We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Why is media a business in the 21st century - Essay Example

Comments (0)
Summary
Indeed, the function of it has evolved from simple deliverance of news into becoming a significant agent in the social environment. This paper will…
Download full paper
GRAB THE BEST PAPER
Why is media a business in the 21st century
Read TextPreview

Extract of sample
Why is media a business in the 21st century

Download file to see previous pages... This means that media in general possesses a flexible point of view on any event which is exactly the characteristic that some people or companies would like to buy.
Keeping in mind the economic development of the Western world, the transition of media into a business seems almost inevitable. The scholars point out that “in the countries where the levers of power are in the hands of a state bureaucracy, the monopolistic control over the media, often supplemented by official sponsorship, makes it clear that the media serve the ends of a dominant elite” (Herman & Chomsky, 2002, 1). The above mentioned “dominant elite” consists of wealthy organization who will see media as an investment opportunity.
Indeed, this century features quiet a peculiar social phenomenon when something that was created as an objective observer was turned into a promoter. There is no doubt that in 21 century “each network was a part of publicly traded conglomerate. Network news operations were expected by corporate managers and Wall Street analysts to generate profits” (Hamilton, 2004, 160). That is why the business like nature of media is no mystery to the society.
All this contributed to reevaluation of the very nature of the media. Thus, objectivity which used to be a characteristic feature of it, nowadays “may be seen as a strategic ritual protecting newspapermen from the risks of their trade” (Tuchman, 1972, 660). In other words, journalist fully acknowledge their connection with the business world.
Speaking of the demand and supply of the news, one should note an important point: “news organizations can process seemingly unexpected events, including emergencies and disasters, because they typify events-as-news ” (Tuchman, 1973, 660). As a result, the networks are never short of raw material and are able to articulate any news when necessary.
Finally, lack of objectivity and strong connection with business can be ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing in the 21st Century
Effective marketing strategies have recently gained significant attention from marketing management in order to help companies respond to customers’ on-demand expectations and satisfy their varying and rather specific requirements.
10 Pages(2500 words)Essay
American Cinema into the 21st Century
” (Toy story 3 2010). For Europeans, film was primarily used for political purposes. Americans, on the other hand used film as a consumer product. Metaphorically, films have served as the “American Dream” linking issues through cinema to commercial gain (Toth 2009).
5 Pages(1250 words)Essay
The Art of Business in the 21st Century
It identifies and analyzes the scenarios that these businesses found themselves in, and strategies that they developed and implemented to remain attractive and gain competitive advantage in the industry. The paper then goes on to explore the available Information Technology solutions in the form of ERP software, which businesses can be used to integrate and analyze business information from different departments in an integrated manner.
5 Pages(1250 words)Essay
Prepare an analysis of ethics in the 21st Century
In relation to various ethical studies, numerous philosophers formulated several ethical theories for the motive of changing and defining correct and incorrect human actions, as well as perceptions. In this similar context it can be stated that the ethical theories include ‘emotivism’, ‘intuitionism’, ‘utilitarianism’ and ‘egoism’ among others (Yucel, Elibol & Dagdelen, 2009).
6 Pages(1500 words)Essay
Explain the relevance of marketing concept to the 21st century business of Virgin Group
Thus, the organization’s success in this competitive and dynamic environment is mainly determined by its ability to develop, implement, monitor and evaluate its business strategy (Roussow, 2003). In as far as marketing concept in business is concerned, it can be seen that the ideal criteria that can be used to select one depends on the goals and objectives to be achieved by the organization.
8 Pages(2000 words)Essay
The Relevance Of Marketing Concept To The 21st Century Business Of Sony
It was founded by Akio Morita and Masaru Ibuka and derived its name from sonus which means smart and well-dressed young men. It is one of the principal manufacturers of electronic products for both consumer and professional markets and grabbed the ranking of 87th in the year 2012 in the list of Fortune Global 500 companies.
8 Pages(2000 words)Essay
Management Practice of the 21st Century
Dynamic change gives rise to new conflicts between those who benefit from the old status quo and those who stand to gain from change. Dynamic change opens up new struggles between the losers and the achievers in every aspect of management. Managers who have worked along with the changing trends of business settings for decades possess the view that management has taken many diverse turns in business, typically cycles of good and bad times, inflation and even deflation, organizational changes that favour centralized vs.
25 Pages(6250 words)Essay
Global Branding In The 21st Century
They have not yet grasped the tremendous potential of promoting their products and services on the Internet to a carefully targeted audience. In this millennium technology has given people many more options than they had in the past and created a customer democracy.
2 Pages(500 words)Essay
MUVES and the 21st Century
Many people have continued to enjoy the benefits brought by these advancements including faster communication and other methods of interactions. Learning institutions has also not been left behind, with many schools and other institutions of higher learning
5 Pages(1250 words)Essay
Why is media news in the 21st century
However, reporters began to elevate the status of the working class, inspiring them to make a difference in the flow of information. The current situation is less restricted than the former because the journalists have a bigger say on what to present to
2 Pages(500 words)Essay
Let us find you another Essay on topic Why is media a business in the 21st century for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us