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Marketing Essays

Result for Subject Marketing:
19897 essays
The Importance of Market Segmentation in the United States Marketing Essay
5 pages (1564 words) , Download 3 , Essay
Free
The market for any company selling its goods or services is the qualified consumers who want the service and product to begin with. Qualified customers and potential customers are known as the segment in which the marketing plan and research analysis results have determined how the product is to be made or the service design.
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LA Cuisine Marketing Story Marketing Coursework
6 pages (1665 words) , Download 2 , Coursework
Free
LA Cuisine is a chain of restaurants that one finds right next to well known LA gym. The management has established to serve the people who visit the gym with meals. The people in the gym include the instructors who aid the people to achieve their fitness goals.  LA gym has eighty gyms in the UK and various, multiple health club locations.
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Charity with Technology Marketing Essay
6 pages (1799 words) , Download 3 , Essay
Free
CRY is a nongovernmental organization working for the development and rights of poor children who are the victim of illiteracy, malnutrition, and social menace, and so on. The main objective of CRY is to bring the attention of society towards these suffering children and gather funds to help them financially and provide them food and shelter and also work towards eradicating this condition of poor children.
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External Analysis of Blackberry Marketing Essay
3 pages (750 words) , Download 2 , Essay
The company began marketing both the business professional and the general consumer. The market for the general strengthened with feature additions including inbuilt cameras, memory expansion options and Wi-Fi capabilities when the 8000 series came into the market.
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How B2B Marketers Maintain Effective Marketing Strategies Marketing Essay
3 pages (855 words) , Download 4 , Essay
Free
The price of commodities is the basic tool that marketers use to promote their products among buyers. However, prices of commodities are constrained by the cost of production and other expenses that may not be under the control of a business. This indicates that B2B marketers have to set the most competitive prices for their products.
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Southwest Airlines Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
Southwest Airlines Introduction The Southwest Airlines was established in 1966, a brainchild of Rollin King, an entrepreneur from San Antonio (Thompson & Gamble, 2011). The business was formally incorporated in 1967 with Herb Kelleher as a shareholder. The business was established to offer reliable, affordable, and convenient air transport services to customers, mainly business people who needed to travel between Houston, San Antonio and Dallas.
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Marketing and Sponsorship for Events and Sports Marketing Essay
6 pages (1635 words) , Download 3 , Essay
Free
The event dubbed as “Rearing Champions: A Sports Open Day” will showcase a variety of sports being played within the university, and engage the teams that compete in the British Universities & Colleges Sports Events. This will be a one-day activity which aims to bring together the city’s top players and have an exhibition game which will showcase their sports prowess.
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US Congress and the President Marketing Essay
3 pages (787 words) , Download 2 , Essay
Free
The financial organizations under the control of the Board comprise bank holding companies, member banks, external banks in America, and non-member banks. Second, the Federal Reserve Bank supervises the financial institutions to guarantee they have adequate funds to stay in business. It controls margin requirements and reserve requirements.
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The Factors Considered before Choosing the Localities for Business Marketing Essay
6 pages (1587 words) , Download 2 , Essay
Free
The analysis of one action that the Project Manager would take to avoid exceeding the current length of the critical path is to crash other activities or reschedule the activities so that not more than 19 weeks are required to complete the project. This is because decreasing the time of critical activity normally comes on with other direct costs.
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Multinational orporations: Blessing or Damnation Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
The company that is the subject of this research is Wal-Mart As the largest retail store in the world with more than 20% market share in the United States of America only. Research shows that the success story of Wal-Mart actually starts with the perfect utilization of the core components of retail internationalization.
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Marketing Mix and Segmentation of Sony Marketing Essay
7 pages (2101 words) , Download 2 , Essay
Free
The purpose of this assignment is to know about marketing, its different types, and how Sony Inc uses marketing and applies different marketing tactics to it to sustain in this competitive environment (AMA, 2004). Not only has the marketing strategy helped Sony to grow but also has played an important role in making it a brand name.
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Scotch Whisky Industry in the UK Marketing Essay
10 pages (2887 words) , Download 2 , Essay
Free
International marketing is has become more and more popular among companies around the world. International marketing has also been in the light of the debate on an agenda of homogeneity. The concept of trading internationally is highlighted as a means of unifying the differences of countries then bringing together their similarities.
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Keeping a Customer-Centric Approach in a Highly Competitive Sales Environment Marketing Essay
6 pages (1500 words) , Download 5 , Essay
Free
The provision of goods and services by businesses is aimed at fulfilling customers’ needs. Therefore, serving the customer in the most satisfactory manner should be the focus of any business that seeks to grow and achieve its mission, in whichever region or industry it operates. It is through the customers, that a business is facilitated to meet its objectives.
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Launching a New Product Marketing Essay
7 pages (1958 words) , Download 3 , Essay
Free
The Midomo Initiative's mission statement is to ensure that citizens living in developing countries have access to clean water. The company is planning to launch the Midomo bracelet which a unique product that will be used by the company is promoting the mission of the company and collecting donations for the provision of water.
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Financial Position of Lenovo Marketing Research Paper
25 pages (6871 words) , Download 3 , Research Paper
The only sole mission of the company is to achieve excellence in the sales of personal computers through innovation in the product and achieving excellence in the manufacturing of that particular product. The global market is dependent on the new form of innovations to communicate and connect socially.
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Services and Relationship Marketing Management Marketing Research Paper
6 pages (1572 words) , Download 3 , Research Paper
Free
In today’s highly competitive and fast-changing global business environment, businesses are increasingly becoming responsive to market trends developing a strategy towards sustainability and enhanced profitability. Market forces such as globalization, technological advancements, shifting consumer needs, and increasing demands, in addition to pressures of increased competition, have necessitated the adoption of strategic relationship marketing.
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Technological Advancements and Communication Marketing Research Paper
20 pages (5255 words) , Download 3 , Research Paper
Free
The world in the 21st century is evolving at a very first pace. It is important to mention that the rapid pace of evolution is happening because of first change and tremendous development. The emergence of various kinds of technological advancements has played a major and catalytic role in the process of communication as well as the methods of doing business all over the world.
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NOGO Railways Challenges Marketing Essay
8 pages (2049 words) , Download 2 , Essay
Free
Dave Keller, the communication manager of NOGO Railways, has requested the assistance of an outside consultant in response to the challenges facing him. He had been promoted to the position despite his limited managerial experience, perhaps as the case describes it, as the “helmsman of a sinking ship”  (Brown).
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Emerging Marketing in China Marketing Coursework
8 pages (2294 words) , Download 2 , Coursework
Free
Marketing is the creation of consumer satisfaction by the creation of products, distribution, pricing, and promotion of the product. Marketing is a common activity in the current world where most products are marketed to get the attention of the customers or the consumers. Advertising has had changes and it has become free with only advertisers trying to come up with strategies to stay on top of the competition.
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What Makes Hyundai Cars Excellent Value For the Money Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
First and foremost initial purchase cost was one of the main determining factors in making her choice. Considering the amount for down-payment, the budget to purchase the vehicle was around $18,000 in order to maintain an affordable monthly payment. The decision to buy a specific vehicle was influenced by several important qualities.
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The Macro, Micro, and Eternal Environment Influences at International Marketing Strategy Marketing Essay
9 pages (2998 words) , Download 3 , Essay
Free
Even with the economic decline that characterized the Russian economy in the 1990s, interest in the Russian market never ceased as the collapsed businesses recovered with time. With Russia having an approximately 100% literacy rate, over 140 million people, a growing economy, and enormous reservoirs of natural resources in its landmass, it provides an appealing market for many businesses.
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Segmentation, Target Market and Positioning of Whole Foods Market Marketing Assignment
9 pages (2546 words) , Download 3 , Assignment
Free
The present paper chalks out a marketing plan for Whole Foods Market in the UK. Environmental scanning of the various macroeconomic forces has been carried out using the PESTEL framework. The SWOT analysis enumerates how the company can use its strengths to avail of the opportunities and ward off threats.
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Longitudinal Strategic Development Study Virgin Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The position of firms in the global market is highly depended on their ability to align their strategies with the market’s trends and needs setting goals that are feasible taking into consideration their capabilities and resources but also the conditions in the internal and the external organizational environment.
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Brand Positioning: Strategies for Competitive Advantage Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The product being a consumer good, the competition is high as every other company tends to come out with something new. There are already many brands in the market that conditioners the hair so people might not go for this brand rather go for the competitor’s one. As the target audience for the product is the youths, consumers who do not want to straighten their hair would not prefer the product.
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Marketing Business Plan for Soy Protein Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The aim of this project is to create a marketing plan of Soy Protein in the United States of America and thereby capturing a decent market share and increasing its sales volume by 10% in USA. The project thereby endeavors to understand the potential strengths and weaknesses of the product which should be managed to gain advantage of the different opportunities and counter threats in the external market.
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Control projects, capital management, risk management and evaluation Marketing Essay
28 pages (7000 words) , Download 2 , Essay
The researcher will be seeking out answers to the following questions: What are the main risk and safety concerns in the activities of the projects? How can these risks be managed? Should a single system framework be implemented? What measures can be taken in the risk control procedures? Why are changes to the Safe Management System necessary? What does it mean for the organisation and our people?
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Effectiveness of Using Social Media to Engage Customers Marketing Literature review
26 pages (8051 words) , Download 2 , Literature review
Most commonly, the financial performance of firms concerning their products/ services are used as the basis for estimating the success of these products/ firms either locally or globally (Bhalla 2010). However, the messages that figures send concerning market trends are not always accurate. A series of helpful concepts have been developed.
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Business to Business Marketing and Supply Chain Management Marketing Essay
13 pages (3769 words) , Download 3 , Essay
Free
It aimed at greater market share thus focusing more on the global majors. The company was losing its relations with the local and national level companies. Apart from this, there were differences seen between the managers at various levels. KAM was applied in the company but instead of solving its problems, the strategy worsened it.
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Principle of Fashion Marketing Marketing Essay
15 pages (3750 words) , Download 7 , Essay
Free
This essay discovers the marketing in fashion. The product line of the company is quite wide and includes products for all fashion and status conscious customers. Some examples of the products of Louis Vuitton are shoes, wallets, bags, handbags, jewellery, accessories, and various other leather and luxury goods.
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Marketing Strategies for Nike Marketing Essay
11 pages (3368 words) , Download 3 , Essay
Free
In any case, Nike is known worldwide as a major supplier of athletic apparel and shoes. In the same way, the company manufactures a large amount of sports equipment. In the 2012 fiscal year, the revenue base of the organization was $24.1 billion and it presently employs over 44, 000 people across the world.
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International Sustainable Business: Food Retailing Marketing Report
8 pages (2149 words) , Download 4 , Report
Free
In recent times, the food retailing industry with the emergence of different supermarkets and hypermarkets have gained global eminence. Though, the emergence of this era started long back after the 1950s. At that time such introduction was mostly centered on North America and Europe. Historically these regions are bestowed with high income and that allured the shoppers of the food items.  
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Threats and Opportunities of Social Media Marketing Marketing Essay
9 pages (2713 words) , Download 2 , Essay
Free
Social media marketing is something that must always remain supreme within any advertising strategy which is geared to meet the eye of young audiences. This has been proven with the passage of time that the young ones appreciate the presence of marketing on social media platforms like Twitter, Facebook, Google, YouTube, Instant Messengers, and so on.
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Marketing and Strategy Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
It is quite evident that with increased globalization and improved technology, there are constant key emerging trends in marketing which are also changing various consumer needs. Marketing is defined as the conceptualization ad delivery of great customer satisfaction.
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Analyzing Visual Advertising Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The advertising campaign by Camel Cigarettes in the 1940’s suffered from a similar dilemma. (Advertising methodologies through the 20th century) Whilst it is true that advertising rules were not so stringent during that age and the health risks of smoking were generally unknown to the masses, the advertisement is still considered to be incorrect in its approach.
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Effect of Celebrity Endorsements Marketing Literature review
5 pages (2057 words) , Download 2 , Literature review
Free
Several athletes have gained status through achievements and created a good image for themselves in the sports industry. This has made them be sought for purpose of brand image marketing and general selling of products. Athletes who are celebrities enjoy recognition from the public and hence are at a good position to market consumer goods by appearing in brand promotion tools.
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Principles of Marketing - Market Segmentation, Targeting and Positioning Marketing Essay
9 pages (2473 words) , Download 6 , Essay
Free
It is hardly possible for organizations and firms to satisfy the needs of all their customers. Because of this, contemporary marketers need to characterize their buyers according to their traits and product needs. Marketers should do this in a view to adapt to the marketing plan, product, or both to assist the organization in satisfying the different consumer tastes and demands.
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Cable Television in Terms of Its Repositioned Target Market Demographics Using US Census Data Marketing Assignment
4 pages (1302 words) , Download 2 , Assignment
Free
Cable television’s customers include children, adolescents, and elders. Cable television focuses its resources to market its new services to family households. These households comprise children; who are fond of watching cartoons and other entertaining games, adolescents; who like watching movies and music, and the elders; who are most keen on watching updated news and talk shows.
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Repositioning Desktop Personal Computers Marketing Essay
5 pages (1440 words) , Download 2 , Essay
Free
Many people prefer to work on da desktop rather laptop. Despite or a stable computing system (people can use it continuously for twenty-four hours without perturbing stability of the system, processing speed and resolution is better than laptops) concerning laptops and tablets. Companies use the desktop as a working tool for employees.
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Marketing Discussion Assignment Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The product costs include the amount materials or ingredients included in the final product. The company must implement selling its products by relegating implementing customer value requirements as secondary to cost recovery pricing. If the customer’s value of the product is less the production or selling costs, the company sinks into bankruptcy.
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Case studies questions Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is significant that note that, the firm offered additional products, which ranged from banking, and finance, retail manufacturing, media, transportation, automotive and other professional services. The firm uses the Six Sigma methodology in its operations.
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McDonalds-arch delux burger Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The study aims at discussing the case of advertisement failures of McDonalds’s Arch Deluxe Burger, which is counted among the top ten advertisement failures. The motive is to understand the shortcomings of the company due to which the advertisement failed, the mistakes in their advertisement design and the significant issues like the target customers, positioning strategy, media strategy for the product of McDonalds.
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Entrepreneurship, Innovation, and Creativity: Evaluation of Entrepreneurial Creativity Marketing Assignment
8 pages (2313 words) , Download 2 , Assignment
Free
Skills and competencies that entrepreneurs require in order to perform their tasks efficiently play a decisive role in the way services are delivered. Entrepreneurship can be viewed as a process through which an entrepreneur devotes his time and effort to come up with something new despite the risks involved.
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The Environmental Problems Marketing Essay
4 pages (1450 words) , Download 2 , Essay
Free
The global situation today is loaded with drought, famines concerns, floods, and a lot of natural calamities which are all a result of the environmental problems which has affectedly areas of the world both at a local and regional ground. And thus, calling for a war footing by all the environmental cooperation’s.
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Kudler Fine Foods Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
This means that marketing research helps the company in making managerial decisions. Marking research goes beyond the competition in the market with other competitors because it helps the company understand areas where customers are not served well, and specifically, which market segments are left out (Pride and Ferrell 2012).
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Establishing Consumer Perceptions towards Medical Spas UK Marketing Literature review
8 pages (2682 words) , Download 2 , Literature review
Free
In fast-running life where there are fewer chances to work on self-development, people come to the methods of medical Spa and treatment. This is because such treatments are quick and fast to respond to the requirement set by the client (Harmsworth, 2004). As per the changing need and requirements, people keep different perceptions about medical Spas.
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SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL1. Introduction In today’s world, the use of social media has significantly increased (Gross and Acquisti 2005, p. 71). With its increased personal use, it has also influenced the way SMEs and large corporations market their business products and services and provide customer service (Zarrella 2010, p.
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Competitive Advantages of Google Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Google's search engine is very efficient, and fast, and makes use of the latest information technology resources to provide top-class services to users. Google’s competitive edge is traced to the fact that they’ve built its infrastructure of servers, storage systems, bandwidth, and hardware that supports the fastest search on the web.
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Managing the Service Value Chain at Forest Timbers Marketing Essay
8 pages (2196 words) , Download 3 , Essay
Free
Forest Timbers is a timber merchant, importers, and machinists company that operates from Hereford in the United Kingdom. The company specializes in soft and hardwood from North America, Europe, and Asia. The marketing team is committed to ensuring that they deliver excellent products. Some of its products and services include shopfitters, furniture makers, joining, and kitchen manufacturers.
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Application of Market Mix to the Marketing of Fashion Products Marketing Essay
15 pages (4385 words) , Download 2 , Essay
Free
Marketing, for a long time, has been taken to mean promotion, advertisement, or public relations. These are used to carry out the important process of marketing. While each of the aspects can stand alone, they are all required to carry out effective marketing. Marketing requires dedicated efforts which target the clients of a given organization.
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Challenges and Opportunities of EAT Restaurant Marketing Essay
8 pages (2262 words) , Download 2 , Essay
Free
The organization has failed to increase its sales, market share, and brand awareness due to inadequate web page development, limited information about price and products, lack of online presence. Therefore, it is necessary for the brand managers to hire a local branding agency that can overcome these problems. 
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