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Marketing Essays

Result for Subject Marketing:
19702 essays
University Convineince Store Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
University Convineince Store The following paper includes the description of the targeted market and customer profile which will be targeted for opening a new convenience store in the university of New Brunswick Saint John campus. The following paper includes the evaluation of the expected market place and the targeted customer base which the business will target mainly.
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Customer Service of FedEx Marketing Case Study
5 pages (1478 words) , Download 4 , Case Study
Free
The case study deals with FedEx and the customer service that it had shown towards the customer, Anita who has couriered two packets from Kitchener, Ontario to Simpsonville, South Carolina through FedEx, and to her disbelief, the company had misplaced one of the packets out of the two sent which was supposed to be portrayed in the tradeshow in Simpsonville.
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Logistics Management of Federal Express Canada Marketing Case Study
5 pages (1291 words) , Download 3 , Case Study
Free
FedEx has some potential issues with its logistics management and customer service practices. McDougall & Dorken (1998) clearly indicate that the company failed to meet the shipping requirements of Desktop Innovators and the situation caused the DI to suffer from huge business loss. The DI placed a shipping order on FedEx to send two boxes from Kitchener, Ontario to Simpsonville, South Carolina.
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Enterprise Resource Planning System Analysis -TD Bank Marketing Assignment
14 pages (3735 words) , Download 3 , Assignment
Free
Vendors provide specialized and specific ERP systems and solutions making the industry more competitive. The common ERP software that is applicable in the banking industry includes; Vendors on large businesses which include SAP and Oracle. The two offer ERP software for multi-language, multi-facility, and enterprises that are operated in billions.
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Competitive Equilibrium in Exchange Economy Marketing Essay
4 pages (1132 words) , Download 2 , Essay
Free
Moreover, it is assumed that consumers will usually maximize their consumption within the indifference curves with the fact that their individual utilities will not be interdependent. In an exchange economy, Pareto optimality will exist in an instance where one has to be made worse off if another is to be made better(Mackintosh & Andrew pg. 126)
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Safety Provision in Marketing Marketing Essay
3 pages (1067 words) , Download 2 , Essay
The government is usually an external factor that influences business activities. Ranging from legality, taxation, and safety, the government has the power to create a good business environment and destroy a business environment. According to Cowell (2005), it plays the main role in the creation of appropriate marketing and business environment.
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The Marketing Strategies of Fashion Brands Marketing Coursework
7 pages (1750 words) , Download 3 , Coursework
Free
This essay analyzes the fashion brands' marketing. Regardless of the extent of the fashion industry or the coverage, brainstorming creative marketing strategies bridges the success or the failure of the industry. Any prospective fashion industry must establish the goals, which it has to achieve within a set period.
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Nordstrom: How to Succeed by Selling Just One Shoe Marketing Case Study
4 pages (1121 words) , Download 2 , Case Study
Free
A Nordstrom salesperson often continues the relationship with a client for many years. Nordstrom salespeople exchange their business cards with customers so as to provide them with better shopping experiences in the future. According to McGowan (2006), Bozzuto’s Inc floral store is an example of a retail outlet that offers self-service to full service on the continuum.
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MYOB's Interdepartmental Communication Marketing Essay
3 pages (750 words) , Download 2 , Essay
A department can consist of 5 or more people, each with different responsibilities required to be carried out in a business day. Each department also needs to complete the tasks and make sure that the other departments are well aware of what is happening.
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Service Marketing : The Pizza Store Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This has become possible only due to the alternation in the living standard of the citizens, resulting in enhancement of the productivity and profitability of pizza stores in the market of Melbourne, Australia, which is one of the lively markets with a number of pizza stores (Scribd, n.d.).
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Sears Goes Swingy for Tweens and Teens Marketing Term Paper
4 pages (1206 words) , Download 2 , Term Paper
Free
It passed through various challenges, which strengthened it in the process. They were in the form of competition in the targeted market caused, in part, by the consequences of the Second World War. It was formed to meet clients’ needs by providing new products into the souks. The record Sears invented helped in controlling the market prices from soaring.
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Macroenvironmental Impact on the Company Product Sales Marketing Essay
3 pages (750 words) , Download 3 , Essay
Specific microenvioronmental influences include changes in interest rates, competitors, disastrous weather, cultural tastes and government regulations. These factors are critical for any organization that is planning to launch a new product in the market.
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Segmentation and Target Market Marketing Term Paper
7 pages (1750 words) , Download 4 , Term Paper
Free
The solar market is considered to be amongst the potential industry that is increasingly growing in the United States. This particular industry is unexploited by organizations and thus, there is an immense opportunity in marketing solar panels in the United States, specifically in California. The solar market of the United States is quite different from any other nation in the world.
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Buyer and Consumer Behaviour: Measuring and Interpreting Brand Performance Marketing Assignment
9 pages (2526 words) , Download 4 , Assignment
Free
The paper aims at underpinning the marketing and promotional strategies of Mars Chocolate Bars in creating a deep and positive impact on the buying behavior of consumers. The paper has been presented in three parts where the first part highlights the importance of brand performance dealing with three questions over the kinds of markets, brand performance, and preference and kinds of consumers.
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Coca-Cola and Pepsi SWOT Analysis Marketing Term Paper
4 pages (1146 words) , Download 3 , Term Paper
Free
The soft drinks vary in taste and color depending on the manufacturer. Indeed, soft drinks control over half of the beverage market. Soft drinks may further de categorized under carbonated drinks and non-carbonated drinks The major players in the soft drinks industry are Coca-Cola and Pepsi, which virtually command more than half of the market.
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Introduction to Marketing Research Process Marketing Research Paper
3 pages (903 words) , Download 2 , Research Paper
Free
The information is normally important because it ensures that marketing opportunities, as well as problems, are identified both by the consumer and the marketer. Information can be used to assess marketing actions that can be beneficial to the organization and to monitor marketing performance. Information can be important in decision-making.
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Kooler Refresh Marketing Plan Analysis Marketing PowerPoint Presentation
6 pages (1733 words) , Download 2 , PowerPoint Presentation
Free
The industry is composed of companies that strive to deliver desired products to consumers who have fluctuating tastes. Currently, Coca-Cola and Pepsi have commercialized their brand to establish a larger market share due to unique brand flavor and advertising campaigns. Kooler refresh seeks to enter the market of Coca-Cola (42.8% market share).
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The Concept of the Marketing Mix - Case of Luigi's Family Food Marketing Case Study
6 pages (1641 words) , Download 3 , Case Study
Free
The market for the frozen pizzas have categorized into 4 categories like the regular pizza (e.g. the Tombstone brand), premium pizza (e.g. DiGiorno, commanding a higher price due to the quantity and quality of ingredients and “eating experience”), gourmet pizza (e.g. Wolfgang Puck’s specialty toppings pizzas), and the less expensive “fill-‘em-up” brands (e.g. private label).
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Brazil, One of the BRICS Countries Marketing Essay
3 pages (750 words) , Download 2 , Essay
The inhabitants of the nation had been the Portuguese who shaped the religion and derived the mostly spoken language. However, as the population grew through interaction in intermarriage, trade and colonization, a mixture of races had been added to create diversity.
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Marketing Opportunity of Lifebuoy in the UAE Marketing Essay
5 pages (1680 words) , Download 2 , Essay
Free
Unilever is a British-Dutch multinational company founded in 1930. It has a wide array of products consisting of famous brands in foods, beverages, personal care, and cleaning agents. The parent company can be found in the Netherlands and the United Kingdom. Together with its group of companies, they are known as the Unilever group.
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Marketing Performance of Olay in the UAE Marketing Essay
6 pages (1791 words) , Download 2 , Essay
Free
It was founded in South Africa by Graham Wuff in 1999 who sold lanolin branded as oil of Olay (Olay, 2012). Wulf developed the oil of Olay at home and used his wife and friends to experiment on the oil. He marketed the oil of Olay product with his friend Lowe without any branding, successfully and later marketed the oil of Olay.
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Company Analysis - Volkswagen Group in Forest, Brussels Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
Current essay mostly focuses on the examination and the analysis of the production process of a well-known firm: the Volkswagen Group. The processes employed in the Group’s production unit in Forest, Brussels are reviewed and evaluated emphasizing on the effectiveness of this unit’s quality and cost management.
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Why Should a Firm Cooperate with an Advertising Agency Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
It is upon a company to decide whether they employ the services of an advertising agency or not. It is important to use the services of an ad agency because apart from developing an effective advertising strategy, they save the company costs of employing people with talents for advertisements and costs for monitoring advertising strategies.
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Consumer Electronics as the Product of Choice Marketing Assignment
5 pages (1525 words) , Download 3 , Assignment
Free
By use of computer-assisted personal interviewing (CAPI), this essay managed to produce the following data. There are older men and women who consume the proposed product excessively; there are people who look like concurrent customers, people who would not use the product, while there are others who would buy the product upon spotting it on the market.
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Moral Effects of Advertising Marketing Literature review
8 pages (2000 words) , Download 2 , Literature review
Free
Most products are advertised ways that create desire, eroticism or love in the society. Through advertisements, businesses increase their sales by attracting more customers, even unwilling ones. This art has evolved from simple advertisement to huge spending departments and professions.
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Relating Of Finance Available For Marc Day And SwapgameCom Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
It was requested by Marc Day, the founder of SwapGame.com Limited, an internet-situated, games-letting payment service in 2008. This investigation was carried out by a consultant of Business Link, which is a government’s online resource offering advice, information and guidance service to businesses.
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Summary of the book Our iceberg is melting Marketing Essay
3 pages (750 words) , Download 21 , Essay
Free
Kotter begins the text stating, “Once upon a time a colony of penguins was living in the frozen Antarctic on an iceberg near what we call today Cape Washington” (Kotter 2006, p. 1). The most important penguins are in what is referred to as the Leadership Council.
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Customer Attitude to Online Banking Services in the UK Marketing Dissertation
58 pages (10433 words) , Download 2 , Dissertation
Abstract: In the retail banking services, online banking is relatively new phase and still many people are not properly aware of the offerings of online banking. In this advanced technological era, many customers of banks and non-banking financial institutes are still not satisfied and comfortable by using the internet services.
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Marketing Professional Practices Marketing Essay
6 pages (1690 words) , Download 2 , Essay
Free
According to Hylton and Bramham, the human resource policies used for retaining volunteers need to be similar to those used for retaining paid employees. In regard specifically to sports clubs, volunteers working in these organizations have possibly to face the legal consequences of their position, for example when working as a coach.
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Marketing Analysis of Bridge climb Sydney Marketing Case Study
8 pages (2326 words) , Download 2 , Case Study
Free
But in this scenario, the bridge is at a static place, and other means of place strategies like transportation and facilities are also sufficient. But the company can use agents spread over different areas to bring customers. Apart from that, they can also employ franchisee offices for slot bookings and special another kind of bookings.
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Marketing Plan for Adventure Out Australia Marketing Essay
4 pages (1165 words) , Download 2 , Essay
Free
It incorporates activities such as education and outdoor adventures, abseiling, trekking, rock climbing, group games. The company has worked towards promoting organizational and personal developments. The company facilitates organizational and personal development through developing activities that bring about fun experimental learning programs.
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Company Analysis: Cloon Keen Atelier Marketing Essay
4 pages (1123 words) , Download 3 , Essay
Free
One reason would be to ensure a high market share and this would mean productivity, efficiency, and continuance of the operation. In other words, Cloon Keen Atelier, which is trying to create significant moves within the context of the marketing mix (product, price, place, and promotion), does not actually differ from what the others are doing in the market.
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Trends in International Marketing Marketing Assignment
6 pages (5653 words) , Download 2 , Assignment
Free
Both blogs state that Sony Corporation focuses on the four marketing mix principles to increase its customer base.  First, the company sells products that are of high quality. A high-quality product is a product that is not easily destroyed. A high-quality product is a product that lasts longer than the competitor’s products. 
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Types of Marketing Strategies and Elements of a Successful Marketing Strategy Marketing Term Paper
9 pages (2250 words) , Download 4 , Term Paper
Free
Marketing is that function of any business that focuses on satisfying customer needs. It is so important that it is done carefully, so it can become a reason for the turnaround of a failed business and vice versa. Therefore, it is very important that companies select and design marketing strategies that would benefit them.   
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Introduction of LG Electronics in the LGE Products within the US Market Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
With the listing given on existing products like Apple, the author wishes to explain the similarity in concept to be applied in the product. Testimonials will also prove vital to use in the campaign. The company wishes to apply new media skills to promote the gadget that uses updated trends in technology. 
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Technological Advancements: iPhone 5 Scenario Marketing Essay
5 pages (1350 words) , Download 2 , Essay
Free
This is to address the dynamic consumer tastes and preferences. Apple Company is one of the companies that have been directly affected by the changing market trends. It deals with manufacturing and marketing communication as well as media devices, digital music players, and personal computers. It sells wide-ranging related software, peripherals, etc.
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Managerial Economics - Pricing Strategy Marketing Assignment
5 pages (1459 words) , Download 2 , Assignment
Free
The product is meant for an average and high-end customer of the market. Moreover, since the ingredients used are expensive, the ChurroZ cannot be priced at the same level as others, otherwise, the notion of a high-quality tasty product wouldn’t be displayed. We can also not price it too high otherwise it would go out of the reach of the local market.
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Effective Customer Care for Business Success Marketing Coursework
10 pages (3904 words) , Download 2 , Coursework
Free
Customers are the reason any business establishment exists. They are the pillars without which business objectives become unachievable. It is necessary to undertake an in-depth assessment of the needs of customers in business services in order to improve customer service and satisfy customer expectations from goods and services that interest them.
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Nordstom: How to Succeed by Selling Just One Shoe Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Ideally, since the start of business, John’s business philosophy was vested on offering exceptional service, best selection, high quality and value. With this, the company has been able to expand and even diversify to offering other products in business.
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Level of Customer Service and Flower Of Service Model to Enhance Measurement of Service Encounters Marketing Essay
9 pages (3466 words) , Download 2 , Essay
Free
Organizations are facing huge challenges over the years due to the globalization and internationalization of many companies. The fast-changing and growing economies have led to the emergence of innovative ideas to sustain in the highly competitive market throughout the world. Apart from competitive prices, adding value to products and services has marked the success of an organization.
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Marketing of Vegan Restaurant in New York City Marketing Research Paper
9 pages (2566 words) , Download 4 , Research Paper
Free
In the past few years, competition in the catering industry has become intense and large international food enterprises have captured a prominent share in the market that would impact our Vegan restaurant. Successful implementation of an internal management system has become an integral part of the success of any restaurant.
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A Quantitative Method of Study - Case of Kellogg's Marketing Assignment
5 pages (1424 words) , Download 2 , Assignment
Free
Market research is an important aspect that can help a company or any other business entity understand the nature of the market the business aims to serve, who are the likely competitors, and how the business can apply marketing strategies to overcome its competitors (Kish, 1965 p21). Thus, there are various research methods that Kellogg's can adopt while undertaking its research.
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The Sucess of Driver Designated Service Marketing Research Paper
7 pages (1901 words) , Download 4 , Research Paper
Free
A “designated driver service” is a business that is both beneficial to the owner and the clients. This is because the owner benefits from the proceeds produced by the commerce while the clients are guaranteed their security. The business is highly competitive because it is being operated by several individuals who strive to impress through different tactics incorporated in the business.
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Branding Marketing - Monterrey Brewing Company Marketing Essay
4 pages (1178 words) , Download 2 , Essay
Free
It is quite essential to state that the beer market has been flexible with the provision issuing growth even in the worst economic times. Consumers have been accorded the choice of utilizing a wider range of products that vary in price with the lower products witnessing an increased consumption rate.
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Why There Are Numerous Challenges Experienced by the COSCO Company Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
China follows the rules of free trade and the shipping industry of China experiences an evident breakthrough in the service sector of the shipping industry. COSCO could survive during the post-crisis period and it continues fighting for potential customers on the background of the dynamically changing global market.
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Crisis Management Plan and Media Communication Marketing Essay
10 pages (2956 words) , Download 3 , Essay
Free
A crisis management plan and media communication are the imperative elements that convey essential information about an institution. The concept facilitates the adoption of superior promotional activities and effective modes of advertisement that are viable and sustainable. Evidently, communication channels and plans contribute to an organization’s sound performance.
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The Emphasis of Portfolio Management Marketing Case Study
7 pages (2041 words) , Download 2 , Case Study
Free
The manager may select a period of relative calmness in the fund and reflect the success that is not present in the present market. Also, the period may interlope, an economically stable period and a turbulent economic one, meaning that forecasting is done o the historical data will be underestimating the loss.
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How Disney Markets Nutrition to Children Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The author states that nutritional products of Disney have been able to attract family and children throughout the world. The company has a variety of healthy products that are attractive and additionally help the well being of the children. Moreover, the company has used experts in balancing the ingredients of the food.
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Distribution and Retail - Importance of Product Positioning Marketing Essay
6 pages (1618 words) , Download 2 , Essay
Free
The positioning of a product is very beneficial for the company in order to get the ‘feel’ of consumers and the general public. Public perception is vital for a product as it determines whether or not the product would be sold successfully in that market. It is a fact that the general public always remembers the leading company, which has introduced a product.
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BMW's Marketing Paradigms Marketing Essay
6 pages (1754 words) , Download 3 , Essay
Free
Marketing is the mainstay of all businesses, and BMW has successfully exploited marketing paradigms to create a niche market position. In the highly competitive environment of global business, identifying and evaluating consumer behavior becomes a critical element of an effective market strategy.
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