CHECK THESE SAMPLES OF Marketing Campaign for Ocean Spray
The advertisement campaign for creating AIDS awareness featuring Adolf Hitler has drawn much controversy upon its release.... Assess if the controversial ‘AIDS is a mass murderer' advertisement campaign will be effective in creating HIV/AIDS awareness in a country or region of your choice.... The Rainbow group, which in association with Hamburg-based ad agency Das Comitee has conceived and promoted this awareness campaign, has defended the shock, disgust and provocation invoked by the ad....
7 Pages
(1750 words)
Essay
This is apparent in an advertisement campaign which is developed in the late 1990s for the Meat & Livestock Commission: The advertising developed by BMP DDB, 'Recipe for love', first slowed and then reversed the market decline.... There was also a 'reassurance' campaign that gave basic information about the nutritional benefits of red meat.... The paper "The Role of Advertising to marketing Communications" discusses that different functions of marketing communications can be utilized according to their respective strengths in order to fulfil certain objectives....
11 Pages
(2750 words)
Research Paper
The paper "Analysis of the Marketing Communications campaign of GAP" states that initial target groups change over time.... nbsp;… It is really quite essential to state that the success Gap has had with its ethical campaign was redirected in 2006 into a new campaign: Product Red.... had to start somewhere and by identifying the steps of an integrated marketing communications campaign we will begin to see some similarities....
7 Pages
(1750 words)
Case Study
Greener Clean: AXE Deodorant Body spray For Men.... However, in 2005 the Unilever initiated Axe… In order to attract new consumers and retain the loyalty of the existing customers, the company recently launched a promotion campaign referred to as call me campaign.... However, in 2005 the Unilever initiated Axe Land campaign that was followed by Axe Voodoo (Virginia Sole-S 11).... In order to attract new consumers and retain the loyalty of the existing customers, the company recently launched a promotion campaign referred to as call me campaign....
1 Pages
(250 words)
Assignment
In order to take advantage of the health-conscious trend in the UK fruit juice market, AQC This paper will present an outline marketing plan report that suggests a marketing strategy for AQC cranberry juice for the next one year.... It will highlight the positioning, marketing mix, and marketing communication strategy for the company, which will based on a provisional budget that seeks to attain 20% growth in the next one year....
18 Pages
(4500 words)
Essay
This report seeks to devise an appropriate marketing strategy for the product in the British sector.... Advertising, public relations, and direct marketing have been selected as the communication methods due to their broader reach, loyal customer base, and flexibility in advertising content.... Television, newspapers, outdoor billboards, and email marketing are the appropriate mediums for advertisement and promotion.... The direct marketing strategy will encompass various activities and processes....
14 Pages
(3500 words)
Essay
The paper 'Business of ocean spray Cranberries Inc' presents a re-launch phase.... Under his leadership, the three partners came up with new and innovative ideas because of which ocean spray got initial recognition and success.... cranberries and grapefruits required to produce various products present in ocean spray Cranberries Inc product line-up.... The cooperative's first product was jellied cranberry sauce, followed by original ocean spray Cranberry Juice Cocktail hitting the shelves in the early 1930s, beginning a long tradition of quality, innovation, and success....
8 Pages
(2000 words)
Case Study
The logic behind advertising is that the effective an advertising campaign is, the higher the value of projected sales.... … The paper "Exploitation of Humanity by Advertisers for Commercial Advantage" is a perfect example of a marketing article.... nbsp; The paper "Exploitation of Humanity by Advertisers for Commercial Advantage" is a perfect example of a marketing article....
10 Pages
(2500 words)
Essay