 , Assignment
Free
The investigators carried out interviews on senior research managers in a bid to obtain their view on the research objectives. The senior research managers who were interviewed were selected from a wide range of consumer packaged goods companies/firms. The interviews that were conducted revealed that the senior research managers placed a similar emphasis on discounting and advertising to what the data obtained by the study revealed.
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Mobile Marketing Paper Marketing Assignment
3 pages (750 words) , Download 9 , Assignment
Free
The development of technology has advanced to levels that users can be monitored without encroaching on their privacy. The researcher has used secondary data from the companies that offer mobile phone services. The target population is based on who owns or uses a mobile phone.
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Marketing - McDonald's Restaurant Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
According to the paper the company also puts together coolers of orange munchies with its logo obtainable for local proceedings of all types. This paper will present a rhetoric analysis of McDonald’s Restaurant and various conclusions with reference to the manner in which that rhetoric is truthful.
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Marketing Concentration within Extended Academic Programs Marketing PowerPoint Presentation
5 pages (1499 words) , Download 2 , PowerPoint Presentation
Free
The institution has campus extensions in China and Mexico known as China Incarnate Word and Centro Universitario Incarnate Word respectively (University of the Incarnate Word [UIW], 2011). This university has more than ninety-three Sister schools worldwide and the best study abroad or Extended Academic Program (EAP) ever.
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Advertising Individual CW Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This is a campaign for Trader Joe’s to attract and retain customers to their new store in Marylebone, London. Trader Joe sells domestic and imported foods that include artisan breads, juices, international frozen food entrees, deli items, beer, and wine providing a unique selection that can only be found in their unique stores.
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The Changing Dynamics of Consumer Demands Marketing Case Study
8 pages (2726 words) , Download 3 , Case Study
Free
This research study is aimed at comparing a model of Sony TV with that of Samsung and Toshiba in order to facilitate the buying decisions needed to be made by the customers. The researcher will utilize an interview guideline to conduct primary research and would take help from secondary sources to affirm the findings of the primary research.
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Expansion of Diageo Marketing Essay
10 pages (2673 words) , Download 3 , Essay
Free
During the process of expansion, unstable exchange rates can influence Diageo largely. International trade laws, economic development, and increase in demand and input expenditure are also important factors to consider. The company has proper regulations and a strong financial position to consider available expansion prospects.
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How Is the Marketing Concept and Its Implementation Responding To Developments in the Macroenvironment Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
The conclusion from this study states that marketing conception acts as a significant factor for any business organization while operating their business functions worldwide. The business organizations generally deal with certain business environmental factors, out of which the macro environmental factors play a vital part of the organizations.
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Zenn Motor Company Ltd Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Zenn Motor Company Ltd. ZMC has answered the question “What is marketing” by availing a commodity to consumers, which its use is effective and efficient. It has conducted marketing by providing its consumers with a vehicle that is friendly to the pocket and environment.
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Marketing Planning and Promotion Marketing Essay
9 pages (2285 words) , Download 2 , Essay
Free
A marketing plan describes a written manuscript whose purpose is to illustrate the prevailing market stand of a business together with its marketing stratagem within the period roofed by the marketing plan. The life of a marketing plan is probably one to five years. Promotion is part of a marketing plan whereby it describes how a business will deliver its unique selling proposition to its prospective clients.
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Advertising and Segmentation Brief Analysis Marketing Essay
3 pages (750 words) , Download 2 , Essay
Advertising and segmentation brief analysis Name University Chose a household product and attach pictures of this item The household product that has been chosen is Windex, a glass cleaner. This is cleaner that exists in the market since 1933. It is being used as a surface cleaner too.
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Southwest Airlines: Flying on a Full-Service Airline as Opposed Low Fare Discount Carrier Marketing Term Paper
8 pages (2197 words) , Download 3 , Term Paper
Free
Competitor description and the analysis of direct and indirect competitors is also an important part of a marketing plan. The strategy followed by the competitors and its weakness can provide the airline company advantage. Product is what every company offers, though in the case of the airline industry it is intangible.
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Student as a Product Assignment Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The company is looking to employ a marketing research analyst with the capabilities of analyzing markets, competitor intelligence and formulating customer satisfaction surveys through the conduct of case studies and market research. While the job does not provide specific academic qualifications, it specifically details viable personal skills such as self organization, drive to succeed, fluency in Spanish, French or German and strong written and verbal English.
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Interactive and E-Marketing Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
This essay discusses the E-business that is a business which allows the customers to sell trade and barter over the Web. The company’s policy, operations, technology and ideology define its business model. Despite the fact that the company has been operating well, the trends and changes in the market has called for changes.
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IKEA and Fantastic Furniture Marketing Research Paper
6 pages (1666 words) , Download 3 , Research Paper
Free
Both are furniture retail companies, which have experienced a great deal of success over the years the companies have been running. The companies provide home and office furniture, wooden, plastic and metallic. Though the furniture business is expected to be the most successful business ever, owing to the ever-increasing demand for furniture by a growing population and a changed lifestyle, it has not been so.
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Proximity Based Marketing Marketing Article
3 pages (750 words) , Download 2 , Article
Free
There are several LBS types such as person-oriented LBS, which consists of application with user based services where the user controls the collection and utilization of location information, and the device-oriented LBS where user applications are external, in which the device or a person located does not control the service.
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Consumer Behavior in Social Networking Sites: Implications for Marketers Marketing Article
3 pages (750 words) , Download 4 , Article
In my opinion the age grouping and the target population is fine, but they should have expanded the study to around 100 or 150 participants, this way they would have gotten a more holistic view of the whole situation. Also, what I feel is that they should have included one more range of ages, as there are older people who are also tech savvy and spend a lot of time on the social networking sites and on the internet in general.
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The Coca-Cola Company's Environment Factors Marketing Research Paper
4 pages (1068 words) , Download 2 , Research Paper
Free
The Coca-Cola Company is the world-leading company in the production of soft drinks. Unlike most of its competitors, Coca-Cola has successfully marketed its different brands of soft drinks around the globe. Currently, the soft drink referred to as Coke is the most preferred drink in different countries around the globe while Coca-Cola has become a household brand.
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Muscular Dystrophy Western Australia Analysis Marketing Essay
7 pages (1860 words) , Download 2 , Essay
Free
The organization works for children suffering from such ailments through fundraising activities, gaining sponsorships and donations. The total amount of funds raised during 2011 was estimated to rise by $200 Million in comparison to the 2010 period. The major contributors to the organization’s charitable fund comprised 28 industries.
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Marketing Services of Damia Spa Marketing Assignment
8 pages (2361 words) , Download 2 , Assignment
Free
The Spa was built in a harmonious community, combining cultures and fostering peace of our diverse people and cultures. The Spa uses the national flower of Singapore to serve as a signature of the essence and a symbol of peace (Damai Spa Singapore n.d.). Damai is a healthy Spa experience inculcated with the extraordinary beauty of nature and resilience as a spirit of Singapore.
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McDonalds Competitor Analysis Marketing Research Paper
4 pages (1242 words) , Download 4 , Research Paper
Free
Michael Porter presented a framework for analyzing competitors. The key aspects that Porter discussed are the Competitors objective, Competitors assumptions, Competitors strategy, and Capabilities. In simple terms one should analyze his competitor’s strengths and weaknesses to draft his own strategy.
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Steve Jobs Biography Marketing Essay
4 pages (1321 words) , Download 3 , Essay
Free
Millions are born every day and millions pass away every day, however only those are remembered in the books of history who contribute and make some impact on history. Steve Jobs was one of those people who made an impact on the entire world and is being remembered even after he has left this world.
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Consumer Behaviour in China Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Personality of individuals in a given community is an essential aspect of customer behaviour, which determines availability of a marketing opportunity. Another important aspect of consumer behaviour to consider during marketing is motivation. This assignment will discuss aspects of motives and personality in influencing a market opportunity in China.
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Burberry Market Performance Marketing Essay
3 pages (864 words) , Download 6 , Essay
Free
It created its community through its main product, the trench coat. Burberry’s designs and quality opened to the upper crust as it got recognition and a luxury image from British royalty. This was a market position that its competitors would rarely reach. Burberry has produced and maintained its high-quality products which led to its rise in the market position.
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Challenges Faced by a Company When Developing New Products in the Global Economy Marketing Research Paper
7 pages (1986 words) , Download 2 , Research Paper
Free
Though some of the challenges in penetrating new international markets may be based on regulatory measures in the markets, a large number of challenges are derived from the organizations, their processes, and their production environments. Such include managerial, organizational, and technological factors (Kumar and Addie, 2006).
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Historical Prospect of Advertising Marketing Coursework
5 pages (1250 words) , Download 2 , Coursework
Free
Advertisements have been, are, and will still be there as long as the world of business exits together with media. Advertisements convince consumers to purchase a certain product by creating a sense of desire. An advertisement should provide the consumer with adequate data about the product and should not exaggerate nor give false information.
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ZENN Car Marketing Admission/Application Essay
5 pages (1250 words) , Download 3 , Admission/Application Essay
Free
What factors to be considered while setting the price for setting the price for city Zenn? Costs: If the rate does not include enough margins “to break-even, you’re heading for trouble. The best thing to do is sum up all your costs and divide by the number of hours you think you can bill a year.
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International Marketing - Brand Identity and Equity, Advertising and Sales Force Marketing Essay
8 pages (2391 words) , Download 2 , Essay
Brand management is often considered as an art to manage and improve the identity of a particular product or brand in the minds of the customers, which helps in creating a competitive corporate reputation. Brand management intends to facilitate in augmenting the attributes of the brand thereby amplifying its brand value or brand equity which is extremely essential to secure a persuasive corporate image.
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Sustainable Operations in Wal-Mart Marketing Essay
8 pages (2267 words) , Download 3 , Essay
Free
Sustainable operations are a pattern that is followed keeping in mind not only the present but the future as well. The pattern is growing in which resource use aims to meet the needs of the organization while preserving the environment. There has been a growing pressure on companies to keep a check on the environmental and resource utilization results which result from their operations and processes.
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Social Media Marketing Research Paper
7 pages (1750 words) , Download 6 , Research Paper
Free
Social media can be defined as a web-based medium that enables interaction and communication between people. The main feature of social media is that it enables the sharing of user generated content. In fact, social media has transformed the way people behave and interact with the internet community.
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The concepts of supply chains and distribution channels Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Name Professor Institution Completed the part D&E of the whole essay Date 1) Briefly outline the concepts of supply chains and distribution channels with reference to theory.  While supply chain is a new concept, it is relatively older than people can imagine.
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Marketing Activities of Kudler Fine Foods Virtual Organization Marketing Research Paper
4 pages (1107 words) , Download 2 , Research Paper
Free
Marketing research is essential for the success of an organization since information garnered aids in the development of strategic marketing plans. These plans are later implemented into strategies and tactics and determine the ability of any organization to maintain a competitive edge in the global market.
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Marketing Strategies - the Snog Pure Frozen Yogurt Marketing Essay
21 pages (5817 words) , Download 3 , Essay
Snog Company is establishing itself in the Chinese market where competition is very tough. For instance, there exist various companies such as Haagen Dazs and Cold stone which have a wider customer base. In addition to that, there are a number of multinational brands that are already successful such as the Oreo biscuit in the city of Shangai in China.
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Southwest Airlines Pricing and Product Strategies Marketing Research Paper
3 pages (1207 words) , Download 2 , Research Paper
Free
According to Capon and Hubert (2007), Southwest Airlines is a US Airline company that was founded in 1967 in Dallas, Texas. Currently, it is one of the swiftest growing airline corporations in America and has been existent for 35 years. This company charges very low airline fares in the US and has gradually extended its profits well beyond anyone’s expectations.
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Millies Cookies Marketing in China Marketing Essay
22 pages (5705 words) , Download 3 , Essay
The assessment revealed that there is huge potential for growth for Millie’s Cookies in the Chinese market, as the beverages and confectioneries segment had been developed by various international companies like Starbucks and Costa Coffee. The study focussed on the SWOT analysis and Portfolio analysis in order to assess the market scenario and the potential of the company to set itself in the overseas market.
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Tesco Global Challenges Marketing Essay
15 pages (4040 words) , Download 2 , Essay
Free
Keeping them motivated is also very important and not everyone succeeds in doing so. This paper will shed light upon how Tesco is managed, global challenges and what can be expected of the company in the future will also be thrown light upon. Tesco is based out of the UK, dealing mainly with grocery items and general merchandising retail chain.
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Burberry Case Study Marketing Essay
7 pages (1750 words) , Download 6 , Essay
Free
Quality products- the establishment of Burberry’s saw the company introduce quality products such as the trench coat. The trench coat was made of waterproof and breathable fabric material that made it durable and suitable for extreme conditions.
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Social Media and Mobile Search Marketing in Saudi Arabia Marketing Research Proposal
5 pages (1250 words) , Download 3 , Research Proposal
Free
According to the report the chances of success in performing Internet marketing are so high in the kingdom of Saudi Arabia. This is because it is currently estimated that over 38% of the population using the technologies make their purchases online. There are approximately over three million Saudi Arabian Internet users who spent over three billion dollars in making purchases.
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Toyota Company - the Environmental Audit Marketing Literature review
5 pages (1479 words) , Download 5 , Literature review
Free
Firms give specific focus on environmental sustainability, and try to develop more eco-friendly products today. This paper tends to explore more about the changing business environment in which Toyota operates. This analysis of the current trends in the business environment would benefit the company to design further green marketing opportunities.
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Integrated marketing communication Marketing Essay
3 pages (750 words) , Download 4 , Essay
The target groups will first need to be divided by those that drive and commute to work from different segments and sections of the town. By approaching demographics by area and by work sections, there will be the ability to show the convenience that is a part of the carbon footprint.
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