The Role of Perception in the Design of Effective Marketing Activities
8 pages
(2000 words)
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These aspects of human psychology influencing consumer behavior and decision making are more commonly known as the selective exposure, selective distortion, and selective retention (Kotler, 1980, 147).
... To some, the suggestion that an orderly and analytical process of decision making, not only on a personal level – but more so in business, should include the discussion of highly controversial ethical issues.... To some, the suggestion that an orderly and analytical process of decision making, not only on a personal level – but more so in business, should include the discussion of highly controversial ethical issues, about which honest differences of opinion are common and self-deceiving rationalization endless, is repugnant....