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Marketing Essays

Result for Subject Marketing:
19897 essays
Integrated Marketing Communications by Coca Cola Company Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
It is a company that manufactures a wide range of beverages and supplies them all around the world (Griffin 72). The company has many other products running in the market and generating sufficient revenues; however, the position of the company is not beaten by any of the other products such as Fanta, Sprite, Minute Maid, and so on.
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Best Buy Website Marketing Research Paper
5 pages (1592 words) , Download 2 , Research Paper
Free
Benefit, Cost & Value Creation – The Marketing Mix. Best Buy’s marketing value comes from the low cost and good quality of products that it sells. They also believe in being the best while at the same time enjoying their work, and ingraining a customer-centric approach as a routine part of the workplace.
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Topic in Instruction Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company website of cowgirl chocolate itself can process the promotional target of the company. The top management of the company only has to increase the advertising through the website. Moreover they can do social media marketing or marketing the products through search engines like Google, Yahoo or Ask.com.
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International Gaming Research Paper The Philippines Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Manila currently experiences tourism volumes of one million travelers each year (MSN Encarta 1), which continues to provide nearly four percent of total GDP for The Philippines. Manila gained its first casino in 1990, after de-regulation of the industry in an effort to boost national revenues.
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Apple Corporate Responsibility to the Customers Marketing Essay
8 pages (2334 words) , Download 2 , Essay
Free
Apple Inc. is a world-renowned leading manufacturer of technological products. In its operations, the company aggressively aims at providing safer and highly productive working conditions for its employees with the belief that it shall assist the company in preserve quality services and likewise assuring long-term customer loyalty.
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SDL-Value and Value Co-Creation Marketing Essay
10 pages (2631 words) , Download 2 , Essay
Free
Vargo, Maglio, and Akaka (2008), best analyze the relationship between values of goods-dominant and service-dominant (SD) logic. In the article entitled “On value and value co-creation: service systems and service logic perspective,” the authors redefine the conventional outlook on service and value creation.
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Individual Ethics and Product Consumption Paper Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
The company’s mission statement reads: “people first, profits last,” indicating the dignity in which all people are treated in the company. Below is an analysis of the six pillars of ethics in marketing as applied at Starbucks. Honesty The company is honest to the best extent possible in sticking to their codes of ethics, despite the cost of such honesty.
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Marketing Audit of Hilton Hotels Marketing Essay
11 pages (3414 words) , Download 4 , Essay
Free
The hotel and hospitality industry mainly deals with varied aspects related to service delivery.  Services are quite a wide collection of intangible assets that fulfill the customer needs and demands which include the accommodation of the visitors, as well as providing foods and beverages, leisure, and entertainment to them, along with offering them a vast set of business solutions.
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Customer and Market Profile - Brain Reader Marketing Assignment
8 pages (2387 words) , Download 2 , Assignment
Free
This paper describes a product that is considered to be a breakthrough in the scientific and psychological field. The product has been named ‘Brain Reader’. The main purpose of the commodity is to convert the different signals transmitted in the brain of human beings into electrical signals that might be reproduced in the form of words or commands for computer programmes.
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Cash Flow Estimation and Risk Analysis of Capital Budgeting Marketing Assignment
7 pages (1974 words) , Download 6 , Assignment
Free
Investment appraisal through the NPV method and IRR method are both very useful in order to financially attractive prospective of any investment decision. A good financial analysis is based on the tradeoff between these two methods. However, practically the IRR method is used widely in investment appraisal decisions. 
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Starbucks marketing report Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Various types of Marketing Strategies Starbucks can undertake several types of marketing strategies in order to improve their business performance and overcome several issues. The organization can adopt marketing mix strategy in order to enhance their product, pricing, promotional and distribution strategy.
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Analysing Online Consumer Shopping Motivations For Luxury Products Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
In the present day context, online shopping has emerged to be regarded as significant avenues of business. As the number of internet users is increasing, more and more organizations are offering their products through the use of internet medium. In the year 2008, one-quarter of the global population used internet on a regular basis.
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Enhancing Employability & Employment Marketing Essay
13 pages (3755 words) , Download 3 , Essay
Free
The theoretical models provided would not only remove the barriers but also act as a catalyst in the improvement in the productivity of the organizations.  The utilization of the exploratory research methods has been helpful in understanding the current accounting and taxation practices within Ernst & Young.
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Promotional Campaign of TAFE Universities Marketing Assignment
13 pages (3800 words) , Download 2 , Assignment
Free
The education system of a country plays a pivotal role in strengthening the economy of a country. A country needs a better education system to produce its own talents and not depend on expatriates. Governments spend huge sums of money on the development of the educational infrastructure and system of the country.
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Brand Strategy and Customer Response of Coca-Cola Marketing Essay
5 pages (1677 words) , Download 3 , Essay
Free
Health and wellness are one of the more basic human needs that is essential to living a quality life, and it is included in Maslow’s hierarchy of needs. For many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products can also be marketed to bring additional health benefits, as well as already appealing to people of more basic needs such as food and water.
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The US as Leading Oil Producer Marketing Essay
6 pages (1767 words) , Download 3 , Essay
Free
The United States has gained global prominence as a leader in the production of oil in this century although there are critical setbacks on its level of distribution, based on reports. But this is challenged by vulnerabilities at all fronts too, ranging from the market condition, quality control, threats, climate changes, political environment,  and damages of infrastructures done by hurricanes.
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Marketing in Photography Marketing Essay
3 pages (750 words) , Download 2 , Essay
Product and brand are terms that are related because of several properties shared by them. Brand relies on the nature of the product or service. These attributes when used to market the product, and distinguish it from its competitors in the market gives birth to Brand.
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Service Technologies in TGI Fridays Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
T.G.I Fridays provide mass customization service to the customers to maintain the standard and make them feel valued. The service technologies used by the restaurant include the Point of Sale (POS) to rationalize its front and back office procedures to make the guests enjoy the service and experience the quality of offerings.
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The Success of Louis Vuitton in the Japanese Market Marketing Assignment
4 pages (1173 words) , Download 7 , Assignment
Free
Japan has boasted of being Louis Vuitton’s most profitable market, and after the economic downturn, Louis Vuitton had to adapt to the Japanese market to allow it to sustain its consumer market. The iconic brand is considered French, but over the past decade, Japan has demonstrated its love and passion for its products.
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Marketing planning: Starbucks case Marketing Essay
26 pages (6500 words) , Download 3 , Essay
The purpose of this research is to investigate the barriers to marketing planning and overcoming barriers for Starbucks, evaluate pricing, distributing and communicating new products within Starbucks and demonstrate marketing plan for new product of Starbucks. Also the research seeks to answer the question: Why Starbucks needs to be innovative?
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Market Segmentation in Apple Marketing Dissertation
4 pages (1000 words) , Download 3 , Dissertation
Free
This proposal also encompasses the ethical statements that will be followed in the research, along with a Gantt chart which specifies the research methods and time frame. It is very important to study the market segmentation of Apple because they have a wide variety of products.
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Marketing Management: Wellcome Trust Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paper tells that Wellcome trust also funds individuals carrying out technological research on the health challenges present in a setting they have chosen. The organization supports researchers from institutions and universities in UK and overseas who are conducting research on health and disease genetic variation by providing them with grants to facilitate their research.
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International Marketing (Airbus and Boeing) Marketing Essay
6 pages (1500 words) , Download 5 , Essay
Free
There has been significant conflict between the Airbus and Boeing airliners. This is with regard to product delineation. Their product advancement strategies are extremely crucial in establishing a competitive edge in the market.
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Omega Ladymatic Market Analysis Marketing Essay
10 pages (2739 words) , Download 2 , Essay
Free
The main competitors to the brand are also major companies offering specialty watch products. However, Omega Ladymatic is credited for having a favorable brand image because of its good market presence. This image is enhanced by effective branding by using influential brand ambassadors. In this respect, Nicole Kidman is Ladymatic’s brand ambassador; this has given the brand some exclusivity.
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Direct Marketing Strategies for Expatriate Sports and Health Centre Marketing Essay
9 pages (2516 words) , Download 2 , Essay
Free
Generally, the focus of the work involves developing a modern facility that will be universally completed with the necessary requirement for the expatriates. The health/sports centre will use new brands for its strong identification in order to allow it to build itself as a fully fletched organization.
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The Customer Relations Systems of Cathay Pacific Airlines and its Impact on Corporate Image Marketing Research Paper
39 pages (10051 words) , Download 3 , Research Paper
Cathay Pacific is the National Airlines of Honk Kong (Thompson, 2012). It has its headquarters in the Hong Kong International Airport. Cathy Pacific flies to 168 destinations in 42 countries around the world (Thompson, 2012). In 2010, Cathay Pacific conveyed 27 million passengers. In the mid-1990s, Cathay Pacific invested heavily in a Customer Information System (CIS) in conjunction with IBM (Gamble et al, 2010).
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Differentiation between ASDA Direct and Tesco Direct in the UK Marketing Essay
14 pages (4396 words) , Download 2 , Essay
Free
The first application of the World Wide Web for the purposes of commercial transactions was in the year 1994, as a media for online banking, for the opening of online pizza shops, Netscape’s SSL versus encryption standards for the purposes of securing data that were being transmitted from one terminal to the other.
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Market Orientation, Selling Complex Products Marketing Essay
3 pages (864 words) , Download 2 , Essay
Free
Products that have a greater emotional quotient than humans are difficult to sell.   For example, products related to personal hygiene, birth control, warfare, drugs for terminal illness, and services related to abortion, sterilization, mental illness, funeral, artificial insemination, home health care, etc are a few examples of complex products/services (Waller, 1999).
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Kudler Fine Foods Too Fresh to Go Product Launch Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The product the company created is called Too Fresh to Go meals. The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day.
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What are the Four P's of Marketing Why Marketing Managers must blend the Four P's Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Promotion is needed for making the people aware of the products produced by the business concern. The price element is of special significant as it enables the concern to cover the different costs of the business house as well as attract the customers for purchase of the product
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Impact of the Internet on Supply Chain Process Marketing Essay
6 pages (2280 words) , Download 2 , Essay
Free
The biggest barrier to the development of e-business in the retail industry is the method of payment. In e-business, the payment is done through credit cards, but the majority of people prefer cash transactions to credit transactions. The reason is that credit card is not ubiquitous and most importantly people are very much concern about the security issues or privacy.
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Contemporary Global Marketing Marketing Essay
11 pages (2883 words) , Download 2 , Essay
Free
Jurlique was founded by a chemist and a horticulturist. Jurgen Klein and his wife Ulrike knew, long before there was a global buzz about the benefits of organics and going green, that creating sustainability within a farm system would create commo benefits for all those involved. The biodynamic practices used on their farms help create beauty on your skin.
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Role of Consumer Behavior in Marketing Decisions Marketing Research Paper
4 pages (1358 words) , Download 3 , Research Paper
Free
The reader should understand the different consumer behaviors that are usually portrayed at the marketplace that make buyers opt for certain goods and not others. It is through such understanding that they grow up to become effective buyers and at the same time of the best products in the market. This will help avoid impulse buying among consumers hence invest in well.
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Google or Yahoo - Better Service and Storage Space of Webmail Service Marketing Essay
5 pages (1482 words) , Download 2 , Essay
Free
The continuing expansion and progression of technology have broken all geographical barriers and have created the concept of global brands. The excessive supply of products and services has made global markets more competitive than ever since no organization can afford to have any compromises in their products and services.
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Marketing Plan: McDonald's North America Marketing Research Paper
6 pages (1686 words) , Download 3 , Research Paper
Free
McDonald’s has been in business since 1955 (Encyclopedia, 2005). The success of the McDonald’s brand is based on getting as many customers to return to the store. McDonald’s serves nearly 64 million customers daily. To spread the McDonald’s brand the firm has penetrated as many countries as possible around the world.
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Business Start-Up from Scratch Marketing Essay
11 pages (2876 words) , Download 3 , Essay
Free
Prior to starting the business, it is paramount to conduct adequate research to find out the best market to venture into. Entrepreneurs must come up with strategies that afford them a position ahead of the competition. When thinking of starting a business, measures should be taken to minimize the expenditure and maximize profits.
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The Marketing Mix on Mercedes Benz Marketing Essay
5 pages (1444 words) , Download 3 , Essay
Free
The organization is currently looking for market opportunities to achieve further global expansion in the Chinese market. The country the firm is targeting is the emerging economy of China and the growth of the lower-middle and middle-class families. China is a member of the prestigious BRCIS organization.
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TOMS Shoe Integrated Marketing Communications Plan Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus, represents where the idea of the shoes company was conceived and that is Argentina. As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. The company has managed to sell over a million pairs of shoes.
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Benefits of Knowledgeable Consumer Marketing Research Paper
3 pages (936 words) , Download 2 , Research Paper
Free
When a customer possesses knowledge about a certain product on sale, the customer feels confident when making decisions pertaining to making purchases of the said product or service. On the other hand, if a customer does not have any information concerning a certain product or service, the customer may be easily misled.
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Advertising Individual CW Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This is a campaign for Trader Joe’s to attract and retain customers to their new store in Marylebone, London. Trader Joe sells domestic and imported foods that include artisan breads, juices, international frozen food entrees, deli items, beer, and wine providing a unique selection that can only be found in their unique stores.
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Macroenvironmental Impact on the Company Product Sales Marketing Essay
3 pages (750 words) , Download 3 , Essay
Specific microenvioronmental influences include changes in interest rates, competitors, disastrous weather, cultural tastes and government regulations. These factors are critical for any organization that is planning to launch a new product in the market.
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Safety Provision in Marketing Marketing Essay
3 pages (1067 words) , Download 2 , Essay
The government is usually an external factor that influences business activities. Ranging from legality, taxation, and safety, the government has the power to create a good business environment and destroy a business environment. According to Cowell (2005), it plays the main role in the creation of appropriate marketing and business environment.
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The Competitive Global Market and Change Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The company is dedicated in ensuring maximum standards of social responsibility from their supply chain throughout the world (Apple Inc, 2012). The report will thereby focus on the company’s supply chain across the global markets, its customer base; engineering, manufacturing and marketing processes.
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Marketing strategy for managers Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
The author considers a marketing manager should have the ability to establish relationships with customers. An efficient marketing strategy contributes towards the financial success of a company. A good manager should learn to assess the demands of the customers and accordingly communicate and deliver goods and services to the customer.
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Recent developments in the UK housing market Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The author of the paper entitled "Recent developments in the UK housing market" touches upon the fact the UK economy had to face recession in the last two years which had an impact on reducing the UK house prices. It should be noted that highest growth in house prices which were significantly higher than the average UK housing prices were observed in London area.
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Marketing in the digital era Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Marketing in the digital age is undergoing an accelerated change. Marketers need to change the way they think or act in order to sustain their position in the market place. This is because many industries have emerged with a digital strategy of marketing their activities through online marketing as a conventional means of marketing.
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Answer questions Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
Discuss various mass media advertising tools and its importance. Mass media refers to all the media technologies targeting large audiences through mass communication. The electronic media (well known as broadcast media) transfer information through electronic devices such as radio, film, and movies.
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Advantages of Monsanto Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Answer 1 The key competitive advantage of Monsanto is that it has global leadership position in genetically modified seeds that significantly increase not only the quality and quantity of agricultural produce but also help to ward off weeds and crop harming insects.
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Marketing Plan for Camp Wahanowin Marketing Term Paper
10 pages (2706 words) , Download 4 , Term Paper
Free
This is a proposed marketing plan for camp Wahanowin for the upcoming promotional year. The organization has been operational since 1955 to become a market leader in camping of children during the summer breaks. However, it is been faced with stiff competition from alternative vocational options of which this marketing plan proposes to eliminate.
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Memo: Busines Environment Analysis & Tehnology Recommendations for Improving Business Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Financial management is essential in all aspects of life, for example, management of home budgets and pocket money management. Financial management is a crucial component of a successful business venture. Financial management involves planning to ensure there are enough funds at the right time to meet the needs of the business.
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