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Marketing Essays

Result for Subject Marketing:
19930 essays
NOGO Railways Challenges Marketing Essay
8 pages (2049 words) , Download 2 , Essay
Free
Dave Keller, the communication manager of NOGO Railways, has requested the assistance of an outside consultant in response to the challenges facing him. He had been promoted to the position despite his limited managerial experience, perhaps as the case describes it, as the “helmsman of a sinking ship”  (Brown).
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Emerging Marketing in China Marketing Coursework
8 pages (2294 words) , Download 2 , Coursework
Free
Marketing is the creation of consumer satisfaction by the creation of products, distribution, pricing, and promotion of the product. Marketing is a common activity in the current world where most products are marketed to get the attention of the customers or the consumers. Advertising has had changes and it has become free with only advertisers trying to come up with strategies to stay on top of the competition.
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What Makes Hyundai Cars Excellent Value For the Money Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
First and foremost initial purchase cost was one of the main determining factors in making her choice. Considering the amount for down-payment, the budget to purchase the vehicle was around $18,000 in order to maintain an affordable monthly payment. The decision to buy a specific vehicle was influenced by several important qualities.
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The Macro, Micro, and Eternal Environment Influences at International Marketing Strategy Marketing Essay
9 pages (2998 words) , Download 3 , Essay
Free
Even with the economic decline that characterized the Russian economy in the 1990s, interest in the Russian market never ceased as the collapsed businesses recovered with time. With Russia having an approximately 100% literacy rate, over 140 million people, a growing economy, and enormous reservoirs of natural resources in its landmass, it provides an appealing market for many businesses.
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Segmentation, Target Market and Positioning of Whole Foods Market Marketing Assignment
9 pages (2546 words) , Download 3 , Assignment
Free
The present paper chalks out a marketing plan for Whole Foods Market in the UK. Environmental scanning of the various macroeconomic forces has been carried out using the PESTEL framework. The SWOT analysis enumerates how the company can use its strengths to avail of the opportunities and ward off threats.
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Longitudinal Strategic Development Study Virgin Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The position of firms in the global market is highly depended on their ability to align their strategies with the market’s trends and needs setting goals that are feasible taking into consideration their capabilities and resources but also the conditions in the internal and the external organizational environment.
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Brand Positioning: Strategies for Competitive Advantage Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The product being a consumer good, the competition is high as every other company tends to come out with something new. There are already many brands in the market that conditioners the hair so people might not go for this brand rather go for the competitor’s one. As the target audience for the product is the youths, consumers who do not want to straighten their hair would not prefer the product.
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Marketing Business Plan for Soy Protein Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The aim of this project is to create a marketing plan of Soy Protein in the United States of America and thereby capturing a decent market share and increasing its sales volume by 10% in USA. The project thereby endeavors to understand the potential strengths and weaknesses of the product which should be managed to gain advantage of the different opportunities and counter threats in the external market.
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Control projects, capital management, risk management and evaluation Marketing Essay
28 pages (7000 words) , Download 2 , Essay
The researcher will be seeking out answers to the following questions: What are the main risk and safety concerns in the activities of the projects? How can these risks be managed? Should a single system framework be implemented? What measures can be taken in the risk control procedures? Why are changes to the Safe Management System necessary? What does it mean for the organisation and our people?
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Effectiveness of Using Social Media to Engage Customers Marketing Literature review
26 pages (8051 words) , Download 2 , Literature review
Most commonly, the financial performance of firms concerning their products/ services are used as the basis for estimating the success of these products/ firms either locally or globally (Bhalla 2010). However, the messages that figures send concerning market trends are not always accurate. A series of helpful concepts have been developed.
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Business to Business Marketing and Supply Chain Management Marketing Essay
13 pages (3769 words) , Download 3 , Essay
Free
It aimed at greater market share thus focusing more on the global majors. The company was losing its relations with the local and national level companies. Apart from this, there were differences seen between the managers at various levels. KAM was applied in the company but instead of solving its problems, the strategy worsened it.
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Principle of Fashion Marketing Marketing Essay
15 pages (3750 words) , Download 7 , Essay
Free
This essay discovers the marketing in fashion. The product line of the company is quite wide and includes products for all fashion and status conscious customers. Some examples of the products of Louis Vuitton are shoes, wallets, bags, handbags, jewellery, accessories, and various other leather and luxury goods.
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Marketing Strategies for Nike Marketing Essay
11 pages (3368 words) , Download 3 , Essay
Free
In any case, Nike is known worldwide as a major supplier of athletic apparel and shoes. In the same way, the company manufactures a large amount of sports equipment. In the 2012 fiscal year, the revenue base of the organization was $24.1 billion and it presently employs over 44, 000 people across the world.
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International Sustainable Business: Food Retailing Marketing Report
8 pages (2149 words) , Download 4 , Report
Free
In recent times, the food retailing industry with the emergence of different supermarkets and hypermarkets have gained global eminence. Though, the emergence of this era started long back after the 1950s. At that time such introduction was mostly centered on North America and Europe. Historically these regions are bestowed with high income and that allured the shoppers of the food items.  
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Threats and Opportunities of Social Media Marketing Marketing Essay
9 pages (2713 words) , Download 2 , Essay
Free
Social media marketing is something that must always remain supreme within any advertising strategy which is geared to meet the eye of young audiences. This has been proven with the passage of time that the young ones appreciate the presence of marketing on social media platforms like Twitter, Facebook, Google, YouTube, Instant Messengers, and so on.
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Marketing and Strategy Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
It is quite evident that with increased globalization and improved technology, there are constant key emerging trends in marketing which are also changing various consumer needs. Marketing is defined as the conceptualization ad delivery of great customer satisfaction.
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Analyzing Visual Advertising Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The advertising campaign by Camel Cigarettes in the 1940’s suffered from a similar dilemma. (Advertising methodologies through the 20th century) Whilst it is true that advertising rules were not so stringent during that age and the health risks of smoking were generally unknown to the masses, the advertisement is still considered to be incorrect in its approach.
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Effect of Celebrity Endorsements Marketing Literature review
5 pages (2057 words) , Download 2 , Literature review
Free
Several athletes have gained status through achievements and created a good image for themselves in the sports industry. This has made them be sought for purpose of brand image marketing and general selling of products. Athletes who are celebrities enjoy recognition from the public and hence are at a good position to market consumer goods by appearing in brand promotion tools.
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Principles of Marketing - Market Segmentation, Targeting and Positioning Marketing Essay
9 pages (2473 words) , Download 6 , Essay
Free
It is hardly possible for organizations and firms to satisfy the needs of all their customers. Because of this, contemporary marketers need to characterize their buyers according to their traits and product needs. Marketers should do this in a view to adapt to the marketing plan, product, or both to assist the organization in satisfying the different consumer tastes and demands.
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Cable Television in Terms of Its Repositioned Target Market Demographics Using US Census Data Marketing Assignment
4 pages (1302 words) , Download 2 , Assignment
Free
Cable television’s customers include children, adolescents, and elders. Cable television focuses its resources to market its new services to family households. These households comprise children; who are fond of watching cartoons and other entertaining games, adolescents; who like watching movies and music, and the elders; who are most keen on watching updated news and talk shows.
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Repositioning Desktop Personal Computers Marketing Essay
5 pages (1440 words) , Download 2 , Essay
Free
Many people prefer to work on da desktop rather laptop. Despite or a stable computing system (people can use it continuously for twenty-four hours without perturbing stability of the system, processing speed and resolution is better than laptops) concerning laptops and tablets. Companies use the desktop as a working tool for employees.
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Marketing Discussion Assignment Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The product costs include the amount materials or ingredients included in the final product. The company must implement selling its products by relegating implementing customer value requirements as secondary to cost recovery pricing. If the customer’s value of the product is less the production or selling costs, the company sinks into bankruptcy.
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Case studies questions Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is significant that note that, the firm offered additional products, which ranged from banking, and finance, retail manufacturing, media, transportation, automotive and other professional services. The firm uses the Six Sigma methodology in its operations.
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McDonalds-arch delux burger Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The study aims at discussing the case of advertisement failures of McDonalds’s Arch Deluxe Burger, which is counted among the top ten advertisement failures. The motive is to understand the shortcomings of the company due to which the advertisement failed, the mistakes in their advertisement design and the significant issues like the target customers, positioning strategy, media strategy for the product of McDonalds.
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Entrepreneurship, Innovation, and Creativity: Evaluation of Entrepreneurial Creativity Marketing Assignment
8 pages (2313 words) , Download 2 , Assignment
Free
Skills and competencies that entrepreneurs require in order to perform their tasks efficiently play a decisive role in the way services are delivered. Entrepreneurship can be viewed as a process through which an entrepreneur devotes his time and effort to come up with something new despite the risks involved.
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The Environmental Problems Marketing Essay
4 pages (1450 words) , Download 2 , Essay
Free
The global situation today is loaded with drought, famines concerns, floods, and a lot of natural calamities which are all a result of the environmental problems which has affectedly areas of the world both at a local and regional ground. And thus, calling for a war footing by all the environmental cooperation’s.
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Kudler Fine Foods Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
This means that marketing research helps the company in making managerial decisions. Marking research goes beyond the competition in the market with other competitors because it helps the company understand areas where customers are not served well, and specifically, which market segments are left out (Pride and Ferrell 2012).
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Establishing Consumer Perceptions towards Medical Spas UK Marketing Literature review
8 pages (2682 words) , Download 2 , Literature review
Free
In fast-running life where there are fewer chances to work on self-development, people come to the methods of medical Spa and treatment. This is because such treatments are quick and fast to respond to the requirement set by the client (Harmsworth, 2004). As per the changing need and requirements, people keep different perceptions about medical Spas.
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SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL1. Introduction In today’s world, the use of social media has significantly increased (Gross and Acquisti 2005, p. 71). With its increased personal use, it has also influenced the way SMEs and large corporations market their business products and services and provide customer service (Zarrella 2010, p.
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Competitive Advantages of Google Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Google's search engine is very efficient, and fast, and makes use of the latest information technology resources to provide top-class services to users. Google’s competitive edge is traced to the fact that they’ve built its infrastructure of servers, storage systems, bandwidth, and hardware that supports the fastest search on the web.
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Managing the Service Value Chain at Forest Timbers Marketing Essay
8 pages (2196 words) , Download 3 , Essay
Free
Forest Timbers is a timber merchant, importers, and machinists company that operates from Hereford in the United Kingdom. The company specializes in soft and hardwood from North America, Europe, and Asia. The marketing team is committed to ensuring that they deliver excellent products. Some of its products and services include shopfitters, furniture makers, joining, and kitchen manufacturers.
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Application of Market Mix to the Marketing of Fashion Products Marketing Essay
15 pages (4385 words) , Download 2 , Essay
Free
Marketing, for a long time, has been taken to mean promotion, advertisement, or public relations. These are used to carry out the important process of marketing. While each of the aspects can stand alone, they are all required to carry out effective marketing. Marketing requires dedicated efforts which target the clients of a given organization.
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Challenges and Opportunities of EAT Restaurant Marketing Essay
8 pages (2262 words) , Download 2 , Essay
Free
The organization has failed to increase its sales, market share, and brand awareness due to inadequate web page development, limited information about price and products, lack of online presence. Therefore, it is necessary for the brand managers to hire a local branding agency that can overcome these problems. 
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Sustainability as the Agenda of Leading Companies Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
sustainable development arouses the attention of business leaders since it necessitates meeting present needs without compromising future generations’ ability to meet their needs. Leaders at Cloudreach have to balance the sustainability of the business. The company has the obligation of offering short-term and long-term value to its shareholders.
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Proving Energy Efficiency and Smart Grid Program Analysis Marketing Admission/Application Essay
8 pages (2237 words) , Download 2 , Admission/Application Essay
Free
The high price-to-earnings ratio from the value of Ameren implies that the investors in the company shares should expect an increase in growth as regards the increase in the future earnings of the company. Additionally, this will further attract more investors who are willing to invest in the company shares due to the high prospects and promising growth.
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Alpen bank. SWOT Analysis Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Case SWOT Analysis. SWOT analysis is a strategic marketing tool that helps to determine the internal strengths, weakness and external opportunities, threats of an organization. Alpen Bank is a potential Romania banking organization that is popular for excellent client service.
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Starbucks Marketing Strategy Marketing Essay
5 pages (1425 words) , Download 2 , Essay
Free
Cloths and apparel are worn dependent on geographical areas. The kind of weather and climate in a region affects the kind of clothing which is worn in a specific area. Once the firm has identified the various climates within the market, it will be possible to now have the right marketing strategy (Ranchhod & Gurǎu, 2007). It will also help in delivering the right products to the right market.
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Japan and China Economic Powers in the Globe Marketing Essay
4 pages (1155 words) , Download 2 , Essay
Free
The two- Asian countries selected for the purpose of the report are Japan and China. Both of the countries have their own advantages making them distinct in their own respect. However, the resources of China are vaster as compared to Japan and they have less trade deficit as well. Hence, the economies of scale for China are more beneficial.
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Healthcare Market and Insurance in Boston Marketing Essay
6 pages (1855 words) , Download 3 , Essay
Free
Following Massachusetts’s 2006land –mark healthcare reforms, many employers, insurers, providers, and consumers have been forced to adjust to the new reforms that embraced universal health insurance cover (Corrigan 13). Political support for this health reform has equally remained overwhelming even as many reform opponents greatly oppose the move.  
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Key Words in Marketing - Customer Relationship Management Marketing Essay
7 pages (2434 words) , Download 2 , Essay
Free
Following the Industrial Revolution and subsequent industrialization of countries, the companies and consumers grew more distant, owing to quicker manufacturing techniques, complex organizational hierarchy, and employee-maintained distribution channels. This gave rise to the era of transactional marketing, where the relationship enjoyed was based on delivering products and receiving payment.
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Growth Strategy of Business Class in Air Arabia Marketing Term Paper
6 pages (1639 words) , Download 2 , Term Paper
Free
It is important for the organization to consider a diversification growth strategy in order to improve the performance of the business-class segment. The organization is already focusing on the concentration strategy as the organization maintains its low-cost strategy for the passengers of the economy class segment.
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Organisation Analysis & Change TOYOTA MOTORS MANUFACTURING CORPORATION Marketing Research Paper
10 pages (2500 words) , Download 7 , Research Paper
Free
If Ford and Taylor provided the concept of production line and its efficiency Toyota Motors perfected it. Toyota production system has been used as a model by countless manufacturing companies because of its success in ensuring quality along the production line while maintaining efficiency.
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Marketing of LOreal Marketing Research Paper
11 pages (3199 words) , Download 3 , Research Paper
Free
The present study deals with the issue of the cosmetic industry with respect to consumer behaviour. The company chosen for this project is L’Oreal, one of the renowned brands in the cosmetic industry. The issue that was encountered was consumer purchase decision, the process that they go through before purchasing a product.
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Casuals by Steve Madden - summary Marketing Essay
3 pages (750 words) , Download 2 , Essay
This was the creation based on the knowledge that there are very many women who need a heeled shoe for their interview, office hours, date and even the night out. Many have to carry a pair of flats in their handbags for after the specific occasion that they were wearing heels for.
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Significance of the Terms to Banking Reforms Marketing Book Report/Review
10 pages (2821 words) , Download 2 , Book Report/Review
Free
Systematic risk refers to the prospects of failure of the entire financial sector. The jargon is exceedingly frequent in the banking and investment sector which constitutes a majority of the financial sector. Systematic risk assesses the prospects of failure of banks, investment entities, and bodies in the insurance sector.
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Emerging Issues and New Challenges in the Retail Supply Chain Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The retailer has been selected due to its interesting business model, profitability, business and competitive strategy, service strategy, supply chain, and sale mode which has been changed across the years to ensure it remains competitive. Since 1999; Tesco has been the most profitable retailer in the United Kingdom having a 31% share of the UK grocery market in the third quarter of 2009.
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Marketing Plan Role And Structure Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Another major assumption that is made in regard to the product is that measures analyzed in the plan are adequate to position the product in the market and achieve the projected sales. This is not the case as the market has different competitors who will also work hard to ensure that their products remain competitive in the market.
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Marketing Plan: Thorntons Plc Marketing Essay
12 pages (3589 words) , Download 4 , Essay
Free
The sales increase objective will be achieved through all the above-mentioned methods. In order to achieve a high number of sales, the company will spend on advertisement. It is important however to spend on advertisements more than the benefit that the company gets through the advertisement. The increase in 25 percent of the sales will allow the company to cove all its expenses on advertisements.
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Adam Aircraft Company Analysis Marketing Essay
10 pages (2842 words) , Download 2 , Essay
Free
As a result of his efforts, Adam Aircraft was founded. Rick Adam’s passion for flying has developed since his childhood - he got inspiration from his father, George Adam Sr who had served as an Air Force Officer during World War II (Hedberg and Hamilton, “Adam Aircraft”). The aspects include the identification and evaluation of the company’s mission.
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International Marketing - Nestle and Procter and Gamble Marketing Essay
9 pages (2985 words) , Download 5 , Essay
Free
Detailed comparative analysis of marketing strategies of these two companies will be analysed through the application of popular marketing analysis methods and tools like SWOT analysis, Porter’s five forces analysis, marketing analysis, STP analysis, etc. these methods help to identify the efficiency of marketing strategies developed and implemented by the companies (Cateora, Gilly & Graham, 2009, p.7).
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