StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Concentration within Extended Academic Programs (EAP) - PowerPoint Presentation Example

Comments (0) Cite this document
Summary
Feasibility Study: Marketing Concentration within Extended Academic Programs (EAP) Institution Feasibility Study: Marketing Concentration within Extended Academic Programs (EAP) Executive Summary The University of the Incarnate Word (UIW) is a Catholic affiliated private university situated within San Antonio City in Texas…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Marketing Concentration within Extended Academic Programs (EAP)
Read TextPreview

Extract of sample "Marketing Concentration within Extended Academic Programs (EAP)"

Download file to see previous pages This university offers a Bachelor of Science in Business Administration (BSBA) program through its EAP program. This BSBA has seven courses: accounting, banking and finance, General Business, marketing, information systems, international business, and management. The major marketing concentration this institution offers is the ‘General’ specialization. The other four concentrations are; Data mining and social marketing, healthcare marketing, call center/CRM and tourism/Sport. Due to the dynamic nature of today’s marketing environment, most universities and students are searching for courses and specializations that will assure them of immediate placements in the job market. Most of the concentrations in the Marketing specializations were designed to meet the dynamic and ever changing needs of the economy. Specializations like healthcare marketing; a rare and unique combination, was seen necessary to meet the needs of the dynamic healthcare environment due to the numerous reforms that have been seen. Due to these facts, this paper provides a feasibility study that assesses UIW EAP’s ability and viability to offer healthcare marketing specialization within its BSBA Program. ...
This paper provides a feasibility study assessing UIW EAP’s ability and viability to offer healthcare marketing specialization within its BSBA Program. Healthcare Marketing Healthcare marketing has provided an avenue through which advancements in health-protecting services like insurance and medicine can be widely known (Fortenberry, 2010). The current shift of provision of healthcare information from provider-dominated to patient-directed makes healthcare marketing a necessity in today’s world. According to Fortenberry (2011), success strategies in healthcare have their roots in result-based healthcare marketing (p. 87). Healthcare marketing provides an effective avenue through which healthcare entities can promote themselves through utilizing a variety of methods to entice their customers to purchase and consume their health products. In this information frenzy age, majority of people can self-diagnose themselves, a strategy which helps to reduce the strain on healthcare institutions (Vitberg, 2006). In this respect healthcare marketing is a necessity in this present age. Concerning UIW EAP’s ability and viability of offering healthcare marketing on top of its current general marketing concentration, the following aspects were realized. These facts were obtained from; interviews conducted where the students and lectures were involved, job searches, empirical research and through analysis of data within the city of San Antonio. Realization of Market Issues a. Likelihood of Finding a Job Of the specializations in marketing that is; data mining and social marketing, healthcare marketing, call center/CRM, general and tourism/Sport; healthcare marketing and tourism/sport marketing majors, offers high chances for undergraduates to find jobs in ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Concentration within Extended Academic Programs (EAP) PowerPoint Presentation”, n.d.)
Retrieved from https://studentshare.org/marketing/1447047-marketing-concentration-within-extended-academic
(Marketing Concentration Within Extended Academic Programs (EAP) PowerPoint Presentation)
https://studentshare.org/marketing/1447047-marketing-concentration-within-extended-academic.
“Marketing Concentration Within Extended Academic Programs (EAP) PowerPoint Presentation”, n.d. https://studentshare.org/marketing/1447047-marketing-concentration-within-extended-academic.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Concentration within Extended Academic Programs (EAP)

The Effects of an Extended Day and Extended Year Elementary Schools on Academic Achievement

...and extended year programmes. Similar to other researchers, they found that effective designs for evaluating the research findings were not abundantly present. Therefore, the authors concluded their results on the basis of evaluations of certain experiments. Their findings stated that minimal positive or rather neutral impacts have been determined on the academic achievements through programs related to extended day or year. However, they further emphasized that the effects of extended day programs were not appropriately tested using controlled experimental designs which could have generated different outcomes (Patall, Cooper & Allen,...
15 Pages(3750 words)Dissertation

Marketing Action Programs

...? MARKETING ACTION PROGRAMS Marketing Action Programs Action Program Television advertisement This is a form of non-personal communication that is the most effective tool when introducing a new product into the market (Westwood, 2010). It will be done by airing on television, an advertisement about the risks of poor hand washing habits will air on television from 7pm to 9pm when most people have come back from work and are watching the news at home. These advertisements will be done by the head of marketing from the company. He will sit through a five minute interview with the host of the local broadcasting networks and...
3 Pages(750 words)Essay

Delivering Marketing Programs

...? Brand and Marketing Part Starting from humble beginnings in the late 1970s and early 1980s, Red Bull has grown into a dynamic and globally recognized energy trek provider. With regards to what this particular brand means within today’s environment, it can be definitively, our be it somewhat subjectively stated, that Red Bull is the most identifiable and widely recognized of any energy drink provider within the current system. The story of how the Red Bull brand it evolved over time is something of an interesting case. Whereas many firms begin by aggressively promoting a new product and expending a vast amount of resources based upon this broad level of marketing, Red...
4 Pages(1000 words)Essay

The Extended Marketing Mix

...The Extended Marketing Mix The marketing mix is designed to properly channel the various resources that are put into the production and marketing of a certain kind of product. The marketing concept forms the basis of this field. 1. Competitive Advantage Competitive advantage is something that every company strives to achieve in this ever competitive world. In an environment where there is an influx of new companies venturing into every domain possible, it becomes extremely important to make your product noticeable on the basis of its quality, appearance and image; so that your customers can distinguish your product with the competitors on the basis of...
8 Pages(2000 words)Assignment

Protein Concentration

...DETERMINATION OF PROTEIN CONCENTRATION INTRODUCTION Proteins and their structure Proteins are large organic compounds built from 20 different amino acids. A protein will contain in the range of 50-2000 amino acid residues joined together by a chemical reaction that results in the formation of a peptide link and the release of a molecule of water. With respect to their structure, biochemists often refer to four different aspects: Primary structure, this is, the amino acid sequence (fig. 1) Secondary structure, local interactions held together by hydrogen bonds between the lone pair of electrons of an oxygen atom and the hydrogen attached to a nitrogen atom. The two most common examples are -helix and -sheet (fig....
4 Pages(1000 words)Lab Report

Contract Law in Marketing Programs

...Running head: CONTRACT LAW IN MARKETING PROGRAMS Contract Law in Marketing Programs [Click here and type [Click here and type your institution's name] Abstract Contract law inside a marketing program is well defined in the U.K. as in an updated government documentation in 1998 that is explanative in what is allowable inside all contracts and revocation of offers presented by the organisation offering schema. This paper will look at one such company, British Gas Trading, respecting their marketing plan and how it is applicable to contract law. There is litigation against British Gas and the Data Protection Register for...
12 Pages(3000 words)Case Study

Concentration Indices

...Concentration Indices Concentration indices are useful ways to analyze scenarios which deal with quantitative analysis of the specific s be it economic market concentration or health equality analysis. Any concentration index is defined with respect to its concentration curve which usually is two dimensional curve having two coordinates of (x, y) as its main parameters. Now we will bring out few of the important concentration indices we use. They are HHI or Herfindahl-Hirschman Index, Gini Coefficient, Concentration Ratio and Lerner's index. Now we discuss about each of them in brief. HHI...
5 Pages(1250 words)Research Paper

Concentration camp

...and execution as well as medical experimentation (Hackett 65). Buchenwald was the first concentration camp liberated from the Nazi control and there are many reports and memoirs available about the events in this place (Nazis). According to Bergan mass killings did not, as might be first thought, begin with those of Jewish heritage. People who were considered ‘handicapped’ were targeted for mass murder initially under what they called the Euthanasia Program which began in 1939 (Bergan 1999). This program first targeted children and then proceeded to include adults. Hospitals and asylums were equipped with ‘killing centers’ where injection and poison gas, among other methods, were used...
5 Pages(1250 words)Essay

Soil concentration

...Soil Concentration Elemental composition that is found in soils has anomalies leading to plant stress, as well as increased salt concentration (Cl-), and Ca2+ mineral nutrients. The salt concentration found in soil solutions is measured in form of its salinity. The amount of Cl- present in a given soil solution determines its salinity, which is required for proper plant life. Cac2+ is an important mineral nutrient in soil for plant life, but is harmful if in excess. The main cause of soil salinity can be attributed to the water management practices used on a given soil solution. High concentrations of Cl- destabilize membranes and denatured proteins, which is toxic for...
1 Pages(250 words)Essay

Protein concentration

...and Lowry Assay considered as the most common method (Knight and Chambers, 2003), Biuret Assay, Bichinchoninic Acid Assay. These methods have their respective advantages and disadvantages when used to read protein concentrations (Sapan, et al. 1999). Other modern techniques are also developed such as DNA Pull down Assay, Microplate Capture and DetectionAssay, Electrophoretic Mobility Shift Assay, and more (Pierce Protein Biology Products, 2014). Materials and Methods In this protein analysis, there are various reagents that generally affect the overall assay result. The various chemicals that may affect the assay results are as follows: Tryptophan - tryptophan contaminated assay interferes with assay results Tyrosine –...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another PowerPoint Presentation on topic Marketing Concentration within Extended Academic Programs (EAP) for FREE!

Contact Us