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Marketing Essays

Result for Subject Marketing:
19930 essays
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value Marketing Assignment
4 pages (1168 words) , Download 2 , Assignment
Free
Being undertaken also to evaluate a product, industry, or business location, SWOT is used to identify internal and external factors that affect a business. Internal factors involve strengths and weaknesses while external factors are opportunities and threats (Kerin 19). Another use of SWOT analysis is to create a recommendation after undertaking a survey.
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Case Analysis Of Population Services International Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Free
However, the final consumer of the products reflects different perceptions, beliefs, and needs in accordance to their societal and religious values. The company markets the condoms under the globally recognized brand name referred to as Raja, while packaging and selling the contraceptive under the name of Maya (Rangan 2).
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The Evolution of IBM Marketing Case Study
4 pages (1000 words) , Download 4 , Case Study
Free
IBM was at the forefront of the computer movement in the 1980s, enjoying sales, in 1990, which were five times its nearest rival. Yet, the company was also accused of being complacent and arrogant (Carlson).
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Coke Marketing Promotion Analysis Marketing Essay
5 pages (1553 words) , Download 3 , Essay
Free
Coca-Cola boasts the highest brand equity in the world. According to surveys, one of the most recognized words in the world is “Coca Cola”. The product Coca-Cola continues to dominate the carbonated drinks market despite sturdy headwinds and is well ahead of its competitor Pepsi. It considers a slow but steady move towards non-carbonated healthy drinks.
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Redesigning the Customer Service Policies and Strategies Marketing Essay
11 pages (3005 words) , Download 3 , Essay
Free
Caribbean Cargo DC, LLC can be described as a medium-sized business that has the capability to grow to maximum potential and even expand on its market reach if they are to take initiative to implement the customer loyalty programs as well as come up with ways so as to develop the clear cut implementation of the IDIC methodology. 
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Brand Proposition in the Xerox Products Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Founded in 1906, it is a business organization with vast marketing experience of over a century hence having an advantage over the rest the competitors in the market. The Xerox Company has developed different brands in the market, done sales promotion and therefore has been able to win customer loyalty thus boosting its sales and revenues.
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Can Advertisers Catch Your Attention Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Commercial advertisers aim to increase the consumption of their services or goods through branding, usually involving the associating of a product’s image or name with desirable qualities as perceived in the consumers’ minds. This paper will analyze the Coca-Cola advertisement on television (TV) with the title “coming together”, and identify its target market.
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Marketing of Kingsway Group of Companies Marketing Essay
12 pages (3030 words) , Download 3 , Essay
Free
In analyzing the various areas of the business, the company uses the SWOT analysis model. This is as agreed by the board members who perceived it as the best method to give an accurate and precise view of the business standing currently and how best to drive the business towards its target of 30 per cent market share in the world.
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The Attitudes of Chinese Students towards Two Different Brands: Nike and Peak Marketing Essay
22 pages (6251 words) , Download 2 , Essay
Peak’s intention is to develop a similar brand image and awareness as that of Nike in China. In other words, Peak is not trying to become a leader in the sportswear industry. They are imitating Nike in one way or another. At the same time, Nike has nothing to copy from Peak since they are leaders, not followers in the global sports goods manufacturing industry.
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The Insider Fashions Store Marketing Marketing Essay
4 pages (1554 words) , Download 2 , Essay
Free
Fashion has lately undergone a tremendous revolution. There is a great change in how people used to put on in the 20th century and 21st century. Most ladies in the United States hardly take two months without replacing their wardrobes. This can tell the speed at which fashion is changing. It is for this reason that The Insider Fashions was started to give the best and generational taste in clothing to its clients.
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Advertising Scheme for Dr. Thunder Marketing Term Paper
5 pages (1371 words) , Download 3 , Term Paper
Free
There are multi-factorial scenarios, which have an impact on the marketing strategies for a brand. In the case of off-brands, it becomes critical for the organization to closely monitor the market environment and develop a marketing strategy that helps the off-brand to compete with established national and international brands.
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Reens Nigria Limited Market Analysis Marketing Research Paper
14 pages (3842 words) , Download 2 , Research Paper
Free
Reens Nigria Limited is more of an information and Communication Company; hence, it is well defined with the relationship among myriad services and networks and or goods. Notably, it is the only combination of these networks and services that can enable effective telecommunication systems and global or regional information services.
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Information Searches in Marketing Marketing Term Paper
3 pages (924 words) , Download 2 , Term Paper
It has several various terms which should be well understood by both buyers and sellers of the products such as low involvement, medium involvement, and high involvement purchases (Evans,1982). When selling these types of products, the marketing strategy here is merely ensuring that the product is available and easy to find.
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Defining Marketing Paper Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is obvious that the whole purpose of marketing the flats is lost! Certainly the pamphlets will end up as paper rockets rather than as sales generators. Marketing is one of the most essential tiers of any business, and when taken lightly, can ruin it. Thus, it is imperative to arrive at an accurate definition of marketing to develop the most appropriate marketing strategy tailored to suit the kind of product and the target market.
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Expected Consumer Behavior Marketing Essay
8 pages (2243 words) , Download 2 , Essay
Free
A consumer is a person who buys a product for its own use. If a person purchases a good or service and it is consumed by either that person or his family such an individual is called a consumer in its entirety. Similarly, consumer behavior is the action taken by purchasing and consuming the product.
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Growth Strategy of Toyota Motor Company Marketing Essay
22 pages (5500 words) , Download 3 , Essay
The research approach consists of different views, opinions and beliefs. The information was gathered from newspapers, magazines, articles, etc. The annual publication from the Toyota motor company also provided much of the information about the technology Toyota motor company in utilizing, how many cars Toyota is manufacturing and how the company is growing all over the world.
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Marketing plan for homecare organization Carewatch UK Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
This paper will study the various marketing aspects of the homecare organization. The paper will make a study on the SWOT and PEST analysis, customer analysis, followed by macro and micro environment analysis for the company. Also the marketing and financial goals of the company are stated briefly.
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The Independent Beauty Consultant in Marketing Channels Marketing Assignment
26 pages (6643 words) , Download 4 , Assignment
An independent beauty consultant should not stress too much on marketing flow. Shifting the flow to drug stores chains from independent beauty consultants will be beneficial for Mary Kay cosmetics because these drug stores have huge sales. This will help in increasing the sale of the company. The result will be an increase in the number of customers for the organization.
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Business Analysis of Corning Incorporated Marketing Research Paper
11 pages (3101 words) , Download 2 , Research Paper
Free
Through Corning, a lot of innovations and additions have been made to household products and appliances throughout the world. This includes electric lighting, television and houseware. One of the most fundamental innovations of Corning that changed the world was the 1970 discovery of optical-fiber glass which became an important tool for the transmission of information (Hecht, 1999).
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Impact of Social Media on Brand Image of UK Coffee Shops Marketing Dissertation
74 pages (10328 words) , Download 6 , Dissertation
Premium+
The companies in the present times are increasingly making use of social media sites in order to ensure a competitive position in the international arena from a customer-centric perspective. They are found to be increasing their sales as well as revenues with the effective implementation of social media strategies.
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Energy drink marketing Marketing Essay
21 pages (5250 words) , Download 3 , Essay
The current research has been articulated by concentrating upon the proficiency and capabilities caused by consuming energy drinks and the characteristics that professionals seek in a perfect energy diet. The universe for the present research was comprised of the employers, employees, self-employed and workers of London City.
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Branding Strategy - Global Gadgets Imports Marketing Essay
3 pages (793 words) , Download 13 , Essay
Free
Some customers give more importance to the brand rather than the product. Such customers have immense confidence in the abilities of the bands they trusted and will purchase any product from such brands without a second thought. The success of a product depends on how well the brand is recognized in the market.
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Towards a Contemporary Definition of Marketing Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Modern and conscientious companies are today also considering the aspects of social responsibility, consumerism and environmentalism as they create products and services for a greener environment. The marketing efforts not only deal with satisfying the needs of the consumers, but involving them in the process by taking and getting feedback.
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Master of MSC marketing Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
This study aims to investigate the impact of IT affordances on branding in the teenage technology market; review of current trends in the branding for the youth market in relation to current market theory; how information technology (IT) can be used in branding for the youth market; outline recommendations as to how teenage market can be better exploited commercially.
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Southwest Airlines Case Study Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
airline industry has led to affect the business of Southeast airline. The major areas of concern for Southwest airline was decreasing profit and market share. During 1989, Southwest Airline was one of the leading airline services providers but the new entrants like United Airlines, Northwest Airline, and American Airline etc became vital threats to Southwest Airline.
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Public Relations Marketing Coursework
5 pages (1446 words) , Download 2 , Coursework
Free
It has been observed that communication managers capable of using different tools suitably budgeted have greater support from their teams and enjoy enhanced PR practice. The strategic policies of PR determine controlling measures devising successful results (Austin & Pinkleton, 2006, pp.1-2). This particular study focuses on the strategic PR practice.
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Problems Faced by and Strategies Adopted by Sunshine Shirts Marketing Assignment
6 pages (1753 words) , Download 4 , Assignment
Free
Sunshine Shirts is currently undergoing tough times as its financial health is deteriorating and numerous issues are on the table to be tackled. Whilst the market is demanding and budgeting properly, the company is reporting losses and future prospects seeming blurred. As such, internal analysis of operations and processes is imperative. 
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Ethel's Chocolate Lounges Case Studies Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
Free
In its simplest form, marketing tends to appeal to all consumers with a simple or generic product or service. It may not be the ideal product, but it serves a definitely identified need. However now that there are different classes of society, marketing can also create basic and augmented products and services that serve the diverse needs of customers.
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Challenges of Western Brands when Marketing to Chinese Marketing Literature review
10 pages (2886 words) , Download 2 , Literature review
Free
China started an economic reform to liberalize its economic and political regulations. These changes have made consumers in China increasingly wealthy. The disposable income of urban households has grown steadily from 2004 to 2007. This domestic has a lot of potentials, which in turn has attracted the interest of local and foreign corporations.
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Social Media Marketing Research Paper
7 pages (1750 words) , Download 6 , Research Paper
Free
Social media can be defined as a web-based medium that enables interaction and communication between people. The main feature of social media is that it enables the sharing of user generated content. In fact, social media has transformed the way people behave and interact with the internet community.
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Interactive and E-Marketing Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
This essay discusses the E-business that is a business which allows the customers to sell trade and barter over the Web. The company’s policy, operations, technology and ideology define its business model. Despite the fact that the company has been operating well, the trends and changes in the market has called for changes.
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Buying Behavior and Market Analysis Marketing Essay
4 pages (1209 words) , Download 3 , Essay
Free
The computer game was a high involvement purchase and the underwear was a low involvement purchase. A high involvement purchase takes a higher expenditure than a low involvement purchase. Therefore, a proper evaluation is important before purchasing. The computer game I purchased was FIFA 2012 and it was costly.
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Branding Marketing - Monterrey Brewing Company Marketing Essay
4 pages (1178 words) , Download 2 , Essay
Free
It is quite essential to state that the beer market has been flexible with the provision issuing growth even in the worst economic times. Consumers have been accorded the choice of utilizing a wider range of products that vary in price with the lower products witnessing an increased consumption rate.
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Integrated Marketing Communications by Coca Cola Company Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
It is a company that manufactures a wide range of beverages and supplies them all around the world (Griffin 72). The company has many other products running in the market and generating sufficient revenues; however, the position of the company is not beaten by any of the other products such as Fanta, Sprite, Minute Maid, and so on.
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Best Buy Website Marketing Research Paper
5 pages (1592 words) , Download 2 , Research Paper
Free
Benefit, Cost & Value Creation – The Marketing Mix. Best Buy’s marketing value comes from the low cost and good quality of products that it sells. They also believe in being the best while at the same time enjoying their work, and ingraining a customer-centric approach as a routine part of the workplace.
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Topic in Instruction Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company website of cowgirl chocolate itself can process the promotional target of the company. The top management of the company only has to increase the advertising through the website. Moreover they can do social media marketing or marketing the products through search engines like Google, Yahoo or Ask.com.
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International Gaming Research Paper The Philippines Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Manila currently experiences tourism volumes of one million travelers each year (MSN Encarta 1), which continues to provide nearly four percent of total GDP for The Philippines. Manila gained its first casino in 1990, after de-regulation of the industry in an effort to boost national revenues.
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Apple Corporate Responsibility to the Customers Marketing Essay
8 pages (2334 words) , Download 2 , Essay
Free
Apple Inc. is a world-renowned leading manufacturer of technological products. In its operations, the company aggressively aims at providing safer and highly productive working conditions for its employees with the belief that it shall assist the company in preserve quality services and likewise assuring long-term customer loyalty.
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SDL-Value and Value Co-Creation Marketing Essay
10 pages (2631 words) , Download 2 , Essay
Free
Vargo, Maglio, and Akaka (2008), best analyze the relationship between values of goods-dominant and service-dominant (SD) logic. In the article entitled “On value and value co-creation: service systems and service logic perspective,” the authors redefine the conventional outlook on service and value creation.
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Individual Ethics and Product Consumption Paper Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
The company’s mission statement reads: “people first, profits last,” indicating the dignity in which all people are treated in the company. Below is an analysis of the six pillars of ethics in marketing as applied at Starbucks. Honesty The company is honest to the best extent possible in sticking to their codes of ethics, despite the cost of such honesty.
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Marketing Audit of Hilton Hotels Marketing Essay
11 pages (3414 words) , Download 4 , Essay
Free
The hotel and hospitality industry mainly deals with varied aspects related to service delivery.  Services are quite a wide collection of intangible assets that fulfill the customer needs and demands which include the accommodation of the visitors, as well as providing foods and beverages, leisure, and entertainment to them, along with offering them a vast set of business solutions.
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Customer and Market Profile - Brain Reader Marketing Assignment
8 pages (2387 words) , Download 2 , Assignment
Free
This paper describes a product that is considered to be a breakthrough in the scientific and psychological field. The product has been named ‘Brain Reader’. The main purpose of the commodity is to convert the different signals transmitted in the brain of human beings into electrical signals that might be reproduced in the form of words or commands for computer programmes.
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Cash Flow Estimation and Risk Analysis of Capital Budgeting Marketing Assignment
7 pages (1974 words) , Download 6 , Assignment
Free
Investment appraisal through the NPV method and IRR method are both very useful in order to financially attractive prospective of any investment decision. A good financial analysis is based on the tradeoff between these two methods. However, practically the IRR method is used widely in investment appraisal decisions. 
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Starbucks marketing report Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Various types of Marketing Strategies Starbucks can undertake several types of marketing strategies in order to improve their business performance and overcome several issues. The organization can adopt marketing mix strategy in order to enhance their product, pricing, promotional and distribution strategy.
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Analysing Online Consumer Shopping Motivations For Luxury Products Marketing Research Paper
10 pages (2500 words) , Download 4 , Research Paper
Free
In the present day context, online shopping has emerged to be regarded as significant avenues of business. As the number of internet users is increasing, more and more organizations are offering their products through the use of internet medium. In the year 2008, one-quarter of the global population used internet on a regular basis.
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Enhancing Employability & Employment Marketing Essay
13 pages (3755 words) , Download 3 , Essay
Free
The theoretical models provided would not only remove the barriers but also act as a catalyst in the improvement in the productivity of the organizations.  The utilization of the exploratory research methods has been helpful in understanding the current accounting and taxation practices within Ernst & Young.
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Promotional Campaign of TAFE Universities Marketing Assignment
13 pages (3800 words) , Download 2 , Assignment
Free
The education system of a country plays a pivotal role in strengthening the economy of a country. A country needs a better education system to produce its own talents and not depend on expatriates. Governments spend huge sums of money on the development of the educational infrastructure and system of the country.
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Brand Strategy and Customer Response of Coca-Cola Marketing Essay
5 pages (1677 words) , Download 3 , Essay
Free
Health and wellness are one of the more basic human needs that is essential to living a quality life, and it is included in Maslow’s hierarchy of needs. For many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products can also be marketed to bring additional health benefits, as well as already appealing to people of more basic needs such as food and water.
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The US as Leading Oil Producer Marketing Essay
6 pages (1767 words) , Download 3 , Essay
Free
The United States has gained global prominence as a leader in the production of oil in this century although there are critical setbacks on its level of distribution, based on reports. But this is challenged by vulnerabilities at all fronts too, ranging from the market condition, quality control, threats, climate changes, political environment,  and damages of infrastructures done by hurricanes.
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Marketing in Photography Marketing Essay
3 pages (750 words) , Download 2 , Essay
Product and brand are terms that are related because of several properties shared by them. Brand relies on the nature of the product or service. These attributes when used to market the product, and distinguish it from its competitors in the market gives birth to Brand.
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