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Gen Y Needs for Advertisement - Research Paper Example

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The research paper "Gen Y Needs for Advertisement" aims at researching the myths, real actions and requirements of Gen Y with regard to online and mobile advertising and how to identify the uniqueness of online and mobile advertising that would catch the attention of Generation Y customers to act in response to the advertisement. …
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Gen Y Needs for Advertisement
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Download file to see previous pages “Gen Yers range from college graduates to kids still in their tween years. They already started to spend nearly $ 200 billion annually and over their lifetime will likely spend about $10 trillion. Some have already started their careers and are making major purchasing decisions such as cars and homes: at very least, they are buying lots of computers, MP3 players, cell phones, DVDs, and sneakers.” (Lamb, Hair & McDaniel, 2008, p.76). According to O’Malley, G. (2009) in his article called, Gen Y Notices Social Net Ads, “But Claim Irrelevance says that straight marketing turns out to be an influential means at the time when the price of the interaction was weakening quickly. He also says that considerations about the experimental principles of community association web site turn to be critical to efficient direct marketing.”
Charles W.Lamb, Joseph F Hair, Jr., Carl Mc Daniel in their book called Essentials of Marketing says about the various characteristics of Generation Y. Some of the noticeable characteristics are an increased rate of impatience, curiosity, homeliness, prejudiced, varied, etc. He also says that Generation Y is the one among the complicated generations.
The Book called Strategic management (2nd ed.) by Anderson and Vincze says about Gen Y shoppers’ attitude and other relative areas. The category of this generation is mainly under the age of 20. Because of this, they are ready to spend more money as well as they are very much aware of the marketing activities. And also, since Gen Y is a populous generation, it is categorized into three different phases to help arrive at a superior understanding of their attitude, way of life, and customer behavior. They have a very good positive approach to shopping and are ready to spend more money. The impact of mobile knowledge on kids and juvenile people in the three key regions of concern are (a) content, (b) make contact with, and (c) profitable. ...Download file to see next pages Read More
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