Water for the Sake of Water - Essay Example

Water for the Sake of Water Generally, the most important aim of the campaigns on saving water is to create awareness among the mass on the decrease in water loss, usage and wastrel. One can see that campaigns can be considered as important in creating awareness on innovative water management practices. Thesis statement: The effort to dissect the campaigns on saving water proves that the international initiative in creating awareness on water scarcity and limitations on the unrestricted use of water are essential to use water wisely and to save water resource for the future generations (special references to campaigns like The Water Campaign (Australia), Save Water Swindon campaign (Britain), and The California Water Awareness Campaign (USA)). This segment is broadly divided into: How the campaigns on saving water help to save water, What the campaigns on saving water do to save water, and Where the campaigns on saving water work to save water. How the campaigns on saving water help to save water First of all, the masterminds (say, the organizers) behind the campaigns help people to realize the fact that fresh water cannot be created with the help of technology. This realization, added with the knowledge in water management, is helpful to save water. Grigg (2008) states that, “Probably most agree that unless water is managed better, both the environment and society will suffer” (p.8). To be specific, the basic knowledge in water management must be provided by parents. When parents undergo education in water management, the knowledge will be gradually transferred to their children. When an individual participates in a campaign on saving water, that individual will become conscious about the importance of saving water. For instance, The Water Campaign initiated by the government in Australia and ICLEI deals with the evaluation and administration of water resource. One can see that this initiative can reduce the influence of international corporations within the scenario of water management. Besides, this type of direct involvement is most helpful to avoid the supply of water with low quality. So, the campaigns on saving water help to save water by educating the mass. As it has been explicated that technological advancements cannot be helpful for producing fresh water, and it is certainly impossible to survive without this essential natural resource, the most crucial conduct, which is the core motive of any campaign for water management, is to spread this realization in the public domain. All of the campaigns to save water on this planet are precisely focused to provide this awareness along with different methods, procedures and conducts by which the a significant amount of water which is being wasted in daily life routines can be decreased (ICLEI, 2009). For instance, the California Water Awareness Campaign has keen focus on providing awareness about the conservation of water, the quality of water, supply and distribution of water to the public of California. It also presents several methods to the public about the reducing the wastage of water. The appropriate use of technologies like automatic shut-off nozzles and automatic water taps with sensors are being preferred to be utilized for effective water management. This campaign also helps families to understand the problem and address it effectively in a cost efficient manner (California Water Awareness Campaign, 2013). This awareness to public is done through several awareness programs, seminars, workshops, educational sessions and discussions in different institutes (ICLEI, 2009). All of these awareness programs which these campaigns conduct are mainly focused on making people acquire the information and apply it in their daily lives by which the essential resource of water is most likely to be efficiently managed and saved for the future generations. There are several other well known water campaigns which are operating in different part of this globe. One of these campaigns is the Save Water Swindon campaign which is not only focused on the conservation of water, but it is also focused on saving the marine life. This campaign, like others, produces several platforms for public to attain awareness about saving water including blogs, reports, seminars, workshops and different other awareness programs in Britain (Thames Water, 2013). What the campaigns on saving water do to save water The campaigns on saving water act the role of a link between the government and the mass to educate the mass on the positive benefits of water management. One can see that daily use of impure water can result in ill health. But people provide less importance to this problem because they are not aware of the health issues originating from impure water. On the other side, those who overuse freshwater never consider that they are exploiting the water resource. When one attends a campaign, one will realize that water must not be wasted because the same can be used by other individuals. Those organizations/NGOs in favour of saving water conduct campaigns at public places and educational institutions. Besides, the innovative modes of communication like visual/printed media are used to create awareness on saving water. These organizations/NGOs provide innovative ideas to save water. For instance, the Save Water Swindon campaign under the WWF and different community organizations in Britain provide tips to reduce the unlimited use of water. The photo (see appendix-1) of River Kennet in Swindon proves the effectiveness of save water campaigns in protecting rivers. This movement was launched in the year 2010 to educate the general public of Swindon on the importance of water resource in daily life. So, one can see that this type of campaigns are helpful to limit the unrestricted exploitation of water resource. Despite the sufficient use of media to spread awareness in public, these campaigns also conduct several seminars and workshops, as has been mentioned in the previous section, to make people responsible in water management. These workshops and seminars are comprised of lectures to public including researched facts about impurity of water and problems which are initiated and associated with the impure water. In addition, these campaigns also include question answer sessions in which people are encouraged to freely ask questions about their concerns associated with water impurity and wastage. The instructor also provide several innovative, efficient and cost effective methods by which a common man can responsibly help in the reduction of impurity, conservation and reduction of wastage of water (Barraqué, 2012). The California Water Awareness Campaign utilizes several techniques to promote its objective regarding water management. The most suitable and effective technique which this campaign acquires is the advertisements of the campaign. The campaign material to advertise this campaign includes brochures, bus ads, print ads, radio ads, bill inserts, campaign logos and hotel or restaurant displays. All of these advertisement techniques are being acquired to promote the cause by which the awareness of public regarding the campaign by which the public becomes more prone towards knowing about the campaign through which their attention is being acquired. This helps the California Water Awareness Campaign to communicate their objectives and proposals, efficiently in the public sphere with a major probability for implication in the daily practical life (California Water Awareness Campaign, 2013). All of these procedures to advertise and aware people about the campaign, initiate the core objective of these campaign for water management by which the responsible can deliver their innovative ideas, techniques and studies about the impurity, quality, distribution, conservation and wastage of water (ICLEI, 2009). Where the campaigns on saving water work to save water Some campaigns are conducted within community level and some other campaigns are conducted within national/international level. For instance, the international organizations under the UN, like WWF, help the governments to conduct campaigns related to water conservation. On the other side, community organizations/NGOs conduct campaigns in community level. For instance, the California Water Awareness Campaign conducts awareness campaigns within California State (US) to educate the people on water management. Still, both these methods are practical and effective because international organizations have wide reach and community organizations/NGOs deal with the problems faced by small communities. The campaigns, which are conducted on the international level, are being mainly supported by the United Nations. These campaigns are more prone to conserve water on the international level, considering the shortage of water as a global environmental issue. These campaigns are usually comprised of several programs in which the targeted audiences are mainly comprised of governments and higher official authorities of different states. All of these campaigns, which are conducted on the international level, are usually end up with policy implementation in countries regarding water conversation along with treaties among multiple nations on water supplies (Barraqué, 2012). However, the campaigns, which are conducted on state level or on the level of communities, are focused on multiple issues related to the essential natural resource of fresh water. For instance, the Water Campaign by ICLEI has accomplished to spread awareness on two major community levels, including residential and commercial sectors of several communities. This campaign has not only provided awareness regarding the conservation of water in routine life or commercial usage, but it has also provided awareness regarding toxic or impure water and its impacts on public health (ICLEI, 2009). Most of the efficient campaigns for saving water are conducted on the level of communities where people are being educated about the problems associated with the shortage and impurity of water, along with techniques and exposure towards appropriate technologies by which these problems can be reduced and can be controlled within a certain society. Although, the campaigns which are conducted in the international sphere is more broad then community level, but there are several effective and successful campaigns for water management which are being conducted on the community level (Barraqué, 2012). Some of these prominent campaigns also include the California Water Awareness Campaign, as mentioned above, which is being conducted on the state level, i.e. California (California Water Awareness Campaign, 2013). Summing up, one can see that effective implementation of water management measures depends upon the effectiveness of campaigns. These campaigns help to save water by educating the mass on the same. From a different angle of view, creating awareness is a time consuming process, but international organizations and community organizations/NGOs deal with this problem with ease. Besides, the campaigns on saving water help the movement by educating the mass on water management. The most effective way to reduce the critical issue of water management can only be tackled by acting responsibly which is possible through appropriate understanding and realization by the public sphere. That is why the campaigns for water management are substantially focused on providing awareness to the public about the problem of water. In short, campaigns (national/international) teach the basic lessons of conservation and help to reduce the wastrel of water resource. References List Grigg, N.S. (2008). Total Water Management. Denver, CO: American Water Works Association. Barraqué, B. (2012). Urban Water Conflicts. Leiden: UNESCO. California Water Awareness Campaign. (2013). The California Water Awareness Campaign. Retrieved November 11, 2013, from www.wateraware.org: http://www.wateraware.org/ ICLEI. (2009). Water Campaign Actions Profile 2009. Melbourne: Australian Government. Thames Water. (2013, September 30). Save Water Swindon. Retrieved November 11, 2013, from www.thameswater.co.uk: http://www.thameswater.co.uk/save-water/14222.htm Appendices Appendix-1 Available at: - http://www.swindonadvertiser.co.uk/NEWS/10724835.Save_water_to_help_protect_vital_river/?ref=rss Read More