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Marketing Essays

Result for Subject Marketing:
19914 essays
Global Image of Espoir Cosmetics Marketing Essay
3 pages (885 words) , Download 2 , Essay
Free
Vasylko Mazur, the head of Espoir’s operations in Eastern Europe, believes that as a beauty business, Espoir will be better off using a beauty queen as an endorser, instead of a global marketing campaign that depends on an international American film and its actors, while Natasha Singh thinks that “the Espoir woman is smart, independent, a risk taker".
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The Heart of the Magnanimous Field of Egonomics Marketing Assignment
4 pages (1349 words) , Download 2 , Assignment
Free
The desire to draw attention towards oneself, enhance one’s self-esteem, and support one’s ego leads customers to withdraw themselves from mainstream products and services. Technology has been playing a critical role here with tracking of ‘cookies’ making way for more personalized ads to approach consumers.
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Marketing principles Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It is also defined as the process of planning and carrying out pricing, conception, distribution, and promotion of goods, ideas and services, to create exchanges that satisfy organizational and individual objectives. There is also a different definition which states that marketing is a process aimed at identifying, anticipating and satisfying customers’ requirements profitably.
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The Walt Disney Company Analysis Marketing Speech or Presentation
4 pages (1205 words) , Download 6 , Speech or Presentation
Free
The organization boasts of a vibrant park resort with a massive compound of sufficient capacity that offers family entertainment besides potential networks all over the world with an expansive variety of consumable products (Bodden, 43). Walt Disney has been at the forefront of ensuring that its customers receive the best satisfaction.
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Careers and Career Management Program Marketing Term Paper
8 pages (2162 words) , Download 2 , Term Paper
Free
It enables individuals in identifying their skills and implementing them for their benefit along with the progression of the organization at large. This will assist them in developing a correct career path as per their capability and knowledge. The success of the individuals depends on the selection of the correct principles.
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Marketing Principles of National Basketball Association (NBA) Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The National Basketball Association (NBA) is one of the men's professional basketball leagues in the world. It is the pre-eminent men’s professional basketball league in North America. NBA is an active member of USA Basketball (USAB).
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Causes and Consequences of Crises in the Financial Markets Marketing Essay
12 pages (3432 words) , Download 2 , Essay
Free
A credit crunch is usually identified as a reduction in the availability of loans or credit in an economy. It is also recognised as a situation wherein individuals face difficulty in obtaining loans from banks. It is identified as an economic condition wherein certain difficulties are faced in obtaining loans along with investment capital by financial institutions.
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Marketing Idea for Live Healthy Eat Fresh Company Marketing Essay
11 pages (2993 words) , Download 3 , Essay
Free
Marketing research provides the necessary information about the consumer to the marketer to enable him or her to evaluate and monitor marketing actions so as to develop a robust marketing program that will the interests of the consumers (Arora and Mahankale 2). This research identifies a marketing idea for Live Healthy Eat Fresh Company, which is a specialized diet center.
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Apple innovation and strategy Marketing Essay
12 pages (3000 words) , Download 7 , Essay
Free
This paper explained the theoretical aspects of innovation strategy and described the strategic steps of Apple Inc. This paper has highlighted that Apple has been very successful in innovation and this has helped the company achieve sustainable competitive advantage through innovative product design, product differentiation and very effective own-store retailing strategy.
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Marketing Mix Marketing Research Paper
6 pages (1500 words) , Download 6 , Research Paper
Free
This study looks into marketing mix as a general concept used to explain the different kinds of choices that firms have to formulate in the entire process of bringing about a product or service to a given market. As highlighted by Ehmke et.al , marketing a business organization or a firm is all about how an organization or a firm positions itself in order to satisfy its marketing needs.
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Sizer Pelleting Solutions Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Pellet manufacturing market is very competitive with highly challenging requirements of the market; the new policy for this operation should be launched to capture the market. The market segmentation can be implemented in this operation which would reboot the organization and expansion of the same products in different other strong markets would more capitalize the profitability of Sizer Ltd.
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Peoples Willingness to Buy Hybrid Cars - Pros and Cons Marketing Dissertation
50 pages (10438 words) , Download 3 , Dissertation
The aim of this research is to identify the willingness of people to buy hybrid cars and the factors that influence their purchase. The research has been implemented by both qualitative and quantitative survey methods. The sample space for the quantitative survey was 52 and that of the qualitative survey was 41.
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Integrated Marketing Communications Mix Strategy for Laptop Manufacturers: Apple vs Dell Marketing Essay
11 pages (3158 words) , Download 2 , Essay
Free
A market review about the laptop market along with the market review of Apple and Dell has been provided to determine the value of each brand. The literature review talks about the research done on marketing communication strategy and integrated communication mix followed with an analysis and discussion on the same.
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Sasol Limited: New Product, Service, and Marketing Metrics Marketing Term Paper
9 pages (2734 words) , Download 5 , Term Paper
Free
Secondly, the key relationships between the buyers, suppliers, and other key stakeholders involved in the process of marketing the product in the new geographical market a profitable. Lastly, some key measurement metrics have been discussed in this study, which can help to measure and evaluate the set objectives of delivering the product.
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The Uppsala Model, the Eclectic Theory of International Production and Michael Porter Diamond Model Marketing Essay
13 pages (3573 words) , Download 5 , Essay
Free
A number of theories have been brought forward to explain the presence of international investments in various countries. These theories explain the motivation behind firms going out and producing abroad, the reasons why firms choose to internationalize and why firms go for either contractual or equity investments abroad.
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BT Group: an Analysis of the Organisations Code of Conduct Marketing Essay
10 pages (2715 words) , Download 3 , Essay
Free
The organisation provides services that focus on fixed-line, mobile, broadband, TV products and network IT (BT Group, Our company, 2012). As a global organisation, it is paramount that all its branches comply with and adhere to a set of ethical, moral and legal standards as a basis for all decision-making processes.
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How Promotional Activity Is Integrated to Achieve Marketing Objectives Marketing Essay
14 pages (3708 words) , Download 2 , Essay
Free
Every organization has a goal to achieve in their target market and this is only achievable through implementing effective marketing strategies. In the words of Kotler & Armstrong marketing strategies are based on profit expectations of an organization and the type of market an organization sets to satisfy (52).
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Advertising reveals a lot about a country Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
In brief, advertising targets the population by appealing to their emotions. In order to do so, they put up with stuff that people can relate to, things that they see happening in front of them, and things in which they themselves are involved.
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ENTOUCH Telecom: New Service Launch Strategy and Plan Marketing Term Paper
12 pages (3265 words) , Download 5 , Term Paper
Free
This online store will enable the target customers to shop for their favorite telecommunication products over the internet. The company will provide the customers with the opportunity to shop for the products while sitting at home and will deliver the products. This in turn will allow the company to increase the market penetration.
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Motivation and Marketing Mix Marketing Literature review
10 pages (2500 words) , Download 2 , Literature review
Free
Volumes have been written on employee motivation so as to determine the direction that organizations should maintain in HR management. Evidently, understanding various theories helps managers to enhance employee retention and productivity by utilizing motivation as the key factor to improve individual efficiency.
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Rolls Royce Plcs Principal Products Marketing Essay
4 pages (1205 words) , Download 3 , Essay
Free
Rolls Royce PLC is an international business provider of an ‘integrated power system’ with its headquarters in Westminster, in the United Kingdom. It is the world’s second core manufacturer of aircraft engines along with having chief businesses in ‘marine propulsion equipment and in the energy segment as well.
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Energy Market in the United Kingdom and European Union Marketing Research Paper
4 pages (1126 words) , Download 4 , Research Paper
Free
The essay will describe the formation of imperfect market structures such as monopolistic and oligopolistic markets with attention to gas and electricity markets. The essay will analyze the reasons behind the collusion of firms in the same industry and the formation of cartels. The impact of the existence of oligopolistic markets in an economy will be discussed in regards to its effects on the consumers.
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Relating Of Finance Available For Marc Day And SwapgameCom Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
It was requested by Marc Day, the founder of SwapGame.com Limited, an internet-situated, games-letting payment service in 2008. This investigation was carried out by a consultant of Business Link, which is a government’s online resource offering advice, information and guidance service to businesses.
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Specific Strategies Used by JetBlue Marketing Research Proposal
6 pages (1500 words) , Download 2 , Research Proposal
Free
The author states that in cases of on-ground board delays then all customers are provided with free food and drink, access to clean restrooms and in cases of medical problems then also medical services are offered for free. Since technology is currently taking toll worldwide, Jet Blue has been trying to embrace online marketing for their products.
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Segmentation, Targeting and Consumer Behavior Factors Marketing Essay
6 pages (1892 words) , Download 2 , Essay
Free
Segmentation is a process of dividing a large segment into various small units as per similar needs or even related characteristics. Segmentation is mainly done based on demographic, geographic, product usage along with benefits. Here segmentation will be done based on demographic, geographic, psychographic, and behavioral variables. 
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Qatar cinema and film distribution Company Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The main line of business (Bricault, Hodgson, and Gulczynska, 1978) of the company is the importation and distribution of films and movies, renting and selling of video cassettes alongside the construction and management of theatres and Cinemas. It also produces a large number of commercial advertisements; investing in real estates and shares (Sale, 2006).
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To Tweet or Not to Tweet: That Is the Question Marketing Essay
8 pages (2362 words) , Download 2 , Essay
Free
Having reviewed the organization's marketing situation, it is clear that the product is brand new among its intended clients. Developing and managing a Twitter presence for the product will help popularize the products and other products line an immense deal. As a result, breakfast cereal bars should have a Twitter presence as part of the marketing mix.
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Apples Business Strategy, Work Model, Employee Management and Leadership Practices Marketing Essay
5 pages (1566 words) , Download 3 , Essay
Free
During critical analysis of its vision and mission statement, an examination of Apple’s compliance to business ethics was also performed. The overall outcome of this analysis elaborates that Apple has made innovation and simplicity a foundation of not only its products but its organizational philosophy as well. 
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Justifying the Product and Market Decisions Taken in Terms of Market Selection and Entry Marketing Essay
11 pages (3381 words) , Download 4 , Essay
Free
The development of successful marketing strategies can be characterized as a challenging task especially during periods of strong market turbulences. Marketers can ensure that their plans will be welcomed by the public/ target market by emphasizing the local needs of customers without violating ethics.
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Marketing Environment of Hugs & co Marketing Essay
3 pages (750 words) , Download 2 , Essay
Competition Analysis of of Hugs & Co Shoe Company Hugo has both weakness and strength that may make it vulnerable or successful in competing with other companies the same products they produce. Their management are renowned for their good managerial leadership qualities and styles that has placed the company to its current position both locally and internationally.
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SWOT Analysis of Nissan Corporation Marketing Research Paper
4 pages (1067 words) , Download 2 , Research Paper
Free
Nissan is the fastest growing brand and among the top three brands in Japan. The existence in the market makes the brand strong. Despite its origin from Japan, Nissan is a global brand with improved brand visibility across the world. The evaluation by Business Week Global Brand Scorecard indicates that it is the fastest-growing brand in the automotive industry.
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Marketing Objectives and Strategy for a New Product Idea of H&M Marketing Essay
12 pages (3393 words) , Download 4 , Essay
Free
H&M has established some brand loyalty with consumers to the fashion brand through over five years of practical retailing experience in apparel in major Chinese urban regions. The business will be utilizing its brand equity as a means of launching this new male grooming line with male consumers utilizing H&M for their hedonistic fashion needs.
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BERVET: Introduction, Market Segmentation, and Product Positioning Marketing Term Paper
5 pages (1522 words) , Download 3 , Term Paper
Free
The history of BERVET can be traced back to 2000 when a fellow scientist helped to invent the company. The first beer was sold at a lodge located near the company back on 7th May 2000. The sales during the first year amounted to a total of 40 dollars as about 4 servings of beer were sold every single day. About 60 dollars were used in the expansion process.
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Chinese-Made Toys at Mattel Marketing Essay
6 pages (1577 words) , Download 2 , Essay
Free
The company was under pressure of bankruptcy, and enforcing strict quality controls was perhaps not as important as creating profits was. Secondly, as the article states, the problem with toys containing small loose magnets was the result of Mattel’sown flawed toy designs, and not due to any lack of adherence to manufacturing requirements in China.
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Consumer Behaviour in Cambodia Marketing Dissertation
25 pages (7639 words) , Download 3 , Dissertation
Research methodology is considered one of the most vital constituents of a research study. This chapter presents an overview of the methodological approach to be adopted for the study. This section will comprise the justification and description of the research methods that are to be put into practice in order to determine consumer behavior in Cambodia.
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The Value Disciplines Model-Treacy and Wiersema Marketing Assignment
3 pages (1025 words) , Download 3 , Assignment
Free
Treacy and Wiersema, in their study on “customer intimacy and other value disciplines,” identified three disciplines of successful organizations and by implication sales management (Cooper 1999, p. 56). They argued that to achieve market leadership, the following three disciplines had to inherent in the organization; Operational Excellence, Product leadership, and Customer intimacy.
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Online Assessment with Specific Reference to Samba Bank Marketing Essay
4 pages (1251 words) , Download 2 , Essay
Free
The Samba bank offers a wide range of financial products and services for commercial purposes. Notably, Samba Bank is a publicly listed company. I had been working for the bank as a Financial Adviser since 2005 and in 2007, the bank promoted me to become its Branch Manager in Riyadh, Saudi Arabia.
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Current Strategy of Dunkin Donuts Marketing Term Paper
11 pages (3080 words) , Download 7 , Term Paper
Free
In part one, the researcher provided a brief analysis of the company followed by the company mission and objectives; the project introduced the product portfolio and the core competencies of the company were presented. The researcher also examined the internal and external environments by utilizing SWOT and PEST analysis to examine the factors that can favor or that cannot favor effective business performance.
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Consumer Behavior - The Brand Value of Company Created by Proper Marketing Marketing Essay
6 pages (1788 words) , Download 2 , Essay
Free
The most important task in any business organization is to win customer’s loyalty and trust. The brand value of any company can be created by proper marketing of its products and service. One of the most crucial parts of marketing is an advertisement of the products. Economists have analyzed that all types of goods and services need not be advertised for the purpose of sales. 
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Service Delivery & Encounters Marketing Essay
10 pages (2904 words) , Download 3 , Essay
Free
Effective services marketing is a complex undertaking activity, which involves various different strategies, tasks and skills. The study will deal with five personal encounters by the author of the study and their impact on customer satisfaction. The author of the study will also highlight the experiences of the customer while purchasing different products and services. 
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Marketing Segmentation Marketing Essay
3 pages (1110 words) , Download 6 , Essay
Free
In the modern economic framework, most of the economies in the world are open economies and all of them participate in international trading. Almost all the companies in the world operate in domestic and foreign markets, thus they enjoy a broad customer base for their goods and services. The production decisions in a business depend on the nature of tastes and preferences of the consumers.
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Antitrust Practices and Market Power Marketing Essay
5 pages (1459 words) , Download 3 , Essay
Free
Most of the contemporary economies follow free-market principles, that allow aggregate demand and supply thresholds to manipulate the equilibrium price levels. Though most modern economies exhibit laissez-faire principles, still they abide by the norms of the mixed economic systems. In the mixed economies, the government checks the power of the private enterprises that may threaten the social welfare of the individuals.
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Promotional Objectives and Strategies for a Weight-Loss Drug Marketing Assignment
9 pages (2628 words) , Download 6 , Assignment
Free
The communication plan developed to support the launch of Metabical required resources, which can be classified into two groups, i.e. human resources and finances. Printup can be observed to involve a sales team consisted of 32 sales representatives. The sales team was planned to be responsible for two gastrointestinal drugs.
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The effectiveness of advertising Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
With more number of people becoming computer literate and the pace at which the Internet technology is reaching every household, online advertising is becoming a new culture of advertising of particular products and services. The author describes the example of a good marketing strategy on the example of BMW's campaign.
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The UKs Desktop Printer Market Marketing Essay
8 pages (2192 words) , Download 2 , Essay
Free
The current globalization of trade has increased competition in the world market. In this case, firms have to continue improving their operations in order to remain relevant and competitive. Indeed, firms in every industry are bombarded with competition from all angles including labour market, production, and product market among other areas.
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Fujian Wanhua Electron and Technology Company Limited Marketing Essay
4 pages (1088 words) , Download 2 , Essay
Free
Many a commentator has noted the contribution of the Internet and technological advancements in the business world.  Closely related to the Internet are such technologies as electronic money and social media, all of which have been associated with significant changes in the ways businesses operate in the modern world.
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Promotional Aspects of Rolex Company Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Kazmi and Batra (2009) note that most companies operate in a very competitive environment today. Therefore, one of the best ways to stay ahead of the park is to adopt an effective marketing strategy that takes into consideration all the marketing mix of a product or service.
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Theories of Consumer Behavior and Effect of the Media Marketing Research Paper
4 pages (1270 words) , Download 5 , Research Paper
Free
Media possesses the potential to affect how consumers view diverse aspects of their life. These effects could range from the way they view society to their view on relationships, which could have a significant impact on the behavior of consumers (Walters 18). The availability of the internet and other forms of media today has given infinite opportunities to marketers in getting across their messages.
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Sales and Marketing Personnel 2 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
Xerox is an American company that is involved in the sale of document management equipments such as printers, photocopiers and digital production printing presses. The sales and marketing personnel who will be successful in the application process will be expected to liase with the customers in order to make sure that the sales of the company go through without any problems.
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UK Corporate Mergers and Their Implications Marketing Essay
6 pages (2284 words) , Download 3 , Essay
Free
Two technological SMEs of the UK have been selected as the sample organizations that have been participated in the corporate merger process recently. An open-ended interview with the semi-structured questionnaire of 5 HRD practitioners of the mentioned technological companies has been conducted in order to gather primary data.
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