StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
Understanding the Concept and Process of Marketing - Segmentation, Targeting, Positioning Marketing Assignment
7 pages (1975 words) , Download 5 , Assignment
Free
The company needs to apply various marketing strategies in order to remain competitive in the market. In any business, marketing is a significant component in the contribution of an organization's success. The distribution and production of a company’s product depend greatly on marketing (Thompson 1998, p.536).
Preview sample
Recruitment Process in Talent Seek Organization Marketing Essay
5 pages (1294 words) , Download 2 , Essay
Free
These problems include: untimely feedback from the interviewee’s referees, unreliable, Information Technology (IT) solution (GovSource), lengthy bureaucratic process, untimely feedback to interested applicants, limited empowerment of employees, pre-meditated prospective candidates by clients. It includes the methodology for trying to rectify these problems.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Online Store vs Physical Store Marketing Assignment
4 pages (1176 words) , Download 3 , Assignment
Free
In a physical store, shoppers can easily find themselves strolling endlessly along the many aisles in search of an item even when aisle signs are there to direct them. In addition to this, online stores have a search box, such as that found on the Wal-Mart homepage, which allows one to specify accurately what one wants to buy. All products further fall into categories for different markets. 
Preview sample
Introduction to Personal and Professional Practice Marketing Essay
8 pages (2232 words) , Download 2 , Essay
Free
Responsibility refers to being accountable for decisions and actions, and University students are expected to be responsible and take initiative in their tasks (Baker, 2009). I have had to initiate conversations with members of the faculty, make intelligent choices about the courses to take, and critically decide which marketing-related clubs I needed to join.
Preview sample
Major Segments of the Soft Drink Product Marketing Research Paper
8 pages (2079 words) , Download 2 , Research Paper
Free
It is quite important to highlights that consumers significantly purchase their products based on their view of the level of fashion possessed by the products. This implies that as marketers we need to notice the changes in demand for our products due to the relationship of the consumers and the brands.
Preview sample
Classic Airlines Care Study Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Last year it earned a profit of $10 million on sales of $8.7 billion. However, Classic Airlines has been facing some similar problems as the rest of the industry, such as rising fuel costs, while its customer retention and loyalty programs have been failing resulting in falling sales and bookings.
Preview sample
What Makes Advertising Effective Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
What Makes Advertising Effective? Advertisements were created mainly with the intention of attracting the customers, so as to make them buy or utilize products, services, etc. Although the general thing is customers may buy the products or utilize the service through their hands and other physical parts, only if the mind of the customer is enticed by the particular product or services, the buying as well as the utilizing process will be initiated.
Preview sample
What is Needed to become an excellent Entrepreneur Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
What is Needed to become an excellent Entrepreneur? In this paper, I will discuss the basic things that I have learnt during my course of studies which enabled me to understand and develop a close insight on the fundamental elements of marketing and sales.
Preview sample
Investigation on Whether Nokia Should Quit the UK Marketing Essay
6 pages (1763 words) , Download 2 , Essay
Free
Nokia Company in the current years has been experiencing a decline in the smartphone market share.  In the U.K, it trails behind its greatest rivals, Apple and Samsung who are overtaking its market annually. This is evident in the records of the declining market share of Nokia in the U.K. with the ever-increasing number of smartphones purchased by individuals.
Preview sample
Company Analysis J Sainsbury Ltd Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Current paper focuses on the operations of J Sainsbury Ltd, a major competitor in the grocery retail sector of UK. For the last 5 years the sales turnover of the organization has been significantly increased.
Preview sample
Marketing Communication Strategy of Standard Chartered Bank Marketing Essay
7 pages (2090 words) , Download 4 , Essay
Free
Standard Chartered is the bank providing the services of British Multinational Banking and Financial Services having headquarter in London, United Kingdom. Standard Chartered Bank operating a network of more than 1700 branches in more than 70 countries and working with almost 87,000 employees all over the world.
Preview sample
Social Media as a Part of the Society Marketing Essay
11 pages (3103 words) , Download 3 , Essay
Free
In every sphere of life, social media has played a key role in either a negative and positive way. Social media is defined as the communication tools that are available online that give people a platform to share opinions, views and obtain the resources that they need. It is also known as a social network, including networks such as FaceBook, YouTube, and LinkedIn.
Preview sample
Consumer Behavior: The Case of GoodGuide Application Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
The consumer is faced with different pieces of information that may impact her decision making in this situation. Briefly describe what these different pieces of information are. In the decision making of the consumer, information definitely affects how the customer goes about before buying a particular product.
Preview sample
Lyer and Davenport's Reverse Engineering: Googles Innovation Machine Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
The study leads to the conclusion that Lyer and Davenport’s article analyzes Google’s innovativeness, business strategy and aspects of marketing in an impressive manner. Through identifying aspects of Google that are reproducible and backing these up with successful examples, the authors are able to able to showcase how Google’s strategy can serve as a template across various industries.
Preview sample
Charity with Technology Marketing Essay
6 pages (1799 words) , Download 3 , Essay
Free
CRY is a nongovernmental organization working for the development and rights of poor children who are the victim of illiteracy, malnutrition, and social menace, and so on. The main objective of CRY is to bring the attention of society towards these suffering children and gather funds to help them financially and provide them food and shelter and also work towards eradicating this condition of poor children.
Preview sample
Project Feasibility Study for ABC Rental Cars Company Marketing Essay
7 pages (1914 words) , Download 4 , Essay
Free
The ABC rental cars Company leads in the car hire industry. For the past thirty years, the organization has lead in the competition and continues to set a pace for other rental agencies. The company offers outstanding customer service at exceptionally low prices. The company offers a wide range of services from passenger vans to compact cars, and free local client pick-up.
Preview sample
Determination of Coffee Shop Franchise Business in Western Australia Marketing Essay
14 pages (5177 words) , Download 2 , Essay
Free
The client is a leading Coffee store brand in West Australia. It has both its own and franchise stores in the region. It already has a considerable presence in the region. The percentage of Franchisee stores is relatively low. However, lately, it has been facing stiff competition from stand-alone coffee stores in almost all existing locations.
Preview sample
Marketing Course Evaluation Marketing Essay
6 pages (1852 words) , Download 2 , Essay
Free
The marketing course has exposed me to major insights and understanding that include targets markets, product positioning, and market segmentation. In terms of building customer value, ensuring customer satisfaction and loyalty, I have learned that companies should create a strong positive relationship with their consumers.
Preview sample
Corporate Strategy of Vodafone Group Plc Marketing Essay
9 pages (2755 words) , Download 3 , Essay
Free
Vodafone Group Plc is one of the reputed brands of the telecommunication sector as it offers a variety of products such as handsets, Wi-Fi, GPS, and Vodafone 360. This is because Vodafone Group Plc mainly aims to augment the life of the consumers with the help of the exclusive power of mobile communiqué.
Preview sample
Evaluation of Social Media Marketing Campaigns Marketing Research Paper
10 pages (2500 words) , Download 4 , Research Paper
Free
This research will begin with the statement that marketing is one of the vital facets of business and organizational development, and managers should ensure that good and reliable marketing strategies are in place to realize success. What is marketing? According to Hornby, “it is the activity of presenting, advertising and selling a company’s products in the best possible way.”
Preview sample
Helen of Troy Ltd's Performance Marketing Essay
7 pages (1886 words) , Download 2 , Essay
Free
Helen of Troy Limited is a company that designs, produces, and markets brand names of personal care electrical products. Some of the products they work with include home air clippers, hairdryers, curling irons, and body massagers among others. The company’s household products are tools, cleaning, storage, and automotive categories among others.
Preview sample
McDonalds Takes the Blame for Obesity Marketing Essay
3 pages (1066 words) , Download 2 , Essay
The western world and in Europe believe that fast foods are responsible for obesity, and the recent escalating rates. It is further complicated on account of the food production companies, by the involvement of prominent personalities. Obesity is a global issue with the world health organization assigning it the same hazard magnitude as that of cigarettes.
Preview sample
The Marketing of a Political Candidate Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The main strategy presidential candidate’s used in their marketing strategies is the media. The media is the main communication channel through which Obama used to reach his audience in his campaign. The main ways the media Obama used the media was by giving his information to the people and letting them have his views on various issues.
Preview sample
How Lafarge Manages the Environmental Issues Marketing Essay
6 pages (1855 words) , Download 2 , Essay
Free
Cement is an extremely polluting production. Industry leader Lafarge is trying to change that bad name. Lafarge is a member of the United Nations Environment Program. Lafarge is certified with the environmental management system ISO 14001:2004. Lafarge works on the issues like climate change, emission management, biodiversity, water management, and resource management.
Preview sample
T-C-B and I-D-U Positioning Modeling Marketing Essay
5 pages (1578 words) , Download 3 , Essay
Free
Apple’s iPad is targeted to all users of computer tablets. It is currently the market leader in the computer tablets industry. Recently, Ipad has received severe competition from Samsung’s galaxy which is a bit cheaper than Ipad. Samsung is targeting the low-income category but Ipad remains the market leader due to its high quality and high speed.
Preview sample
Thorntons Strategic Choices Marketing Essay
19 pages (5312 words) , Download 3 , Essay
Free
Joseph Thornton, a commercial traveler selling confectionary, tired of his excessive traveling, decided to settle down by opening a shop in the UK in the year 1911. At that time, he might have not realized that the foundation of his shop was actually the foundation of an international business, which would continue to grow in the coming decades, and his products would reach many countries.
Preview sample
Thornton's Strategic Choices Marketing Essay
19 pages (5548 words) , Download 2 , Essay
Free
The identification of successful strategies is a key challenge for managers worldwide. Usually, the ability of managers to locate strategies that are able to respond to organizational needs is differentiated, according to personal skills and perceptions. Also, each organization’s external environment is likely to affect, more or less, the progress of strategies of the particular organization.
Preview sample
Audi and Its Communication Strategy in the UK Marketing Essay
9 pages (2453 words) , Download 3 , Essay
Free
In this report, we will discuss the communication strategy of Audi in the United Kingdom in detail. We will first briefly discuss the history of the company in the United Kingdom. In the end, we will comment on the efficacy of the communication strategy of the company in the UK market alongside some recommendations.
Preview sample
Business and Commercial Awareness Implementation Plan Marketing Essay
4 pages (1237 words) , Download 3 , Essay
Free
This plan shows the role that the marketing department will play in the implementation of this project. To market the investment we decided to rebrand the premium hotels and call them “White Dove”. According to Dann & Dann (2011), rebranding helps in placing a product or service in a specific location in the mind of the target consumers.
Preview sample
Marketing in Outer Space Marketing Essay
8 pages (2198 words) , Download 2 , Essay
Free
The bed and breakfast hotel will create more job opportunities for people on earth and a different environment. This business will also attract more people to travel to outer space as they have a guarantee of fun and a place to rest well while visiting the moon. The profits that will be generated from the bed and breakfast hotel will be used for expansion.
Preview sample
Markets and Division of Labor in Relation to Social Cohesion Marketing Essay
8 pages (2381 words) , Download 2 , Essay
Free
The most commonly known definition of division of labor is the definition by the famously known economist, Adam Smith; in his definition, he defined division of labor in terms of specialization (Rogowski 2008).  Specialization is when tasks in society are assigned to specific individuals in whereby the assigned person has the obligation of fully completing the task.
Preview sample
Above-The-Line and Below-The-Line Advertising. Are they still Relevant Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Above-The-Line and Below-The-Line Advertising, Are they still Relevant? Promotion involves all kinds of marketing communication activities, from defining communication objectives and target audience, to selecting communication channels, and identifying the size of communication budget (Muller, Florian, and Daniel, 2011, p.
Preview sample
Satisfying and Dissatisfying Experiences in Services Marketing Essay
13 pages (3927 words) , Download 2 , Essay
Free
Dividing the various service encounters into two sections of “satisfying” and “dissatisfying” experiences, let’s start with the first encounter experience at the Ice Bar in London. Our experience at the Ice Bar in London was average because we were kept waiting for 20 minutes. Once entered the specified area, we got the feeling of cramped in an overcrowded space without any seating arrangement. 
Preview sample
Analyzing a Supply Network Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The new paradigm requires businesses to build strong relationship with their channel partner and customers, have operating procedure which allow businesses to be responsive to their business environment, the internal and external processes of the business should be so nimble that they rapidly adapt or adjust to the changes in the environmental variables (Stadtler, 2005).
Preview sample
Strengths and Weaknesses of Price Waterhouse Coopers's Website Marketing Essay
6 pages (1845 words) , Download 2 , Essay
Free
Price Waterhouse Coopers is the largest professional service firm in the world. It has its base in London, United Kingdom. The firm has 771 offices across 158 countries in the world. It also employs 169,000 employees in these various countries according to 2011 statistics (Venez 4). This large firm was formed in 1998 through a merger between Coopers & Lybrand and Price Waterhouse.
Preview sample
Toyotas Position in the Automobile Industry Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The company is faced with the issue of government policies when making entries into new markets. This has seen the company given quotas in the supply of cars like in the case of China and the US. Toyota manages has handled the issue of quotas by making partnerships with local car manufacturers and eventually establishing a plan in such countries.
Preview sample
Teamwork, Organization Structure, Culture and Design at Biogenia and Sleepeasy Marketing Essay
8 pages (2441 words) , Download 4 , Essay
Free
Teamwork, organization structure, and design, and organizational culture are three of the most fundamental predictors of the success of an organization. Organizations with the appropriate organizational structure and design, healthy organizational culture, and teamwork develop commitment in the employees.
Preview sample
Marketing Plan for White Appliances Inc Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
The main purpose of this report is to develop a marketing plan that could be used White appliances Inc. in marketing its microwave products in India. The study outlines the long term and short-term marketing plans that could be used by the company in India.
Preview sample
Communication Strategy for Audi Marketing Case Study
10 pages (2569 words) , Download 6 , Case Study
Free
In the recent past, the UK’s car market has expanded quickly and is rated amongst the world's competitiveness. With the addition of automotive competitors in the market, from entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of communication marketing strategies.
Preview sample
Social media - internet forum,email and picture sharing Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
When the size and business of a company expands the need for the distribution of these products to their target customers also increases.In this scenario,the Internet marketing is the most excellent way that offers higher potency and access to international markets for the marketing of products.
Preview sample
Marketing Communitations Paper Marketing Essay
3 pages (750 words) , Download 2 , Essay
As stated by the American Association of Advertising Agencies, incorporated marketing interactions “…identifies the value of an elaborate strategy, which examines the planned functions of a range of interactions disciplines advertising, personal selling, public associations, and sales promotion and joins them to give precision, steadiness, and maximum interaction influence.
Preview sample
Marketing Layout for Victoria House Hotel Marketing Essay
6 pages (1846 words) , Download 3 , Essay
Free
The privately-owned company, Victoria House Hotel operates in a thriving industry whose size has been continuously expanding over the past decade and it is expected that it will keep on increasing in the future as well. An evaluation of the industry as a whole shows that general patterns of the industry are that of targeting a mass market on the elements of cost benefits, convenience, etc.
Preview sample
Phil Company Limited Marketing Analysis Marketing Essay
6 pages (1725 words) , Download 2 , Essay
Free
Its headquarters is located at 123 Way, Cambridge, US. Phil Company has four industrial sites located at the Heart of Cambridge city. It also has two manufacturing sites in Kingston, Jamaica.  Phil Company is one of the many electronics manufacturing companies in the US. The company belongs to the Electronics and Information technology industry.
Preview sample
Media Plan of Unpackaged Grocery Retailers Marketing Essay
7 pages (2199 words) , Download 2 , Essay
Free
Unpackaged, is an organic grocery store set up locally in North London in the year 2007. (Unpackaged: Using Less Wasteful Packaging n.d.). It makes use of the design which helps its local customers to purchase products using less wasteful packages, and thus helps them to remain more eco-friendly.
Preview sample
The Greatest Challenges Facing Marketers as they Enter International Markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Marketers’ main focus is to meet the changing demands of the customers. In the current times, the emerging markets offer huge potential for expanding business across the globe. Indeed, within new business equations, marketing strategy is significantly influenced by a myriad of macro-environment factors and global issues that tend to impact market and the psychology of consumers.
Preview sample
The Smartphone Industry Analysis 2012 Marketing Essay
4 pages (1214 words) , Download 4 , Essay
Free
A smartphone is defined as a mobile electronic device that runs an advanced operating system and can also install new applications and is always connected to the internet which results in a variety of functions available to the consumer. It has been a decade since the first smartphone was launched and there has been no going back.
Preview sample
Why the Managing Ethics and Social Responsibility Issue Is Relevant to the BP (British Petroleum) Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Identify why the Managing ethics and social responsibility issue is relevant to the BP (British petroleum) and critically evaluate how the organisation is dealing with the issue Introduction The development of commercial activities in the global market is based on specific rules so that fairness and justice in global commercial transactions are not threatened.
Preview sample
Service Recovery Effects on Customer Satisfaction Marketing Essay
16 pages (2500 words) , Download 4 , Essay
Free
The result of data analysis showed that service recovery has an impact on customer satisfaction. It was found out that customers appreciated effective service recovery and they were likely to become loyal clients. Further, the research results showed that their was a correlation between service recovery and customer loyalty.
Preview sample
Milestones of Chryslers History Marketing Research Paper
5 pages (1437 words) , Download 2 , Research Paper
Free
It is valuable to note that the motor industry forms one of the largest industries and is competitive of all industries in the world that deal with manufacturing. However, this competition turned out to be disastrous to the once flourishing industry and resulted in congestion that subsequently led to the consolidation of almost forty-two automobile manufacturers to only 17 in a span of forty years.
Preview sample
Marketing Mix Analysis of Lululemon Athletica Marketing Research Paper
6 pages (1767 words) , Download 3 , Research Paper
Free
Lululemon’s products are sold at third-party resellers, which the company feels is parallel to their company. Such resellers may include premium yoga studios, fitness centers, and health clubs. Specialty stores and Franchises are among the company’s resellers. However, the wholesale channel of business does not generate overall revenue for the company.
Preview sample
    17651 - 17700 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us