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Marketing Essays

Result for Subject Marketing:
19895 essays
Developed Confectionery Business in the Dewey Beach Marketing Essay
14 pages (3569 words) , Download 3 , Essay
Free
Online marketing and selling activities have become one of the most popular and effective marketing activities that help organizations to create effective customer awareness of the products. In addition to this, online selling activities generally help the organizations to sell the products or services to more customers comparing to other traditional selling activities.
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The Web of Life: a New Scientific Understanding of Living Systems Marketing Essay
11 pages (3231 words) , Download 3 , Essay
Free
The models are intended to meet the ultimate objectives of converting the information system into an intelligent “Thinking” system. Even though the three systems are logically feasible and realistic, the group decision support system appears to meet the immediate needs of the executive committee in planning the strategies of the organization.
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SustainU Product Depth and Breadth Marketing Research Paper
10 pages (3029 words) , Download 2 , Research Paper
Free
SustainU can add more to its product line and categories. The company deals with recycled apparel which proves to be beneficial for the environment, therefore the company can come up with some more product lines like skirts, trousers, shirts both informal as well casual. SustainU deals in recycled apparel particularly pull over and t-shirts, thus it can extend its product line which would help to create an eco-friendly environment.
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Consumer Buying Habits for the Products and Services Marketing Assignment
8 pages (2277 words) , Download 2 , Assignment
Free
This report is designed to have an insight into an organization that is about to conduct some market research into consumer buying habits for the products and services that this company has for sale. Henry John Heinz, the founder of this company said that he learned from his parents’ idea of business which was, “Deal with the seller so justly that he will want to sell to you again.” 
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Who Buys Royal Mint's Coins Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
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The Royal Mint is the official organization responsible for the minting of coins in the United Kingdom. Moreover, it mints coins for more than 60 other countries of the world. Apart from minting coins, the Royal Mint also generates profits from the minting and exporting of coins and medals for special occasions such as the Olympics Games.
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The Buying Process Used by Different Segments of Business Customers Marketing Research Paper
12 pages (3499 words) , Download 2 , Research Paper
Free
In the year 2001, the industry for power supply generated revenue of $22.4 billion through the sales of AC/DC converters, DC/DC converters and the DC telecommunication power systems. 44% of the sale of these products was originated from the United States; Europe and Asia accounted for 26% and 25% of the sale respectively.
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Product Development and Product Life Cycle Strategies Marketing Essay
13 pages (3563 words) , Download 2 , Essay
Free
The strategy is about making such integrated plans which reflect in the marketing mix. It simply emphasizes the fact that one message should be communicated and delivered throughout the marketing activities and the message must be persistent. It is because of the effective integrated strategy that it eradicates the chances of duplication in the tasks (Parenti, n.d).
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Marketing for Sustainable Boosting of Hollywood Movies in China Marketing Dissertation
42 pages (10740 words) , Download 2 , Dissertation
Hollywood movies of various genres are widely accepted in box offices and markets all over the world because of their spectacular storyline, storytelling abilities as well as production and cinematography. The primary market for the distribution of Hollywood movies is mostly the western markets and the primary target audience was also considered western in nature.
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Free Market Economy Marketing Research Paper
12 pages (3000 words) , Download 4 , Research Paper
Free
As the author puts it, free market economy is in total contrast to controlled market in which the government indirectly or directly controls demand, supply or prices. According to Adam Smith, the free market system supports the growth of monopolies, cartel-type activities, and mergers.
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Integrated Marketing Communications: Timberland Marketing Research Paper
10 pages (2721 words) , Download 6 , Research Paper
Free
IMC is presented in a definite way so that it would reinforce the organization’s core brand message. The main goal of this concept is to integrate different marketing communication aspects including advertising, direct marketing, public relations, online marketing, and social media networking so as to capture market attention effectively and maximize cost-effectiveness.
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Ethics in Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Governments cost the public purse a lot of money in terms of healthcare. That is the reason that advertising of cigarettes is restricted. For those who work in the advertising world, cigarette ads can cause a great deal of angst. The product is one that can ruin lives: how can it be ethically advertised at all?
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Vodafone international marketing strategy Marketing Case Study
15 pages (3750 words) , Download 5 , Case Study
Free
Cost Reduction Strategy. Vodafone has been well-known for minimising their cost by dropping their operating expenses. Their cost reduction strategy helps to provide ‘scale benefits’ by optimising working and capital expenditure. Vodafone implements a series of cost programs which helps to minimise the operating costs.
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Social Responsibility Record of a Business Marketing Essay
4 pages (1077 words) , Download 2 , Essay
Free
In essence, the younger generation is the one that is the main target audience for the energy drink which has become a hit within its audience. The energy drink has a very socially responsive role within its entirety. This is because it wants to inculcate a sense of optimism within its target audience as well as the people who are its secondary audience. 
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Situation Analysis of Humana Marketing Essay
7 pages (2051 words) , Download 3 , Essay
Free
Humana is a health insurance and healthcare service company in the US. Humana delivers insurance products and healthcare programs for its customers. Humana also supports charitable actions to encourage healthy lives and communities. The situation analysis of Humana reveals that Humana understands its customers’ needs and develops its products according to customers’ needs and preferences.
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Red Bull's Sources of Brand Equity Marketing Case Study
7 pages (2226 words) , Download 3 , Case Study
Free
Red Bull has already experimented with a brand extension with a cola-flavoured variation of Red Bull having a different product name higher in sugar. However, there is competition between rival brands already for shelf space in some of the more prominent retailers, and therefore this new cola-variant for Red Bull is achieving very low revenue.
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Brand Positioning Statement Marketing Coursework
3 pages (750 words) , Download 3 , Coursework
By acting as one line narratives of overall features of the product, they provide easy information to customers. Smart ways of description of the details of the product easily attract a passive view of the shopper, which may eventually turn out to be the sales of the product.
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Analyzing Purchase and Consumption Patterns Marketing Lab Report
5 pages (1629 words) , Download 2 , Lab Report
Free
Identifying, evaluating, and analyzing consumer behavior is a vital business strategy that significantly helps to gain a competitive advantage in the industry. In the current environment of cutthroat business, the identification of purchase and consumption behavior of consumers adds to the knowledge base and gives important clues for innovation.
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HIV and Aids Social Marketing among the Injectable Drug Users Marketing Essay
9 pages (2708 words) , Download 2 , Essay
Free
Kotler and Zaltman (1989) were the first to use the term social marketing in 1971 in reference to marketing application to social and health problem solutions. Social marketing is defined as "the design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research".
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Marketing Analysis: Pricing and Placing Issues Marketing Term Paper
5 pages (1390 words) , Download 2 , Term Paper
Free
Price is the consideration that is paid for a commodity or a service whereas place determines the availability of a commodity in areas where it is required. The pricing strategies adopted by a company will greatly influence the number of purchases that will be made. If not appropriately set, the turnover will drastically reduce and the margin will be low.
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Advertising Campaign of M&S Lingerie Marketing Essay
4 pages (1374 words) , Download 2 , Essay
Free
This is one of the reasons why marketing directors need to ensure that their advertisements are socially responsible, and this is the main topic of this article. The purpose of the article is to discuss the claims that the latest Marks & Spencer lingerie advertisement is irresponsible. The image in question is currently banned.
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Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500 Marketing Essay
9 pages (2889 words) , Download 3 , Essay
Free
It takes time for a consumer to decide about the model and make of automobile that they want. Thus, it is important to attract consumers to the product by highlighting some of the unique features of Fiat 500 that are lacking in other automobiles and then to provide them with constant support to help them remain engaged while they are making their minds.
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Joss AMD Distribution Marketing Essay
4 pages (1048 words) , Download 2 , Essay
Free
Currently, we are importing and distributing Sedal hair products from the Dominican Republic to 132 beauty salons. Our sound understanding of the mechanics of the distribution process has helped us in establishing a reputed and trustworthy name in the market.
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Zara Fast Fashion From Savvy Systems Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
Zara: Fast Fashion from Savvy Systems. The development of this strategic plan comes in the backdrop of numerous external of the company Inditex, and specifically the Zara brand, as a wild success. Numerous analysts have related the success achieved by the company in recent years.
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Determining the Distribution Channels Marketing Admission/Application Essay
3 pages (750 words) , Download 3 , Admission/Application Essay
The distribution channel opted by the company is expected to maximize the profits of the product through wide distribution at lowest possible costs. Distribution of a product can incur through various means either directly by the producer or indirectly through other means that are available in the market.
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Consumer Behavior of Coca-Cola Company Marketing Essay
4 pages (1302 words) , Download 2 , Essay
Free
In the campaign, the company decided to introduce temporarily a white can for its famous Coke brand. The usual red cans were rebranded into white cans with images of white polar bears on them. The company for the first time in history changed its iconic red cans to white to celebrate the polar bear and commit money to WWF’s conservation efforts (Coca-Cola).
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Marketing Activities of Kudler Fine Foods Virtual Organization Marketing Research Paper
4 pages (1107 words) , Download 2 , Research Paper
Free
Marketing research is essential for the success of an organization since information garnered aids in the development of strategic marketing plans. These plans are later implemented into strategies and tactics and determine the ability of any organization to maintain a competitive edge in the global market.
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Marketing plan for dove skin-care products for men Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
We have to identify the target market, which in this case is the male population, aged 15-34-year-olds. This is a growing segment of users of facial skincare products. Skin care products, like moisturizers and deep-cleaning facewash, are products that should be built up through the marketing mix.
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Positioning of Armani Hotel (Dubai) Marketing Coursework
5 pages (1250 words) , Download 5 , Coursework
Free
The hospitality industry has grown over the years and is one of the most important sectors. Hotels and resorts form an important part of the hospitality sector; and, with economic development, the growth in this sector has also been vital and quick.
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Contemporary Hospitality Management Marketing Essay
4 pages (1224 words) , Download 2 , Essay
Free
The frontline employees have the capacity to influence the employees to revisit business premises repeatedly. Tony Roma has identified the frontline employees are the brand of the restaurant. The company has heavily invested in training these employees to ensure they handle customers efficiently. In the food industry, customer satisfaction and loyalty are largely influenced by frontline service providers.
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Marketing Communications Assignment Marketing Assignment
3 pages (750 words) , Download 6 , Assignment
Free
The company is operating in more than 200 countries. Moreover, the company offers over 500 brands as well as utilizes various promotional mix tools as a part of Integrated Marketing Communication (IMC). The varied tools of IMC are advertising, direct marketing, sales promotion, personal selling, internet marketing and public relations (THE COCA-COLA COMPANY, “The Coca-Cola Company Fact Sheet”).
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Strategic Analysis of Netflix Marketing Term Paper
7 pages (1750 words) , Download 5 , Term Paper
Free
Netflix is a renowned American organization, which specializes in renting and selling on-demand DVDs to customers through post. The company is headquartered at Los Gatos, California, USA. Netflix was established by Reed Hastings in the year 1997
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The Role of Marketing Assistant of Cardiff HQ for Castle Leisure Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The world of the 21st century promotes an environment of rapid change and development. The fast evolution of the internet in the last couple of years has presented a massive change in the modes of connectivity all over the world. The faster acceptance of various kinds of modern-day high technology gadgets has resulted in the process of a high level of connectivity to masses all over the world.
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Asian Brand Strategy: How Asia Builds Strong Brands Marketing Admission/Application Essay
8 pages (2383 words) , Download 2 , Admission/Application Essay
Free
The needs of consumers are equally important in determining the industry location. It is impossible for the executives of domestic companies to consider their domestic market and domestic competition alone. If they fail to look beyond their national boundaries, they can lose marketing opportunities to competitors.
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The Future of Business: The Essentials Marketing Research Paper
7 pages (1866 words) , Download 2 , Research Paper
Free
This is the only department that generates revenue for the organization. Thus, more resources should be invested in strengthening them to ensure that they operate at full capacity. Successful marketing departments translate into increased revenue for the organization. Without a functional marketing department, the organization cannot make any sales, which would end up being a failure to the firm.
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Applying Decision-Making Theories in Selecting Marketing Approaches Marketing Essay
6 pages (1791 words) , Download 4 , Essay
Free
The modern business environment is highly competitive and an organization needs to have a greater competitive advantage. Most organizations implement both marketing approaches. This enables them to be versatile in adapting to new trends. Having in place two marketing approaches is important in the modern business environment.
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Customer Experience Management in Retailing Marketing Essay
15 pages (4371 words) , Download 4 , Essay
Free
It has been apparently observed that Blast Fat has not conducted any sort of clinical testing concerning its different sorts of products before positioning them in the business markets. Thus, it is the prior responsibility of the company to conduct in-depth clinical testing for the purpose of acquiring a brief idea about the behavioral attitudes of the customers using the products of Blast Fat.
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Action-Marketing Plan for Summit Sportswear Marketing Essay
5 pages (1550 words) , Download 2 , Essay
Free
To begin with, the marketers should ensure that they define their market to have a deeper understanding of exactly what their target market is. Summit sports should therefore consider concentrating on people aged between 25 to 54 years and they should adopt differentiation strategies to ensure they retain the consumers in that particular age group.
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Foreign Market Entry and Its Implication Marketing Essay
10 pages (3015 words) , Download 6 , Essay
Free
Starbucks should focus on providing its customers with incentives that foster customer loyalty and retention. These incentives are meant to promote buyer action and enhance company sales. Some of these include a 10-cent discount when customers use their own reusable containers, free app download from iTunes or weekly songs, as well as free Wifi internet usage.
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Hewlett-Punning Case: Questionnaire Design Sampling and Sample Size Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
In the same regard, the questionnaire also avoids leading, bias and emotional questions. Such questions would make the questionnaire ineffective. It would not be able to collect the right information as it would tend to influence the respondent to give a response to the questions in a given manner.
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Addressing Environmental Issues in Marks and Spencer Marketing Assignment
18 pages (5097 words) , Download 2 , Assignment
Free
The company M&S demonstrates a major example in the case of sustainability that generated £185 million as the net benefit that was reinvested in the business. The financial, social, and environmental progress shown by the company is totally due to the integration of sustainability and the way in which the business is run. 
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The Current Position of Google Inc and Its Performance Improvement Marketing Assignment
7 pages (2035 words) , Download 4 , Assignment
Free
The paper depicts the current position of Google Inc. The analysis also frames up a guideline for the company regarding ways of performance improvement. With competition growing from other search engines and in the face of legal and political pressures, the company has to keep upgrading and monitoring the use of the search engine.
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Marketing Attack Strategies of a New Service in Bakersfield Marketing Assignment
13 pages (3777 words) , Download 3 , Assignment
Free
The marketing attack strategies include discount offers, loyalty-based discounts, memberships, bulk demand offers, and other packages. The information regarding these packages and offers will be delivered through the website and brochures. The business will further use trained staff to communicate and deal with the customers.
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Brand Analysis of Burberry Marketing Essay
9 pages (2682 words) , Download 2 , Essay
Free
The new fabric was particularly suited to military needs and headed Burberry to design an armed force officer's parka which turned into a necessary component of the standard uniform for British officers in the early 1900s. Burberry pressed on to improve the officer's waterproof parka by integrating practical measurements.
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Luxury Company in the African Market - Mercedes-Benz Marketing Research Paper
10 pages (2669 words) , Download 2 , Research Paper
Free
The gradual increase in the household income as the result of increased business and job opportunities has made the majority of consumers change their lifestyles by embarking on purchasing luxurious products. The wealth class in Africa is expanding thus making the continent a focus of luxurious companies based in foreign countries.
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Online Marketing Trends in 2014 Marketing Essay
5 pages (1579 words) , Download 2 , Essay
Free
Jayson Demers is the author of the article, “The top seven online marketing trends that will dominate 2014.” The article was published on 17th September 2013. The editorial discusses the new online tools and strategies of marketing that firms are adopting that could dominate the approach to marketing next year.
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The Evolution of E-Marketing Tools Marketing Research Paper
4 pages (1078 words) , Download 3 , Research Paper
Free
The telegraph made it possible for marketers to send information over a long distance (Belch and Belch, 2012). E-Marketing is very flexible, and this is because it allows companies to create a target marketing campaign that can reach a wide audience. E-marketing is also cost-effective because a company can reach its target audience at a very lower cost as compared to other types of advertising.
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Everything You Know About Branding Is Wrong By David Galullo Marketing Essay
3 pages (750 words) , Download 2 , Essay
“Everything You Know About Branding Is Wrong” – By David Galullo An article was published in Forbes Magazine on 3 December 2013. It was written by David Galullo, CEO of Rapt Studios. Gallulo has remained as a prominent businessperson who has been featured on Bloomberg TV and New York Times.
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Business Environments in the Single European Market Marketing Essay
15 pages (4400 words) , Download 3 , Essay
Free
The cooperation shall have its task by forming a common market and estimating the member states’ economic policies, to promote a harmonious growth of economic activities all through the Community, a balanced and continuous enlargement, increased stability, and increased raising of the living standards of the people in the member states and closer ties between the nations that belong to it.
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The World Bank and How It Shaped Public Policy In the Developing World Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The research starts with providing an overview of the organization chosen, in this case the World Bank, a background of the policy issue involved, the desired outcome and goal, the action undertaken for that outcome, which is the enactment of the Principles for Responsible Agro-investment (hereinafter, RAI Principles).
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Marketing Planning on Portakabin Marketing Assignment
25 pages (6738 words) , Download 4 , Assignment
Portakabin Limited is an important member of Shepherd Group in the United Kingdom (UK) that has a specialty in modular building production. Initially, it was serving customers of the construction industry by developing attractive buildings but as the demand of its target market changed, it decided to expand into the development of offices, hospitals, and schools (The Times 100, 2011).
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