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Marketing Essays

Result for Subject Marketing:
19917 essays
Business Opportunities in Food and Beverage Industry Marketing Essay
3 pages (750 words) , Download 2 , Essay
This essay analyzes that in the contemporary world people are more curious than ever to try out different cuisines from different countries across the world. And it's clear, that while there may be hesitant to adopt one another’s culture, people usually find no objection to trying one another’s cultural foods.
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Assets Managed by Fund Managers Marketing Research Paper
4 pages (1381 words) , Download 2 , Research Paper
Free
Various companies in the united stated offer registered fund services, at the year 2011 among fund complex  75 % were independent fund advisers where these firms managed over 60% of investment company assets while the rest was being managed by non-US fund managers, bank thrift, insurance companies and brokerage firm among others (Ernst &Young).
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Learning Team Trends and Conditions Paper Marketing Essay
3 pages (750 words) , Download 2 , Essay
Healthy diets generally are majorly composed of organic fruits, vegetables, and grains while at the same time being low in salt, sugar, cholesterol and saturated fat. Some of the adverse effects of eating unhealthy foods include higher risks of contracting heart disease, obesity, cancer, diabetes and stroke.
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Strategic Marketing Marketing Essay
3 pages (750 words) , Download 3 , Essay
Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.
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Novelty Gifts Company Marketing Research Proposal
10 pages (2711 words) , Download 2 , Research Proposal
Free
The focus of the company is to improve the performance of the Canal trust. The gift items to be developed include the development of executive toys, earrings, and bangles. The ability of the company to support the Trust will depend on the ability to make quality products and develop the necessary platform to sell the products.
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Organizational Capabilities and Strategic Management of Google Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
According to the research findings, organizational capabilities act as a drive for strategy formulation and execution.  They are however difficult to measure because most of them are intangible too. In general terms, Google has been efficient in strategic management though there are minimal areas where improvement needs to be done.
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Marketing Strategy Marketing Coursework
5 pages (1447 words) , Download 2 , Coursework
Free
Secure Security Services will be a service provider for security and related provisions’ solutions that will cover a wide spectrum of security needs. It will be located at Inglewood in Los Angeles, California. This choice of location is calculated and purposed. The market there is unexploited and there are many avenues for growth and diversification.
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Samsung- The Making of a Global Brand Marketing Case Study
5 pages (1301 words) , Download 7 , Case Study
Free
Samsung had the vision to become a global leader in the era of emerging digital convergence that is defined by the combination of one product of different products, as well as the linking of many technologies using a single network. The company underwent a huge transition to a high-end technological manufacturer whose focus was on the B2C market from the B2B market.
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Public Relations in a Traditional Marketing Plan Marketing Essay
3 pages (1060 words) , Download 4 , Essay
Free
The role of public relations in a traditional marketing plan or campaign is to enhance an organization's standing in the eyes of the general public. In this regard, public relations is part of top management's function which undertakes to evaluate, measure, and influence the public's attitudes, sentiments, opinions, and perception of the organization.
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Mark and Spencer Strategy Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
According to the report, Mark and Spencer Strategy, international retailer Marks & Spencer is a proficient player in the clothing, food and financial service sectors. The company began its commitment to value, quality and customer service in 1884 when Michael Marks and Tom Spencer entered into a business partnership. 
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Market Analysis of Talis Spa Marketing Term Paper
9 pages (2250 words) , Download 3 , Term Paper
Free
Majority of the tourists visit places like Dubai or Abu Dhabi. Very few people are aware of a place like Al Ain. However, the diverse geographical nature in the form of the greenery and less humid condition can be just the thing the visitors would require. Hence the Talise Spa situated in Al Ain a lot of potentials to become a major player.
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The Cognitive Impression of Advertisement Marketing Book Report/Review
8 pages (2193 words) , Download 3 , Book Report/Review
Free
This article named “Journal of Advertising” written by a Taiwanese writer named Chingching Chang was composed for Taiwanese University. The article focuses on the advertising subject and has abstract and well-defined content. This is interesting as it gives a lively opening to the article. The article focus on the cognitive impression of advertisement and the impact it has on the media. 
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Theory Related to Flipping the Funnel Marketing Assignment
5 pages (1317 words) , Download 2 , Assignment
Free
The fast change of the current century is being powered on the lines of highly connected telecommunications technology that has advanced in a tremendous way in the recent past. It needs to be mentioned that throughout the previous decade there was a tremendous surge in penetration of internet-based connectivity in various parts of the world.
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International Marketing Strategy Marketing Research Proposal
6 pages (1500 words) , Download 3 , Research Proposal
Free
The world of banking finance is highly integrated with various kinds of complex concepts as well as various kinds of frameworks related to operating standards as well as legal issues. The integration of technology in its complex processes will no doubt help in better value generation for the customers.
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Tesco PLCs External and Internal Business Environment Marketing Coursework
6 pages (1893 words) , Download 2 , Coursework
Free
Tesco plc is one the leading brands in the grocery and supermarket sectors in the UK as well as in the world. Tesco has prepared a 5-year long growth plan phase where the mission is to diversify the portfolio of the company. Two specific options are chosen by Tesco to implement the plan. One is the diversification through new strategic business units and diversification in terms of geographical locations.
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Electric Cars Marketing Research Paper
6 pages (1500 words) , Download 5 , Research Paper
Free
In the current age individuals are becoming conscious about eco-friendly products. The amount of pollution is soaring with the improving transport and communication facilities. Almost 50% individuals around the world are owners of cars.
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Prices for McDonalds Products in Kenya Marketing Essay
8 pages (2400 words) , Download 2 , Essay
Free
Fast foods are foods that are considered easy to prepare in terms of the time it takes for food to be ready for consumption. Fast foods take very little time to prepare because they need minimal ingredients and/or require little cooking. Fast food was first popularized in the United States of America (USA) where foods that require minimal preparation time started being sold in restaurants.
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Marketing Fundamental Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Marketing is a key concept of business. Several facts and activities are associated with marketing. Marketing fundamental is basically an overall concept of marketing and several marketing strategies that are developed and implemented by the organizations in order to maintain effective business growth rate.
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Promotional Communication Techniques Marketing Coursework
10 pages (3210 words) , Download 2 , Coursework
Free
The products of MAC target a wide range of consumers that encompasses people of all age groups, cultural and economic backgrounds, and gender. However, they accord significance to working with children and families. Therefore, their target market is quite wide and diversified and they will have to incorporate variety in their products and well as promotional techniques.
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Marketing International Business: Branding, Communications and Relationships questions Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
These representatives must know how and when to take part in an online discussion and when to avoid such discussions. They must also ensure that they consistently express a likeable and positive image. External stakeholders must also ensure that they consider personal attributes more than formal skills when choosing such people for the roles (Kotler, 2000, p.65).They must ensure that they change the management and leadership styles to bring transparency and openness.
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Marketing Plan for Hydra-Energy Shot Marketing Essay
10 pages (2795 words) , Download 4 , Essay
Free
Hydra-Energy Shot can be described as smooth tasting, low in calories (50 calories), added electrolytes, B12 (for energy), and assorted fruit flavors. Also, Hydra-Energy Shot is a sports drink that hydrates the human body as well as gives a guaranteed additional 6 hours of energy for performing daily activities. 
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What Makes Panasonic Successful Marketing Essay
9 pages (2489 words) , Download 2 , Essay
Free
Panasonic’s founder, Konosuke Matsushita, was born in 1894. With constant struggle and suffering throughout his life, he was able to found his own business in 1917. Thus, on March 7, 1918, Panasonic got its start when Matsushita set up Matsushita Electric Housewares Manufacturing Works with only three employees (Panasonic Corporation, 2013b).
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Developed Confectionery Business in the Dewey Beach Marketing Essay
14 pages (3569 words) , Download 3 , Essay
Free
Online marketing and selling activities have become one of the most popular and effective marketing activities that help organizations to create effective customer awareness of the products. In addition to this, online selling activities generally help the organizations to sell the products or services to more customers comparing to other traditional selling activities.
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The Web of Life: a New Scientific Understanding of Living Systems Marketing Essay
11 pages (3231 words) , Download 3 , Essay
Free
The models are intended to meet the ultimate objectives of converting the information system into an intelligent “Thinking” system. Even though the three systems are logically feasible and realistic, the group decision support system appears to meet the immediate needs of the executive committee in planning the strategies of the organization.
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SustainU Product Depth and Breadth Marketing Research Paper
10 pages (3029 words) , Download 2 , Research Paper
Free
SustainU can add more to its product line and categories. The company deals with recycled apparel which proves to be beneficial for the environment, therefore the company can come up with some more product lines like skirts, trousers, shirts both informal as well casual. SustainU deals in recycled apparel particularly pull over and t-shirts, thus it can extend its product line which would help to create an eco-friendly environment.
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Consumer Buying Habits for the Products and Services Marketing Assignment
8 pages (2277 words) , Download 2 , Assignment
Free
This report is designed to have an insight into an organization that is about to conduct some market research into consumer buying habits for the products and services that this company has for sale. Henry John Heinz, the founder of this company said that he learned from his parents’ idea of business which was, “Deal with the seller so justly that he will want to sell to you again.” 
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Who Buys Royal Mint's Coins Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The Royal Mint is the official organization responsible for the minting of coins in the United Kingdom. Moreover, it mints coins for more than 60 other countries of the world. Apart from minting coins, the Royal Mint also generates profits from the minting and exporting of coins and medals for special occasions such as the Olympics Games.
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The Buying Process Used by Different Segments of Business Customers Marketing Research Paper
12 pages (3499 words) , Download 2 , Research Paper
Free
In the year 2001, the industry for power supply generated revenue of $22.4 billion through the sales of AC/DC converters, DC/DC converters and the DC telecommunication power systems. 44% of the sale of these products was originated from the United States; Europe and Asia accounted for 26% and 25% of the sale respectively.
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Product Development and Product Life Cycle Strategies Marketing Essay
13 pages (3563 words) , Download 2 , Essay
Free
The strategy is about making such integrated plans which reflect in the marketing mix. It simply emphasizes the fact that one message should be communicated and delivered throughout the marketing activities and the message must be persistent. It is because of the effective integrated strategy that it eradicates the chances of duplication in the tasks (Parenti, n.d).
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Marketing for Sustainable Boosting of Hollywood Movies in China Marketing Dissertation
42 pages (10740 words) , Download 2 , Dissertation
Hollywood movies of various genres are widely accepted in box offices and markets all over the world because of their spectacular storyline, storytelling abilities as well as production and cinematography. The primary market for the distribution of Hollywood movies is mostly the western markets and the primary target audience was also considered western in nature.
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Free Market Economy Marketing Research Paper
12 pages (3000 words) , Download 4 , Research Paper
Free
As the author puts it, free market economy is in total contrast to controlled market in which the government indirectly or directly controls demand, supply or prices. According to Adam Smith, the free market system supports the growth of monopolies, cartel-type activities, and mergers.
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Integrated Marketing Communications: Timberland Marketing Research Paper
10 pages (2721 words) , Download 6 , Research Paper
Free
IMC is presented in a definite way so that it would reinforce the organization’s core brand message. The main goal of this concept is to integrate different marketing communication aspects including advertising, direct marketing, public relations, online marketing, and social media networking so as to capture market attention effectively and maximize cost-effectiveness.
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Ethics in Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Governments cost the public purse a lot of money in terms of healthcare. That is the reason that advertising of cigarettes is restricted. For those who work in the advertising world, cigarette ads can cause a great deal of angst. The product is one that can ruin lives: how can it be ethically advertised at all?
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Vodafone international marketing strategy Marketing Case Study
15 pages (3750 words) , Download 5 , Case Study
Free
Cost Reduction Strategy. Vodafone has been well-known for minimising their cost by dropping their operating expenses. Their cost reduction strategy helps to provide ‘scale benefits’ by optimising working and capital expenditure. Vodafone implements a series of cost programs which helps to minimise the operating costs.
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Social Responsibility Record of a Business Marketing Essay
4 pages (1077 words) , Download 2 , Essay
Free
In essence, the younger generation is the one that is the main target audience for the energy drink which has become a hit within its audience. The energy drink has a very socially responsive role within its entirety. This is because it wants to inculcate a sense of optimism within its target audience as well as the people who are its secondary audience. 
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Situation Analysis of Humana Marketing Essay
7 pages (2051 words) , Download 3 , Essay
Free
Humana is a health insurance and healthcare service company in the US. Humana delivers insurance products and healthcare programs for its customers. Humana also supports charitable actions to encourage healthy lives and communities. The situation analysis of Humana reveals that Humana understands its customers’ needs and develops its products according to customers’ needs and preferences.
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Red Bull's Sources of Brand Equity Marketing Case Study
7 pages (2226 words) , Download 3 , Case Study
Free
Red Bull has already experimented with a brand extension with a cola-flavoured variation of Red Bull having a different product name higher in sugar. However, there is competition between rival brands already for shelf space in some of the more prominent retailers, and therefore this new cola-variant for Red Bull is achieving very low revenue.
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Brand Positioning Statement Marketing Coursework
3 pages (750 words) , Download 3 , Coursework
By acting as one line narratives of overall features of the product, they provide easy information to customers. Smart ways of description of the details of the product easily attract a passive view of the shopper, which may eventually turn out to be the sales of the product.
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Analyzing Purchase and Consumption Patterns Marketing Lab Report
5 pages (1629 words) , Download 2 , Lab Report
Free
Identifying, evaluating, and analyzing consumer behavior is a vital business strategy that significantly helps to gain a competitive advantage in the industry. In the current environment of cutthroat business, the identification of purchase and consumption behavior of consumers adds to the knowledge base and gives important clues for innovation.
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HIV and Aids Social Marketing among the Injectable Drug Users Marketing Essay
9 pages (2708 words) , Download 2 , Essay
Free
Kotler and Zaltman (1989) were the first to use the term social marketing in 1971 in reference to marketing application to social and health problem solutions. Social marketing is defined as "the design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research".
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Marketing Analysis: Pricing and Placing Issues Marketing Term Paper
5 pages (1390 words) , Download 2 , Term Paper
Free
Price is the consideration that is paid for a commodity or a service whereas place determines the availability of a commodity in areas where it is required. The pricing strategies adopted by a company will greatly influence the number of purchases that will be made. If not appropriately set, the turnover will drastically reduce and the margin will be low.
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Advertising Campaign of M&S Lingerie Marketing Essay
4 pages (1374 words) , Download 2 , Essay
Free
This is one of the reasons why marketing directors need to ensure that their advertisements are socially responsible, and this is the main topic of this article. The purpose of the article is to discuss the claims that the latest Marks & Spencer lingerie advertisement is irresponsible. The image in question is currently banned.
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Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500 Marketing Essay
9 pages (2889 words) , Download 3 , Essay
Free
It takes time for a consumer to decide about the model and make of automobile that they want. Thus, it is important to attract consumers to the product by highlighting some of the unique features of Fiat 500 that are lacking in other automobiles and then to provide them with constant support to help them remain engaged while they are making their minds.
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Joss AMD Distribution Marketing Essay
4 pages (1048 words) , Download 2 , Essay
Free
Currently, we are importing and distributing Sedal hair products from the Dominican Republic to 132 beauty salons. Our sound understanding of the mechanics of the distribution process has helped us in establishing a reputed and trustworthy name in the market.
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Zara Fast Fashion From Savvy Systems Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
Zara: Fast Fashion from Savvy Systems. The development of this strategic plan comes in the backdrop of numerous external of the company Inditex, and specifically the Zara brand, as a wild success. Numerous analysts have related the success achieved by the company in recent years.
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Determining the Distribution Channels Marketing Admission/Application Essay
3 pages (750 words) , Download 3 , Admission/Application Essay
The distribution channel opted by the company is expected to maximize the profits of the product through wide distribution at lowest possible costs. Distribution of a product can incur through various means either directly by the producer or indirectly through other means that are available in the market.
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Consumer Behavior of Coca-Cola Company Marketing Essay
4 pages (1302 words) , Download 2 , Essay
Free
In the campaign, the company decided to introduce temporarily a white can for its famous Coke brand. The usual red cans were rebranded into white cans with images of white polar bears on them. The company for the first time in history changed its iconic red cans to white to celebrate the polar bear and commit money to WWF’s conservation efforts (Coca-Cola).
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Marketing Activities of Kudler Fine Foods Virtual Organization Marketing Research Paper
4 pages (1107 words) , Download 2 , Research Paper
Free
Marketing research is essential for the success of an organization since information garnered aids in the development of strategic marketing plans. These plans are later implemented into strategies and tactics and determine the ability of any organization to maintain a competitive edge in the global market.
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Marketing plan for dove skin-care products for men Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
We have to identify the target market, which in this case is the male population, aged 15-34-year-olds. This is a growing segment of users of facial skincare products. Skin care products, like moisturizers and deep-cleaning facewash, are products that should be built up through the marketing mix.
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Positioning of Armani Hotel (Dubai) Marketing Coursework
5 pages (1250 words) , Download 5 , Coursework
Free
The hospitality industry has grown over the years and is one of the most important sectors. Hotels and resorts form an important part of the hospitality sector; and, with economic development, the growth in this sector has also been vital and quick.
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