Free Marketing Essay Examples and Topics | Page 351

Alpen bank. SWOT Analysis Marketing Case Study

7 pages (1750 words) , Download 2 , Case Study

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Case SWOT Analysis. SWOT analysis is a strategic marketing tool that helps to determine the internal strengths, weakness and external opportunities, threats of an organization. Alpen Bank is a potential Romania banking organization that is popular for excellent client service.

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Starbucks Marketing Strategy Marketing Essay

5 pages (1425 words) , Download 2 , Essay

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Cloths and apparel are worn dependent on geographical areas. The kind of weather and climate in a region affects the kind of clothing which is worn in a specific area. Once the firm has identified the various climates within the market, it will be possible to now have the right marketing strategy (Ranchhod & Gurǎu, 2007). It will also help in delivering the right products to the right market.

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Japan and China Economic Powers in the Globe Marketing Essay

4 pages (1155 words) , Download 2 , Essay

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The two- Asian countries selected for the purpose of the report are Japan and China. Both of the countries have their own advantages making them distinct in their own respect. However, the resources of China are vaster as compared to Japan and they have less trade deficit as well. Hence, the economies of scale for China are more beneficial.

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Healthcare Market and Insurance in Boston Marketing Essay

6 pages (1855 words) , Download 3 , Essay

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Following Massachusetts’s 2006land –mark healthcare reforms, many employers, insurers, providers, and consumers have been forced to adjust to the new reforms that embraced universal health insurance cover (Corrigan 13). Political support for this health reform has equally remained overwhelming even as many reform opponents greatly oppose the move.

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Key Words in Marketing - Customer Relationship Management Marketing Essay

7 pages (2434 words) , Download 2 , Essay

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Following the Industrial Revolution and subsequent industrialization of countries, the companies and consumers grew more distant, owing to quicker manufacturing techniques, complex organizational hierarchy, and employee-maintained distribution channels. This gave rise to the era of transactional marketing, where the relationship enjoyed was based on delivering products and receiving payment.

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Growth Strategy of Business Class in Air Arabia Marketing Term Paper

6 pages (1639 words) , Download 2 , Term Paper

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It is important for the organization to consider a diversification growth strategy in order to improve the performance of the business-class segment. The organization is already focusing on the concentration strategy as the organization maintains its low-cost strategy for the passengers of the economy class segment.

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Organisation Analysis & Change TOYOTA MOTORS MANUFACTURING CORPORATION Marketing Research Paper

10 pages (2500 words) , Download 7 , Research Paper

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If Ford and Taylor provided the concept of production line and its efficiency Toyota Motors perfected it. Toyota production system has been used as a model by countless manufacturing companies because of its success in ensuring quality along the production line while maintaining efficiency.

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Marketing of LOreal Marketing Research Paper

11 pages (3199 words) , Download 3 , Research Paper

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The present study deals with the issue of the cosmetic industry with respect to consumer behaviour. The company chosen for this project is L’Oreal, one of the renowned brands in the cosmetic industry. The issue that was encountered was consumer purchase decision, the process that they go through before purchasing a product.

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Casuals by Steve Madden - summary Marketing Essay

3 pages (750 words) , Download 2 , Essay

This was the creation based on the knowledge that there are very many women who need a heeled shoe for their interview, office hours, date and even the night out. Many have to carry a pair of flats in their handbags for after the specific occasion that they were wearing heels for.

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Significance of the Terms to Banking Reforms Marketing Book Report/Review

10 pages (2821 words) , Download 2 , Book Report/Review

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Systematic risk refers to the prospects of failure of the entire financial sector. The jargon is exceedingly frequent in the banking and investment sector which constitutes a majority of the financial sector. Systematic risk assesses the prospects of failure of banks, investment entities, and bodies in the insurance sector.

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Emerging Issues and New Challenges in the Retail Supply Chain Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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The retailer has been selected due to its interesting business model, profitability, business and competitive strategy, service strategy, supply chain, and sale mode which has been changed across the years to ensure it remains competitive. Since 1999; Tesco has been the most profitable retailer in the United Kingdom having a 31% share of the UK grocery market in the third quarter of 2009.

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Marketing Plan Role And Structure Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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Another major assumption that is made in regard to the product is that measures analyzed in the plan are adequate to position the product in the market and achieve the projected sales. This is not the case as the market has different competitors who will also work hard to ensure that their products remain competitive in the market.

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Marketing Plan: Thorntons Plc Marketing Essay

12 pages (3589 words) , Download 4 , Essay

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The sales increase objective will be achieved through all the above-mentioned methods. In order to achieve a high number of sales, the company will spend on advertisement. It is important however to spend on advertisements more than the benefit that the company gets through the advertisement. The increase in 25 percent of the sales will allow the company to cove all its expenses on advertisements.

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Adam Aircraft Company Analysis Marketing Essay

10 pages (2842 words) , Download 2 , Essay

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As a result of his efforts, Adam Aircraft was founded. Rick Adam’s passion for flying has developed since his childhood - he got inspiration from his father, George Adam Sr who had served as an Air Force Officer during World War II (Hedberg and Hamilton, “Adam Aircraft”). The aspects include the identification and evaluation of the company’s mission.

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International Marketing - Nestle and Procter and Gamble Marketing Essay

9 pages (2985 words) , Download 5 , Essay

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Detailed comparative analysis of marketing strategies of these two companies will be analysed through the application of popular marketing analysis methods and tools like SWOT analysis, Porter’s five forces analysis, marketing analysis, STP analysis, etc. these methods help to identify the efficiency of marketing strategies developed and implemented by the companies (Cateora, Gilly & Graham, 2009, p.7).

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Developing marketing strategies and plans Marketing Essay

2 pages (500 words) , Download 3 , Essay

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In the traditional view of marketing a company produces something and then sells it. This view does not consider markets in which consumers have choices. To succeed in such a market companies must design products that adapt to the needs of the customers.

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Impact of Marketing Innovation on the Organizational Culture of a Market Leader Marketing Dissertation

12 pages (3631 words) , Download 2 , Dissertation

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In the last five decades, the communication environment has benefited from several major innovations. Coming from mouth-to-mouth, to print media and to TV, to today´s Internet. Companies are using the Internet not only to educate customers about their products but engage in two-way communication; hence the customer has the chance to participate in the marketing process and product development.

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Stages of Buying Process Marketing Research Paper

4 pages (1073 words) , Download 2 , Research Paper

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“With most customer buying process models, the approach begins with the determination by the consumer that he or she has a need or a want that must be fulfilled” (Tatum, n.d.). Consumers identify their needs at this stage and then search for alternatives whereas online companies determine the needs of the consumers to provide them with their desired products and services.

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Economic Factors Affecting Marketing Decision Marketing Essay

4 pages (1119 words) , Download 3 , Essay

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The marketing environment consists of “the actors and forces outside marketing that affect the marketing management’s ability to build and maintain successful relationships with target customers.” Toyota is one of the world’s leading car manufacturing companies which produce and market more than 8 million cars every year.

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Marketing Communication Activities - the New Hotel Marketing Research Paper

8 pages (2371 words) , Download 2 , Research Paper

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The plan outlines the marketing communication activities that the business will need to be involved in so as to deliver effective marketing messages to the targeted potential customers. Marketing communication activities entail all the duties undertaken with the aim of getting messages to customers, important audiences and prospects. Marketing communication activities are meant to promote the products, services and activities of a business.

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Concept of McLuhan's Definition of Hot Media Marketing Assignment

9 pages (2364 words) , Download 2 , Assignment

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The media concept presented by McLuhan has been a topic of intense argument by scholars pertaining to the authenticity of dividing media on the basis of senses of eye and ear. The author of the paper starts first by introducing the ‘concept’ so that a discussion on the concept of ‘hot media’ could be understood.

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Ocean Park: In the Face of Competition from Hong Kong Disneyland Marketing Essay

3 pages (750 words) , Download 31 , Essay

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In addition, it remains as the first thematic park established in Hong Kong and got a long history. In addition, over the years, the Ocean Park gained popularity worldwide and often gets a lot of visitors. Furthermore, the Park got ranked as the world’s 7th most popular amusement park.

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SBU Objective and Goals Analysis Marketing Essay

4 pages (1205 words) , Download 2 , Essay

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Recommendation of strategies is similar to envisioning the desired upshot for an organization or SBU in a perfectly planned and well-designed manner (Jurgen C. Schmidt, and Martyn Laycock, 2011). The most important theory that comes into play in this context is the Ansoff Matrix, which has been associated with designing organizational growth strategies.

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Sears Goes Swingy for Tweens and Teens Marketing Term Paper

4 pages (1206 words) , Download 2 , Term Paper

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It passed through various challenges, which strengthened it in the process. They were in the form of competition in the targeted market caused, in part, by the consequences of the Second World War. It was formed to meet clients’ needs by providing new products into the souks. The record Sears invented helped in controlling the market prices from soaring.

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Rhetorical Analysis of Print Advertisement Marketing Essay

3 pages (750 words) , Download 2 , Essay

All this is done with the intention of creating a positive response from the consumer to be. To woo clients, several approaches are used, and with different intentions. Adverts employ several approaches to woo prospective consumers; such include rhetorical appeals such as logos, use of logic, ethos basing opinion on a person and pathos based on the emotions and sentiments of the viewer.

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An Innovative Premium Brand in Westque Marketing Essay

8 pages (2094 words) , Download 3 , Essay

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This paper represents a market survey and analysis of a popular shopping centre based in Southampton, United Kingdom. The name of the shopping centre is WestQuay. The objective of this market analysis is to assess the viability of a new business of luxury or premium products in this retail park. So, this paper will provide a detailed analysis of the current market scenario of this shopping centre.

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Micro-External Environment - Bedroom Furniture in Europe Marketing Essay

5 pages (1264 words) , Download 2 , Essay

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Mintel Oxygen (2012) has reported that bedroom furniture products in the UK can be segregated into various sub-products such as fitted bedroom furniture and freestanding bedroom furniture. Analysis of features and benefits of portfolio and unique selling proposition (USP) of bedroom furniture can be explained in the following manner.

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Goodwill and routine emails Marketing Essay

3 pages (750 words) , Download 2 , Essay

The agenda of the meeting will include: 1. Preparations of last financial year reports 2. New budget approaches for this year 3. Staff contract renewals I am expecting everyone to attend the meeting as I will appreciate input from every staff member. Regards, (Name) Chief Accountant Good will Email Date: 07, February, 2013 From: (Name) To: Accounts Assistants Subject: Excellent Departmental Performance Reports from the previous financial year indicate that we have been able to meet our budgetary targets by not spending beyond the limits.

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Business Opportunities in Food and Beverage Industry Marketing Essay

3 pages (750 words) , Download 2 , Essay

This essay analyzes that in the contemporary world people are more curious than ever to try out different cuisines from different countries across the world. And it's clear, that while there may be hesitant to adopt one another’s culture, people usually find no objection to trying one another’s cultural foods.

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Assets Managed by Fund Managers Marketing Research Paper

4 pages (1381 words) , Download 2 , Research Paper

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Various companies in the united stated offer registered fund services, at the year 2011 among fund complex 75 % were independent fund advisers where these firms managed over 60% of investment company assets while the rest was being managed by non-US fund managers, bank thrift, insurance companies and brokerage firm among others (Ernst &Young).

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Learning Team Trends and Conditions Paper Marketing Essay

3 pages (750 words) , Download 2 , Essay

Healthy diets generally are majorly composed of organic fruits, vegetables, and grains while at the same time being low in salt, sugar, cholesterol and saturated fat. Some of the adverse effects of eating unhealthy foods include higher risks of contracting heart disease, obesity, cancer, diabetes and stroke.

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Strategic Marketing Marketing Essay

3 pages (750 words) , Download 3 , Essay

Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.

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Novelty Gifts Company Marketing Research Proposal

10 pages (2711 words) , Download 2 , Research Proposal

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The focus of the company is to improve the performance of the Canal trust. The gift items to be developed include the development of executive toys, earrings, and bangles. The ability of the company to support the Trust will depend on the ability to make quality products and develop the necessary platform to sell the products.

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Organizational Capabilities and Strategic Management of Google Marketing Essay

4 pages (1000 words) , Download 3 , Essay

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According to the research findings, organizational capabilities act as a drive for strategy formulation and execution. They are however difficult to measure because most of them are intangible too. In general terms, Google has been efficient in strategic management though there are minimal areas where improvement needs to be done.

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Marketing Strategy Marketing Coursework

5 pages (1447 words) , Download 2 , Coursework

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Secure Security Services will be a service provider for security and related provisions’ solutions that will cover a wide spectrum of security needs. It will be located at Inglewood in Los Angeles, California. This choice of location is calculated and purposed. The market there is unexploited and there are many avenues for growth and diversification.

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Samsung- The Making of a Global Brand Marketing Case Study

5 pages (1301 words) , Download 7 , Case Study

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Samsung had the vision to become a global leader in the era of emerging digital convergence that is defined by the combination of one product of different products, as well as the linking of many technologies using a single network. The company underwent a huge transition to a high-end technological manufacturer whose focus was on the B2C market from the B2B market.

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Public Relations in a Traditional Marketing Plan Marketing Essay

3 pages (1060 words) , Download 4 , Essay

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The role of public relations in a traditional marketing plan or campaign is to enhance an organization's standing in the eyes of the general public. In this regard, public relations is part of top management's function which undertakes to evaluate, measure, and influence the public's attitudes, sentiments, opinions, and perception of the organization.

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Mark and Spencer Strategy Marketing Essay

9 pages (2250 words) , Download 4 , Essay

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According to the report, Mark and Spencer Strategy, international retailer Marks & Spencer is a proficient player in the clothing, food and financial service sectors. The company began its commitment to value, quality and customer service in 1884 when Michael Marks and Tom Spencer entered into a business partnership.

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Market Analysis of Talis Spa Marketing Term Paper

9 pages (2250 words) , Download 3 , Term Paper

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Majority of the tourists visit places like Dubai or Abu Dhabi. Very few people are aware of a place like Al Ain. However, the diverse geographical nature in the form of the greenery and less humid condition can be just the thing the visitors would require. Hence the Talise Spa situated in Al Ain a lot of potentials to become a major player.

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The Cognitive Impression of Advertisement Marketing Book Report/Review

8 pages (2193 words) , Download 3 , Book Report/Review

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This article named “Journal of Advertising” written by a Taiwanese writer named Chingching Chang was composed for Taiwanese University. The article focuses on the advertising subject and has abstract and well-defined content. This is interesting as it gives a lively opening to the article. The article focus on the cognitive impression of advertisement and the impact it has on the media.

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Theory Related to Flipping the Funnel Marketing Assignment

5 pages (1317 words) , Download 2 , Assignment

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The fast change of the current century is being powered on the lines of highly connected telecommunications technology that has advanced in a tremendous way in the recent past. It needs to be mentioned that throughout the previous decade there was a tremendous surge in penetration of internet-based connectivity in various parts of the world.

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International Marketing Strategy Marketing Research Proposal

6 pages (1500 words) , Download 3 , Research Proposal

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The world of banking finance is highly integrated with various kinds of complex concepts as well as various kinds of frameworks related to operating standards as well as legal issues. The integration of technology in its complex processes will no doubt help in better value generation for the customers.

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Tesco PLCs External and Internal Business Environment Marketing Coursework

6 pages (1893 words) , Download 2 , Coursework

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Tesco plc is one the leading brands in the grocery and supermarket sectors in the UK as well as in the world. Tesco has prepared a 5-year long growth plan phase where the mission is to diversify the portfolio of the company. Two specific options are chosen by Tesco to implement the plan. One is the diversification through new strategic business units and diversification in terms of geographical locations.

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Electric Cars Marketing Research Paper

6 pages (1500 words) , Download 5 , Research Paper

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In the current age individuals are becoming conscious about eco-friendly products. The amount of pollution is soaring with the improving transport and communication facilities. Almost 50% individuals around the world are owners of cars.

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Prices for McDonalds Products in Kenya Marketing Essay

8 pages (2400 words) , Download 2 , Essay

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Fast foods are foods that are considered easy to prepare in terms of the time it takes for food to be ready for consumption. Fast foods take very little time to prepare because they need minimal ingredients and/or require little cooking. Fast food was first popularized in the United States of America (USA) where foods that require minimal preparation time started being sold in restaurants.

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Marketing Fundamental Marketing Assignment

3 pages (750 words) , Download 3 , Assignment

Marketing is a key concept of business. Several facts and activities are associated with marketing. Marketing fundamental is basically an overall concept of marketing and several marketing strategies that are developed and implemented by the organizations in order to maintain effective business growth rate.

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Promotional Communication Techniques Marketing Coursework

10 pages (3210 words) , Download 2 , Coursework

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The products of MAC target a wide range of consumers that encompasses people of all age groups, cultural and economic backgrounds, and gender. However, they accord significance to working with children and families. Therefore, their target market is quite wide and diversified and they will have to incorporate variety in their products and well as promotional techniques.

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Marketing International Business: Branding, Communications and Relationships questions Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

These representatives must know how and when to take part in an online discussion and when to avoid such discussions. They must also ensure that they consistently express a likeable and positive image. External stakeholders must also ensure that they consider personal attributes more than formal skills when choosing such people for the roles (Kotler, 2000, p.65).They must ensure that they change the management and leadership styles to bring transparency and openness.

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Marketing Plan for Hydra-Energy Shot Marketing Essay

10 pages (2795 words) , Download 4 , Essay

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Hydra-Energy Shot can be described as smooth tasting, low in calories (50 calories), added electrolytes, B12 (for energy), and assorted fruit flavors. Also, Hydra-Energy Shot is a sports drink that hydrates the human body as well as gives a guaranteed additional 6 hours of energy for performing daily activities.

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What Makes Panasonic Successful Marketing Essay

9 pages (2489 words) , Download 2 , Essay

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Panasonic’s founder, Konosuke Matsushita, was born in 1894. With constant struggle and suffering throughout his life, he was able to found his own business in 1917. Thus, on March 7, 1918, Panasonic got its start when Matsushita set up Matsushita Electric Housewares Manufacturing Works with only three employees (Panasonic Corporation, 2013b).

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Marketing Essays