Changing Demands and Preferences for iPhones and Blackberry among Youth - Dissertation Example

?Research Project Table of Contents Chapter I: INTRODUCTION 4 1 Industry Overview 4 2 Research Problem 5 3 Research Aims and Objectives 5 4 Research Question 5 1.5 Rationale of the Study 6 Chapter II: LITERATURE REVIEW 6 2.1 Company Overview 6 2.2 Global Demand of Iphone and Blackberry 7 2.3 Factors Affecting the Changing Preferences for Mobile Phones 8 2.4 Mobile Brands and its Preference among Youths 9 2.5 Features of Iphone and Blackberry 10 2.6 Future Developments and Changing Demands 11 Chapter III: METHODOLOGY 11 3.1 Research Methods 11 3.2 Data Collection Techniques and Tools 12 3.3 Validity and Reliability 12 3.4 Ethical Consideration 13 Chapter IV: FINDINGS AND ANALYSIS 14 4.1 Findings 14 4.2 Analysis 18 4.3 A Critical Evaluation of the Report 19 Chapter V: CONCLUSION AND RECOMMENDATION 20 5.1 Conclusion and Recommendation 20 5.2 Limitations of the Study 21 References 22 Appendices 25 Appendix 1 25 Chapter I: INTRODUCTION 1.1 Industry Overview The mobile industry has been successful in creating a well-connected economy around the world. It has been estimated that in the next four years, the mobile industry would be investing around $793 billion in the capital and about $2.7 trillion to the public funding. Various research states that the global base of subscribers would be approximately around 4.6 billion, and the number of mobile connections would reach to around 9.1 billion by the end of 2015, which is presently around 6.6 billion. The mobile industry is considered as a success story (The Economic Times, 2012; AlShebil, 2007). This is because of its power, which has also transformed the other industries such as healthcare, transaction, payments, education, etc (Sandle, 2013). According to GSM Association, Mobile penetration of around 10 percent escalates the GDP of a developed by around 0.6 percent and 0.81 percent of any developing country. Even in the low income countries, around 1-0 percent increase in mobile penetration increases 1.4 percent of GDP (The Economic Times, 2012). However, these are all assumptions, but according to Gartner (2013), the sales of mobile phone declined by 1.7 percent in the first quarter of 2012. The tables have shifted and the leadership in mobile phone industry has gone from Nokia to Apple and Samsung, which is controlling about 52 percent of Smartphone sales presently (Cyber Media Research, 2013). In 2012, it was recorded that the sales of mobile phones worldwide was around 1.75 billion units in the year 2012, which increased to 207.7 million units at the end of the same year. This indicated a hike of 38.3 percent in sales (Egham, 2013). Garter has also predicted that the demand for feature phone is likely to fall considerably in 2013. This is mainly because of the increasing demand for smart phones. Samsung has taken the lead in the smart phone industry followed by Apple. Companies like Huawei, Blackberry, ZTE, Nokia, LG, HTC, and Motorola has strong presence in the global mobile market too. However, with the strong support of Android software, Samsung is cannibalizing the market share of most of the market leaders (Egham, 2013; Czinkota, and Ronkainen, 2007). 1.2 Research Problem The mobile phone market is saturated with products, yet every day a new piece of innovation can be seen. The market leaders are cannibalizing each others’ market share. In this scenario, it becomes difficult to identify the swift changes in demand for a particular mobile brand. However, in this research study the changing demands and preference for Iphones and Blackberry have to be identified for a comparative study. 1.3 Research Aims and Objectives The aim of this research report is to study the youth market and their preferred mobile brand. This will lead to the analysis of the changes in demand for mobile phone brands and what factors are there those strongly lead to such change. In this context the following objectives have been developed for this research: To identify the global demand of Iphones and Blackberry To judge the factors that supports the changing preferences of mobile phone users or customers. To identify the mobile phone preferences of the youths To evaluate the features of Iphones and Blackberry which attract the youths To analyse the reasons behind the change in demand for Iphones and Blackberry, and their future developments 1.4 Research Question The research questions are developed in line with the aim and objectives of this study. This is how the motives will lead to classification of question that in turn will drive towards identification of solutions. Q1: What is the present position of Iphone and Blackberry in the global mobile phone market? Q2: What are the factors that affect youth’s preference in selection of a mobile phone? Q3: What changes in demand of both Iphone and Blackberry has been seen in recent times among youths? 1.5 Rationale of the Study There has to be a justification behind conducting a research study because it involves time, and money of the researcher. Every research study must contribute useful information for companies or other researchers. The motive behind conducting this study is to identify the consumer behaviour of young people towards mobile phones, especially Iphone and Blackberry, which are quite popular among youths. Fulfilment of the stated objectives will assist the analysts as well as researchers to understand the reasons behind changing demands of Iphone and Blackberry, and in future authentic information can be drawn from this research study, rather than speculative opinions. Apart from this, this research study would also act as a basis for further research on similar theme and research on mobile industry and brands. Chapter II: LITERATURE REVIEW 2.1 Company Overview This study is mainly focuses on the changes in demand of Iphone and Blackberry, so before progressing towards the core objective, it would be better to present a brief overview of the following companies, so that the readers understand the study better. Apple Inc.: Iphone Apple Computer Inc is an American multinational company, which was established in the year 1976 in California. The company operated in computer hardware, software, and consumer electronics industry (Apple Inc., 2011). In the year 2007, Steve Job the CEO of Apple Inc. launched the Iphone for the first time in Macworld Conference & Expo. Again in 2008, Apple announced the 3G version of Iphone at a reduced price than the first Iphone (Elliott, and Percy, 2007). This was a great breakthrough in mobile industry (Apple Inc., 2008). However, Apple Inc did not stop at this. They launched Iphone 4 in the year 2010, which was said to be a big leap from its original model (Apple Inc., 2009; Griggs, and Sutter, 2010). Apple Inc.’s Iphone 4 was such a big hit among customers that it also surpassed Nokia and became the leading seller of smart phones in the world. Again in 2012, Apple Inc. launched Iphone 5, which was a sixth generation phone. It was considered to be similar like Iphone 4, with certain improved and added features (Ferrell, and Hartline, 2010). Blackberry Inc.: Blackberry Blackberry is the brand of the company called Research In Motion, which now has been renamed to Blackberry (Blackberry, 2013). It is a Canadian telecommunication company which solely deals in telecommunication equipments. The company launched its early models in 1999-2000. Soon Blackberry was being accepted widely around the world, so the company introduced various models into the consumer segment, along with widespread carrier partnership that fuelled further expansion of its boundaries (Miller, 2013). It was found that there are around 79 million blackberry users globally, in which 9 million are from United States (Frain, 1999). However, due to increasing completion in the industry the investors were alarmed of the company’s future prospect (Krashinsky, 2013). Due to the slow growth of Blackberry, the company had to downsize in the year 2011. The company rebranded and launched Blackberry 10, which ran on Blackberry 10 software (NASDAQ, n. d.). 2.2 Global Demand of Iphone and Blackberry The global mobile market is ever changing, and each and every model that the market leaders launch is becoming game changers. As far as Iphone and Blackberry are concerned, Iphone was much ahead in competition. Iphone and Samsung smart phones captured 52 percent of smart phone market globally. However the new Blackberry smartphone model has stolen the market share of Android and Iphone users. Recent data suggests that Blackberry phone sold stronger than it was expected, which indicates that the demand for Blackberry is quite promising (Mitchell, 2012; Gilbert, 2003). Analysts have depicted that Blackberry’s sales percentage was 40 percentages above than what was projected. Blackberry has been recently targeting Iphone for publicity and gaining popularity among youth for its new Blackberry 10 (Bradshaw, 2009). However, it has been noticed that the demand of Iphone 5 has been declining excessively, but not because of Blackberry’s take on Iphone but because of several decision of Apple Inc. and off course due to increasing rate of competition (McDonald, 2013). It has been estimated that in spite of several challenges that Iphone 5 has to face, it could capture around 13 percent of smartphone market globally. It has been found that Blackberry sales have exceeded the sales expectation of analyst in UK, and there are many shops which are running out stocks (Nuttal, 2011). However, the biggest challenge Blackberry is facing is from US market, which has a strong and largest customer base of mobile users, and most of them have their loyalty towards Iphone. However, an inference can be drawn from information collected on Iphone or Blackberry (Prosser, 2012; Keegan, 2002). The demand for these brands are generated for specific needs of the customers or factors which drives them towards selection of one brand from the other, which will be discussed in the next section. 2.3 Factors Affecting the Changing Preferences for Mobile Phones The usage of mobile has grown extensively over the recent years. According to the research conducted by CTIA- The Wireless Association, there are around 194 million subscribers in US alone. In countries like Finland mobile penetration is even greater than US. However, the factors which motivate customers towards particular mobile brands depend on the age, and lifestyle of the customers, which creates an urge for such product (Weil, 2013.). In case of older adults, phones which shows caller phone numbers, has wider screen, large buttons, has Global Positioning System (GPS) are preferred. However, this research study would only focus on the preferences of the youths towards smart phones. In this context it can be said that, both Blackberry and Iphone were launched with different brand image (Kotler, 2009). Blackberry is still considered to be a business phone for corporate. It offers certain facilities, which would be discussed in the next section in details that support business functions. On the other hand, Iphone is the symbol of status symbol, style, quality and design. Blackberry is even used by CEOs of those software companies who are offering software assistance to a rival mobile company, which proves the importance of Blackberry in corporate (Lao, 2001). Iphone on the other hand is the first choice of youth who have prefer super stylish, and featured phone, with innovative facilities. This also indicates that factors that drive customers towards purchase of both these mobile phone brands are distinct. However, Iphone and Blackberry cannot be termed as direct rivals when it comes to youths’ preference for mobile phones. There are other major players who are generating immense profit and enjoying popularity, which will be discussed in the next section of this study (Ratner, 2013). 2.4 Mobile Brands and its Preference among Youths According to a report by the Financial Times in the year 2009, Nokia was the most popular mobile phone company among the university students, second was Sony Ericsson, and third was Blackberry. As can be seen in Figure 1, the market share of Nokia is the highest, followed by Blackberry, Samsung and Apple’s Iphone. However, the scenario just changed with passing years (Lamb, Hair, and McDaniel, 2011). Figure 1: Market Share of Mobile Phone Companies during 2008-09 Source: (McLean, 2009) In the present scenario, Samsung tops the list, with a market share of around 22.9 percent in 2012, followed by Nokia, with an approximate market share of 19.2 percent, Apple’s Iphone with around 5.5 percent share, and Blackberry having a market share of nearly 2.2 percent. This statistics provides an approximate view that Iphone is much ahead of Blackberry in terms of market share globally (Foresman, 2012). It has been noticed that around 60 percent of shipments of smartphone were either from Apple or Samsung. Apple has benefited a lot from its launch of Iphone 4 in China. Apart from this Apple generates revenue from its iOS sales even more than Samsung. Blackberry is however struggling to sell its BB10 operating system apart from Blackberry 10 smart phones. It holds 4th position in the present smartphone segment. However, it can be said Blackberry has been successful to come out of its business images, as even university students prefer Blackberry and it latest Blackberry 10 is liked and preferred by youths (Apple Insider, 2009). 2.5 Features of Iphone and Blackberry In order to analyse the reasons behind changes in demand, it is important to evaluate the features of Iphone and Blackberry. This will assist in identifying reasons which drive demand. Iphone is a touchscreen phone which has a scratch resistant screen, and it runs on iOS operating system. The hardware interface in this phone is minimal because it has only five buttons (Lomas, 2013). With the launch of every new version of Iphone, Apple has tried to put in some innovative features, which will pull customers. For example: an innovative feature in Iphone 5 is Panorama, which assist the user to capture a wide frame, in the same phone screen. Apart from this Iphone also integrated Siri, which is a voice control technology. Iphone 5 and the Iphone 4S is considered as the best selling phones of Apple (Epstein, 2013). On the other hand Blackberry’s unique selling proposition was its operating system, which is even preferred by companies like Nokia, Sony Eriksson, HTC, AT&T, and Samsung for their business phones. Blackberry Messenger is very popular with youths, and is an important feature of Blackberry. However, the latest Blackberry 10 used totally innovative and new software called Blackberry 10, which has been not used by any company yet. Blackberry used to be the sole choice of corporate and business houses because it offered a secured and fast email and messaging service (Bhasin, 2013). Apart from this interest and 3G facilities were also effective in Blackberry phones compared to other mobile phones. This is the reason corporate used them because it was the best companion for business people. However, Blackberry is no longer confined to the business class. It is preferred by students for its BBM services, and user-friendly interface for interest usage (Fontevecchia, 2013). 2.6 Future Developments and Changing Demands If the present situation of the mobile phone market is analysed and based on it the future is predicted, then Blackberry is in a complex and challenging situation. It cannot afford product failure because the company has faced serious setback due to financial crisis, which has also let to downsizing in 2011. As far as Apple’s Iphone is concerned, it is already leading with Samsung (Kelion, 2013). Even if the sales of Iphone 5 is not at par with Iphone 4 or Iphone 4S, but still Iphone is in a much better position financially as well as in terms of popularity among youths. Based on the present market scenario, it can be said that every companies like Nokia has been pushed behind in the competition by Samsung, Apple in next in the row, with Nokia. However, Blackberry phones will face fierce competition, and it is soon going to face direct competition from Iphone. However, Blackberry 10 has been successful in eroding profits of these popular smart phones, which prove that Blackberry 10 was not a total failure. However, in comparison to Samsung’s wide range of Android integrated phones, and Apple’s Iphone it has a long way to go, if it manages survival successfully (The Telegraph, 2012). Chapter III: METHODOLOGY 3.1 Research Methods Research is conducted to identify the root cause of any issue. However, it is not compulsory to conduct research for identification of solutions. Many a times it has been noticed that research is conducted to analyse and evaluate a particular scenario, and identify certain facts, which assist in decision-making or further research. Similarly, in case this research studies, the objective is basically to analyse the changing demands of youth for mobile phones (Lillis, 2008). The mobile phone market is so huge and profitable that every company is generating decent revenue. However, it is indeed an issue to identify the changing position of market leaders (McLeod, 2007). Keeping in mind the preferred mobile phone brands, Iphone and BlackBerry has been chosen for this research study. In order analyse the data collected for the research study, a qualitative approach would be selected. Qualitative research method considers and evaluates the complex social situation, which are beyond the understanding of statistics or numbers (Mouton, 2011). For understanding the consumer behaviour of youth and their preference for mobile phone brands, statistics cannot be helpful, but the behavioural aspect has to be considered (Pannerselvam, 2004). Quantitative method on the other hand is only concerned with numbers. It can be utilized to identify the number of youths who use Iphone or BlackBerry, but it cannot be used to identify why youths prefer these mobile phones and not the other (Saunders, Lewis, and Thornhil, 2009). 3.2 Data Collection Techniques and Tools In case of research studies, researcher usually prefers primary or secondary data sources for collecting data. However, in various cases both primary as well as secondary sources of data are utilized. In case of this study, both secondary and primary data has been used. Secondary data has been utilized for presenting a critical review of the available literature, while primary data would be utilized to identify solutions for the research questions (Shaheen, n. d.; Srivastava, and Rego, 2011). Secondary data has been collected from newspapers, magazines, journal articles, books, and authentic electronic sources. On the other hand, primary data has been collected through questionnaire survey. A questionnaire has been prepared, which contains structured as well as semi-structured questions that will assist in identifying solutions for the research questions. For the questionnaire survey, a sample size of 10 respondents have been ascertained, who would be youths. This is the reason why respondents belonging to age from 17-25 would be considered (Singh, and Bajpai, 2008; Somekh, and Lewin, 2004). 3.3 Validity and Reliability This section has been included in the study in order to mention the ways of examining the validity and reliability of the collected data. In order to scrutinize the validity of the information, construct validity, internal and external validity are few methods, and apart from this, reliability also assist the researcher to evaluate the sustainability of the data used to draw conclusion. Construct validity assist in identifying the extent of actual evaluation of information, with respect to the objective of the study. This measure is taken for ensuring high quality of the research study. In this research study the construct validity can be tested by comparing the literature review with the findings from primary research. The deviations will reveal the problem areas, while a further comparison with the research objectives, will indicate the quality of the study (Taylor, Sinha, and Ghoshal, 2006; Creswell, 1994). Internal validity on the other hand, assists in ensuring the accuracy of the information analysed. It also support in formulating the analysis and discussion of the study in line with realistic situations. Internal validity help in augmenting the value of the secondary data utilized, so that the research analysis is of high quality (University of North Carolina, 2008; Du Plessis, 2004). External validity assists the researcher in formulating a broad idea regarding the result of the research even before the study is actually undertaken. This is important because the research gets an idea regarding the actual direction of his/ her study. Based on such overview, the research design is made, and further plans are formulated (Yin, 1989; Donald, and Schindler, 2003). Reliability however, has a totally different concept. It deals with sorting the biasness that might be within the study or in case of data collection. As mentioned, the research questionnaire with the help of which the primary data would be collected from the respondents, would have to free of any biasness towards any particular mobile phone brand. When this biasness are eliminated, it can be seen that when research study is conducted on similar theme, same results will be revealed (Bernard, 2000). 3.4 Ethical Consideration Every research needs to be conducted within the ethical limits of the society, so there are regulatory bodies who have stated sets of norms which need to be followed by conducting the research study. For this study primary research would be conducted, which will include human subjects (Coldwell, and Herbst, 2004). The respondents would be explained the purpose of conducting the study, and the usage of the information given by them. They would be guaranteed about the confidentiality of their personal information. Further, it would be kept in mind that the questionnaire presented to them is not biased towards any brand. This might lead to negative publicity of any brands, which is off course not the motive of conducting this study (Bogdan, and Biklen, 1998). Chapter IV: FINDINGS AND ANALYSIS The questionnaire survey has been done among youths, so as to understand their preferences and opinion for changing demand of Iphone and Blackberry. 10 respondents of age from 17-25 has been selected for the survey. The questions in the questionnaire were structured as well as semi-structured. The results or findings from the questionnaire survey have been stated below in sequence along with the questions. 4.1 Findings As discussed all the respondents are youths, so 4 of them are university students, 2 respondents work as accountants in different firms, 1 of them is a painter, 2 of them are engineering interns in an automobile firm, and 1 is a medical intern in a city hospital. As far as the income level is concerned, 4 of them are university students, but earn money through part time jobs, when varies between ?50- ?100, The 2 accounts earn between ?100- ?500. The medical and the engineering intern also earn between ?100- ?500, while the painter’s earnings vary from ?500 - ?1000. Which mobile phone do you use presently? 2 respondents replied Samsung, 3 said Nokia, 1 said Iphone, and 2 replied BlackBerry, 1 Motorola, and 1 HTC. Are you satisfied with your present mobile phone? 4 respondents replied yes confidently, while among 6 respondents, 3 respondents simply said No because they wanted to buy a phone having latest technology, operating system and apps. The other 3 are not satisfied because they are facing issues with their mobile phones because they are not satisfied with the customer services for their mobile phones. Which mobile phone would be preferred by you for your next mobile phone? 4 respondents wanted Iphone as their next phone, while 5 of them want to have the latest Blackberry phone for themselves, and 1 respondent did not want to have any of these. For which features would you prefer Iphone or BlackBerry? 4 respondents said that they would prefer Iphone for its touch screen, display, camera, apps, operating system, while 5 respondents said that they would prefer Blackberry because of its Operating system, durability, mailing and messaging, internet facilities, especially BBM services. 1 respondent do not prefer both these phones. Result out of 4 respondents Result out of 5 respondents Why would you not prefer IPhone or BlackBerry? Among 4 respondent who do not prefer Blackberry, 1 of them said because of limited application, 2 said because of battery backup, and style, 1 said because of complex functionalities. Among 5 respondents who do not prefer Iphone, 3 of them said costly and complex functionalities, 2 of them said brand loyalty Results out of 5 respondents Results out of 4 respondents Do you think Iphone is only a status symbol? 3 said no, it is also a very good mobile phone, which has the most innovative features among all the mobile phones available, 4 said yes, 3 respondents said yes but also a efficient phone, for which people do have to carry their laptops around. Do you think BlackBerry is only a business phone? 6 respondents said yes, while 4 respondents said that it is convenient and simplifies several activities which are also necessary for people who are not using them for office or business purpose, so they said no. 4.2 Analysis This analysis is done on the data collected through questionnaire survey. However, the domain of research was restricted to the youth, so few data displayed results which might not be in line with the presented statistics in the literature review. There are several reasons behind such a statement. Firstly, Blackberry is more preferable among youths because it is less costly than Iphone; it is durable and has a BBM service, which connects them. However, the statistics shows that Iphone has higher sales than Blackberry, when indicates that majority of Iphone users are from middle-aged, and older group of customers, who possess the capability to afford it. Blackberry has a range of smart phones, from which youths can choose from to suit their pockets. Iphone is preferred for its excellent display, operating system, and endless application. It even has superior quality camera, and a good battery back-up. Apart from this, it comes with a warranty from Apple Inc., and is indeed a status symbol, which can even replace a laptop. However, Blackberry offer study and durable phones, which have s superior operating system that supports fast and secured interest, mailing, and messaging facility. Apple offers no options to the youths, apart from Iphone, but Blackberry does. Youths affect the demand for mobile phones, and this fact is evident from the fact that Nokia is no more in its number one position after the penetration of high end phones in the market. However, the brand whose demand got affected because of the youths is neither Iphone, not Blackberry. These two companies are off course affected but partially. The winner for youths is Samsung. 4.3 A Critical Evaluation of the Report This section in this study plays a significant role because it will explain the readers, how the result of both secondary data that is literature review, and primary data that is questionnaire survey fulfils the objectives of conducting this study. Further, it would be also analysed whether the study conducted was capable of identifying solutions for the research questions. The first research question was to identify the present position of Iphone and Blackberry in the global market. In order to identify solutions for this research question, firstly an overview of the company is evaluated, and after this the information regarding the global demand of Iphone and Blackberry is collected for critical analysis. Further in the primary research, questions regarding the present choice of respondents and future interest of purchase have been included for knowing their present mobile phone brand, and future wishes. The next research question was regarding the factors that attract the youth towards the smart phones, in context of Iphone and BlackBerry. In order to identify information , analysis of the factors those are changing the preferences of the customers, and the features of the high-end smart phones, which they wish to see in these phones are scrutinised. In the primary research segment question examining the features of Iphone and Blackberry are stated, along with the likes and dislikes of the respondents for them. The third question was specifically for Iphone and Blackberry and changes in demand among youth. In order to identify solutions for this question, mobile brands and its position in the market are analysed, along with the specific reasons. Even in the questionnaire the respondents are asked to state reasons for their choice of smartphones, and reason for not liking the other. The above explanation validates the fact that the literature review as well as the primary research results has been presented in line with the research objective and research questions. The methodology used for conducting is study is appropriate because it is beyond the domain of quantitative research method to analyse the reasons behind changes in demand of Iphones and Blackberry among youths. Quantitative research methods do not consider any behavioural aspect, apart from numbers. Even if there are other methods which could have been used for conducting this research study, but this can be considered as the most suitable way to carry out this study because in this study a combination of both primary and secondary data has been used, which indicates that the data has been validated and used. Further a qualitative analysis has been done, which depict that every facet of consumer behaviour has been studied to derive such a conclusion. Finally the literature review has been strongly designed, so that the primary data is strongly back by authentic theoretical information. The results reveal that the findings are research solution is in line with the external validity that was drawn by the researcher before initiating the study. Chapter V: CONCLUSION AND RECOMMENDATION 5.1 Conclusion and Recommendation The research study was based on the theme of youth’s preference and its effects on the changing demands of Iphone and Blackberry. Both of these are market leaders in global mobile industry and have specific niche customer groups. However, at this level the competition is cut throat and surviving in the top position is difficult. As far as the youths are concerned, their preferences are ever changing and loyalty towards specific brands cannot be generally expected from them. They are switchers, and prefer to have only the best but at the lowest possible price. As far as Iphone or Blackberry is concerned, they sell high range phones, but Apple sells only Iphones, but Blackberry offers a range of phones at different price. Based on the secondary data it is sure that Iphone is much ahead of Blackberry, and it can be also seen through the sales statistics. However, the questionnaires survey revealed that statistics for Iphone and Blackberry are not majorly because of youths’ changing preference, but the involvement of middle-aged and old customers are also there. 5.2 Limitations of the Study Every researcher has to face certain challenges while conducting research. For this research study it can be said that, firstly, the sample size selected might not vice the opinion of the majority because of large population, however attention has been paid to select the respondents wisely. Secondly, challenges were faced while collecting authentic secondary data and statistics for global demands of Iphone and Blackberry, but the data are selected and validated carefully so that only the reliable information is used for the study. Finally, the respondents were curious and not willing to take the survey, so they were explain the purpose of conducting the research for taking the questionnaire survey. References Aaker, D. A., and Biel, A. L., 1993. 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Country: ___________________________________________________ 4. Tel: 5. E-mail: 6. Fax: 7. Profession/ Education Qualification: _________________________________________ 8. Income Level: Student ?50 - ?100 ?100 - ?500 ?500 - ?1000 ?1000 - ?1500 ?1500 - ?2000 IPhone OR BlackBerry: 9. Which mobile phone do you use presently? Nokia Samsung Apple’s Iphone BlackBerry HTC LG Motorola Others _______________________________ (Mention the name) 10. Are you satisfied with your present mobile phone? Yes No If No, Why? ____________________________________________________________________ 11. Which mobile phone would be preferred by you for your next mobile phone: IPhone BlackBerry None 12. For which features would you prefer Iphone or BlackBerry? Iphone BlackBerry Touch screen Display Camera Operating System Internet Mailing and messaging convenience Variety of Apps Others _______________________________ (Mention the name) 13. Why would you not prefer IPhone or BlackBerry? Price Style Complex functionalities Limited Applications Brand Loyalty Battery Backup 14. Do you think Iphone is only a status symbol? Yes No Why? ____________________________________________________________________________________________________________________________________________________________ 15. Do you think BlackBerry is only a business phone? Yes No Why? ____________________________________________________________________________________________________________________________________________________________ THANK YOU FOR YOUR CO-OPERATION! Read More