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Consumer Decision Making Process - Coursework Example

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"Consumer Decision Making Process" paper study focuses on consumer behavior regarding the purchase of a new car. The aim of the paper is to highlight the consumer decision-making process and accordingly, evaluate the factors, which influence buyers’ decisions. …
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Consumer Decision Making Process
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Download file to see previous pages The concept idealizes that attitudes and perceptions of the customers towards a product and/or service are recognized to influence consumers' buying behavior. The current scenario is acquainted with intensive variedness and competitiveness within the four-wheeler automotive product line, especially in the context of a male consumer. Modern-day male customers are more conscious regarding such automotive products. The male consumer is identified to possess adequate knowledge about automotive products based on which they make their buying decisions. The consumer is of around 32 years of age. He is a self-employed individual and belongs to a middle-class family. The consumer has a large family and accordingly, he is looking for a large vehicle for the comfort of the family. In this respect, consumer behavior is more important to a company’s business and its selling process. Understanding consumer behavior is important in the selling process of a company for meeting the preferences of this particular male customer. Subsequently, the consumer decision-making process plays an important role in making buying decisions (Al-Jeraisy, 2008). 

Cultural factor is one of the most important aspects, which influence consumer behavior largely. Discipline, marketing, and culture are identified to have an influence on consumer behavior and consumption both at national as well as international levels. The cultural factors influence consumer behavior based on perception, value systems, self-concept, and information processing among others (Haghshenas & et. al., 2013). The aforementioned factors are identified to affect the attitude and belief of the male consumer towards a product and/or services and its features. The sub-cultural factor is also considered as one of the most important factors, which have a substantial influence on the buying behavior of the customer. The customer is identified to be sharing the same values depending on similar types of experiences is another key influence of customer buying behavior. ...Download file to see next pages Read More
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