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Marketing Essays

Result for Subject Marketing:
19930 essays
Explaining the Meaning of Buyer or Consumer Behaviour Marketing Essay
7 pages (2013 words) , Download 2 , Essay
Free
The essence of marketing is to offer products and services that are needed by the consumers but this process demands investigation of a certain targeted market place especially buyer behavior which puts the buyers at the forefront of the decision-making process towards purchasing a certain good or service (Lancaster & Reynolds, 1999).
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Extended Self and Consumerism Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
In the article by Belk it is evident that all our desires and possessions can be correlated with our beliefs, wants, and inner desires.  Thus, we can say that we shape our identities with respect to those objects we have or want to possess. There are some basic categories, which people have and they can divide their possessions with respect to these categories.
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Day care in the chicago, IL downtown area Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
However, the problem caused by this is that there is an increasing rate of children who can not look after themselves when left at home alone. Children whose parents cannot afford the fees of a daycare service are normally left alone with closed doors and windows.
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Business Model Canvas Report: Case of Google corporation Marketing Essay
13 pages (3250 words) , Download 9 , Essay
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The paper throws light on Google Corporation that provides a variety of services such as browsing, advertising, and chatting. The selection is almost endless. Through the notion of customer segments a company can identify its favorable and more likely customers who desire to utilize its services. Google Company divided its customers into two main categories: regular internet users and the business sector.
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Zara Company Analysis Marketing Essay
17 pages (4250 words) , Download 3 , Essay
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Zara is a leading fashion retailer store in Spain and most parts of Europe. This company has gained a good standing in the industry by its strategy of fast fashion. The analysis of the external market reveals that the rivalry within the firm is medium to high. This is mainly on account of the fact that the industry is in its maturity stage.
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Objectives, Target Market and Positioning of Kadri Pharmacy Marketing Essay
7 pages (2056 words) , Download 3 , Essay
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Kadri Pharmacy Limited has a long history that may generally be associated with experience and stability. The pharmacy has a positive net worth going by 2011 reports and a relatively strong asset base for an organization its size. The organization is a one-stop-shop for customers who need over-the-counter and prescription drugs.  
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Internationalization of Luxury Fashion Textile Industry Marketing Literature review
12 pages (3567 words) , Download 2 , Literature review
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The organization was founded in 1994. It is the first international luxury brand (Lu, 2011, p.121). The brand is popular for providing traditional Chinese fashion statements. The internationalization process is a particular brand development process considering from the local or domestic marketplace to the international marketplace.
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Marketing Campaign for a Successful Product Launch Marketing Book Report/Review
3 pages (750 words) , Download 3 , Book Report/Review
Free
Since the mobile phone market is a very competitive industry with the likes of Apple, their closest rivals, Nokia, Sony, Blackberry, and LG among others, the company needs to put extra attention to launch and campaign of their products to ensure they have a significant competitive advantage over their rivals.
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Statistical Analysis and Interpretation for Etisalat Telecom Corporation Marketing Essay
9 pages (2269 words) , Download 3 , Essay
Free
Demographic splits and financial statements take an important position in the developing world due to important information that business people acquire from the analysis of demographic splits. The splits allow for the analysis and developed information regarding the position of the youth market and the overwhelming occurrence of the grey market across the globe.
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Explaining and Exploring the Concepts of Sustainability Marketing Marketing Essay
8 pages (2627 words) , Download 2 , Essay
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Considering the growing competition facing organizations today and the pressure to outperform others in the market, there is increased emphasis on adopting new forms of management practices, strategic planning, and collaborative efforts for effective outcomes. While economic pressures govern organizational strategies, their social responsibilities have also assumed increased significance.
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International Marketing of Kellogg Company Marketing Essay
12 pages (3537 words) , Download 3 , Essay
Free
The brands include regular cornflakes, frosted flakes, Special K, Rice Krispies, Coco Pops, Pringles, Nutri Grain, and Pop-Tarts (Kellogg’s, 2013h). The vision of the company is to offer customers healthy and tasty snacks which cater to their needs and also suit their taste buds. One of the main objectives of the company is to promote healthy food for the betterment of the society and community.
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Launching New Financial Product in Emerging Market of Asia Marketing Literature review
16 pages (5494 words) , Download 3 , Literature review
Free
The emerging markets of Asia have shown excellent signs of resilience and strength for the past two decades. Buoyed by strong economic performance and political unity, emerging markets like Thailand, India, China, and the South have become the hot spot for foreign investment. The banking systems of these countries follow the Basel II accord.
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Promotion plan for increasing attendance at a minor league baseball game Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
While scouting about various ideas that are used to create awareness for the minor league baseball games, it was interesting to realise that as of the current days, there are multiple minor league baseball games enjoy differing levels of demands in the country of United States.
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A Perfect Market Responds to Consumer Demand Changes Marketing Essay
5 pages (1563 words) , Download 2 , Essay
Free
People make choices about what goods to produce, how to produce these products and the target market or consumers of these products. Normally, in straight economics, these questions are answered by the market demand and supply. However, in market conditions in which no particular player has the power to influence prices, every player determines the price of goods and services.
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SBU Competition Marketing Research Paper
3 pages (1260 words) , Download 3 , Research Paper
Free
Star Hub is one of the leading companies providing the internet facility. Of many competitors of Star Hub internet, the top two competitors exist in M1 Net Ltd and SingNet Broadband. Among all the mentioned competitors of Star Hub SingNet is the largest internet service provider in Singapore with 372,000 broadband users and 71,000 dial-up customers (about SingTel, 2013). 
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A SUMMARY OF dissertation Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
Top class brand of wine are being imported in high amount from markets such as France, Italy and Australia (Bobik, 2012). As a result of the changing demographics, wine marketers are shifting their target market to young, elite Chinese graduates of age group 20-35.
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Global Image of Espoir Cosmetics Marketing Essay
3 pages (885 words) , Download 2 , Essay
Free
Vasylko Mazur, the head of Espoir’s operations in Eastern Europe, believes that as a beauty business, Espoir will be better off using a beauty queen as an endorser, instead of a global marketing campaign that depends on an international American film and its actors, while Natasha Singh thinks that “the Espoir woman is smart, independent, a risk taker".
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The Heart of the Magnanimous Field of Egonomics Marketing Assignment
4 pages (1349 words) , Download 2 , Assignment
Free
The desire to draw attention towards oneself, enhance one’s self-esteem, and support one’s ego leads customers to withdraw themselves from mainstream products and services. Technology has been playing a critical role here with tracking of ‘cookies’ making way for more personalized ads to approach consumers.
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Marketing principles Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It is also defined as the process of planning and carrying out pricing, conception, distribution, and promotion of goods, ideas and services, to create exchanges that satisfy organizational and individual objectives. There is also a different definition which states that marketing is a process aimed at identifying, anticipating and satisfying customers’ requirements profitably.
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The Walt Disney Company Analysis Marketing Speech or Presentation
4 pages (1205 words) , Download 6 , Speech or Presentation
Free
The organization boasts of a vibrant park resort with a massive compound of sufficient capacity that offers family entertainment besides potential networks all over the world with an expansive variety of consumable products (Bodden, 43). Walt Disney has been at the forefront of ensuring that its customers receive the best satisfaction.
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Careers and Career Management Program Marketing Term Paper
8 pages (2162 words) , Download 3 , Term Paper
Free
It enables individuals in identifying their skills and implementing them for their benefit along with the progression of the organization at large. This will assist them in developing a correct career path as per their capability and knowledge. The success of the individuals depends on the selection of the correct principles.
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Marketing Principles of National Basketball Association (NBA) Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The National Basketball Association (NBA) is one of the men's professional basketball leagues in the world. It is the pre-eminent men’s professional basketball league in North America. NBA is an active member of USA Basketball (USAB).
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Causes and Consequences of Crises in the Financial Markets Marketing Essay
12 pages (3432 words) , Download 2 , Essay
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A credit crunch is usually identified as a reduction in the availability of loans or credit in an economy. It is also recognised as a situation wherein individuals face difficulty in obtaining loans from banks. It is identified as an economic condition wherein certain difficulties are faced in obtaining loans along with investment capital by financial institutions.
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Marketing Idea for Live Healthy Eat Fresh Company Marketing Essay
11 pages (2993 words) , Download 3 , Essay
Free
Marketing research provides the necessary information about the consumer to the marketer to enable him or her to evaluate and monitor marketing actions so as to develop a robust marketing program that will the interests of the consumers (Arora and Mahankale 2). This research identifies a marketing idea for Live Healthy Eat Fresh Company, which is a specialized diet center.
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Apple innovation and strategy Marketing Essay
12 pages (3000 words) , Download 7 , Essay
Free
This paper explained the theoretical aspects of innovation strategy and described the strategic steps of Apple Inc. This paper has highlighted that Apple has been very successful in innovation and this has helped the company achieve sustainable competitive advantage through innovative product design, product differentiation and very effective own-store retailing strategy.
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Marketing Mix Marketing Research Paper
6 pages (1500 words) , Download 6 , Research Paper
Free
This study looks into marketing mix as a general concept used to explain the different kinds of choices that firms have to formulate in the entire process of bringing about a product or service to a given market. As highlighted by Ehmke et.al , marketing a business organization or a firm is all about how an organization or a firm positions itself in order to satisfy its marketing needs.
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Sizer Pelleting Solutions Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Pellet manufacturing market is very competitive with highly challenging requirements of the market; the new policy for this operation should be launched to capture the market. The market segmentation can be implemented in this operation which would reboot the organization and expansion of the same products in different other strong markets would more capitalize the profitability of Sizer Ltd.
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Peoples Willingness to Buy Hybrid Cars - Pros and Cons Marketing Dissertation
50 pages (10438 words) , Download 3 , Dissertation
The aim of this research is to identify the willingness of people to buy hybrid cars and the factors that influence their purchase. The research has been implemented by both qualitative and quantitative survey methods. The sample space for the quantitative survey was 52 and that of the qualitative survey was 41.
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Integrated Marketing Communications Mix Strategy for Laptop Manufacturers: Apple vs Dell Marketing Essay
11 pages (3158 words) , Download 2 , Essay
Free
A market review about the laptop market along with the market review of Apple and Dell has been provided to determine the value of each brand. The literature review talks about the research done on marketing communication strategy and integrated communication mix followed with an analysis and discussion on the same.
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Sasol Limited: New Product, Service, and Marketing Metrics Marketing Term Paper
9 pages (2734 words) , Download 5 , Term Paper
Free
Secondly, the key relationships between the buyers, suppliers, and other key stakeholders involved in the process of marketing the product in the new geographical market a profitable. Lastly, some key measurement metrics have been discussed in this study, which can help to measure and evaluate the set objectives of delivering the product.
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The Uppsala Model, the Eclectic Theory of International Production and Michael Porter Diamond Model Marketing Essay
13 pages (3573 words) , Download 5 , Essay
Free
A number of theories have been brought forward to explain the presence of international investments in various countries. These theories explain the motivation behind firms going out and producing abroad, the reasons why firms choose to internationalize and why firms go for either contractual or equity investments abroad.
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BT Group: an Analysis of the Organisations Code of Conduct Marketing Essay
10 pages (2715 words) , Download 3 , Essay
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The organisation provides services that focus on fixed-line, mobile, broadband, TV products and network IT (BT Group, Our company, 2012). As a global organisation, it is paramount that all its branches comply with and adhere to a set of ethical, moral and legal standards as a basis for all decision-making processes.
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How Promotional Activity Is Integrated to Achieve Marketing Objectives Marketing Essay
14 pages (3708 words) , Download 2 , Essay
Free
Every organization has a goal to achieve in their target market and this is only achievable through implementing effective marketing strategies. In the words of Kotler & Armstrong marketing strategies are based on profit expectations of an organization and the type of market an organization sets to satisfy (52).
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Advertising reveals a lot about a country Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
In brief, advertising targets the population by appealing to their emotions. In order to do so, they put up with stuff that people can relate to, things that they see happening in front of them, and things in which they themselves are involved.
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ENTOUCH Telecom: New Service Launch Strategy and Plan Marketing Term Paper
12 pages (3265 words) , Download 5 , Term Paper
Free
This online store will enable the target customers to shop for their favorite telecommunication products over the internet. The company will provide the customers with the opportunity to shop for the products while sitting at home and will deliver the products. This in turn will allow the company to increase the market penetration.
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Motivation and Marketing Mix Marketing Literature review
10 pages (2500 words) , Download 2 , Literature review
Free
Volumes have been written on employee motivation so as to determine the direction that organizations should maintain in HR management. Evidently, understanding various theories helps managers to enhance employee retention and productivity by utilizing motivation as the key factor to improve individual efficiency.
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Rolls Royce Plcs Principal Products Marketing Essay
4 pages (1205 words) , Download 3 , Essay
Free
Rolls Royce PLC is an international business provider of an ‘integrated power system’ with its headquarters in Westminster, in the United Kingdom. It is the world’s second core manufacturer of aircraft engines along with having chief businesses in ‘marine propulsion equipment and in the energy segment as well.
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Energy Market in the United Kingdom and European Union Marketing Research Paper
4 pages (1126 words) , Download 4 , Research Paper
Free
The essay will describe the formation of imperfect market structures such as monopolistic and oligopolistic markets with attention to gas and electricity markets. The essay will analyze the reasons behind the collusion of firms in the same industry and the formation of cartels. The impact of the existence of oligopolistic markets in an economy will be discussed in regards to its effects on the consumers.
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Relating Of Finance Available For Marc Day And SwapgameCom Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
It was requested by Marc Day, the founder of SwapGame.com Limited, an internet-situated, games-letting payment service in 2008. This investigation was carried out by a consultant of Business Link, which is a government’s online resource offering advice, information and guidance service to businesses.
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Specific Strategies Used by JetBlue Marketing Research Proposal
6 pages (1500 words) , Download 2 , Research Proposal
Free
The author states that in cases of on-ground board delays then all customers are provided with free food and drink, access to clean restrooms and in cases of medical problems then also medical services are offered for free. Since technology is currently taking toll worldwide, Jet Blue has been trying to embrace online marketing for their products.
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Segmentation, Targeting and Consumer Behavior Factors Marketing Essay
6 pages (1892 words) , Download 2 , Essay
Free
Segmentation is a process of dividing a large segment into various small units as per similar needs or even related characteristics. Segmentation is mainly done based on demographic, geographic, product usage along with benefits. Here segmentation will be done based on demographic, geographic, psychographic, and behavioral variables. 
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Qatar cinema and film distribution Company Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The main line of business (Bricault, Hodgson, and Gulczynska, 1978) of the company is the importation and distribution of films and movies, renting and selling of video cassettes alongside the construction and management of theatres and Cinemas. It also produces a large number of commercial advertisements; investing in real estates and shares (Sale, 2006).
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To Tweet or Not to Tweet: That Is the Question Marketing Essay
8 pages (2362 words) , Download 2 , Essay
Free
Having reviewed the organization's marketing situation, it is clear that the product is brand new among its intended clients. Developing and managing a Twitter presence for the product will help popularize the products and other products line an immense deal. As a result, breakfast cereal bars should have a Twitter presence as part of the marketing mix.
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Apples Business Strategy, Work Model, Employee Management and Leadership Practices Marketing Essay
5 pages (1566 words) , Download 3 , Essay
Free
During critical analysis of its vision and mission statement, an examination of Apple’s compliance to business ethics was also performed. The overall outcome of this analysis elaborates that Apple has made innovation and simplicity a foundation of not only its products but its organizational philosophy as well. 
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Justifying the Product and Market Decisions Taken in Terms of Market Selection and Entry Marketing Essay
11 pages (3381 words) , Download 4 , Essay
Free
The development of successful marketing strategies can be characterized as a challenging task especially during periods of strong market turbulences. Marketers can ensure that their plans will be welcomed by the public/ target market by emphasizing the local needs of customers without violating ethics.
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Marketing Environment of Hugs & co Marketing Essay
3 pages (750 words) , Download 2 , Essay
Competition Analysis of of Hugs & Co Shoe Company Hugo has both weakness and strength that may make it vulnerable or successful in competing with other companies the same products they produce. Their management are renowned for their good managerial leadership qualities and styles that has placed the company to its current position both locally and internationally.
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SWOT Analysis of Nissan Corporation Marketing Research Paper
4 pages (1067 words) , Download 2 , Research Paper
Free
Nissan is the fastest growing brand and among the top three brands in Japan. The existence in the market makes the brand strong. Despite its origin from Japan, Nissan is a global brand with improved brand visibility across the world. The evaluation by Business Week Global Brand Scorecard indicates that it is the fastest-growing brand in the automotive industry.
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Marketing Objectives and Strategy for a New Product Idea of H&M Marketing Essay
12 pages (3393 words) , Download 4 , Essay
Free
H&M has established some brand loyalty with consumers to the fashion brand through over five years of practical retailing experience in apparel in major Chinese urban regions. The business will be utilizing its brand equity as a means of launching this new male grooming line with male consumers utilizing H&M for their hedonistic fashion needs.
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BERVET: Introduction, Market Segmentation, and Product Positioning Marketing Term Paper
5 pages (1522 words) , Download 3 , Term Paper
Free
The history of BERVET can be traced back to 2000 when a fellow scientist helped to invent the company. The first beer was sold at a lodge located near the company back on 7th May 2000. The sales during the first year amounted to a total of 40 dollars as about 4 servings of beer were sold every single day. About 60 dollars were used in the expansion process.
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Chinese-Made Toys at Mattel Marketing Essay
6 pages (1577 words) , Download 2 , Essay
Free
The company was under pressure of bankruptcy, and enforcing strict quality controls was perhaps not as important as creating profits was. Secondly, as the article states, the problem with toys containing small loose magnets was the result of Mattel’sown flawed toy designs, and not due to any lack of adherence to manufacturing requirements in China.
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