Free Marketing Essay Examples and Topics | Page 350

Amazon Goals and Strategy Marketing Research Paper

12 pages (3076 words) , Download 2 , Research Paper

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It is obvious that cost-effectiveness may come at the price of reduced quality of service, which is why since the launch of Amazon.com as a book store, it has progressively leant away from the original policy of focus on pricing, which was actually a strategy to grab some of the market shares of the book retailing business.

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Market of Professional Photo Service Marketing Research Paper

10 pages (2948 words) , Download 2 , Research Paper

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Every individual wants to keep a memory of certain events and occurrences for future reference. In this regard, there is a need to have quality and long-lasting photos. Nevertheless, with the speedy growth of technology, many people can be able to take and print photos without the need to use the services of a professional photographer.

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Marketing communication Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools.

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Unilever USA Operations Marketing Case Study

12 pages (3845 words) , Download 6 , Case Study

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Unilever has been positioned as a brand that makes life easier for its consumers by saving them time and worries for household chores, nutrition, health, and hygiene. Products like Omo, Persil are to make the housewife’s job easier so that she has more time for other things as well. Knorr has a chain of ready to cook recipe mixes that make cooking very easy.

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Interpreting and Assessing the Mechanisms of an Award-winning Campaign Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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This report interprets and assesses the mechanisms that have driven this campaign, referencing marketing theory, psycho-social understandings of consumer culture, and how Travelocity has managed to establish positive cognitive and emotional connections with target customers in its award-winning campaign from 2004.

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Stimulus Generators in Loreals Advertisement Marketing Essay

11 pages (3278 words) , Download 4 , Essay

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Profit generation requires businesses to strengthen and enhance their customer base by increasing the number of customers associated with their products (or brand) while maintaining focus to retain existing ones. Success, in fact, survival of the business is dependent on the business’ capacity of understanding its customers (Evans, Jamal, and Foxall, 2010).

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The Role of IT in International Marketing Marketing Essay

14 pages (4082 words) , Download 5 , Essay

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The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasize how the adoption and integration of IT have revolutionized the international marketing environment for marketing managers and businesses.

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Advertising in context Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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According to recent researches, ‘online advertising to consumer time ratio is circa 50%’, which is quite significant amount and thus, implies great advertising possibilities hidden in internet marketing (Walters, 2009).

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Discussion and Participation Questions Marketing Essay

3 pages (750 words) , Download 2 , Essay

Successful companies such as Starbucks have strong CRS in place with initiative such as purchasing only fair trade coffee. Ethics plays an important role in the future success of a company. Back in the late 1990’s the apparel giant Nike Corporation got involved in a messy sweetshop scandal the image and reputation of the company.

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The most appropriate form of market research Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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The writer claims that the main objective of marketing communication can be derived in a simpler way with the understanding of the customers as well as brand building through effective handling of knowledge. The market research will help to find the effect of different market research technique used by the company.

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China Market Opportunity Marketing Term Paper

7 pages (1750 words) , Download 2 , Term Paper

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It's pointed out that China has finally been selected as a place for the new setup. The decision is made considering many factors but major factors included cheap labor, cheap electricity and the existence of supporting industries. Setting up a foreign subsidiary has been decided as a mode of entry.

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A Long-Term Strategy for Sleepy Inn Motel Marketing Case Study

4 pages (1032 words) , Download 2 , Case Study

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The author of the paper will begin with the statement that Eng Huang has a difficult decision to make regarding whether or not to continue operating Sleepy Inn Motel or join a more well-established hotel chain. After assessing the case study, Huang should make contact with Days Inn and express his interest in becoming a franchisee of the chain.

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Predatory Pricing as a Business Strategy Marketing Essay

7 pages (1973 words) , Download 3 , Essay

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Business organizations are getting engaged in price wars that have severely eroded the bottom lines of business organizations. Firms in highly competitive environments are looking to attract new customers by competing on the basis of pricing strategies so as to gain an edge over their competitors.

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Marketing: Environment Audit Marketing Article

3 pages (750 words) , Download 2 , Article

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It varied product drove me to find out how the company manages to be prolific and productive and yet still be able to produce quality products. Market Apple is one of the biggest companies in the world with a brand that is worth billions of dollars. Under the distinguished and charismatic leadership of the company’s chief executive officer, the late Steve Jobs, the company has been gaining dominance in the technology industry over the last decade in the most prodigious manner that has left critics dumbfounded.

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MaxEmail Marketing Plan Marketing Research Paper

4 pages (1118 words) , Download 2 , Research Paper

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MaxEmail is a communications firm founded in 1992 by Matsushita Graphic Communications Systems, MGCS engineers. Located in the US, the company aims at providing its customers with an email to fax and fax to email services. It, therefore, produces and sells fax machines and provides services such as spam checkers, fax on demand, fax broadcasting, IVR, internet services, and fax mailboxes.

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Cereals-Kellogg and Food Retailing Marketing Research Paper

4 pages (996 words) , Download 2 , Research Paper

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The major commodity is Cereal and the product to be discussed is Kellogg. Cereal forms an important part of the food industry. Kellogg contains cereal-like fiber and whole grain. Cereals are the world’s most important sources of the food industry. The US is the largest producer of cereals, the average production per 1000 metric tons in the US is 334,554 in the year 2001.

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What Are the Main Factors That Have Contributed to Banyan Trees Success Marketing Essay

9 pages (2618 words) , Download 3 , Essay

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Banyan tree owes its success to many different factors – the fact that it is socially responsible, and they emphasize this to the guests by getting them involved in their socially responsible activities. The fact that they are heavily invested in the local community, which means that, instead of being a nuisance to the natives, they will be considered to be an asset to them.

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The Importance of Market Segmentation in the United States Marketing Essay

5 pages (1564 words) , Download 3 , Essay

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The market for any company selling its goods or services is the qualified consumers who want the service and product to begin with. Qualified customers and potential customers are known as the segment in which the marketing plan and research analysis results have determined how the product is to be made or the service design.

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LA Cuisine Marketing Story Marketing Coursework

6 pages (1665 words) , Download 2 , Coursework

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LA Cuisine is a chain of restaurants that one finds right next to well known LA gym. The management has established to serve the people who visit the gym with meals. The people in the gym include the instructors who aid the people to achieve their fitness goals. LA gym has eighty gyms in the UK and various, multiple health club locations.

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Charity with Technology Marketing Essay

6 pages (1799 words) , Download 3 , Essay

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CRY is a nongovernmental organization working for the development and rights of poor children who are the victim of illiteracy, malnutrition, and social menace, and so on. The main objective of CRY is to bring the attention of society towards these suffering children and gather funds to help them financially and provide them food and shelter and also work towards eradicating this condition of poor children.

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External Analysis of Blackberry Marketing Essay

3 pages (750 words) , Download 2 , Essay

The company began marketing both the business professional and the general consumer. The market for the general strengthened with feature additions including inbuilt cameras, memory expansion options and Wi-Fi capabilities when the 8000 series came into the market.

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How B2B Marketers Maintain Effective Marketing Strategies Marketing Essay

3 pages (855 words) , Download 4 , Essay

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The price of commodities is the basic tool that marketers use to promote their products among buyers. However, prices of commodities are constrained by the cost of production and other expenses that may not be under the control of a business. This indicates that B2B marketers have to set the most competitive prices for their products.

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Southwest Airlines Marketing Case Study

5 pages (1250 words) , Download 3 , Case Study

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Southwest Airlines Introduction The Southwest Airlines was established in 1966, a brainchild of Rollin King, an entrepreneur from San Antonio (Thompson & Gamble, 2011). The business was formally incorporated in 1967 with Herb Kelleher as a shareholder. The business was established to offer reliable, affordable, and convenient air transport services to customers, mainly business people who needed to travel between Houston, San Antonio and Dallas.

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Marketing and Sponsorship for Events and Sports Marketing Essay

6 pages (1635 words) , Download 3 , Essay

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The event dubbed as “Rearing Champions: A Sports Open Day” will showcase a variety of sports being played within the university, and engage the teams that compete in the British Universities & Colleges Sports Events. This will be a one-day activity which aims to bring together the city’s top players and have an exhibition game which will showcase their sports prowess.

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US Congress and the President Marketing Essay

3 pages (787 words) , Download 2 , Essay

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The financial organizations under the control of the Board comprise bank holding companies, member banks, external banks in America, and non-member banks. Second, the Federal Reserve Bank supervises the financial institutions to guarantee they have adequate funds to stay in business. It controls margin requirements and reserve requirements.

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The Factors Considered before Choosing the Localities for Business Marketing Essay

6 pages (1587 words) , Download 2 , Essay

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The analysis of one action that the Project Manager would take to avoid exceeding the current length of the critical path is to crash other activities or reschedule the activities so that not more than 19 weeks are required to complete the project. This is because decreasing the time of critical activity normally comes on with other direct costs.

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Multinational orporations: Blessing or Damnation Marketing Research Paper

9 pages (2250 words) , Download 3 , Research Paper

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The company that is the subject of this research is Wal-Mart As the largest retail store in the world with more than 20% market share in the United States of America only. Research shows that the success story of Wal-Mart actually starts with the perfect utilization of the core components of retail internationalization.

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Marketing Mix and Segmentation of Sony Marketing Essay

7 pages (2101 words) , Download 2 , Essay

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The purpose of this assignment is to know about marketing, its different types, and how Sony Inc uses marketing and applies different marketing tactics to it to sustain in this competitive environment (AMA, 2004). Not only has the marketing strategy helped Sony to grow but also has played an important role in making it a brand name.

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Scotch Whisky Industry in the UK Marketing Essay

10 pages (2887 words) , Download 2 , Essay

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International marketing is has become more and more popular among companies around the world. International marketing has also been in the light of the debate on an agenda of homogeneity. The concept of trading internationally is highlighted as a means of unifying the differences of countries then bringing together their similarities.

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Keeping a Customer-Centric Approach in a Highly Competitive Sales Environment Marketing Essay

6 pages (1500 words) , Download 5 , Essay

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The provision of goods and services by businesses is aimed at fulfilling customers’ needs. Therefore, serving the customer in the most satisfactory manner should be the focus of any business that seeks to grow and achieve its mission, in whichever region or industry it operates. It is through the customers, that a business is facilitated to meet its objectives.

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Launching a New Product Marketing Essay

7 pages (1958 words) , Download 3 , Essay

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The Midomo Initiative's mission statement is to ensure that citizens living in developing countries have access to clean water. The company is planning to launch the Midomo bracelet which a unique product that will be used by the company is promoting the mission of the company and collecting donations for the provision of water.

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Financial Position of Lenovo Marketing Research Paper

25 pages (6871 words) , Download 3 , Research Paper

The only sole mission of the company is to achieve excellence in the sales of personal computers through innovation in the product and achieving excellence in the manufacturing of that particular product. The global market is dependent on the new form of innovations to communicate and connect socially.

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Services and Relationship Marketing Management Marketing Research Paper

6 pages (1572 words) , Download 3 , Research Paper

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In today’s highly competitive and fast-changing global business environment, businesses are increasingly becoming responsive to market trends developing a strategy towards sustainability and enhanced profitability. Market forces such as globalization, technological advancements, shifting consumer needs, and increasing demands, in addition to pressures of increased competition, have necessitated the adoption of strategic relationship marketing.

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Technological Advancements and Communication Marketing Research Paper

20 pages (5255 words) , Download 3 , Research Paper

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The world in the 21st century is evolving at a very first pace. It is important to mention that the rapid pace of evolution is happening because of first change and tremendous development. The emergence of various kinds of technological advancements has played a major and catalytic role in the process of communication as well as the methods of doing business all over the world.

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NOGO Railways Challenges Marketing Essay

8 pages (2049 words) , Download 2 , Essay

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Dave Keller, the communication manager of NOGO Railways, has requested the assistance of an outside consultant in response to the challenges facing him. He had been promoted to the position despite his limited managerial experience, perhaps as the case describes it, as the “helmsman of a sinking ship” (Brown).

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Emerging Marketing in China Marketing Coursework

8 pages (2294 words) , Download 2 , Coursework

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Marketing is the creation of consumer satisfaction by the creation of products, distribution, pricing, and promotion of the product. Marketing is a common activity in the current world where most products are marketed to get the attention of the customers or the consumers. Advertising has had changes and it has become free with only advertisers trying to come up with strategies to stay on top of the competition.

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What Makes Hyundai Cars Excellent Value For the Money Marketing Assignment

4 pages (1000 words) , Download 2 , Assignment

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First and foremost initial purchase cost was one of the main determining factors in making her choice. Considering the amount for down-payment, the budget to purchase the vehicle was around $18,000 in order to maintain an affordable monthly payment. The decision to buy a specific vehicle was influenced by several important qualities.

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The Macro, Micro, and Eternal Environment Influences at International Marketing Strategy Marketing Essay

9 pages (2998 words) , Download 3 , Essay

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Even with the economic decline that characterized the Russian economy in the 1990s, interest in the Russian market never ceased as the collapsed businesses recovered with time. With Russia having an approximately 100% literacy rate, over 140 million people, a growing economy, and enormous reservoirs of natural resources in its landmass, it provides an appealing market for many businesses.

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Segmentation, Target Market and Positioning of Whole Foods Market Marketing Assignment

9 pages (2546 words) , Download 3 , Assignment

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The present paper chalks out a marketing plan for Whole Foods Market in the UK. Environmental scanning of the various macroeconomic forces has been carried out using the PESTEL framework. The SWOT analysis enumerates how the company can use its strengths to avail of the opportunities and ward off threats.

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Longitudinal Strategic Development Study Virgin Marketing Essay

13 pages (3250 words) , Download 3 , Essay

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The position of firms in the global market is highly depended on their ability to align their strategies with the market’s trends and needs setting goals that are feasible taking into consideration their capabilities and resources but also the conditions in the internal and the external organizational environment.

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Brand Positioning: Strategies for Competitive Advantage Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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The product being a consumer good, the competition is high as every other company tends to come out with something new. There are already many brands in the market that conditioners the hair so people might not go for this brand rather go for the competitor’s one. As the target audience for the product is the youths, consumers who do not want to straighten their hair would not prefer the product.

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Marketing Business Plan for Soy Protein Marketing Assignment

10 pages (2500 words) , Download 2 , Assignment

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The aim of this project is to create a marketing plan of Soy Protein in the United States of America and thereby capturing a decent market share and increasing its sales volume by 10% in USA. The project thereby endeavors to understand the potential strengths and weaknesses of the product which should be managed to gain advantage of the different opportunities and counter threats in the external market.

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Control projects, capital management, risk management and evaluation Marketing Essay

28 pages (7000 words) , Download 2 , Essay

The researcher will be seeking out answers to the following questions: What are the main risk and safety concerns in the activities of the projects? How can these risks be managed? Should a single system framework be implemented? What measures can be taken in the risk control procedures? Why are changes to the Safe Management System necessary? What does it mean for the organisation and our people?

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Effectiveness of Using Social Media to Engage Customers Marketing Literature review

26 pages (8051 words) , Download 2 , Literature review

Most commonly, the financial performance of firms concerning their products/ services are used as the basis for estimating the success of these products/ firms either locally or globally (Bhalla 2010). However, the messages that figures send concerning market trends are not always accurate. A series of helpful concepts have been developed.

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Business to Business Marketing and Supply Chain Management Marketing Essay

13 pages (3769 words) , Download 3 , Essay

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It aimed at greater market share thus focusing more on the global majors. The company was losing its relations with the local and national level companies. Apart from this, there were differences seen between the managers at various levels. KAM was applied in the company but instead of solving its problems, the strategy worsened it.

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Principle of Fashion Marketing Marketing Essay

15 pages (3750 words) , Download 7 , Essay

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This essay discovers the marketing in fashion. The product line of the company is quite wide and includes products for all fashion and status conscious customers. Some examples of the products of Louis Vuitton are shoes, wallets, bags, handbags, jewellery, accessories, and various other leather and luxury goods.

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Marketing Strategies for Nike Marketing Essay

11 pages (3368 words) , Download 3 , Essay

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In any case, Nike is known worldwide as a major supplier of athletic apparel and shoes. In the same way, the company manufactures a large amount of sports equipment. In the 2012 fiscal year, the revenue base of the organization was $24.1 billion and it presently employs over 44, 000 people across the world.

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International Sustainable Business: Food Retailing Marketing Report

8 pages (2149 words) , Download 4 , Report

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In recent times, the food retailing industry with the emergence of different supermarkets and hypermarkets have gained global eminence. Though, the emergence of this era started long back after the 1950s. At that time such introduction was mostly centered on North America and Europe. Historically these regions are bestowed with high income and that allured the shoppers of the food items.

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Threats and Opportunities of Social Media Marketing Marketing Essay

9 pages (2713 words) , Download 2 , Essay

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Social media marketing is something that must always remain supreme within any advertising strategy which is geared to meet the eye of young audiences. This has been proven with the passage of time that the young ones appreciate the presence of marketing on social media platforms like Twitter, Facebook, Google, YouTube, Instant Messengers, and so on.

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Marketing and Strategy Marketing Essay

7 pages (1750 words) , Download 2 , Essay

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It is quite evident that with increased globalization and improved technology, there are constant key emerging trends in marketing which are also changing various consumer needs. Marketing is defined as the conceptualization ad delivery of great customer satisfaction.

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Marketing Essays