IPhone 5 Selection Scenario - Essay Example

It is in line with this that the need to introduce a new market has come in. Identifying how the Sub-Saharan African region is rapidly warming itself into the global technology trend, the company finds it just appropriate to choose that geographic destination for its new market (Global Economic Trends, 2011).

Sub-Saharan Africa has some important market areas and indicators that make its choice by eBrand Media very appropriate and ideal. Reports from Trading Economics (2012), note that “the Population; total in Sub-Saharan Africa was last reported at 853,566,225.00 in 2010, according to a World Bank report released in 2011”. Knowing that Africa has an increasing population ratio, it is clear that the end as of now has increased. Out of these numbers, the greater part has been partakers of the new globalization trend whereby the use of communication tools such as mobile phones and the internet has become very common. In terms of merging markets, it can be said that Sub-Saharan Africa is one region of the world where the company can expect to have some of the world’s finest merging markets. The reason is that Sub-Saharan Africa is not privileged to have so many iPhone manufacturing companies. What this means is that the region has to depend on external manufacturers or importers. This situation has created a very booming merging market. In terms of per capita, the good news is that the cost of investing in Africa is not so high as compared to other parts of the world because most governments in Africa are seeking to promote foreign direct investment to help boost the economy of the region. Due to this, there are many incentives for foreign companies, of which eBrand Media will be one. Finally, the promotion of education in Sub-Saharan Africa has created an ideal labour front on which eBrand can depend instead of thinking of importing labour into their new geographic region.

The executive summary shall contain a summary of what the whole report or plan contains. This shall highlight all major areas and aspects of the plan as given out in a detailed discussion.

The introduction, which shall have two major sub-sections shall be dedicated to outlining the background for undertaking the market research implementation plan, the purpose of the plan and the specific objectives that the market research implementation plan seeks to achieve. The purpose shall be a broader goal to be achieved whiles the objectives shall outline the various tasks that need to be undertaken to achieve the overall goal.

The market analysis shall have two components, which shall be external analysis and international analysis. The external analysis shall target the prevailing market in the area or region where the company is seeking to go and launch its market. There shall then be an internal market analysis, which shall take a critical review of the present state of the company about its readiness to launch the expected market.

The SWOT analysis shall be an avenue for diagnosing the real chances of the company succeeding as per prevailing factors that are in the control of the company. These factors shall be looked at in terms of political, economic, social and environmental factors. These are important factors to consider because they serve as neutral and unbiased judgment points for companies who are seeking to take up new markets.

Having noted all the factors that may favour or disfavour the company, it would be time to plan ways of mitigating possible red flags and highlighting the strength of the company in strategies means to take care of supply, demand and competition.

The market mix strategies shall bring the earlier fundamental marketing strategies down to specifics whereby short-term plans on how to handle issues of product, price, promotion, personnel and place shall be drawn. These short-term plans shall become embedded with the need to create a competitive advantage over other competitors.

The ‘how’ behind each of the plans is going to be answered at this point. This is an important stage in the market research plan because it will outline specifics on what to do to achieve the fulfilment of the plans.

The plan is certainly in place for financial purposes. Projections of how useful the plan is going to be for the company are therefore going to be spelt out in this section.

This is where the researcher closes with a summary and recommendations.