Nokia Website Marketing Analysis - Assignment Example

Creative Brief Client Campaign/job Job number Prepared by Distribution list Background (Websites Used www.thefwa.com, www.nokia.com/emailwithease)1) Advertising Objective:To market the New Nokia E 75 model with product awareness. (Nokia Global, n.d)2) Target Audience:Business owners /executives (Canadian men and women ages 19 – 50), and anyone interested in updating them selves to the latest technology. (Nokia Global, n.d)3) What are their beliefs?Many people believe that the newer the technology the more difficult and complicated it is to operate; this site is to provide details on the various options of the phone focusing on the simplicity of accessing the email application.

(Nokia Global, n.d)4) What do we want them to think?New technology is not necessarily difficult to operate and use on a day-day basis. (Nokia Global, n.d)5) What is the one thing that will get them to believe us?Visible proof and detailed explanation of the product and its applications. (Nokia Global, n.d)6) Why should they believe us?The brand name of the company and the use of latest technology incorporated in the website thus giving the user/ visitor a hands on experience of the various features of the phone , the three dimensional view of the phone is a very striking feature of the website.

(Nokia Global, n.d)7) What is our personality?An industry leader in the telecom industry, serious and focused on developing the latest technology with the customer’s best interest in mind. (Nokia Global, n.d)Medias considered: This is a very important aspect for staging presence of a product. This product will appeal to users of all industries, be it Music, business, art etc. The most important aspect to determine is the particular age group that the product needs to relate to. A few sort after methods of advertising are, optimizing search engines, networking sites, banner advertisements, link exchanges, and permission based email are a few important methods.1) Optimizing search engines: This has always been the most powerful toll since the beginning of the internet revolution.

There are a host of websites available at disposal, but just a hand few of them are being used. To attain maximum exposure from these search engines, the website needs to be listed and code words uses so that the website is pulled up within the first three pages of the search.2) Networking sites: A fairly new trend of online advertising is the use of networking sites. Users from all age groups hold and expand their network. It is through these sites that more than just the target audience is reached.

Many big brands advertise on sites like Twitter, Orkut, my space, face book, etc. (Types of Internet Promotion)3) Banner advertisements: This is one of the most important and widely used forms of advertising over the internet. This nature of advertising has proved to be very profitable and not very expensive. It helps in attaining more web traffic; again this is determined by the location and the appearance of the banner. (Dave,1996)4) Link exchanges: This is another form of internet promotion where in two sites are linked together; here there is no payment for either of the site owners.

It helps in sales from both the websites and increases the popularity for both the links. 5) Permission based emails: It is considered as the only form of email marketing and not considered as spam. The problem in this is that the people can retaliate the email received as spam and report to the hosting company. Additional questions for interactive:Objectives: The primary objective of this website is to create awareness of the various products available, lists the features and specifications of each product and helps the customers in comparing different phones and choosing the best option.

(Nokia Global, n.d)Activation: This website is very informative and interactive. It helps the customers to choose different phones and compare the features. It has all the required information that the customer would consider while looking at the product such as features, queries options and support. (Nokia Global, n.d)Requirements: It would be useful if e- marketing is developed which will help the customers to pick up the product online. The site should have shipping details and other payment options.

The website needs to be updated with the latest technology as the time taken to download the website is poor. (Nokia Global, n.d)Messaging: The website provides interactive demos sent through email, latest products and services and tips and tricks that can be used through SMS or email. (Nokia Global, n.d)Integration: The website has integrated marketing communications effectively by providing details of the NOKIA products, software and other services provided. It also provides NOKIA priority dealers list and care center details.

Product pricing will help in confirming the visitor’s decision. (Integrated Marketing communication)Tracking requirements: The website traffic should be measured in terms of number of visitors on a daily basis and time spent on each service should also be tracked. If the online purchasing is available, it will help in determining which products sells the most and the least and marketing decisions can be made based on this information. (Nokia Global, n.d)Approvals:Client: Client approval is required for the commercial Internal: No approval is required internally Agency (if any other): Approval is not required from internal agencies but their feedback can help the company.

Additional Questions/Notes:The website is very interactive and informative. E- Marketing should be introduced so that it helps the visitors to buy the product online.Literary ReferencesNokia Global [online] retrieved 22nd Feb 2010 from Nokia website: www.nokia.com/emailwitheaseTypes of Internet Promotion, Site promotion Management, [online] retrieved 22nd Feb 2010 from Site promotion Management website http://www.sitepromotionmanagement.com/types_of_internet_promotion.htmDave Kristula (1996), Banner advertising on the www,[online] retrieved 22nd Feb 2010 from Banner advertising websitehttp://www.davesite.com/internet/webads.

shtml#usesIntegrated Marketing communication ( n.d) In wikipedia, retrieved 22nd Feb 2010, http://en.wikipedia.org/wiki/Integrated_marketing_communications