Social media - internet forum,email and picture sharing - Term Paper Example

?Social Media - Internet Forum, Email and Picture Sharing Carolina Castro MKT 233 Online April 25, Table of Contents Social Media - Internet Forum, Email and Picture Sharing 1 Introduction At the present, almost all the business organizations are well aware of the fact that the use of the Internet can be very helpful for better serving customers and reaching into the international markets. When the size and business of a company expands the need for the distribution of these products to their target customers also increases. In this scenario, the Internet marketing is the most excellent way that offers higher potency and access to international markets for the marketing of products. On the other hand, traditional marketing and its techniques have turned out to be less efficient to defeat the need for more targeted and wide marketing. In addition, with the emergence of the Internet, the techniques of marketing not only have changed but also improved amazingly, and at the present business organization are more talented in telling their stories and carrying out their marketing communications out there (Rao, Salam and DosSantos; Summers, Gardiner and Lamb; Watson, Zinkhan and Pitt). This paper presents an overview of some of the important marketing and advertising techniques such as email, internet forums and picture sharing. The basic aim of this research is to show how these marketing techniques can play a significant role in business marketing. Changing Trend in Advertisement and Promotion As discussed in the above section, in the past few years the majority of business organizations have started making use of the Internet to reach worldwide customers and access international markets without spending a lot of money. To clarify this point we can use an example of Sony Corporation, which is a leading information technology accessories producer. This firm has made use of the Internet to attract worldwide customers. For this purpose, they developed a page on Facebook, which is a well known social network web site. In point of fact, a social networking website or portal is a web based software application, which allows its users to develop a page by entering their personal information and interests, build and maintain a list of relatives and friends, and present their interests for objects such as music, movies or books (Golbeck; Conti, Hasani and Crispo). In addition, the Web-based nature of social networks allows the business organizations to make use of this modern tool in different forms that can take benefit of the users' personal and social data. In fact, these social networking websites have a great effect on the social life of a lot of people, even more than millions of people that make use of these web sites directly (Golbeck; Conti, Hasani and Crispo). Keeping the numerous benefits of social networks in mind, Sony Corporation took a great advantage of this wonderful technology, which has proven to be successful and effective for its business marketing. According to information given on (Facebook), “the creation of this Facebook page was aimed at allowing the consumers to engage with the product. Additionally, this advertising campaign attracted more than 173,000 Facebook users that straight away linked to the Sony VAIO Page since September 24, 2010, approximately doubling the objective of catching 90,000 users, also until 2011, above 380,000 people had connected to the Page” (Facebook). Figure 1Example of Social Media based Adverting, Image Source: http://ads.ak.facebook.com/ads/FacebookAds/Sony_Vaio_CaseStudy.pdf Online Advertising and Promotion The cost of web based marketing and advertising depends on the experience that a company is looking for. However, the standard cost for per click is about a quarter. In fact, the majority of small size businesses are spending extremely little by performing associated marketing, with other websites to bring traffic to their website. In this scenario, they just pay the host website a proportion of their corporate based on the traffic. Others, website like Ford, are spending millions each year for the sake of online promotion. In addition, the companies offering services for web based promotion have turned out to be multi-billion dollar businesses. At the present, almost every business wants a place on the World Wide Web. More and more companies arise as a result of others desires to perform business; writers, graphic designers and even optimization businesses based on keyword compactness to ensure that their companies turn out to be a part of a search when someone is using a search engine. Thus, if someone has a company that is looking to promote their products and services, they will surely require promoting online. At the present, we live in a world, where everybody wants everything immediately. In this scenario, advertisements get fast promoted through banners on online sites will be there flagging everybody down (Carnevale). Moreover, online advertising is actually cost efficient in the scenario of demonstrating the data and information to visitors along with typed key words through which a company can promote its business. In fact, web based advertising is a nonstop business advertising technique. In addition, the most excellent discovery in online advertisement is pay-per-click advertising that manages the business promotional expenses. Further, web based advertising necessitates less company promotional expenses similar to CPC (cost per click), CPM (click per thousand), CPL (cost per lead), CPV (cost per view), etc. These services control the company’s promotional expenses (SMB-Trends; O'Guinn, Allen and Semenik). New Trends in Advertising and Promotion This section outlines some of the latest emerging trends in business promotions and advertisement using online means: Website promotion: Websites basically represent a business in the online world in a similar way to the yellow page advertisements or a business brochure. In fact, they are returning the brick and mortar stores and are turning out to be the face of a business. In addition, these promotional methods are very much popular and useful for business advertisement (Leon-Speyer). SEO: SEO (Search Engine Optimization), Search PPC and ever changing search engine algorithms are almost immediately have to appear to terms with each other as well as we have to pay for it all. In the same way, like newspaper advertisement and television are at the present segregated through location or through trade. In fact, in the coming years the web will be a costlier situation as more engines discover new revenue sources (Leon-Speyer). Social Media based Promotions: Social Media Platforms have turned out to be increasingly targeted to the exact audiences integrating with mobile application and users will have to disburse to get prime spots and views (Leon-Speyer). Email marketing: Email marketing has offered a wonderful direct mail based promotion and advertisement based methods. In this scenario, the cost to print and distribute will carry on driving clients and marketers to email marketing and arriving target marketplaces by means of Social Media (Leon-Speyer). Basically, an organization that wants to promote its business composes an email containing promotional material (like brochures or banners and then send this email to all its customers. In this way, this method can be used for the direct marketing. Blogs/Internet Forums: Blogs and internet forums are also a wonderful tool for the business promotion and marketing. In this scenario, an organization can create a web page containing information on a specific product. The users viewing the page can comment on the product, which helps organizations improve the quality of that product on the basis of comments received from the users. These platforms can play an even much better role in promoting services and products (Leon-Speyer). Conclusion and Recommendations This paper has presented an overview of different tools and techniques that can be used for business promotion and marketing. At the present, there are numerous tools and techniques that can be used by the organizations for their business promotion. In this scenario, social media based, email marketing and internet forums are some useful promotional tools. A business organization can use these tools to create a page or profile of their products. The customers of that firm visit the pages and comment on the products, which can be used by the firm as a feedback to improve the quality of their products. This method can help a firm improve its reputation. Works Cited Carnevale, Ian. New Trends in Advertising. 25 March 2011. 20 April 2012 . Conti, Mauro, Arbnor Hasani and Bruno Crispo. "Virtual private social networks." CODASPY '11 Proceedings of the first ACM conference on Data and application security and privacy. New York: ACM, 2011. 39-50. Facebook. Sony VAIO: Advertising Case Study. 2012. 20 April 2012 . Golbeck, Jennifer. "Trust and nuanced profile similarity in online social networks." ACM Transactions on the Web (TWEB) 3.4 (2009): 12. Leon-Speyer, Janette. Social Media: Advertising and Promotion Parallels. 02 November 2010. 21 April 2012 . O'Guinn, Thomas, Chris Allen and Richard J. Semenik. Advertising and Integrated Brand Promotion. South-Western College Pub, 2002. Rao, H. Raghav, A. F. Salam and Brian DosSantos. "Marketing and the Internet." Communications of the ACM 41.3 (1998): 32-34. SMB-Trends. Online Advertisement: Cheapest Way of Business Promotion. 05 March 2012. 20 April 2012 . Summers, Jane, et al. Essentials of Marketing . Australia: Thomosn, 2003. Read More