Marketing Plan for Adventure Out Australia - Essay Example

?TOURISM MARKETING PLAN s Marketing Plan for Adventure Out Australia From 1984, Adventure out Australia has paid attention on outdoor adventure and incorporating activities such as education and outdoor adventures, abseiling, trekking, rock climbing, group games. Over the years, the company has worked towards promoting organizational and personal developments. Adventure out Australia facilitates organizational and personal development through developing activities that brings about fun experimental learning programs. There are some extremely essential services marketing strategy that Adventure out Australia can utilize to maximize its income in its business. The essay below provides several service marketing mix strategies that the company can employ to maximize its profit (Adventure out Australia website). Products For a company to be successful in a competitive market, it ought to have competition advantages over its competitors. Their products should be of high quality and attractive to potential customers. It must also provide variety of quality products to its customers (Borden 2005). Adventure outside Australia has created a variety of quality products. Some of the main service products the tourist company offers to their customers include; rock climbing, abseiling, outdoor and education adventures group games, and trekking. The Adventure outside Australia Company has a good reputation for producing quality services to their customers. Its supremacy in the tourist sector in Australia in 1990s was due to its quality service products. To be in a position to compete in the dynamic market, Adventure outside Australia Company should undertake frequent market survey to identify the customers’ needs. The company survey should focus on local and international markets. The company should also utilize good relationship between the local owners and the company to comprehend the requirements of the customers. On the other hand, due to the emergence of many companies which have copied their products, the company has to advance the quality of their products. The company should also consider opening new market in new geographical areas. To have the competition advantages in the market, Adventure out Australia need to come up and introduce new quality products in the market. It also needs to focus on the performance of their products and how best to improve the quality of its services. People The use of appropriate staffing is exceptionally indispensable ingredients in service delivery. The services offered by the company depend on the company employees. As a result of this, employees in a company have the ability to either make or break a company. For a company to have competition advantage in the market, it must demonstrate that its staffs are better than other competitors staffs (Kotler, 2000). Over the years, Adventure out Australia Company has emerged victorious in offering quality training to its employees. They have quality facilitators and staffs who offer quality services to customers. Adventure out Australia should therefore work toward improving the quality of their employees to meet the modern international market demands. Frequent seminars and training programs is extremely relevant in ensuring employees advancements in their services delivery to customers. To have advantages in the market, the company has the responsibility of maintaining the quality of their employees by mentoring and motivating them. Outstanding performers need to be recognized and rewarded. This initiative will motivate employees toward improving their service delivery. On the other hand, promotion, remuneration, and recruitment should be on merit bases. Adequate staffing is also relevant in improving the quality of the services offered by the company employees to the company customers. Having quality people in the company will in this case place the adventure out Australia at a better position in the market competition. Physical Evidence In the modern dynamic market, a successful company needs to have attractive sight for their service delivery (Hitesh 2011). Physical evidence determines the customer perception to the company. Customers judge an organization in reference to the physical evidence. Physical evidence is the physical area in which the service is delivered. The standard of an organization depends on the sight in which the services are delivered. The customer judgments have a profound impact to the organization future development (Aze, 2005). Adventure out Australia has in the past portrayed attractive service delivery sight. Their attractive service delivery sights have assisted the company in retaining and attracting more customers. The quality of their infrastructures has attracted significant number of customers in their market geographical areas. The sudden growth of the company in 1990s was facilitated by the company quality physical sights. The company has a superb management plan for its service delivery. It has a public liability insurance policy which covers their customers on any risk associated with utilizing the company’s products. For the company to have a competition advantages in the market, it must retain and improve its good reputation on service provision sight. The public liability insurance policy funding should be increased to cater for all casualties that many arise when the customer is utilizing the company services. Additionally, Adventure out Australia Company should undertake frequent survey and researches to understand the demand of their customer on their physical evidence. Technology invention is also very vital in enhancing quality service delivery in the company. Process The quality of systems used in offering services to customers is exceedingly critical in a competitive market. Companies which have quality service process have market advantages over companies or organizations with poor service process (Dhiman, 2006). In most cases, the first initiative of a new company is to strategize on the best process of offering services to customers. Adventure out Australia Company is popularity in the market is due to its quality service process. It has adopted online stores where customers can acquire the company’s products at their own leisure. In the situation where customers do not get what they want through online, the company has free call and email services which are accessible through the day. Their services are also prompt and accurate. To be more competitive and valid in modern market, Adventure out Australia need to maintain and advance their quality service process. To understand customers’ satisfaction on their service process, the company needs to create an online site where customers can post their feedback. The company must also ensure the customers are knowledgeable enough on the changes in its products’ quality and prices. Conclusion The understanding of marketing mix strategy is very indispensable in market planning. It has a profound role in marketing company’s products. Adventure out Australia marketers need to incorporate all relevant marketing mix strategies and come up with a concrete strategy plan that will ensure the company products are successful in the market. Bibliography Adventure out Australia website. Retrieved on 19th may 2012. From http://adventureout.com.au/ Aze, Elliot. Marketing Concepts for Libraries and Information Services. London, Library Association. 2005 Borden, John. The Concept of the Marketing Mix. ‘Science in Marketing’. Wiley, 4, 23 (2005) 386-97. Dhiman, Andrew. Information Technology and Marketing of Library Services. Library Progress. 26,(2006), 29-38. Hitesh, Bhasin. Service marketing mix. 2011. Retrieved on 19th may 2012. From www.marketing91.com/service-marketing-mix/ Kotler, Peter. Marketing Management. 10th Edition. Prentice Hall, London. 2000. Read More