Analyze opportunity - Assignment Example

McDonalds Marketing al Affiliation) Opportunities for McDonalds Breakfast Entrees Various activities within the society such as lifestyle changes influence McDonalds considering the rate that the fast food industry is growing. The change in lifestyle in terms of adopting the Western culture throughout the world has greatly influenced the eating behavior of most individuals (Yuece, 2012). Unlike in the past where fast foods were left for individuals with very busy schedules, who could not drop home for a meal, individuals from all lifestyles are driven towards consumption of fast foods as their major foods due to their convenience.

As such, with the increase in the number of individuals across different cultures preferring to take breakfast away from home, McDonalds is represented with a unique opportunity to increase its entrees in order to accommodate such individuals’ needs. In addition, with the new wave of globalization, McDonalds faces an opportunity to expand to other countries that they have not been able to reach yet (Yuece, 2012). Case in point, expansion into these countries requires the company to expand its entries in order to incorporate the cultural preferences of individuals within the new markets.

Moreover, with the struggling global economy, McDonalds can increase the breakfast entrees to accommodate individuals with low income. This would allow the organization to reach out to a wider range of the consumers and increase the market share. Given the opportunities towards which McDonalds is exposed, there are various recommendations that would facilitate the organizations increase of breakfast entries. One of the recommendations is for McDonalds to provide new healthier entrees that would counter the various issues that have arisen concerning the negative impact of its foods on health.

In every occasion and market, it is important for McDonalds to target markets using clear personalized positioning, with a detailed understanding of the breakfast needs and preferences of the targeted market. Lastly, through increasing the advertising and promotional techniques, McDonalds would be able to use its large market share and brand loyalty to increase publicity concerning new breakfast entries and thus increase sales. ReferenceYuece, I. (2012). SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies.

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