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Apple iphone - Article Example

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Often considered as a marvel of the modern technology, the Apple iPhone is an eye opener into the world of flashy gadgets, which are fast catching the likes of the young and old alike. Equipped with a high resolution in-built camera and a mini media player, the Apple iPhone is blessed with perfect picture quality and the ability to shoot, store, record and send data from one location to another…
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Apple iphone
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Apple iphone

Download file to see previous pages... The phone has been inspired by the Apple iPod and is therefore similar in physical appearance to its predecessor but the technological advancement along with the dual advantage of making a call while listening to your favorite musical tracks, transforms an extremely good looking gadget into a highly performance oriented cell phone from Apple. The Apple iPhone is also reinforced with a high quality video, which, when coupled with an 8GB of memory space, allows the user to play a wide variety of videos on a random basis. The absence of Apple iPhones from the UK market is proof enough that these elegant beauties got sold off even before they could get a feel of the shops. Apart from the traditional brick and mortar stores, the phones from Apple, with special regards to the Apple iPhone, can be had through the means of numerous online selling sites. They may even lure you by providing an attractive discount. (David, 2007)
In order to gauge the actual position of a product in the consumer market, you need to follow the principles of the 4 p's. The concept of marketing mix took shape when James Culliton in the year 1948, made a proposition that the decisions in the marketing field should be a symbolic to the recipe of a best selling cookbook. This idea was widely appreciated and the trend continued till the year 1953. Thereafter, Neil Borden, the president of the American Marketing Association, suggested that the term 'recipe' be coined as 'marketing mix.' Taking cue from this presidential address, Jerome McCarthy, a renowned marketing analyst, went a step further and suggested that the proposed 'marketing mix' be further sub divided into 4 p's. This sub classification, which happened in the year 1960, has remained popular as ever and has also been included in numerous classroom curriculums. (Stone, 2001)

The Four P's of Marketing Mix
Popularized by the article entitled, 'The Concept Of Marketing Mix', written by Neil H Borden, the recipe of the 4 p's, with special regards to the Apple iPhone include, the planning of a iPhone, the actual pricing of the iPhone, the various channels of distribution, the art of personalized selling, numerous ways of advertising and promoting the Apple product, packaging and displaying the iPhone, cross checking its overall functionality, before ascertaining the required facts and analyzing the final decision. In simple terms, the 4 p's ideally include the product, the pricing, the place of distribution and finally, the promotion. The launch of the Apple iPhone was in accordance to these four principles of Marketing-Mix, as these allowed the marketing manager to control and audit the existing marketing plans to suit the existing market trends. If the product is to generate a positive response, the need to center the marketing decisions around the 4 p's is of vital importance. We would now study the 4 p's , with respect to their impact on the performance of the recently launched, Apple iPhone. (NetMBA, 1998) (Stone, ...Download file to see next pagesRead More
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