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Marketing Essays

Result for Subject Marketing:
19702 essays
Advertising Practices of Nestle's Nescafe Marketing Book Report/Review
9 pages (2637 words) , Download 2 , Book Report/Review
Free
The marketing strategy of Nestlé’s Nescafe is to “think globally and act locally.” “Nestlé claims to be the world's largest and most diversified food company, marketing its products in almost every country in the world. It has grown in the Americas and in Europe, mainly by buying up smaller food companies, by joint ventures and take-avers” (Brabeck 2004). 
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The Marketing Macroenvironment Marketing Essay
6 pages (1698 words) , Download 3 , Essay
Free
Throughout history, humans have been seeking their intrinsic needs to survive. This is an instinctive action, which entails the person to become satisfied with their everyday lives. In order to satisfy these needs, interactions and relationships are formed between the people who need and the people who make or sell.
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Behavioral and performance issues with a customer service representative Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
Palm was 25 years experienced employee and considered herself a superior person than selected customer service manager; in fact she considered herself deserving for the position of customer service managers but probably due to the lack of academic degree and behavioral problems she was not recommended for the desired position.
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Chatham Branch of Canadian National Bank Marketing Case Study
8 pages (2021 words) , Download 2 , Case Study
Free
The final blow to this interpersonal conflict came when Pam came in with a request to Lesley to allow her to attend an accounting course offered on Thursday evenings. Again she came in at a point in time when the Customer Service Capacity Management had recommended a new schedule for the employees of the bank.
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Allegiant Airlines Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Allegiant Airline is a company based in America; owned by Allegiant Travel Co., however, before acquiring the name Allegiant Airline, the company formerly went by the name WestJet Express when its founders started it.
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Minnesota Fast Food Restaurant Analysis Marketing Assignment
10 pages (3521 words) , Download 2 , Assignment
Free
This business plan has been made after making comprehensive research and evaluating a variety of issues concerning the fast food restaurant industry in Minnesota in the city of Cottage Grove. The main purpose and scope of this plan are to provide particular information about the industry and to highlight the critical areas for the successful launching of a new fast food restaurant in Minnesota.
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Phil Company II - Strategies, Tools, and Techniques for Marketing Success Marketing Research Paper
6 pages (1629 words) , Download 2 , Research Paper
Free
One of the numerous aspects is product branding. A product brand can be defined as objects or phrases comprising of descriptive verbal attributes or graphical representation, which serves to convey the commercial message about any given business entity. A product brand should take into consideration the target consumers and any other marketing forces like competition and innovations.
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Future Prospects of Land Securities Property Group Marketing Essay
10 pages (2807 words) , Download 3 , Essay
Free
The UK commercial property market is valued at more than £ 529 billion, in comparison to the residential property market which is about £ 3,805 billion. If we look back to scale the performance of the commercial property market, we will see it has generated considerable revenue in and before 2007. Most of the pension providers in the UK invested at least 5-10 percent of their money in commercial properties.
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Branding and Marketing of Kooler Refresh Marketing Essay
8 pages (2130 words) , Download 2 , Essay
Free
The products launched within the market have to be accorded the desired identity to identify with the consumers. For a new product to be successful in the market there should be a unique market strategy applied to present the features to the clients. The existence of similar products and services mandates the need to offer a different approach in the marketing and distribution of the produced items.
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Marketing Metrics for UK-based SME Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
According to the report the market metric involves comparison of marketing programs of firms and identifying areas that need improvements. Marketing strategies are identified and assessed against the profitability attributed to them among selected companies within the same industry to enhance reliability of this measurement.
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Burger King Marketing Campaign Analysis Marketing Term Paper
4 pages (1252 words) , Download 2 , Term Paper
Free
Marketers cannot compel consumers to buy their product or service offerings, but they can actually influence their buying behaviors. It is not the right approach to twist consumers’ arms to buy certain products or service offerings that would not perfectly match their needs or wants. Marketers are mastering the art of creating a need for their product.
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Whopper Freakout Marketing Campaign for Burger King Marketing Term Paper
5 pages (1356 words) , Download 2 , Term Paper
Free
The majority of the consumers were astonished to hear that their burger of choice had been removed from the menu. Their responses were recorded using a hidden videotape, and this was developed into a seven and a half minutes documentary. The documentary was posted on the Internet and the campaign was launched to mark the 50th anniversary of Whopper.
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Marketing Ethics Marketing Coursework
4 pages (1162 words) , Download 3 , Coursework
Free
Sneeze chose to promote the subscription by hook or by crook.  Graham Godkind, who is the owner of the agency, argues that his company has not committed any fraud and the use of the phrase “constitutes fraud” suggests that in the books of Law, Sneeze has not committed any crime which is punishable with the verdict given for fraud.
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Pricing Strategy Consulting Business Marketing Essay
7 pages (1908 words) , Download 4 , Essay
Free
Pricing has always been an important part when deciding upon the product or in launching a new product. It has been said that while establishing pricing, three things can happen: firstly, to overprice the product and lose a sale that might have resulted profitable; secondly, underprice and make an unprofitable sale; and thirdly, price accordingly and make both sale and profit at the same time.
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Main Tools of Marketing Research Marketing Research Paper
4 pages (1013 words) , Download 2 , Research Paper
Free
Marketing Research is discussed in Lecture 2 which refers to the systematic gathering, analyzing, and reporting of data to assist business decisions. Ad-hoc research is conducted as a one-time event, whereas, today most firms engage in continuous research through analysis of television viewing, retail audits, focus groups, etc.
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Major Ratios Analysis of West Ham Company Marketing Essay
4 pages (1140 words) , Download 2 , Essay
Free
It means how the company effectively manages its assets to generate a substantial amount of sales concerning its assets. With a fixed asset and total asset turnover ratio, the company has been improving its asset turnover as higher the turnover rate better for the company. It has increased far more in 2011 from 2010 than that of 2010 from 2009.
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Circular Distributors Marketing Services Marketing Essay
7 pages (2098 words) , Download 2 , Essay
Free
Services can be defined as the economic activity which takes place between the buyers and sellers for the exchange of values in a marketplace (Lovelock, 2010, p.13). A service-providing organization is also another firm that provides different kinds of services to the host organization. Service organizations have been the major consumers as well as the producer of refined services.
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Investigating Competitive Advantage Using Porters Five Forces Model Marketing Book Report/Review
6 pages (1887 words) , Download 4 , Book Report/Review
Free
Competitive Advantage can be simply defined as an upper hand that companies have over their rivals. Building on Porter’s ‘five forces’, this paper will review five different articles investigating competitive Advantage that incorporate these strategies and examine its results and findings in their particular business environment.
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Cross-Cultural Perspectives of Wall-Mart Marketing Essay
4 pages (1082 words) , Download 2 , Essay
Free
Sam was a charismatic leader that was deeply involved in the day-to-day operations of the company. The business model of the firm is the cost advantage. The company has some of the lowest prices in the retail industry. Its culture was positively influenced by its leader. Sam empowered his employees to achieve higher performance and great customer service.
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Role of America's Federal Reserve in Contributing to Actions Leading to the 2008 Financial Crisis Marketing Essay
9 pages (2741 words) , Download 2 , Essay
Free
The Federal Reserve of the United States was established in 1913 as a means of stabilizing currency issues within the country. Since its emergence, the Fed has prominently functioned in response to the major crises of the 20th and 21st centuries. Essentially, the Fed operates by raising and lowering interest rates in accord with the current United States financial climate.
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Pure-Body's Marketing Communication Strategy Marketing Essay
8 pages (2403 words) , Download 3 , Essay
Free
Pure-Body recognizes that communication is a very important marketing tool. It is an essential way in which a business venture, organization, or corporate communicates with its customers. Marketing communication entails a marketer developing conscious decisions in order to determine the recipient of a given product and service.
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Integrated Marketing Communication for Prada Marketing Essay
13 pages (3728 words) , Download 8 , Essay
Free
Prada started in 1913 when the founder Mario Prada began designing handbags, trunks, shoes, and suitcases for sale. At the start, Prada had only two boutiques. However, the quality of Prada suitcases attracted customers from different parts of the US and Europe. Prada could only transport the suitcases through air travel and when that proved cumbersome, Prada shifted focused on leather accessories and handbags
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British Petroleum: Transforming Its Strategy Marketing Research Paper
7 pages (1500 words) , Download 3 , Research Paper
Free
The author of the paper will also examine how best BP can effectively communicate its “Helios” initiative to consumers. Since the initiative is meant to benefit the company and society, the essay will discuss the long term benefits of the strategy to the business and society at large.
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Operational Management Issues for Services Marketing Essay
8 pages (2269 words) , Download 3 , Essay
Free
The conception of operations management is fundamentally described as the procedure which alters as well as combines different resources that are made use of in the production system of a particular organization. Thus, it can be stated that operations management generally involves certain interconnected management actions that are extended to the service management of an organization.
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IPhone 5 Selection Scenario Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The company has not recorded a stable revenue trend. Much of the blame according to a recent research carried out by the company points to the global economic recession that hit the world in 2007. The world has generally recorded from the recession, it is just appropriate that eBrand Media device a means of making up for the losses.
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Marketing Service of Rooftop Movies Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The most significant strategy for reducing the main customer risk is to keep a close watch on the attitudes and the likings of the customer so that there lies minimal impact upon the spending behavior of the customers and thus the consumer risk might get reduced by a considerable level (Rimscha 2011).
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Role of Browsers in Surfing the Internet Marketing Essay
6 pages (1888 words) , Download 2 , Essay
Free
The Internet is truly a transformational technology that affects everyone on the planet today. People now do things differently, from shopping to banking to dating to socializing and it has also changed how businesses are being run and managed. The Internet came out of the World Wide Web but this term is rarely used nowadays.
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SABMiller Strategic Marketing Marketing Lab Report
24 pages (6193 words) , Download 2 , Lab Report
Fosters and Carlton United Brewery are now owned by SABMiller. Below is a brief outline of SABMiller, Fosters Group Limited, Carlton United Brewery and Strongbow. SABMiller was founded in1895, since then it has been their mission to own and nurture local and international brands that are the first choice of the customer.
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Analysis of Ten Trends Affecting the Organisation Marketing Assignment
4 pages (1294 words) , Download 3 , Assignment
Free
The shares of the company are publicly traded in Tadawul. However Saudi government owns the majority (70%) of its shares and the remaining shares are privately owned by the investors in different countries of the GCC (Gulf Cooperation Council) including Saudi Arabia. SABIC was founded in 1976 and operates globally in more than 44 countries in the world. 
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System Modelling Issues Marketing Assignment
6 pages (1738 words) , Download 2 , Assignment
Free
Basically, it translates the theoretical system into logical structures that allow a developer to get an insight into the internal working of the system (Malcom & Skidmore, 2003). The represented logical structures abstract the inputs, outputs and data flow in the system. In other words, the process and representations in the system are models.
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Factors Affecting Consumption Patterns Marketing Research Paper
4 pages (1257 words) , Download 2 , Research Paper
Free
How members of a given population are influenced by society in making preferences of a particular product or service is also considered. There exists an interrelationship between the product and one’s response toward it. The consumers market is made of product, price, place, and promotion all surrounded by economic, political, cultural, demographic, and technological factors.
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In what way is Capacity (supply) Constrained Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Travel and tour services have been on the rise since the economy started recovering from financial crisis (Euromonitor International, 2011). It is unfortunate that HANA TOUR is not in a position to serve all its existing as well as potential clients as it may wish.
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McDonalds Organizational Change Marketing Essay
8 pages (2194 words) , Download 2 , Essay
Free
The world has become so dynamic with various changes being experienced in all sectors of organization. This has mainly been spearheaded by globalization. Globalization has seen a tremendous reduction of trade barriers by various countries e.g. tariffs, export fees, and even import quotas. There has been a reduced restriction on the movements of capital from one country to another together with investment.
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Samsung's Marketing Strategy Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
First, Samsung has recently overtaken Nokia to become the world’s largest cell phone manufacturer (Lunden 2011). The Finnish manufacturer had been at the helm for fourteen years. The question therefore arises. How did Samsung manage to break such a consistent trend? Let alone in the current deplorable global economy.
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Ownership in Foreign Direct Investment Marketing Essay
3 pages (750 words) , Download 2 , Essay
This is a typical scenario of the existence of a transnational ownership. Transnational ownership is a special form of ownership that involves legal right owners from different countries (Shimshon and Nitzan, 2000). In most instances, investors go into transnational ownership for a number of reasons.
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Reasons of the Exponential Increase in Franchising Business Marketing Research Paper
4 pages (1271 words) , Download 4 , Research Paper
Free
The franchising business is one of those business domains that have seen an exponential increase in the last 2 decades. Every industry in the world has some of its players operating under franchised operations. This exponential growth is a result of various benefits offered by franchising strategies such as success rates, security in operations, immediate boosts in sales due to brand power.
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Marketing Campaign for Ocean Spray Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This case deals with the introduction of ‘OrbitTM Easy Open’ lid because it was researched and analysed that nearly about 40% of the women has problems in opening traditional glass jar. Thus Ocean Spray has invested huge amount of money on this re launch of the product with different packaging and style in order to suit the needs of the customers.
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Marketing Research at The Royal Mint Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
Marketing research is an important tool in collecting and analyzing information. Royal Mint is the world’s leading coin making company with over 1000 years of history. The problem definition has provided a holistic view of both broad and narrow topics associated with the research topic. Marketing research can be defined as the process of analysing, collecting and devising the required information.
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Social Media Marketing Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
As the paper highlights social media has been stated to relate to the aspect of technology that is supposed to be supported by web and is also interactive in nature along with referring to tools of communication as well. The feature of social media is known to entail various types that are made use of for varied functions.
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Essential Marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Essential Marketing Table of Contents 1.Overview 3 2.Identify and explain the environmental factors affecting the marketing of Burberry 3 2.0.Micro Environmental Factors 3 2.1.Macro Environmental Factors 4 3.Explain the criteria and the different segmentation methods which can be used by Burberry 5 4.Using segmentation targeting and positioning principles how and why have Burberry changed their segmentation strategy over time?
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Resources, Strategy, Value Chain of the Freigtag Company Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
Free
As of 2009, the organization had increased its annual bag production to 202,000, which is a symbol of growth compared to 1993, where the company had only produced 40 bags. The increase in the annual bag production means that the firm can look into increasing its market and venturing into other market segments.
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Service Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Reflective Essay-The Apple Store 1. A) Back-end Flowchart: 1. B) Front-end Flowchart: 2. Explanation of significance of the service encounter Statistics state that Apple has a total of 326 stores, much more than the figure of 60 million people who visited Walt Disney Co.’s parks.
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The climate change. Carbon Tax in Australia Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The government of Australia have proposed a new environmental tax to be effective from July 1, 2012. It would be levied on the basis of the quantity of carbon dioxide emitted into the atmosphere. Initially the tax rate is set at $23 per tonne of emitted carbon dioxide.
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Place Assignment: Burger King Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
With internet, buyers could access websites of certain business organizations offering certain products, place their orders, and wait for processing, and delivery done through certain channels. Internet or online shopping saw high growth rate of unemployment as shop attendants were replaced by the internet technology.
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Buying Behavior and Market Analysis Marketing Essay
4 pages (1209 words) , Download 3 , Essay
Free
The computer game was a high involvement purchase and the underwear was a low involvement purchase. A high involvement purchase takes a higher expenditure than a low involvement purchase. Therefore, a proper evaluation is important before purchasing. The computer game I purchased was FIFA 2012 and it was costly.
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Marketing Campaign for Ocean Spray Cranberries Marketing Essay
4 pages (1277 words) , Download 2 , Essay
Free
The organization was introduced in 1930 with the mission to serve international customers with canned and bottled juice majorly focusing on cranberry and grapefruit. The first product of Ocean Spray was launched in North America’s market as jellied cranberry sauce along with the cocktails of cranberry juice, one of the top favorite beverages in the US.
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Prerequisites for Royal Mint's Market Excellence Marketing Research Proposal
8 pages (2342 words) , Download 2 , Research Proposal
Free
The principal goal of marketing research is to point out and offer an evaluation of how the marketing dynamics of the consumers' preferences and inclinations – which influence customer behavior. Market research is concerned about markets in a specific manner, while marketing research focuses on the dynamics of the market and marketing processes.
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Zara and Ready Meals Case Study Individual Report Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Ready meals is a company which supplies fresh foods to Strutt which is a grocery retail chain operating six distribution centers and several retail stores. The system of ordering and delivering the inventory at first is cumbersome and results into losses for all companies and lack of end customer satisfaction.
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Developing a Comprehensive Marketing Plan for Emirates Airlines Marketing Term Paper
10 pages (2775 words) , Download 3 , Term Paper
Free
It is part of various sports and events which has increased its brand value. Emirates SWOT analysis has depicted the strengths and weaknesses of the company along with opportunities. Stiff competition from the competitors. Marketing strategy and alternatives are the key issues that have been highlighted.
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Phil Company Marketing Plan Marketing Research Paper
6 pages (1584 words) , Download 3 , Research Paper
Free
Phil Company aims at establishing a substantial market share in both local and international markets. Other strong electronics manufacturing companies operate in the principal market segments. All these companies in the electronics industry produce almost similar products. Therefore, the aspect of marketing determines the competition of the limited market share, both in the US and overseas.
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