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Innovation And Product Development Of Nokia - Research Paper Example

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Nokia started their operation in Australia in the year 1985. They have become a recognized and reliable brand name and also one of the most preferred ones. The paper "Innovation And Product Development Of Nokia" looks to develop a strategy for Nokia’s integrated marketing communication unit…
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Innovation And Product Development Of Nokia
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Download file to see previous pages The price of the products also vary in range, though the high-end consumers generally like to provide price a second determining factor in their purchase decision while giving quality, features availability a prime significance. Nokia’s ‘connecting people’ tagline and websites are main draws of attraction for people. The key competitors of Nokia are Apple and HTC. Brand awareness and customer loyalty are the two most significant features of Nokia, which are distinct to themselves. The competitors are either capable of catering to a particular segment like for HTC who mainly targets business people and also Apple who are close on the heels of Nokia in terms of features, appearance but lacks the brand loyalty. These features along with quality, reliability, and efficient software usage have enabled Nokia to gain a competitive advantage. The websites, television advertisements are the two prime targets for brand contact strategy. The social network can also play a major role to attract young consumer segment towards the product. In terms of gaining customer perspective, the future research activates such as survey, focus group play a major role to gain an insight into the consumer segments interest and taste and preferences.
Nokia has developed and established itself as a leader in the global telecommunication sector. Nokia although present in the world business industry for over 100 years, they have primarily established their stranglehold in the telecommunication industry after the boom in the use of mobile phone in around 1992. They have made the mobile phone sector their core business. In the last decade, Nokia has emerged as a success due to its ability to pioneer and develop new technologies. They have in recent times continued with this trend by launching 3rd Generation mobile phones, Ovi, a new internet service based brand (Appendix 12). ...Download file to see next pages Read More
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