Consumer Behavior - Essay Example

Download file to see previous pages... . A lot of say is also from the word of mouth approach which suggests that the friends and family circles play a very positive and vibrant role in the whole equation. When we talk about the consumers’ needs of understanding their own self in a better manner, we must make note of the self concept which discusses a person’s understanding of his own personality and what does or does not echo his personal statements. This could include issues like his mood shifts that can happen with the changing seasons, the attachment of peculiar feelings with certain colors and going out of the way to buy a certain piece of cloth which is usually not considered a viable option when it comes to buying by the masses. Thus the self concept is quintessential since it underpins his own notions related with the fashion needs and in what manner he can best fulfill the very same. As stated earlier, the people who are considered amongst the aspired groups by the relevant sets of consumers, who are about to make a potential purchase, are the right people to which these consumers can actually focus their symbolic wishes and aspirations. This aspired group could be consisting of those people who are looked upon at by the consumers with a sense of desire and yearning and the consumers always make sure that they buy this just to remain attached with the aspired group. ...Download file to see next pagesRead More