StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Plan about Gu Puds on UK Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
This project aims to develop a marketing plan for a top notch chocolate manufacturing brand, Gu Puds in the United Kingdom. The project primarily tries to understand the marketing position of the firm in the region. For doing so, the project tries to make an external analysis of the company. This is done using PESTLE analysis.
Preview sample
The Innovative Concept of the Costco Wholesale Corporation Marketing Case Study
4 pages (1188 words) , Download 5 , Case Study
Free
A good relationship can be established with a small number of suppliers. A significant fact that has given rise to the conflicting view between the company and the suppliers is that the company strives to stock the preferred brand names with them and in the meantime, the suppliers have an aspiration to attain the biggest share of their market.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Creating Strategy for Company: ABB Case Marketing Case Study
4 pages (1000 words) , Download 3 , Case Study
Free
Theories from Levitt and Porter are applied in the key points presented in this following discussion. In line with this, the proponent also discusses theories identified to the issues in the case study and critically assesses how useful the application of the theory is for developing future strategy.
Preview sample
Foundations of Marketing Marketing Admission/Application Essay
9 pages (2414 words) , Download 2 , Admission/Application Essay
Free
It involves consideration of various strategies combined together to come up with a working program of the business. This results in the integration of marketing communication through the use of various promotional tools to reach customers. Various messages are feed into these promotion tools and sent to the customers to inform them about the products of the company.
Preview sample
Ethel's Chocolate Lounges: Back to the Future Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
However, with a brand like Ethel’s, they are not long-term customers because they are likely to switch to a different brand if they feel that it offers something better. For Ethel’s, this does not help to form any long-term customer base because many customers only choose to buy there for convenience’s sake.
Preview sample
Product and Brand Management for Kooler Refresh Marketing Essay
11 pages (2878 words) , Download 2 , Essay
Free
Competitive positioning is all about describing Kooler Refresh will be differentiated as well as the creation of value for the product in the market. This will be done after developing the business’s analysis of competitiveness. The company carves a spot for itself in the competitive landscape centering on delivering strategies.
Preview sample
Start-up Idea: Online or In-Person of the Ark Educational Portal Marketing Essay
5 pages (1491 words) , Download 2 , Essay
Free
Their concern is quality educations for their children in the extremely early stages of life. This can be provided in another possible way where the kids are engaged in a consistent and unique approach. The online and person modalities can be conveniently used to achieve this objective. It also integrates the parents in addressing the unique challenges.
Preview sample
The Olympic Games Legacy Marketing Essay
4 pages (1400 words) , Download 2 , Essay
Free
Such gatherings help create a healthy competition between students and bring out the best in the students after hours of training and stamina building and are vital for the well-being of students (Dowd 2001). Engaging students in sports events to bring the best in them making them Good leaders, Team builders, and discipliners.
Preview sample
Sense Making and sustainability in Petroleum industry Marketing Dissertation
60 pages (15000 words) , Download 2 , Dissertation
  The intertwining of the information exchange and bridging the trade gaps between countries have led the companies enjoy maximum profit with cost effective dimensions. In order to maximize profit and minimize cost, there emerge some adverse ethical issues which are not all desirable for the health of the organizations
Preview sample
Branding - Creating Perceptions in the Consumers Mind Marketing Essay
3 pages (832 words) , Download 3 , Essay
Free
There is no denying the fact that the theorem “successful brands are built on successful products” is totally true and valid. Many a time companies try to push weak and irrelevant products in the market by backing them with costly and pointed marketing and advertising campaigns. This primarily happens to owe to a misplaced and faulty understanding of the overall concept of branding.
Preview sample
Retail Industry for Eyewear and Its Dynamic Marketing Essay
7 pages (2185 words) , Download 4 , Essay
Free
Bright Eyes needs to decide its marketing strategy after doing proper research on customer lifetime value or CLV. Customer lifetime value can also be calculated using the model proposed by Sunil Gupta. Reducing service maintenance costs will help them to offer a product portfolio in a cost-effective manner.
Preview sample
Global Marketing Strategy Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
As this paper says marketers who view customers as mere consumers and not members of the community are said to be myopic. Customers must be viewed as people with long term plans in the in the global market place. According to Jocz and Quelch, customers are political members of the global village.
Preview sample
Company Introduction, Market Segmentation, and Product Positioning Marketing Assignment
5 pages (1574 words) , Download 2 , Assignment
Free
UW in a short period of time has become a popular clothing brand and its designs and varieties are admired by a large number of customers in the cities in which it operates. Although the business has been successful and there are satisfactory levels of profits earned by the company, but increase in competition has resulted in a tough competitive environment for the company to operate.
Preview sample
Caja Mediterrneo Bank Insolvency Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The author states that in the first nine months of 2009 alone, the bank lost 1.7 billion Euros. The loans that could be considered bad were about 20.8 percent. CAM was formed after 29 financial institutions integrated. The institutions had been formed at different times with the oldest having being formed as early as 1875.
Preview sample
Belks and Goffmans Theories of Extended Self Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Majority of these theories including Belk’s and Goffman’s theories of self, have been further attributed as consistent with the disciplinary shift towards a broadened perspective of consumer, a change in direction aimed at examining the relationship between the ways in which consumers view themselves and the consumption activities are undertaken (Morgan, 1993).
Preview sample
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value Marketing Assignment
4 pages (1168 words) , Download 2 , Assignment
Free
Being undertaken also to evaluate a product, industry, or business location, SWOT is used to identify internal and external factors that affect a business. Internal factors involve strengths and weaknesses while external factors are opportunities and threats (Kerin 19). Another use of SWOT analysis is to create a recommendation after undertaking a survey.
Preview sample
Case Analysis Of Population Services International Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Free
However, the final consumer of the products reflects different perceptions, beliefs, and needs in accordance to their societal and religious values. The company markets the condoms under the globally recognized brand name referred to as Raja, while packaging and selling the contraceptive under the name of Maya (Rangan 2).
Preview sample
The Evolution of IBM Marketing Case Study
4 pages (1000 words) , Download 4 , Case Study
Free
IBM was at the forefront of the computer movement in the 1980s, enjoying sales, in 1990, which were five times its nearest rival. Yet, the company was also accused of being complacent and arrogant (Carlson).
Preview sample
Coke Marketing Promotion Analysis Marketing Essay
5 pages (1553 words) , Download 3 , Essay
Free
Coca-Cola boasts the highest brand equity in the world. According to surveys, one of the most recognized words in the world is “Coca Cola”. The product Coca-Cola continues to dominate the carbonated drinks market despite sturdy headwinds and is well ahead of its competitor Pepsi. It considers a slow but steady move towards non-carbonated healthy drinks.
Preview sample
Redesigning the Customer Service Policies and Strategies Marketing Essay
11 pages (3005 words) , Download 3 , Essay
Free
Caribbean Cargo DC, LLC can be described as a medium-sized business that has the capability to grow to maximum potential and even expand on its market reach if they are to take initiative to implement the customer loyalty programs as well as come up with ways so as to develop the clear cut implementation of the IDIC methodology. 
Preview sample
Brand Proposition in the Xerox Products Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Founded in 1906, it is a business organization with vast marketing experience of over a century hence having an advantage over the rest the competitors in the market. The Xerox Company has developed different brands in the market, done sales promotion and therefore has been able to win customer loyalty thus boosting its sales and revenues.
Preview sample
Can Advertisers Catch Your Attention Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Commercial advertisers aim to increase the consumption of their services or goods through branding, usually involving the associating of a product’s image or name with desirable qualities as perceived in the consumers’ minds. This paper will analyze the Coca-Cola advertisement on television (TV) with the title “coming together”, and identify its target market.
Preview sample
Marketing of Kingsway Group of Companies Marketing Essay
12 pages (3030 words) , Download 3 , Essay
Free
In analyzing the various areas of the business, the company uses the SWOT analysis model. This is as agreed by the board members who perceived it as the best method to give an accurate and precise view of the business standing currently and how best to drive the business towards its target of 30 per cent market share in the world.
Preview sample
The Attitudes of Chinese Students towards Two Different Brands: Nike and Peak Marketing Essay
22 pages (6251 words) , Download 2 , Essay
Peak’s intention is to develop a similar brand image and awareness as that of Nike in China. In other words, Peak is not trying to become a leader in the sportswear industry. They are imitating Nike in one way or another. At the same time, Nike has nothing to copy from Peak since they are leaders, not followers in the global sports goods manufacturing industry.
Preview sample
The Insider Fashions Store Marketing Marketing Essay
4 pages (1554 words) , Download 2 , Essay
Free
Fashion has lately undergone a tremendous revolution. There is a great change in how people used to put on in the 20th century and 21st century. Most ladies in the United States hardly take two months without replacing their wardrobes. This can tell the speed at which fashion is changing. It is for this reason that The Insider Fashions was started to give the best and generational taste in clothing to its clients.
Preview sample
Advertising Scheme for Dr. Thunder Marketing Term Paper
5 pages (1371 words) , Download 3 , Term Paper
Free
There are multi-factorial scenarios, which have an impact on the marketing strategies for a brand. In the case of off-brands, it becomes critical for the organization to closely monitor the market environment and develop a marketing strategy that helps the off-brand to compete with established national and international brands.
Preview sample
Reens Nigria Limited Market Analysis Marketing Research Paper
14 pages (3842 words) , Download 2 , Research Paper
Free
Reens Nigria Limited is more of an information and Communication Company; hence, it is well defined with the relationship among myriad services and networks and or goods. Notably, it is the only combination of these networks and services that can enable effective telecommunication systems and global or regional information services.
Preview sample
Information Searches in Marketing Marketing Term Paper
3 pages (924 words) , Download 2 , Term Paper
It has several various terms which should be well understood by both buyers and sellers of the products such as low involvement, medium involvement, and high involvement purchases (Evans,1982). When selling these types of products, the marketing strategy here is merely ensuring that the product is available and easy to find.
Preview sample
Defining Marketing Paper Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is obvious that the whole purpose of marketing the flats is lost! Certainly the pamphlets will end up as paper rockets rather than as sales generators. Marketing is one of the most essential tiers of any business, and when taken lightly, can ruin it. Thus, it is imperative to arrive at an accurate definition of marketing to develop the most appropriate marketing strategy tailored to suit the kind of product and the target market.
Preview sample
Expected Consumer Behavior Marketing Essay
8 pages (2243 words) , Download 2 , Essay
Free
A consumer is a person who buys a product for its own use. If a person purchases a good or service and it is consumed by either that person or his family such an individual is called a consumer in its entirety. Similarly, consumer behavior is the action taken by purchasing and consuming the product.
Preview sample
Growth Strategy of Toyota Motor Company Marketing Essay
22 pages (5500 words) , Download 3 , Essay
The research approach consists of different views, opinions and beliefs. The information was gathered from newspapers, magazines, articles, etc. The annual publication from the Toyota motor company also provided much of the information about the technology Toyota motor company in utilizing, how many cars Toyota is manufacturing and how the company is growing all over the world.
Preview sample
Marketing plan for homecare organization Carewatch UK Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
This paper will study the various marketing aspects of the homecare organization. The paper will make a study on the SWOT and PEST analysis, customer analysis, followed by macro and micro environment analysis for the company. Also the marketing and financial goals of the company are stated briefly.
Preview sample
The Independent Beauty Consultant in Marketing Channels Marketing Assignment
26 pages (6643 words) , Download 4 , Assignment
An independent beauty consultant should not stress too much on marketing flow. Shifting the flow to drug stores chains from independent beauty consultants will be beneficial for Mary Kay cosmetics because these drug stores have huge sales. This will help in increasing the sale of the company. The result will be an increase in the number of customers for the organization.
Preview sample
Business Analysis of Corning Incorporated Marketing Research Paper
11 pages (3101 words) , Download 2 , Research Paper
Free
Through Corning, a lot of innovations and additions have been made to household products and appliances throughout the world. This includes electric lighting, television and houseware. One of the most fundamental innovations of Corning that changed the world was the 1970 discovery of optical-fiber glass which became an important tool for the transmission of information (Hecht, 1999).
Preview sample
Impact of Social Media on Brand Image of UK Coffee Shops Marketing Dissertation
74 pages (10328 words) , Download 6 , Dissertation
Premium+
The companies in the present times are increasingly making use of social media sites in order to ensure a competitive position in the international arena from a customer-centric perspective. They are found to be increasing their sales as well as revenues with the effective implementation of social media strategies.
Preview sample
Energy drink marketing Marketing Essay
21 pages (5250 words) , Download 3 , Essay
The current research has been articulated by concentrating upon the proficiency and capabilities caused by consuming energy drinks and the characteristics that professionals seek in a perfect energy diet. The universe for the present research was comprised of the employers, employees, self-employed and workers of London City.
Preview sample
Branding Strategy - Global Gadgets Imports Marketing Essay
3 pages (793 words) , Download 13 , Essay
Free
Some customers give more importance to the brand rather than the product. Such customers have immense confidence in the abilities of the bands they trusted and will purchase any product from such brands without a second thought. The success of a product depends on how well the brand is recognized in the market.
Preview sample
Towards a Contemporary Definition of Marketing Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Modern and conscientious companies are today also considering the aspects of social responsibility, consumerism and environmentalism as they create products and services for a greener environment. The marketing efforts not only deal with satisfying the needs of the consumers, but involving them in the process by taking and getting feedback.
Preview sample
Master of MSC marketing Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
This study aims to investigate the impact of IT affordances on branding in the teenage technology market; review of current trends in the branding for the youth market in relation to current market theory; how information technology (IT) can be used in branding for the youth market; outline recommendations as to how teenage market can be better exploited commercially.
Preview sample
Southwest Airlines Case Study Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
airline industry has led to affect the business of Southeast airline. The major areas of concern for Southwest airline was decreasing profit and market share. During 1989, Southwest Airline was one of the leading airline services providers but the new entrants like United Airlines, Northwest Airline, and American Airline etc became vital threats to Southwest Airline.
Preview sample
Public Relations Marketing Coursework
5 pages (1446 words) , Download 2 , Coursework
Free
It has been observed that communication managers capable of using different tools suitably budgeted have greater support from their teams and enjoy enhanced PR practice. The strategic policies of PR determine controlling measures devising successful results (Austin & Pinkleton, 2006, pp.1-2). This particular study focuses on the strategic PR practice.
Preview sample
Problems Faced by and Strategies Adopted by Sunshine Shirts Marketing Assignment
6 pages (1753 words) , Download 4 , Assignment
Free
Sunshine Shirts is currently undergoing tough times as its financial health is deteriorating and numerous issues are on the table to be tackled. Whilst the market is demanding and budgeting properly, the company is reporting losses and future prospects seeming blurred. As such, internal analysis of operations and processes is imperative. 
Preview sample
Ethel's Chocolate Lounges Case Studies Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
Free
In its simplest form, marketing tends to appeal to all consumers with a simple or generic product or service. It may not be the ideal product, but it serves a definitely identified need. However now that there are different classes of society, marketing can also create basic and augmented products and services that serve the diverse needs of customers.
Preview sample
Challenges of Western Brands when Marketing to Chinese Marketing Literature review
10 pages (2886 words) , Download 2 , Literature review
Free
China started an economic reform to liberalize its economic and political regulations. These changes have made consumers in China increasingly wealthy. The disposable income of urban households has grown steadily from 2004 to 2007. This domestic has a lot of potentials, which in turn has attracted the interest of local and foreign corporations.
Preview sample
Social Media Marketing Research Paper
7 pages (1750 words) , Download 6 , Research Paper
Free
Social media can be defined as a web-based medium that enables interaction and communication between people. The main feature of social media is that it enables the sharing of user generated content. In fact, social media has transformed the way people behave and interact with the internet community.
Preview sample
Interactive and E-Marketing Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
This essay discusses the E-business that is a business which allows the customers to sell trade and barter over the Web. The company’s policy, operations, technology and ideology define its business model. Despite the fact that the company has been operating well, the trends and changes in the market has called for changes.
Preview sample
Buying Behavior and Market Analysis Marketing Essay
4 pages (1209 words) , Download 3 , Essay
Free
The computer game was a high involvement purchase and the underwear was a low involvement purchase. A high involvement purchase takes a higher expenditure than a low involvement purchase. Therefore, a proper evaluation is important before purchasing. The computer game I purchased was FIFA 2012 and it was costly.
Preview sample
Branding Marketing - Monterrey Brewing Company Marketing Essay
4 pages (1178 words) , Download 2 , Essay
Free
It is quite essential to state that the beer market has been flexible with the provision issuing growth even in the worst economic times. Consumers have been accorded the choice of utilizing a wider range of products that vary in price with the lower products witnessing an increased consumption rate.
Preview sample
Integrated Marketing Communications by Coca Cola Company Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
It is a company that manufactures a wide range of beverages and supplies them all around the world (Griffin 72). The company has many other products running in the market and generating sufficient revenues; however, the position of the company is not beaten by any of the other products such as Fanta, Sprite, Minute Maid, and so on.
Preview sample
Best Buy Website Marketing Research Paper
5 pages (1592 words) , Download 2 , Research Paper
Free
Benefit, Cost & Value Creation – The Marketing Mix. Best Buy’s marketing value comes from the low cost and good quality of products that it sells. They also believe in being the best while at the same time enjoying their work, and ingraining a customer-centric approach as a routine part of the workplace.
Preview sample
    17651 - 17700 results of 19895 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us