Social Media in Save Water Campaign Project - Case Study Example

Journalism, mass media and communication al Affiliation) Table of Contents Table of Contents 2 Introduction 4 Campaign Description 4 Campaign planning and analysis 5 Planning of research campaign 5 Analysis of research campaign 5 Management of the research campaigns 6 Social and traditional media comparison 6 Principles of ethics in social media 7 Campaign measurement 8 Work cited 9 Introduction Social media is one of the tools that companies use to carry out their product campaigns. The social media mechanism supports businesses and corporates to achieve their promotional objectives and in carrying out their research. There has been the use of social and the traditional media in the carrying out the campaigns. The paper discusses the aim of social media on save water campaign project. The social media campaign is important to determine the success of the project. This is through brainstorming on pertinent and crucial issues that arises from a research. Consequently the planning process involves the management consideration on what the campaign is all about. Therefore, the general format for this discussion are campaign description, planning and analysis, media comparison, and the principle ethics in social media. Campaign Description The aim of the campaign on journalism, mass media and communication is aimed in the determination of the role of the social media in the playing the responsibility in the success of the research projects (Konsti-Laakso, Pihkala and Kraus, 2012). The campaign in the determination of the success involves the brainstorming on the important and the relevant topics that can be used in the carrying out the research. The campaign also involves the consideration of the planning that are done to the campaigns and the management during the campaign to bring out the meeting the desired objectives of the campaign. The research campaigns that are always carried out by the social media involves the achievement of the goals that mainly include those of increasing the market for business and enhancement of services. Campaign planning and analysis Planning of research campaign In the planning of the research campaign, there are several consideration that are made by the social media. In the planning, previous campaign on the issue is considered. In the previous ones, there can be the review of the approaches that the social media used in the carrying out the campaign and the outcomes that were got from the campaign can be used to improve on the campaign. In the planning, the linking activities that exist is also necessary. The social media in the planning will link the existing activities and this will enable the utilization of the available time and also the targeted audience will be reached through the linking of the activities. The consideration of the activities that goes around in the social media is also important in the planning of activities that they will use in the achieving of the objectives of the campaign. The market strategies and the campaigns of the competitors that are done on the same objective should be identified such that the campaigns are detailed and give an added advantage to the social media in the campaigns. Analysis of research campaign After planning of a campaign by the social media, there is always need to do some analysis on the goals and the objectives that had been set. The analysis will lead to the identification of right participants in the campaign and their effort in the aiding of the campaign and the person in the social media that need to participate for the success of the campaign. In the analysis, the social media is able to identify the opponents in the campaign and come up with the right strategies through which they can win the supporters or neutralize the opponents (Konsti-Laakso, Pihkala and Kraus, 2012). A plan of action is needed after the planning and analysis of the research campaign by the social media. The plan of action should be done accordance to the timetable that was formed such that the steps that were included in the timetable are followed to make all the objectives to be achieved. In the analysis of the research campaign, the social media always have their activities done in the inclusion of several dates of the campaign, the goals to achieve in the campaign, both short-range and long range. The short range of the goals includes the goals that are set with the probability of them being achieved and the goals being measurable. The long range goals involves the ultimate goals being sought. The other consideration include the opponents, the participants, the organization and constructive work, preparation for action, preliminary actions, actions and the results (Konsti-Laakso, Pihkala and Kraus, 2012). Management of the research campaigns In the management of the research campaign, there is always escalation which comes about when there is need to increase the pressure that is applied to the opponents. The escalation do not make the abandoning of the previous activities that were designed by the social media but there is just increase in the detail of the steps. In the management of the activities of the campaign, the social media does not always go about the levels lightly but there is always evaluation and serious consideration of each stage and activity. The going through the stages also makes the consideration of the other stages that had been passed Social and traditional media comparison Social and traditional media differs in the value that they provide. In traditional media, the provision of value is mainly through the suspiration of contents. In the situation, the media allows the advertisers to interrupt their programs to tell about their products. In the social media, there is no interruption with the commercial messages since there is no like for the commercial. Another difference that is between the two is that social media is all about dealing with the community. In social there is no interruption of the community which is involved and instead of interrupting the conversation, there is need to join the conversation. One on one marketing also brings the difference between social media and traditional media. Traditional media is designed for mass consumption whereas the social media is mainly designed for one on one communication. In the social media, the message is sent to individuals and this calls for the marketers to well identify the target market (Konsti-Laakso, Pihkala and Kraus, 2012). The target individual or group is the one that will receive the information but in the traditional media, the message can be received by any person. Principles of ethics in social media There is need to maintain the principles of ethics in social media. In the social the ethic of assuming everything that one writes online in becoming public is needed. The users should not make the assumption that only a given number will observe them. In the social media, there is need for one to be aware of the perceptions. In the social networks there is also need to admit when one is wrong online. The admitting when wrong will make the others to be believe in the activities that are done by the person. The ethics also include keeping internal deliberation confidential. Objectivity is a principle that need to be kept in the social media. This is due to the fact that the social media is a dynamic aspect of the social media. The objectivity will allow the reporting of the activities in the media the way they are without fear of favor. Strategy is also important principle in the social media. The strategy will allow the users of the social media to have the skills and the knowledge. There should also be the reason of one posting the story or an article to the media. Genuineness should also be considered in the use of the social media as the intentions of doing the actions will be exposed to the public. The genuineness will enable the user of the social media to have ethics of image such that the posting of the images on the media is done ethically. The maintenance of ethics in the management will enable the social media to go well through the objectives that they have in the campaigns and enable the achievement. The ethics will enhance the relationship with the competitors and also the targeted group (Konsti-Laakso, Pihkala and Kraus, 2012). Campaign measurement In the measurement of the campaigns by the social media, there is the use of the methods that are the measurement of general campaigns and the measuring of the referrals. In the general campaigns, there is the measurement through the people that are already using the product in which the campaign was done. The determination of the users that have launched the use of the product will enable the social media to estimate the people in which the campaign that they carried out has reached. In the implementation of the general campaign measurement, the people who might have not used the product but have the intention to use it can also help in the determination of the measurement. Measuring referrals can also be used in the measurement where there is the consideration of those that launched the use of the product of the social media on their devices. The use of the method involves the use of simple strings rather than the other that use string of campaign parameters. The measurement even allows the starting of a new session. Work cited Konsti-Laakso, S., Pihkala, T. and Kraus, S. (2012). Facilitating SME Innovation Capability through Business Networking. Creativity and Innovation Management, 21(1), pp.93-105. Read More