Mobile Marketing Paper - Assignment Example

Mobile Marketing In relation to the research on mobile marketing, the target population has been confined to users of mobile phones. The target population has not been defined fully. Users of mobile phones are critically analyzed to display their habits. The development of technology has advanced to levels that users can be monitored without encroaching on their privacy. The researcher has used secondary data from the companies that offer mobile phone services. The target population is based on who owns or uses a mobile phone.

The behaviors of the mobile phone users have defined and outlined the reactions of the marketers. This means that the reactions or needs of the users have resulted to the growth of mobile marketing. Development of the target population in the study cannot go beyond the users of mobile phones. The research has not given the number of the sample target. It relies on the records given by different mobile phone providers and the outlets that the customers visited. Therefore, the target population is clearly defined as the total number of mobile phone users and has a social media application.

The researcher in the work mentioned has used different methods of research to arrive at the conclusion. The first method that has been used in the research work is bibliometrics. This is the method of research that makes use of qualitative data and statistics to get the details or properties of a population. In the paper, many statistical data feature in inferring a habit of a customer. In the instance of getting the characteristics of Foursquare, the writer has ranked the users according to their using habits.

The total number of mobile phone users in America has reached 10 million. This has taken statistical following to arrive at that point. There is also the use of historical method. The chronological recording of events creates the use of historical analysis. Events have been recorded in the gradual development in technology from the ancient days. In most of the work, content analysis has also featured. This has created the picture of understanding and differentiating between the pull and push.

The researcher has used a variety of methods to arrive at the conclusion. An evaluation tool in research is needed to arrive at a conclusion. The use of evaluation tools depend on the amount and type of data under analysis. In the scenario above, about mobile marketing, tools that have been used are not complicated. The secondary data used segregates into groups that the researcher wanted. Analysis of the available data comes purely from the source of data. In the paper, the researcher has done little of analysis, but presented the data as it is.

Information on social media users is captured in the system of the service provider, and it is easily presented and understood. The conclusion given by the researcher defines the outcome of the research work. It gives the summary of the inferences given in the body of his work. The future of mobile communication and marketing has been put on the spotlight by the researcher. From the inference of the paper, future expectations are forecasted in the conclusion. Going by the words used, the research shows that marketing strategies will sway from the billboard marketing to individual based sales.

The use of mobile phones and social networks like facebook and foursquare will dominate the marketing scenario. The companies that will not move with the change in marketing strategies will not influence the customers to buy from them. In future, advertising in marketing will take a new turn. The issue of privacy in the so called social media networks is gaining pace. The limitations of the mobile social media can only be definite by applying the future perspective of nature. The writer depicts that the only time will give the right stand on the issue of negative consequences.

The conclusion has been separated into subtopics that explain the writers view on mobile marketing. The full research has been done in a chronological manner. Events and results have been arranged in the best understood way. In the introduction and the following chapter, history of marketing and advancement of technology are recorded. The researcher previews the origin of social networks and the events that preceded the social network. A critical review of the customer behavior paints a clear picture of the reactions and actions on the ground.

The use of available data for analysis is the key to the success of the research work. Reference of the work shows the validity of the research. The researcher has used valid sources to verify the authenticity of the research. The arrangement or the format used creates a well organized academic writing. Gradual penetration and assimilation of mobile services in United States will change the marketing strategies used by companies. The use of desktops will lose meaning due to adoption of smaller and mobile devices.

Developments of platforms in which the mobile social media will operate are taking shape with efficiency as the core objective. Bibliography http://www.mediafire.com/?75vnyi997daw239