Nokia Company and Industry Background Nokia with its famous line, “Connecting People” has always been catching the attention of its target customers for many years. With its cutting-edge technology and high user-friendly featured mobile phones at affordable prize, people from around the globe find Nokia a highly remarkable brand that has something to say in both quality and economic considerations…
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The industry for mobile phones is very competitive with various key players trying to differentiate their product and service offerings. This is to enhance their competitive advantage. One perfect example is the Apple Incorporated which is having consistent brand portfolios specializing on creating needs. In fact, the latest trend in mobile phone industry and particularly within its marketing activity is to create a need for certain product offering. The important point of marketing activity is to satisfy customers’ needs (Boone and Kurtz 7; Kotler et al. 9). This leads to sustaining customers’ needs in the future. This is highly evident in the case of Apple Incorporated together with its varying innovations it has created on its brands. LG Electronics on the other hand is always anticipating customer needs. It is in this reason that the company is always up-to-date with the latest innovation and enhancement of its cutting-edge technology. Its high focus given on giving value for its customers is remarkably in line with its ability to anticipate customer needs. Samsung is in line with enhancing strong brand awareness for its high-end product offerings. However, this does not mean that it is setting aside the management of its mid-to-low range of products prior to catering a significantly wider range of customers around the globe. Motorola on the other hand as the pioneering company in the mobile phone industry has also considerable experience on how the entire business in mobile phones has to be operated. In line with this, its competitive advantage remarkably lies on the fact that its basic foundation is rooted in its basic knowledge on how to stay in the competition in its industry. Even though the above mentioned companies in the mobile phone industry have remarkable strengths in order to stay on top of the competition, Nokia has never been far behind. In fact, it was able to survive in the 2008 economic downturn because of its ability to maximize its strategic acquisitions, partnerships and its leading research and development in its industry. It is remarkably good at predicting the future, understanding the current trend of customers’ needs and many others. Strategically speaking, Nokia is good at studying the prevailing competition in its industry. Thus, it cannot be denied why it is always looking forward to achieve its sustainability through its competitive advantage both in quality and economic aspects. The above mentioned background of Nokia and the industry where it belongs certainly provide us the basic idea that competitive advantage and strategy are upshots of the existing competition in the environment. In reality, the essence of competitive strategy is actually trying to relate a company to its environment (Porter 3). One triggering circumstance that blows away Nokia is when it knows the fact what its competitors are doing in the market. One important scenario is the ability of Apple to change the market for smart phone and its capacity to attract new developers to a market run with a very tough competition. At some point, Nokia did not anticipate this to happen and only to find out that the market will eventually buy into the latest innovations in mobile phones. At some point, Nokia is so focused on attracting low-end target market audience without knowing that advanced
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The objective of this paper would be to understand the issues that Nokia is facing with regard to their smart phone market. After a good understanding of the issue which would keep into focus the competitor’s strategy regarding smart phones, a strategy adjustment would be recommended for Nokia smart phones. This study will happen understand the smartphone market. Analysis of the smartphone market will be conducted which will provide a source of understanding for both existing and new competitors of smartphones.
The chains have a wide range of products that makes it possible to attract any type of customer and in any purchasing class. In this paper the vision and mission and values of John Lewis will be evaluated and compared to the operations in the company to highlight areas of possible weaknesses.
The text is focused on the Nokia company development. The author stresses that Nokia as a company has come a long way. Namely, starting out as a company that produced diapers and rubber boots and rapidly became one of the most important technology companies, the company has been going around acquiring companies.
For such company as Nivea, effective organization and financial management is an important issue influencing profitability and growth of the company. Nivea is a global skin- and body care brand which generates 5,120 million in sales. 'General and administrative expenses amounted to 245 million in fiscal year 2006, thus increasing by 4.2 % in comparison to the previous year.
According to the paper scholars have had a heated debate on the exact definition of design thinking because others scholars supported the fact that design thinking was what the designers did while other scholars found no concrete reason to differentiate design from design thinking. Design thinking has multiple benefits to organizations because it greatly promotes innovative measures and progress. This is the case because design thinking helps an organization to think in radical ways that enhance the despondence towards unexpected challenges of thinking and doing differently.
According to the author, there are two schools of thought. One that considers corporate identity and corporate reputation is the same thing, where as on the other hand the other school of thought believes corporate image and reputation have a common link. The model is a widely accepted one that helps a company understand the dynamics.
t an appropriate price, in the right place and with good promotional efforts.’ Marketing Mix’ is the perfect combination of all those communities in correct proportion as required for gaining the market position (Cho and Moon, 2000, pp. 36-40). According to Philip Kotler
According to the report the company has however suffered a significant decline in its market share over the past few years and this is attributed to growing consumer interest in smartphones and other emerging mobile products manufactured by the other vendors in the market such as Apple. Nokia is the World’s chief mobile communication company.
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