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The Business of IT- Venture - Coursework Example

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The author of this paper "The Business of IT- Venture" discusses the idea of developing the ‘City dog’ app for dog owners and pet lovers to help them to find dog-friendly locations. The study analyzes the way to successfully penetrate into the pet care industry and attain sustainable growth. …
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The Business of IT- Venture
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Download file to see previous pages Notably, the external environment related to pet care in Australia is favorable for developing and launching a new app for dog lovers. However, a few of the competitors are also identified to deliver similar apps for pet lovers. Hence, competition is identified to be a strong determinant for the success of City dogs.
The report depicted an idea for developing an app that would assist dog lovers to find dog-friendly locations. However, several national and international ventures are identified to deliver similar services within the country.
Specially mentioning, inbound marketing will be used to promote the app, and a premium price based pricing strategy will be taken into account for successfully marketing the app. Apart from these, varied platforms of social media including Facebook, Twitter, forums, and blogs will be extensively used to differentiate the app from the competitors. At the same time, three experts will be hired for performing technical architect, graphical design, and sales along with marketing activities for accomplishing the desired business objectives of the technology development organization.
The key partners of the technology development organization for the business of designing an app will mainly include platform providers, content providers, publishers, and mobile operators (Diehl & Nikolou, 2013).
The activities that will be performed by the organization entail making a proper arrangement of funds and hiring employees for conducting effective marketing practices, platform management, and other related activities towards the attainment of the predetermined business targets. Currently, there exist numerous app developers for the pet lover market. Thus, in order to differentiate the organization from other competitors, in-app purchases (IAP), which involves purchasing apps through mobile and other devices, will be used. It is projected that the app will enable users (dog owners). ...Download file to see next pages Read More
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