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Marketing Essays

Result for Subject Marketing:
19702 essays
Defining Marketing Research Paper Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.
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Positioning and Differentiation Strategies for UnitedHealth Group and WellPoint Marketing Research Paper
5 pages (1534 words) , Download 2 , Research Paper
Free
Competition has reached new heights in today’s business world. Every industry and market is seeing intense competition among numerous players. There are very few companies or businesses that dominate a market or an industry. It becomes very important for businesses to market their products and services in an effective way to reach the target market.
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Healthcare Marketing: Positioning and Differentiation Marketing Research Paper
6 pages (1706 words) , Download 2 , Research Paper
Free
Health plans are undergoing tremendous alterations in the competitive arena that challenge their competitive position. Stagnation in terms of growth has been evident in the commercial market. Various cost containment strategies comprising care, disease have been quite successful in combating healthcare cost trends in the present era.
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Marketing Research and Segmentation Problem for a Hospital Marketing Research Paper
4 pages (1242 words) , Download 2 , Research Paper
Free
The hospital is found to be involved with providing an array of medical facilities to the underprivileged as well as to the general people. The hospital is known to offer facilities or rather treatments related to cancer, neurology, and neurosurgery, orthopedics, heart surgeries, psychiatry, endocrinology, respiratory and gastrointestinal disorders.
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Healthcare Marketing Analysis Marketing Research Paper
4 pages (1000 words) , Download 4 , Research Paper
Free
The author states that the key strategy of promotion for this hospital is provision of top quality services, which leaves clients and patients satisfied. Failure of an organization to recognize the target market is an accurate anticipation of heavy losses and a possibility that such an organization will close down.
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Brand Audit at Coca Cola Marketing Essay
6 pages (1766 words) , Download 6 , Essay
Free
Coca-Cola was invented in the late 19th century by John Pemberton for the purpose of using it as a patent medicine. Later, the businessman Asa Griggs Candler purchased Coca-Cola. Candler’s expertise in marketing played a central role in placing the Coke brand on top of the world’s soft drink industry throughout the 20th century.
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Competition in the Global Beer Industry Marketing Case Study
4 pages (1105 words) , Download 3 , Case Study
Free
In its recent trends, the industry is being witnessed gaining growing attention from consumers all around the world. Nonetheless, the consumption level of beer has been increasing along with its price (Colen & Swinnen, 2011). The diagram represented below exhibits the structure of the internationally expanded beer market as of 2005.
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Haier Strategy Analysis Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Analysis of Haier Current Strategy in global perspective The company’s strategy is to get involved globally for it to address local needs efficiently by having locally based facilities to provide the market with the smart designed and developed solutions.
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DP World Company Analysis Marketing Essay
3 pages (996 words) , Download 2 , Essay
The company is operating in 35 different countries. DP World is mainly into improving the supply chain of the company to serve its customer better by effectively handling containers, general cargo, and bulk across its network. DP World has also entered into long-term concessional agreements with different owners of the ports of different countries.
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Principles of Marketing - Market Segmentation, Targeting and Positioning Marketing Essay
9 pages (2473 words) , Download 6 , Essay
Free
It is hardly possible for organizations and firms to satisfy the needs of all their customers. Because of this, contemporary marketers need to characterize their buyers according to their traits and product needs. Marketers should do this in a view to adapt to the marketing plan, product, or both to assist the organization in satisfying the different consumer tastes and demands.
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Introduction to United Continental Holdings, Inc Marketing Research Paper
4 pages (1159 words) , Download 4 , Research Paper
Free
United Continental Holdings, Inc. is listed on the NYSE using the ticker symbol UAL and started trading on Oct. 1, 2010. The Company moves people and cargo through its major operations, which use jet aircraft with at least 110 seats, and its regional operations (United Continental Airlines, 2011, p.4). UAL has the world’s widest global route.
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Competition in the Movie Rental Industry Marketing Research Paper
5 pages (1438 words) , Download 2 , Research Paper
Free
These organizations adopt new techniques and ideas to maintain a competitive advantage. The main competitors in the movie rental industry are Blockbuster and Netflix. Porter’s competition model has five forces behind the competition in every market. These forces are supplier power, buyer power, new entrants, substitute products, and competitive rivalry.
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Marketing Research and Segmentation at Macquarie University Hospital Marketing Research Paper
5 pages (1673 words) , Download 3 , Research Paper
Free
In the global market, firms need to continuously update their strategies so that their market position is not threatened. Marketing can help a firm to improve its image in the market and expand its customer base. The marketing techniques chosen in each case depend on many factors, such as the level of the industry competition and the resources available.
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The Evolution and Importance of Advertising Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Advertising and promotion has experienced several changes over the past years especially due to continuous changes in technology, methods of communication and media. Advertising is conducted through various methods, with the aim of transferring information to the consumers.
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Marketing: Principles and Practice Marketing Essay
8 pages (2385 words) , Download 3 , Essay
Free
The study of the process of purchasing is extremely complex. In the process of purchasing, the consumer decides to buy a specific product. Several factors play a significant role in the decision made by the buyer to purchase a product. These factors are product quality, fashion, price, celebrity endorsement, design/packaging, and correlation with the product.
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Dual Strategy of Singapore Airlines Marketing Research Paper
6 pages (1905 words) , Download 4 , Research Paper
Free
The aviation industry is one of the booming industries in the international market despite its greatest downturns, i.e. oil price hikes, rising concerns on communicable diseases, the tsunami that hits Asia in 2004, and the increasing terrorist attacks. In an article Centre for Aviation, IATA forecasted a decrease in the airline industry to $3 billion.
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Marketing Principles and Practice Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Consumers seek a range of products and services in their daily buying behaviour that has been recognised in this present trend. With this concern, the modern organisations are highly focusing towards keeping in line with the buyer’s decisions with regard to their preferable and desirable tastes and demographic conditions.
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Low Stability of Brand-Attribute Associations Article Critique Marketing Essay
4 pages (1206 words) , Download 2 , Essay
Free
Brand attributes are a bundle of features that highlight the physical and personality aspects of the brand. Brand attributes have definite roles in increasing brand loyalty. Brand loyalty is the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure.
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Appropriate Changes in the Operation of Unlisted Real Estate Funds Market Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The global financial crisis has had an immense impact on the unlisted real estate funds market. Although the investors and funds managers had to go through a lot of tough time, yet this provided them with an opportunity to learn from their mistakes and alter the business practices to ensure minimal damage in the future under similar circumstances.
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Analysis of the Strategic Situation of the Mobile Phone Handset Firm Marketing Essay
9 pages (2587 words) , Download 3 , Essay
Free
HTC Corporation was established in the year 1997 and was initiated as one of the Taiwanese firms that create and make goods sold under other umbrella brands. HTC prepares products sold under other brands that belong to mobile phone operators and computer designers. It is recognized as a manufacturer of a number of preferred OEM-branded devices of mobile phones.
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Rhetorical Analysis of Print Advertisement Marketing Essay
3 pages (750 words) , Download 2 , Essay
All this is done with the intention of creating a positive response from the consumer to be. To woo clients, several approaches are used, and with different intentions. Adverts employ several approaches to woo prospective consumers; such include rhetorical appeals such as logos, use of logic, ethos basing opinion on a person and pathos based on the emotions and sentiments of the viewer.
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Marketing And Media: The Effect Of Marketing On Public Opinion Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Marketing is an endeavor, which entails publicizing the goods and services produced by a business organization. Business enterprises employ the use of the mass media in marketing. This helps in attracting a wide section of the public since the media has a significantly large coverage. 
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Integrated Marketing Communications by Coca Cola Company Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
It is a company that manufactures a wide range of beverages and supplies them all around the world (Griffin 72). The company has many other products running in the market and generating sufficient revenues; however, the position of the company is not beaten by any of the other products such as Fanta, Sprite, Minute Maid, and so on.
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Apple and Google Go Head to Head Over Mobile Maps Marketing Article
5 pages (1466 words) , Download 3 , Article
Free
The product that Apple is planning to introduce is mobile maps. It has been evidently recognized by the researchers that maps are one of the essential components of a mobile web. The article asserts the fact that Apple’s maps will assist the users in locating numerous places on earth. It will offer greater value to its services. 
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Health Organization Marketing Essay
3 pages (750 words) , Download 2 , Essay
Health Organization Unlike other business organizations, health organizations are faced with various marketing challenges. These challenges affect different aspects of marketing such as price and promotion. Saint Anthony is a leading diabetes treatment centres in Chicago.
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The Candy Council Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Antonella critically reviewed advertising pursuits and strategies employed by New Century Advertising to determine the impact of advertising on candy consumption. Loopholes emerged as to the effectiveness of advertising that the Candy Council engaged in. The council engaged in huge advertisement financing for candy consumption.
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Report on Burberry's Success- the 4 P's of marketing Marketing Essay
3 pages (750 words) , Download 4 , Essay
Trench coats were the heritage products of Burberry and still remain the signature product for the brand. In terms of products, the company offers a wide range of apparels as well as accessories under its two product lines which are the Burberry Prorsum and the Burberry Brit.
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Marketing Presentation Marketing Coursework
5 pages (1572 words) , Download 3 , Coursework
Free
The objective of this report is to identify both the products, i.e., Tele Cinch’s and Blackberry’s core and actual elements, and finally compare their distribution and marketing communication strategies from a critical point of view. Furthermore, the report will evaluate whether their strategies are similar or dissimilar to that of each other.
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Analysis of Marketing Mix Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Product prices are determined by several factors such as production cost, demand and supply, transport costs, business objectives, and market conditions. The management determines which products to engage in and evaluates different factors to determine market prices. In most cases, pricing depends on business objectives and current management.
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Analysis of Ford Motors Company Marketing Research Paper
4 pages (1229 words) , Download 2 , Research Paper
Free
The first attempt that Henry Ford made at starting his own motor company was in 1901 but began the Cadillac Motor Company in the year 1902. He launched the company in a factory converted in 1903 with a capital of about $28,000 that had been obtained from around twelve investors (Geyer, 2011). The most prominent investors involved in establishing the Ford Company were Horace and John Dodge.
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Cooperation or Hegemony Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The paper attempts to align with the idea of hegemonic control by the United States, which leads to generalized stability in the international market. It does the research of historic events to show the effects of cooperation or hegemony applied to the international trade.
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Distribution Strategy of Coca-Cola Company Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The paper will enable to recognize the differential aspects of the strategies taken by the company to sustain in the mature market. The mature market can be defined as the market which is at a state of equilibrium. The state of equilibrium can be described as the position where the demand and the supply are equal.
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Advertising Research System Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
Advertising is one of the biggest investments that companies make in a brand. As such it’s often necessary to conduct research prior to, after or during advertising campaigns to establish if the investment in the brand was worth it. By conducting an advertising research some of the key questions that marketers will seek to answer includes will/did advertising work?
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Coping Major Difficulties of Pret A Manger Marketing Essay
5 pages (1571 words) , Download 3 , Essay
Free
The company prepares and serves sandwiches in the business market by circumventing obscure preservatives, chemicals, and additives. Though Pret A Manger is principally a private company, it does not have to face many difficulties to grow like a public-based company. Currently, there lies the presence of 295 shops of the company in the world.
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Financial Statement of Amazon Marketing Research Paper
9 pages (2522 words) , Download 3 , Research Paper
Free
Since there are no shipping charges on the cost of the items to be delivered it is highly preferred by its customers because after browsing through the items from home the product gets delivered to the doorstep in few days. The major success of Amazon.com took place in the year 1997 when the inventories rose to 200000 titles at the year-end.
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Marketing Plan for Beauty Salon the Tulip Marketing Term Paper
7 pages (1929 words) , Download 3 , Term Paper
Free
In this fast-paced capitalist world, people more than ever need time to unwind and tend to their bodies idyllic location has been short-listed for “The Tulip” which is located in XYZ shopping mall very close to Qatar’s main business district. This will allow for women with busy corporate lives to still be able to make time.
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Activity of Don Martin Limited Marketing Case Study
8 pages (2065 words) , Download 4 , Case Study
Free
Poor service delivery to customers has negative implications on the business products. To start with, the business has opted to increase the prices of some of its products to maximize profit. This has reduced the business selling rate. On the other hand, the number of people in town is high enough to make Don Martin limited succeed.
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Apple's Company Analysis Marketing Research Paper
6 pages (1728 words) , Download 4 , Research Paper
Free
Apple designs produce and market movable digital music players, mobile communication and media gadgets, and personal computers. Apple also sells an assortment of correlated software, networking solutions, services, peripherals, and third-party digital content and applications. SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities, and perils in a company.
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Tata Motors Company Analysis Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company sales in 2010-2011 including exports of the passengers and commercial vehicles stood at 836,629 units which represented a growth of 25.2% since the previous year 2009. This growth was brought about by the revival of export and import trade, infrastructural development, increased construction and mining activities, financial activities and availability of healthy freights (Tata Motors, 2011, p.20).
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Marketing Plan for Canadian Blood Services Marketing Research Paper
4 pages (1105 words) , Download 3 , Research Paper
Free
Following your concern and request, the following is a draft strategy aimed at increasing donor numbers as well as repeat donations with the ultimate objective of increasing your blood supply. In this draft strategy, I have outlined some specific information on market research and information, decision-making strategies, market segmentation, as well as communication strategies.
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Aqualisa Quartz: Simply a Better Shower Marketing Case Study
4 pages (1246 words) , Download 3 , Case Study
Free
The pricing strategy decides if the product will be profitable in the market, or will be able to break even, whereas the wrong pricing strategy can affect the profitability as well. In the case of Aqualisa, the price is kept at a premium although the product is penetrating into the market; therefore due to this, the company is facing problems in selling the showers into the market.
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Strategic Marketing by P. Drucker Marketing Essay
4 pages (1160 words) , Download 2 , Essay
Free
He consulted the companies of repute like GE, Coca-Cola, and CitiCorp among others, and also had authored various journal papers and books. The book with the title “The Essential Drucker” was published in 2001 and comprises a compilation of various works of him on management. The book “The Essential Drucker” is written by Peter F. Drucker.
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Website Designing Issues Marketing Essay
3 pages (904 words) , Download 2 , Essay
Free
The company shall agree on the payment of the designer for the entire project. It should pay wages to the designer within the range of $2000 to 3000, payable in installments. It shall also hire a web developer on similar terms to those of a designer at the cost of $2500 to 4000. Contracting web designing companies would probably become less involved.
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Furniture Bank or Acquiring New Trucks: Evaluating and prioritizing each of the proposed Marketing Term Paper
7 pages (2099 words) , Download 2 , Term Paper
Free
Being a charitable institution the land acquired by furniture bank was given for free; which is now being taken away forcefully with the intention of building houses at affordable rates. The institution also wants to move to a place that is easily accessible to their entire volunteers who live in Greater Toronto Area.
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The Sales Plan of Mens Accessories in a Women Only Accessories Stores Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
People especially the young generations are becoming highly brand conscious and the marketers are using this factor of consumer behavior for the marketing planning which includes promotions and mainly the sales plan. Pricing and promotions are the two key are of marketing plan mainly for apparels and fashionable accessories of women as well as men.
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Consumers Perceptions of Global and Local Brands Marketing Dissertation
56 pages (14000 words) , Download 3 , Dissertation
Strong brands are those brands which are able to create successful and long lasting relationship with customers. In this era of globalisation, consumers’ perceptions seem to be changing. Global brands have become centre of attraction for many consumers and companies, as it provides extra value to both parties.
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Sober Roller a Designated Driving Service Company IT Plan Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
This unit examines an effective IT needs of Sober Rollers, requirements, cost, software and hardware and how long will it takes to make it operational. The Needs of an IT Company Needs Sober Rollers as a designated driver company has a massive need for implementation of IT to aid in its daily commerce routine.
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Marketing Decisions of Desktop Innovations Marketing Case Study
5 pages (1707 words) , Download 2 , Case Study
Free
The paper includes the problems experienced by DI while transporting the software packages from Kitchener to Simpsonville of South Carolina in order to display its products in the trade show organized in the market of South Carolina. Moreover, it also includes situational analysis of both the internal and external environments of DI with the help of SWOT analysis and Porter’s five forces model.
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Start-up Idea: Online or In-Person of the Ark Educational Portal Marketing Essay
5 pages (1491 words) , Download 2 , Essay
Free
Their concern is quality educations for their children in the extremely early stages of life. This can be provided in another possible way where the kids are engaged in a consistent and unique approach. The online and person modalities can be conveniently used to achieve this objective. It also integrates the parents in addressing the unique challenges.
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Creation of Web Portal Marketing Essay
6 pages (1646 words) , Download 2 , Essay
Free
A high-level approach is used to determine a solution for the evident problems within the Brisbane Institute of Art. The problem is simply described as an inefficient approach to operation. This inefficiency is illustrated as to have emanated from the use of organizational systems which are not updated to meet the current trends in technology.
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