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Marketing Essays

Result for Subject Marketing:
19930 essays
Microsoft Company - Corporate Governance & Social Responsibility Analysis Marketing Essay
5 pages (1664 words) , Download 3 , Essay
Free
Microsoft has a Board of Directors, which comprises of four committees namely, compensation committee, audit committee, regulatory and public policy committee, and government and nominating committee (Marsan, 2012).  At Microsoft, the Board can remove any existing committee and/or add a new one anytime this action deems necessary. The Board has an independent policy that gives guidelines on certain issues.
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Buyers behaviour - samsung galaxy Marketing Essay
3 pages (750 words) , Download 4 , Essay
In the process of decision making, the consumer accounts for his/her tastes and preferences relative to the product in question. Product price and quality also feature in the process, allowing the consumer to make an informed choice or decision (Lunn, 2011, p.128; Sheth, 2011, p.91).
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IBM Strategic Management Marketing Essay
4 pages (1218 words) , Download 2 , Essay
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IBM invested in the service business by divesting from low-margin industries that included producing hard drives and personal printers. Effectively, the company started investing in acquiring businesses that gave the company high-profit margins instead of low-profit margins. The company had realized the products that gave the company low-profit margins were not centered on fulfilling customer needs.
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Consumer Behavior Paper Marketing Essay
3 pages (750 words) , Download 3 , Essay
The marketers also focus on psychology of the consumers and influence of environmental conditions such as a culture, family, signs and media. In fact, this entails the focus on consumers’ behaviors while making purchases and other decisions. Nevertheless, there are limitations concerning consumer knowledge or ability to internalize information that can influence their decisions and results of marketing strategies.
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Starbucks Brand Analysis Marketing Essay
4 pages (1127 words) , Download 3 , Essay
Free
A brand is a collection of symbols or experiences that is associated with a product, service, or organization (Gupta, 2009, p. 01). The brand of a company reflects the organization’s concept, principles, ethics, and values. Let us take the example of Starbucks and analyze the various aspects of the brand in terms of the brand promise, personality, values, attributes, and identity.
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Target market and branding (Bayer Aspirin case) Marketing Essay
4 pages (1000 words) , Download 7 , Essay
Free
In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis.
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Six Forces' Role in the Development of Administrative Cultures in the Middle East Marketing Essay
4 pages (1159 words) , Download 2 , Essay
Free
In this case, two of the forces play an immense role in administrative cultures. These include complexity and rigidity of rules, and overstaffing. In my opinion, these factors limit the abilities of organizations to establish organization cultures similar to Western cultures.
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Role of brand elements in developing brand equity Marketing Essay
12 pages (3000 words) , Download 8 , Essay
Free
Role of brand elements in developing brand equity. Brand can be defined as “A name, symbol, logo, signature or a combination thereof that defines a manufacturer's products or services through differentiating them from competitors' products or services and offers perceptions such as quality, value, prestige to the consumers”(Pars & Gulsert, 2011, p.228).
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Analysis of Burger King's Whopper Freakout Marketing Campaign Marketing Case Study
5 pages (1529 words) , Download 4 , Case Study
Free
Genius or risky? The answer to this question could go either way when looking at Burger King’s “Whopper Freakout” marketing campaign. This campaign was launched on December 9th, 2007 on Burger King’s 50th anniversary (Lenze 3). Its goal was to market the whopper burger which was the most popular Burger King product.
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Sustainable Management Futures Marketing Essay
13 pages (3389 words) , Download 2 , Essay
Free
The carbon emissions emanate from the burning of gas, coal, and oil. Naturally, when this process occurs, plants absorb the carbon dioxide emitted from the process. However, when it is done on large scale, the plants cannot absorb the carbon dioxide since it is being produced at a much faster rate than the absorption rate.
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An Analysis of Canons International Market Marketing Essay
12 pages (3681 words) , Download 2 , Essay
Free
Chinese citizens are hedonistic and swayed strongly by group sentiment in the social environment whilst Japanese consumers, the home country, are attracted to Canon through years of perception of quality built with longevity as a brand in this country. In the USA, consumers markets are attracted to the lifestyle-centric promotion and brand expansion opportunities provided by Canon.
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In-Store Environment of Retail Outlets for Building Un-Rivaled Store Image Marketing Essay
6 pages (2264 words) , Download 2 , Essay
Free
The in-store retail environment would remain the highlight of this study. In addition, this paper would also tend to shed light upon the importance of such an environment along with its impact on consumer behavior and brand image. The prominent concepts of consumer perception, buying behavior and loyalty would also be highlighted in this study.
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Marketing Concept to the 21st Century Business of Virgin Group Marketing Essay
7 pages (2178 words) , Download 2 , Essay
Free
The organization’s success in the competitive and dynamic environment is mainly determined by its ability to develop, implement, monitor and evaluate its business strategy (Roussow, 2003). In as far as a marketing concept in business is concerned, it can be seen that the ideal criteria can be used to select one depending on the goals and objectives to be achieved by the organization.
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Marketing in Financial Service Marketing Coursework
4 pages (1110 words) , Download 2 , Coursework
Free
Asda was revealed to be a large UK retailer with 542 stores. Case facts revealed that its competitor was identified to be Tesco, the largest retailer in the UK. Currently, Asda proposed the launching of Asda Money, a financial service venture which would offer its targetted 18 million customers to avail of currency exchange, credit card, and insurance.
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Strategic Marketing Management of Nintendo Marketing Case Study
5 pages (1617 words) , Download 3 , Case Study
Free
The external environment for the company is turbulent with Sony and Microsoft emerging as strong competitors with the Play Station and Xbox respectively. Whereas Nintendo has traditionally targeted the young generation engaged in fairly simple console-based games, Sony has continually focused on developing and sustaining high quality.
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Understanding eWOM (electronic word of mouth) effect on consumer purchase decisions Marketing Research Proposal
8 pages (2000 words) , Download 4 , Research Proposal
Free
The findings of the study also have some empirical values such as, 1- findings of the research can be used by companies to design their digital marketing and product strategy and 2- research findings can help social media marketers to decide their search engine optimization (SEO) strategy.
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Entrepreneurship - Personality and Venture Management Marketing Essay
9 pages (2560 words) , Download 2 , Essay
Free
The business has been running since 2008. It was started as an online business but has grown into two retail locations today. The business is run as a sole proprietorship. This report discusses the factors behind the decision to become an entrepreneur. The role of the personal background including early childhood and family characteristics is discussed.
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Socially Responsible Investing Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
Case Study: Socially Responsible Investing Name Institution Professor Course Date of submission The uncertain nature of the world has prompted investors to think beyond the statistics represented by the stock prices and the balance sheet. An emerging criterion in evaluating a company fit for investing in is quickly gaining ground.
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Culture Impact on Consumer Behavior Marketing Research Paper
5 pages (1467 words) , Download 3 , Research Paper
Free
Culture is defined as a set of values, attitudes, beliefs, rules, behaviors, concepts of a particular place that binds the people of that place together (Ganeri, 2013, p. 4). It consists of traditions, customs, institutions, etc unique to a particular group of people, inherited generations after generations (Vyas, 1992, p.11). It is important therefore for businesses to take these issues into consideration. 
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Ad Proposal for Apple 2014 Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Ad Proposal for Apple 2014 This paper will propose a plan for a new ad campaign for Apple to be launched in the year 2014 that will have a pressure to maintain the already built brand image of the company and also to take it to a new level in the global information technology industry.
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Is service Marketing Different from Product Marketing Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
35). The advertisement is considered the basic and fundamental construct in the art and science of marketing because every new product and service is launched with the help of endorsement via various means and sources (Gronroos and Ravald pp. 20). The global economy is however, showing signs of moment from industrialization to services.
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Is Gross Domestic Product a Good Measure of Wealth and Well-Being Marketing Essay
7 pages (2035 words) , Download 2 , Essay
Free
It is essential to state that in most countries, the standard of living of the people is determined by the per-capital GDP of the nation. The growth of any country is also determined by the growth rate of GDP. Thus the Gross Domestic Product of a country is the determinant of the well-being of the economy.
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International Businesses Organizational Structures Marketing Essay
5 pages (1512 words) , Download 2 , Essay
Free
With the increasing globalization, there is increasing interconnection among the various organizations with each striving to source plenty of talent, goods and services offered by other organizations spread all over the different locations of the world. This is because every organization wants to have a new way of value creation, acquisition of more customers, investors and partners.
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Price Management of Tiffany & Co Marketing Essay
19 pages (4897 words) , Download 4 , Essay
Free
According to Frelinghuysen (2006), Tiffany & co. has eliminated about 80 percent of waste for example in California it has promoted environmental care. It has also partnered with SoftBank which is a mobile phone operator in Japan to provide cell phones with about 400 diamonds whose cost was estimated to be 100 million yen.
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Marriot Being a Marketer Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
The conclusion from this study states that Marriott and other firms necessitate the implementation of excellent strategies to carry out business dealing. The marketing strategies are formulated by taking into deliberation different aspects of marketing such as market positioning, targeting and developing dissimilar segments.
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Marketing strategy Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
This paper illustrates that marketing strategy is a primary foundation in marketing plans and allow for reaching of marketing objectives and expectations. The strategies determined should be in a position to last for long. The duration of strategy differs from one organization to the other and from one state to the next.
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Apple Stock Marketing Research Paper
12 pages (3750 words) , Download 3 , Research Paper
Free
This paper seeks to analyze a number of aspects of Apple Inc. A projection of its future earnings will be made taking into account factors that affect these earnings, for example, corporate performance, the economic or political environment the company operates in and the performance of the stock within the market.
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Investing in the International Financial Market - Bermuda Offshore Product and Legal Implications Marketing Dissertation
62 pages (2929 words) , Download 2 , Dissertation
Financial markets are the kinds of markets in which people trade commodities and securities at a valuable cost. The prices of these commodities and securities reflect the demand and supply of such commodities in the market. The markets involved in financial marketing are either general or specialized.
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Marketing Strategies of Chipotle Mexican Grill Restaurant in Ohio Marketing Research Paper
9 pages (2650 words) , Download 2 , Research Paper
Free
Chipotle Mexican Grill Restaurant has been present in the market since 1993 and has been successfully meeting the needs and demands of its customers. It went public in 2006 when McDonald’s divested its non-core business restaurants and Chipotle was one of them. Since then, it has been following a focused marketing strategy for expanding into various regions locally and internationally.
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Marketing Analysis on Facebook Marketing Assignment
20 pages (5000 words) , Download 5 , Assignment
Free
Facebook operates in a marketplace those transverse physical and geographic borders. The pervasive nature of the Internet ensures that a vast audience is available for social networking sites and other online business models. However, the very same pervasiveness of the Internet makes it difficult for the organizations like Facebook to keep track of all the diverse rules and regulations related to cyber laws, individual freedom and social networking that are imposed by different countries.
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International Marketing - FedEx Corporation Marketing Essay
12 pages (3444 words) , Download 2 , Essay
Free
FedEx is an abbreviation of ‘Federal Express’ which was used till 2000 till it came to be known as FedEx. It started business in 1998 after FDX Corporation acquired Caliber System Inc. They started off with services such as express shipping, a ground service, a truckload freight carrier airfreight services in some regions and even technology and logistics services.
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Emirates Airways: An Analysis Marketing Essay
7 pages (2245 words) , Download 3 , Essay
Free
In 1985, the Dubai Government founded Emirates Airlines. From three leased planes, the airline has grown to operate an excess of 2400 flights (passenger) every week from its Terminal 3 hub of Dubai International Airport. The airline flies to 77 countries directly serving 132 cities (Emirates Group, 2013). 
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Company Analysis - Bancolombia Marketing Essay
17 pages (4626 words) , Download 3 , Essay
Free
The case of Bancolombia is an indicative example of this trend. The firm’s recent financial results can be characterized as quite satisfactory even if initially the merger that led to the formation of Bancolombia seemed to be a mistake. Indeed, during the merger process and for a rather long period afterward, the firm’s managers had to face a series of problems related, mostly, to the management of HR.
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Role of marketing in a consumer society Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Marketing plays a vital role in mediating between the producers and the consumers of goods and services. Without marketing, the consumers would not be able to get information regarding the products that the producers are producing and hence be bereft of the information needed to make informed purchases.
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Becoming an Effective Salesperson Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
A good salesperson will create the demand for the supply that they have on hand and move inventory, whatever that inventory may be, out of the hands of the provider and into the hands of the customer. Product can mean anything that is to be sold, whether it be tangible, only an idea, or a product that has yet to be created.
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Marketing Plan about Gu Puds on UK Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
This project aims to develop a marketing plan for a top notch chocolate manufacturing brand, Gu Puds in the United Kingdom. The project primarily tries to understand the marketing position of the firm in the region. For doing so, the project tries to make an external analysis of the company. This is done using PESTLE analysis.
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The Innovative Concept of the Costco Wholesale Corporation Marketing Case Study
4 pages (1188 words) , Download 5 , Case Study
Free
A good relationship can be established with a small number of suppliers. A significant fact that has given rise to the conflicting view between the company and the suppliers is that the company strives to stock the preferred brand names with them and in the meantime, the suppliers have an aspiration to attain the biggest share of their market.
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Creating Strategy for Company: ABB Case Marketing Case Study
4 pages (1000 words) , Download 3 , Case Study
Free
Theories from Levitt and Porter are applied in the key points presented in this following discussion. In line with this, the proponent also discusses theories identified to the issues in the case study and critically assesses how useful the application of the theory is for developing future strategy.
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Foundations of Marketing Marketing Admission/Application Essay
9 pages (2414 words) , Download 2 , Admission/Application Essay
Free
It involves consideration of various strategies combined together to come up with a working program of the business. This results in the integration of marketing communication through the use of various promotional tools to reach customers. Various messages are feed into these promotion tools and sent to the customers to inform them about the products of the company.
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Ethel's Chocolate Lounges: Back to the Future Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
However, with a brand like Ethel’s, they are not long-term customers because they are likely to switch to a different brand if they feel that it offers something better. For Ethel’s, this does not help to form any long-term customer base because many customers only choose to buy there for convenience’s sake.
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Product and Brand Management for Kooler Refresh Marketing Essay
11 pages (2878 words) , Download 2 , Essay
Free
Competitive positioning is all about describing Kooler Refresh will be differentiated as well as the creation of value for the product in the market. This will be done after developing the business’s analysis of competitiveness. The company carves a spot for itself in the competitive landscape centering on delivering strategies.
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Start-up Idea: Online or In-Person of the Ark Educational Portal Marketing Essay
5 pages (1491 words) , Download 2 , Essay
Free
Their concern is quality educations for their children in the extremely early stages of life. This can be provided in another possible way where the kids are engaged in a consistent and unique approach. The online and person modalities can be conveniently used to achieve this objective. It also integrates the parents in addressing the unique challenges.
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The Olympic Games Legacy Marketing Essay
4 pages (1400 words) , Download 2 , Essay
Free
Such gatherings help create a healthy competition between students and bring out the best in the students after hours of training and stamina building and are vital for the well-being of students (Dowd 2001). Engaging students in sports events to bring the best in them making them Good leaders, Team builders, and discipliners.
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Sense Making and sustainability in Petroleum industry Marketing Dissertation
60 pages (15000 words) , Download 2 , Dissertation
  The intertwining of the information exchange and bridging the trade gaps between countries have led the companies enjoy maximum profit with cost effective dimensions. In order to maximize profit and minimize cost, there emerge some adverse ethical issues which are not all desirable for the health of the organizations
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Branding - Creating Perceptions in the Consumers Mind Marketing Essay
3 pages (832 words) , Download 3 , Essay
Free
There is no denying the fact that the theorem “successful brands are built on successful products” is totally true and valid. Many a time companies try to push weak and irrelevant products in the market by backing them with costly and pointed marketing and advertising campaigns. This primarily happens to owe to a misplaced and faulty understanding of the overall concept of branding.
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Retail Industry for Eyewear and Its Dynamic Marketing Essay
7 pages (2185 words) , Download 4 , Essay
Free
Bright Eyes needs to decide its marketing strategy after doing proper research on customer lifetime value or CLV. Customer lifetime value can also be calculated using the model proposed by Sunil Gupta. Reducing service maintenance costs will help them to offer a product portfolio in a cost-effective manner.
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Global Marketing Strategy Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
As this paper says marketers who view customers as mere consumers and not members of the community are said to be myopic. Customers must be viewed as people with long term plans in the in the global market place. According to Jocz and Quelch, customers are political members of the global village.
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Company Introduction, Market Segmentation, and Product Positioning Marketing Assignment
5 pages (1574 words) , Download 2 , Assignment
Free
UW in a short period of time has become a popular clothing brand and its designs and varieties are admired by a large number of customers in the cities in which it operates. Although the business has been successful and there are satisfactory levels of profits earned by the company, but increase in competition has resulted in a tough competitive environment for the company to operate.
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Caja Mediterrneo Bank Insolvency Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The author states that in the first nine months of 2009 alone, the bank lost 1.7 billion Euros. The loans that could be considered bad were about 20.8 percent. CAM was formed after 29 financial institutions integrated. The institutions had been formed at different times with the oldest having being formed as early as 1875.
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Belks and Goffmans Theories of Extended Self Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Majority of these theories including Belk’s and Goffman’s theories of self, have been further attributed as consistent with the disciplinary shift towards a broadened perspective of consumer, a change in direction aimed at examining the relationship between the ways in which consumers view themselves and the consumption activities are undertaken (Morgan, 1993).
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