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McDonalds Marketing - Essay Example

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This essay entitled "McDonald's Marketing" deals with the marketing issues of McDonald's. As the author puts it, McDonald's has always maintained offering quality services since it was started. It has adopted an effective and reliable balanced scorecard…
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McDonalds Marketing
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McDonalds Marketing

Download file to see previous pages... McDonald's offers some training to the store managers. The training is done every year and the goal of training them is to ensure they provide the best quality services in all countries. Its vision gives it the advantage in the industry especially because it is competitive. Exams are done to ensure the trainees are perfect. The McDonalds make the effort to make high profits by improving speed and efficiency amongst the restaurants. This plan was a result of the McDonalds introduction of wraps that slowed speed times since they required new techniques. The need for increased speed is the high growth rate in the economy (Panwer 2004).The McDonalds work on increasing profits by product innovation to allow training and development. The improvements made help in reducing the ordering times and the waiting times. From the financial perspective, the McDonalds focus on profits and sales. In the customer, prospective service times are the main areas of focus. In the growing and learning perspectives; how the employee is committed, and turnovers are the focuses. The financial perspective of the McDonalds focuses on sales and the store manager probably specifies areas that are to be improved. Increase in the market share and increase the production and delivery times maximizes the productivity (Grove 2000). On focusing on the sales, the McDonalds focus its attention on the cost leadership and efficiency. The customer perspective focuses on areas including new customers. Combining all these areas makes sure that customers have experiences that are repeated on the good quality products and services and they tell their friends. Learning focuses on important concepts. The technology plays a major role in ensuring employees works quickly and efficiently (Hill 2007).

Benchmarking is to be done on certain key aspects of service that is valued by the customer. Fast-food chains have been benchmarking ...Download file to see next pagesRead More
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