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Perception of China as a Tourist Country - Dissertation Example

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The main objective of the research “Perception of China as a tourist country” was to uncover the perception held by Western tourists about China as a tourist destination place. The main problems encountered were lack of professionalism by the hotels’ employees…
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Perception of China as a Tourist Country
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Perception of China as a Tourist Country

Download file to see previous pages... The research identified that Western tourists considered China as an economical place for tourism and the main problems encountered were lack of professionalism by the hotels’ employees, unavailability of Western food and insufficient facilities for Western tourists. Hence, it is recommended that the tourism authorities of China start revamping the image of China by doing marketing activities that will attract the tourists to the country and bringing desired changes in their tourism and hospitality industries.
I am pleased to submit my dissertation on “Perception of China as a tourist country: Western tourists’ point of view”. During this phase of collection of data, its analysis, writing and designing the report, I have gained very useful knowledge and experience of writing an analysis. In addition, it helped join all my skills and abilities to produce the best report. I would like to offer my appreciation to respondents who took out time for filling the questionnaires and providing me the most valuable information.
Furthermore, I would like to thank University of Bedfordshire for providing me this opportunity to work on such a report where I utilized my skills and learnt all the necessary theory related to my topic. And most of all we would like to thank University of Bedfordshire for providing me the access to digital library which gave us reliable and meaningful data.
In the end, I would like to express my gratitude to my advisor, MR/MS., without his help and guidance, it was not possible to accomplish and complete the report. He provided me with the necessary teachings that really facilitated me during the writing of this report.
The tourism industry is one of the fastest growing industries across the worldwide and it is one of the highly contributing industries in the country’s economic growth. ...Download file to see next pagesRead More
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