Free Marketing Essay Examples and Topics | Page 352

Developing marketing strategies and plans Marketing Essay

2 pages (500 words) , Download 3 , Essay

Free

In the traditional view of marketing a company produces something and then sells it. This view does not consider markets in which consumers have choices. To succeed in such a market companies must design products that adapt to the needs of the customers.

Preview sample

Impact of Marketing Innovation on the Organizational Culture of a Market Leader Marketing Dissertation

12 pages (3631 words) , Download 2 , Dissertation

Free

In the last five decades, the communication environment has benefited from several major innovations. Coming from mouth-to-mouth, to print media and to TV, to today´s Internet. Companies are using the Internet not only to educate customers about their products but engage in two-way communication; hence the customer has the chance to participate in the marketing process and product development.

Preview sample

sponsored ads

Hire a pro to write
a paper under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

YOUR PRIZE:

—

Apply my DISCOUNT

Stages of Buying Process Marketing Research Paper

4 pages (1073 words) , Download 2 , Research Paper

Free

“With most customer buying process models, the approach begins with the determination by the consumer that he or she has a need or a want that must be fulfilled” (Tatum, n.d.). Consumers identify their needs at this stage and then search for alternatives whereas online companies determine the needs of the consumers to provide them with their desired products and services.

Preview sample

Economic Factors Affecting Marketing Decision Marketing Essay

4 pages (1119 words) , Download 3 , Essay

Free

The marketing environment consists of “the actors and forces outside marketing that affect the marketing management’s ability to build and maintain successful relationships with target customers.” Toyota is one of the world’s leading car manufacturing companies which produce and market more than 8 million cars every year.

Preview sample

Marketing Communication Activities - the New Hotel Marketing Research Paper

8 pages (2371 words) , Download 2 , Research Paper

Free

The plan outlines the marketing communication activities that the business will need to be involved in so as to deliver effective marketing messages to the targeted potential customers. Marketing communication activities entail all the duties undertaken with the aim of getting messages to customers, important audiences and prospects. Marketing communication activities are meant to promote the products, services and activities of a business.

Preview sample

Concept of McLuhan's Definition of Hot Media Marketing Assignment

9 pages (2364 words) , Download 2 , Assignment

Free

The media concept presented by McLuhan has been a topic of intense argument by scholars pertaining to the authenticity of dividing media on the basis of senses of eye and ear. The author of the paper starts first by introducing the ‘concept’ so that a discussion on the concept of ‘hot media’ could be understood.

Preview sample

Ocean Park: In the Face of Competition from Hong Kong Disneyland Marketing Essay

3 pages (750 words) , Download 31 , Essay

Free

In addition, it remains as the first thematic park established in Hong Kong and got a long history. In addition, over the years, the Ocean Park gained popularity worldwide and often gets a lot of visitors. Furthermore, the Park got ranked as the world’s 7th most popular amusement park.

Preview sample

SBU Objective and Goals Analysis Marketing Essay

4 pages (1205 words) , Download 2 , Essay

Free

Recommendation of strategies is similar to envisioning the desired upshot for an organization or SBU in a perfectly planned and well-designed manner (Jurgen C. Schmidt, and Martyn Laycock, 2011). The most important theory that comes into play in this context is the Ansoff Matrix, which has been associated with designing organizational growth strategies.

Preview sample

Sears Goes Swingy for Tweens and Teens Marketing Term Paper

4 pages (1206 words) , Download 2 , Term Paper

Free

It passed through various challenges, which strengthened it in the process. They were in the form of competition in the targeted market caused, in part, by the consequences of the Second World War. It was formed to meet clients’ needs by providing new products into the souks. The record Sears invented helped in controlling the market prices from soaring.

Preview sample

Rhetorical Analysis of Print Advertisement Marketing Essay

3 pages (750 words) , Download 2 , Essay

All this is done with the intention of creating a positive response from the consumer to be. To woo clients, several approaches are used, and with different intentions. Adverts employ several approaches to woo prospective consumers; such include rhetorical appeals such as logos, use of logic, ethos basing opinion on a person and pathos based on the emotions and sentiments of the viewer.

Preview sample

An Innovative Premium Brand in Westque Marketing Essay

8 pages (2094 words) , Download 3 , Essay

Free

This paper represents a market survey and analysis of a popular shopping centre based in Southampton, United Kingdom. The name of the shopping centre is WestQuay. The objective of this market analysis is to assess the viability of a new business of luxury or premium products in this retail park. So, this paper will provide a detailed analysis of the current market scenario of this shopping centre.

Preview sample

Micro-External Environment - Bedroom Furniture in Europe Marketing Essay

5 pages (1264 words) , Download 2 , Essay

Free

Mintel Oxygen (2012) has reported that bedroom furniture products in the UK can be segregated into various sub-products such as fitted bedroom furniture and freestanding bedroom furniture. Analysis of features and benefits of portfolio and unique selling proposition (USP) of bedroom furniture can be explained in the following manner.

Preview sample

Goodwill and routine emails Marketing Essay

3 pages (750 words) , Download 2 , Essay

The agenda of the meeting will include: 1. Preparations of last financial year reports 2. New budget approaches for this year 3. Staff contract renewals I am expecting everyone to attend the meeting as I will appreciate input from every staff member. Regards, (Name) Chief Accountant Good will Email Date: 07, February, 2013 From: (Name) To: Accounts Assistants Subject: Excellent Departmental Performance Reports from the previous financial year indicate that we have been able to meet our budgetary targets by not spending beyond the limits.

Preview sample

Business Opportunities in Food and Beverage Industry Marketing Essay

3 pages (750 words) , Download 2 , Essay

This essay analyzes that in the contemporary world people are more curious than ever to try out different cuisines from different countries across the world. And it's clear, that while there may be hesitant to adopt one another’s culture, people usually find no objection to trying one another’s cultural foods.

Preview sample

Assets Managed by Fund Managers Marketing Research Paper

4 pages (1381 words) , Download 2 , Research Paper

Free

Various companies in the united stated offer registered fund services, at the year 2011 among fund complex 75 % were independent fund advisers where these firms managed over 60% of investment company assets while the rest was being managed by non-US fund managers, bank thrift, insurance companies and brokerage firm among others (Ernst &Young).

Preview sample

Learning Team Trends and Conditions Paper Marketing Essay

3 pages (750 words) , Download 2 , Essay

Healthy diets generally are majorly composed of organic fruits, vegetables, and grains while at the same time being low in salt, sugar, cholesterol and saturated fat. Some of the adverse effects of eating unhealthy foods include higher risks of contracting heart disease, obesity, cancer, diabetes and stroke.

Preview sample

Strategic Marketing Marketing Essay

3 pages (750 words) , Download 3 , Essay

Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.

Preview sample

Novelty Gifts Company Marketing Research Proposal

10 pages (2711 words) , Download 2 , Research Proposal

Free

The focus of the company is to improve the performance of the Canal trust. The gift items to be developed include the development of executive toys, earrings, and bangles. The ability of the company to support the Trust will depend on the ability to make quality products and develop the necessary platform to sell the products.

Preview sample

Organizational Capabilities and Strategic Management of Google Marketing Essay

4 pages (1000 words) , Download 3 , Essay

Free

According to the research findings, organizational capabilities act as a drive for strategy formulation and execution. They are however difficult to measure because most of them are intangible too. In general terms, Google has been efficient in strategic management though there are minimal areas where improvement needs to be done.

Preview sample

Marketing Strategy Marketing Coursework

5 pages (1447 words) , Download 2 , Coursework

Free

Secure Security Services will be a service provider for security and related provisions’ solutions that will cover a wide spectrum of security needs. It will be located at Inglewood in Los Angeles, California. This choice of location is calculated and purposed. The market there is unexploited and there are many avenues for growth and diversification.

Preview sample

Samsung- The Making of a Global Brand Marketing Case Study

5 pages (1301 words) , Download 7 , Case Study

Free

Samsung had the vision to become a global leader in the era of emerging digital convergence that is defined by the combination of one product of different products, as well as the linking of many technologies using a single network. The company underwent a huge transition to a high-end technological manufacturer whose focus was on the B2C market from the B2B market.

Preview sample

Public Relations in a Traditional Marketing Plan Marketing Essay

3 pages (1060 words) , Download 4 , Essay

Free

The role of public relations in a traditional marketing plan or campaign is to enhance an organization's standing in the eyes of the general public. In this regard, public relations is part of top management's function which undertakes to evaluate, measure, and influence the public's attitudes, sentiments, opinions, and perception of the organization.

Preview sample

Mark and Spencer Strategy Marketing Essay

9 pages (2250 words) , Download 4 , Essay

Free

According to the report, Mark and Spencer Strategy, international retailer Marks & Spencer is a proficient player in the clothing, food and financial service sectors. The company began its commitment to value, quality and customer service in 1884 when Michael Marks and Tom Spencer entered into a business partnership.

Preview sample

Market Analysis of Talis Spa Marketing Term Paper

9 pages (2250 words) , Download 3 , Term Paper

Free

Majority of the tourists visit places like Dubai or Abu Dhabi. Very few people are aware of a place like Al Ain. However, the diverse geographical nature in the form of the greenery and less humid condition can be just the thing the visitors would require. Hence the Talise Spa situated in Al Ain a lot of potentials to become a major player.

Preview sample

The Cognitive Impression of Advertisement Marketing Book Report/Review

8 pages (2193 words) , Download 3 , Book Report/Review

Free

This article named “Journal of Advertising” written by a Taiwanese writer named Chingching Chang was composed for Taiwanese University. The article focuses on the advertising subject and has abstract and well-defined content. This is interesting as it gives a lively opening to the article. The article focus on the cognitive impression of advertisement and the impact it has on the media.

Preview sample

Theory Related to Flipping the Funnel Marketing Assignment

5 pages (1317 words) , Download 2 , Assignment

Free

The fast change of the current century is being powered on the lines of highly connected telecommunications technology that has advanced in a tremendous way in the recent past. It needs to be mentioned that throughout the previous decade there was a tremendous surge in penetration of internet-based connectivity in various parts of the world.

Preview sample

International Marketing Strategy Marketing Research Proposal

6 pages (1500 words) , Download 3 , Research Proposal

Free

The world of banking finance is highly integrated with various kinds of complex concepts as well as various kinds of frameworks related to operating standards as well as legal issues. The integration of technology in its complex processes will no doubt help in better value generation for the customers.

Preview sample

Tesco PLCs External and Internal Business Environment Marketing Coursework

6 pages (1893 words) , Download 2 , Coursework

Free

Tesco plc is one the leading brands in the grocery and supermarket sectors in the UK as well as in the world. Tesco has prepared a 5-year long growth plan phase where the mission is to diversify the portfolio of the company. Two specific options are chosen by Tesco to implement the plan. One is the diversification through new strategic business units and diversification in terms of geographical locations.

Preview sample

Electric Cars Marketing Research Paper

6 pages (1500 words) , Download 5 , Research Paper

Free

In the current age individuals are becoming conscious about eco-friendly products. The amount of pollution is soaring with the improving transport and communication facilities. Almost 50% individuals around the world are owners of cars.

Preview sample

Prices for McDonalds Products in Kenya Marketing Essay

8 pages (2400 words) , Download 2 , Essay

Free

Fast foods are foods that are considered easy to prepare in terms of the time it takes for food to be ready for consumption. Fast foods take very little time to prepare because they need minimal ingredients and/or require little cooking. Fast food was first popularized in the United States of America (USA) where foods that require minimal preparation time started being sold in restaurants.

Preview sample

Marketing Fundamental Marketing Assignment

3 pages (750 words) , Download 3 , Assignment

Marketing is a key concept of business. Several facts and activities are associated with marketing. Marketing fundamental is basically an overall concept of marketing and several marketing strategies that are developed and implemented by the organizations in order to maintain effective business growth rate.

Preview sample

Promotional Communication Techniques Marketing Coursework

10 pages (3210 words) , Download 2 , Coursework

Free

The products of MAC target a wide range of consumers that encompasses people of all age groups, cultural and economic backgrounds, and gender. However, they accord significance to working with children and families. Therefore, their target market is quite wide and diversified and they will have to incorporate variety in their products and well as promotional techniques.

Preview sample

Marketing International Business: Branding, Communications and Relationships questions Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

These representatives must know how and when to take part in an online discussion and when to avoid such discussions. They must also ensure that they consistently express a likeable and positive image. External stakeholders must also ensure that they consider personal attributes more than formal skills when choosing such people for the roles (Kotler, 2000, p.65).They must ensure that they change the management and leadership styles to bring transparency and openness.

Preview sample

Marketing Plan for Hydra-Energy Shot Marketing Essay

10 pages (2795 words) , Download 4 , Essay

Free

Hydra-Energy Shot can be described as smooth tasting, low in calories (50 calories), added electrolytes, B12 (for energy), and assorted fruit flavors. Also, Hydra-Energy Shot is a sports drink that hydrates the human body as well as gives a guaranteed additional 6 hours of energy for performing daily activities.

Preview sample

What Makes Panasonic Successful Marketing Essay

9 pages (2489 words) , Download 2 , Essay

Free

Panasonic’s founder, Konosuke Matsushita, was born in 1894. With constant struggle and suffering throughout his life, he was able to found his own business in 1917. Thus, on March 7, 1918, Panasonic got its start when Matsushita set up Matsushita Electric Housewares Manufacturing Works with only three employees (Panasonic Corporation, 2013b).

Preview sample

Developed Confectionery Business in the Dewey Beach Marketing Essay

14 pages (3569 words) , Download 3 , Essay

Free

Online marketing and selling activities have become one of the most popular and effective marketing activities that help organizations to create effective customer awareness of the products. In addition to this, online selling activities generally help the organizations to sell the products or services to more customers comparing to other traditional selling activities.

Preview sample

The Web of Life: a New Scientific Understanding of Living Systems Marketing Essay

11 pages (3231 words) , Download 3 , Essay

Free

The models are intended to meet the ultimate objectives of converting the information system into an intelligent “Thinking” system. Even though the three systems are logically feasible and realistic, the group decision support system appears to meet the immediate needs of the executive committee in planning the strategies of the organization.

Preview sample

SustainU Product Depth and Breadth Marketing Research Paper

10 pages (3029 words) , Download 2 , Research Paper

Free

SustainU can add more to its product line and categories. The company deals with recycled apparel which proves to be beneficial for the environment, therefore the company can come up with some more product lines like skirts, trousers, shirts both informal as well casual. SustainU deals in recycled apparel particularly pull over and t-shirts, thus it can extend its product line which would help to create an eco-friendly environment.

Preview sample

Consumer Buying Habits for the Products and Services Marketing Assignment

8 pages (2277 words) , Download 2 , Assignment

Free

This report is designed to have an insight into an organization that is about to conduct some market research into consumer buying habits for the products and services that this company has for sale. Henry John Heinz, the founder of this company said that he learned from his parents’ idea of business which was, “Deal with the seller so justly that he will want to sell to you again.”

Preview sample

Who Buys Royal Mint's Coins Marketing Research Proposal

10 pages (2500 words) , Download 2 , Research Proposal

Free

The Royal Mint is the official organization responsible for the minting of coins in the United Kingdom. Moreover, it mints coins for more than 60 other countries of the world. Apart from minting coins, the Royal Mint also generates profits from the minting and exporting of coins and medals for special occasions such as the Olympics Games.

Preview sample

The Buying Process Used by Different Segments of Business Customers Marketing Research Paper

12 pages (3499 words) , Download 2 , Research Paper

Free

In the year 2001, the industry for power supply generated revenue of $22.4 billion through the sales of AC/DC converters, DC/DC converters and the DC telecommunication power systems. 44% of the sale of these products was originated from the United States; Europe and Asia accounted for 26% and 25% of the sale respectively.

Preview sample

Product Development and Product Life Cycle Strategies Marketing Essay

13 pages (3563 words) , Download 2 , Essay

Free

The strategy is about making such integrated plans which reflect in the marketing mix. It simply emphasizes the fact that one message should be communicated and delivered throughout the marketing activities and the message must be persistent. It is because of the effective integrated strategy that it eradicates the chances of duplication in the tasks (Parenti, n.d).

Preview sample

Marketing for Sustainable Boosting of Hollywood Movies in China Marketing Dissertation

42 pages (10740 words) , Download 2 , Dissertation

Hollywood movies of various genres are widely accepted in box offices and markets all over the world because of their spectacular storyline, storytelling abilities as well as production and cinematography. The primary market for the distribution of Hollywood movies is mostly the western markets and the primary target audience was also considered western in nature.

Preview sample

Free Market Economy Marketing Research Paper

12 pages (3000 words) , Download 4 , Research Paper

Free

As the author puts it, free market economy is in total contrast to controlled market in which the government indirectly or directly controls demand, supply or prices. According to Adam Smith, the free market system supports the growth of monopolies, cartel-type activities, and mergers.

Preview sample

Integrated Marketing Communications: Timberland Marketing Research Paper

10 pages (2721 words) , Download 6 , Research Paper

Free

IMC is presented in a definite way so that it would reinforce the organization’s core brand message. The main goal of this concept is to integrate different marketing communication aspects including advertising, direct marketing, public relations, online marketing, and social media networking so as to capture market attention effectively and maximize cost-effectiveness.

Preview sample

Ethics in Marketing Marketing Essay

1 pages (250 words) , Download 2 , Essay

Free

Governments cost the public purse a lot of money in terms of healthcare. That is the reason that advertising of cigarettes is restricted. For those who work in the advertising world, cigarette ads can cause a great deal of angst. The product is one that can ruin lives: how can it be ethically advertised at all?

Preview sample

Vodafone international marketing strategy Marketing Case Study

15 pages (3750 words) , Download 5 , Case Study

Free

Cost Reduction Strategy. Vodafone has been well-known for minimising their cost by dropping their operating expenses. Their cost reduction strategy helps to provide ‘scale benefits’ by optimising working and capital expenditure. Vodafone implements a series of cost programs which helps to minimise the operating costs.

Preview sample

Social Responsibility Record of a Business Marketing Essay

4 pages (1077 words) , Download 2 , Essay

Free

In essence, the younger generation is the one that is the main target audience for the energy drink which has become a hit within its audience. The energy drink has a very socially responsive role within its entirety. This is because it wants to inculcate a sense of optimism within its target audience as well as the people who are its secondary audience.

Preview sample

Situation Analysis of Humana Marketing Essay

7 pages (2051 words) , Download 3 , Essay

Free

Humana is a health insurance and healthcare service company in the US. Humana delivers insurance products and healthcare programs for its customers. Humana also supports charitable actions to encourage healthy lives and communities. The situation analysis of Humana reveals that Humana understands its customers’ needs and develops its products according to customers’ needs and preferences.

Preview sample

Red Bull's Sources of Brand Equity Marketing Case Study

7 pages (2226 words) , Download 3 , Case Study

Free

Red Bull has already experimented with a brand extension with a cola-flavoured variation of Red Bull having a different product name higher in sugar. However, there is competition between rival brands already for shelf space in some of the more prominent retailers, and therefore this new cola-variant for Red Bull is achieving very low revenue.

Preview sample

Marketing Essays