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CQ Rescue Organizations Campaign - Assignment Example

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This paper "CQ Rescue Organization’s Campaign" investigates the plan which aims to highlight the detailed features of the CQ Rescue organization’s campaign regarding promotion of the activities of CQ Rescue in saving the precious lives of humans. The main objectives are to raise funds, promote goodwill and increase the public awareness about the importance of rescue helicopter service. …
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CQ Rescue Organizations Campaign
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Download file to see previous pages The purpose of these tactics is to introduce to the potential sponsors, the role CQ Rescue is playing in saving precious lives as well as provoking their interest in mutual ventures like the promotion of their businesses by offering them enhanced exposure in return for their financial contributions to CQ Rescue. This plan also contains a detail of the expected budget; the expenses shown in the budget are further split into two months i.e. July 2014 & August 2014 to provide an idea of the anticipated expenses for the months during which the campaign is intended to last. The campaign will start on 1st July 2014 and end on 31st August 2014. To gain an idea of the success of the organization’s developed plan, certain vital parameters are selected to measure the success or failure effectively. It is hoped that the implementation of this plan will bring forth additional funding for the organization to make possible the assistance of people who need emergency transport services in times of need.
RACQ CQ Rescue is a community helicopter rescue service with an operating base in Mackay on the Central Queensland Coast of Australia. It aims to provide vital medical care to seriously injured patients in Mackay and often critically ill patients who need urgent transport from this region to Townsville.
The staffs of CQ Rescue consist of four pilots, four aircrewmen and two rescue crewmen. RACQ CQ Rescue and Queensland Ambulance Service work together to provide an Intensive Care Paramedic being made available to fly with the RACQ CQ Rescue crew 24 hours a day, 7 days a week.
As a Community Helicopter Provider, RACQ CQ Rescue relies heavily on the community to provide funding for operational purposes. These funds are sourced from sponsorships, business donations, workplace giving programs, annual appeals, bequests, and fundraising events. At this point in time, CQ Rescue is facing difficulties in acquiring sufficient funding for its operational purposes.   ...Download file to see next pagesRead More
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