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Marketing Essays

Result for Subject Marketing:
19702 essays
Most Effective Promotional Tools to Attract Customers Marketing Research Proposal
11 pages (2750 words) , Download 3 , Research Proposal
Free
The organizations communicating effectively and understanding the needs of the customers by applying promotional tools have been able to retain their customers. Promotion can be defined as the short-term incentive for the organization that helps and encourages increasing the sales of the organization.
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Home Depot vs Lowes Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
Others include taking care of employees, giving back, ethical values, entrepreneurship spirit, and creating shareholders value. Despite the many years of operation, the company maintains its core value in the mission, which is to satisfy their customers effectively (CCK web).
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Classic Airlines Marketing Solution Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The current paper focuses on the marketing needs of a well – known organization, in the context of the airline industry, Classic Airlines. It should be noted that the above firm has, traditionally, focused on the limitation of its costs, so that its potentials for high profitability are increased.
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Integrated Marketing Communication at Volvo Marketing Assignment
7 pages (2093 words) , Download 4 , Assignment
Free
VOLVO is trying to create awareness by means of using various marketing communication techniques. Integrated Marketing Communication technique will be used to serve the purpose. Different techniques of marketing communication can be used by VOLVO, but selecting a communication strategy that has the right blend of clarity, large communication impact, and consistency can be a challenging task.
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The Political Characteristic of the Declining Economy Marketing Assignment
7 pages (2018 words) , Download 2 , Assignment
Free
The derived article from the New York Times provides an inconclusive approach to the worsening economic crisis, fueled by the weakening of the Euro. The analysis provides an in-depth discussion of the current economic platform. The first paragraph provides the amount of recession that was suffered by many countries in the Eurozone from early 2012 and the significant consequences thereafter.
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Annie Referral Consuming Fashion Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
From the article, it can be affirmed that the demographic and psychographic characteristics behavior imposes strong influences over the currently prevailing market trends from various dimensions, such as demand for products and promotional needs which further acts as the determining factors towards the accomplishment of the desired objectives.
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Marketing Strategy and Tactics of Apple Inc Marketing Essay
10 pages (2698 words) , Download 3 , Essay
Free
During the early years of its operations, it was known as Apple Computer Incorporation due to the fact that it specialized in personal computers. However, this changed when later on in early 2007 it changed its name to Apple Inc after moving away from being a company that strictly dealt with a personal computer. It broadened its target market to include all consumer electronics and computer software as well.
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Fisher & Paykel Health Care - External Analysis Marketing Essay
11 pages (3038 words) , Download 2 , Essay
Free
The study represents the external analysis of the general environment in which the company is conducting the business. Political, Legal, Socio-cultural, and Demographical trends have been evaluated in order to understand the factors that will help the growth of the business. In order to understand the effectiveness of the business, industry analysis has been done which will mark the growth opportunities of the company.
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Tourism and Hospitality Industry Marketing Assignment
6 pages (1789 words) , Download 2 , Assignment
Free
The consumer often makes judgments and also delivers a perception of services based on the behavior of the employees with whom they interact. ABC Ltd has trained its staff so that they are able to handle any kind of issue and have appropriate skills service knowledge and aptitude in delivering the service for which the customers are paying.
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Products and Services Marketing Essay
3 pages (750 words) , Download 2 , Essay
A turbo charger enhances the engine’s horsepower. It increases the power of output of an engine while surviving extreme conditions Turbo chargers are designed for 4, 3, and 2 cylinder engines with about 100 kilowatt power (Karim, Nice.n.d.) Target market At present, there are many manufacturers of turbo chargers in the world.
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Globalization Strategy of an Indian Pharmaceutical Company Marketing Essay
10 pages (2515 words) , Download 2 , Essay
Free
The organization selected for the study is Lupin Ltd, which is an Indian MNC catering to more than 70 countries across the globe. The report will highlight the external business environment of the USA and offer insights into entry opportunities for Lupin in the USA. This study will also focus on the competition level in the pharmaceutical market.
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The Effect of Corporate Social Responsibility on Consumers Emotional Reactions Marketing Essay
10 pages (2327 words) , Download 2 , Essay
Free
Community-brand relationships are examined as embodying consumer emotions. Finally, corporate social responsibility and emotions are examined as they contribute to consumer emotion perceptions and connections. These considerations then are articulated in terms of how Starbucks can use them to increase profitability.            
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Business Analysis of Mountain Man Brewing Company Marketing Essay
8 pages (2154 words) , Download 2 , Essay
Free
Mountain Man Brewing Company is faced with challenges related to the marketing of its new Mountain Man Light brand without having a negative impact on the traditional Mountain Man Lager brand. The traditional beer registered a lot of success in the market due to the fact that the market considers it to be an authentic, high quality and tough brand.
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Program Evaluation and Action Planning - Pancreatic Cancer Action Network Marketing Assignment
8 pages (2110 words) , Download 3 , Assignment
Free
The main participants in the Community Outreach Program of Pancreatic Cancer Action Network are a group of patients who suffer from pancreatic cancer. 100 patients who are affected by pancreatic cancer at a high level are taken as the sample population for the study. This number is considered adequate for the effective evaluation of the program by understanding their responses.
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Skipper Charter Airline Marketing Research Proposal
3 pages (750 words) , Download 2 , Research Proposal
Given the highly competitive nature of the contemporary business environment, companies and organizations need to come up with effective marketing plans and proposals to increase market share. Skipper Charter Airlines is no exemption. Skipper charter Airlines is a small charter organization based in Miami that operates between Bahamas and Florida.
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Leadership Communication Marketing Research Paper
8 pages (2000 words) , Download 5 , Research Paper
Free
As the report stresses good communication skill should be the most important quality a leader must maintain. A leader normally acts as an intermediary between the management and employees in every organization. Evidently, a leader cannot facilitate effective up and down information flow unless he possesses better communication skills.
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The Oil Industry Marketing Essay
6 pages (1000 words) , Download 2 , Essay
Free
The conclusion from this study states that the interaction of supply and demand curves in the short-run reveals interesting results. In case of inelastic supply, higher demand for oil pushes up the prices. This is because an increase in demand serves to reduce oil reserves. Reduction, in oil reserves, serves to increase prices.  
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Marketing Communication Approach - Microsoft Organization and Apple Corporation Marketing Essay
5 pages (1517 words) , Download 2 , Essay
Free
Marketing communications is a crucial element for a company as it is responsible for communing with the public the corporate affairs, events, product launches and extensions, price cuts and discounts, an outlet or facility launch, social involvement and community concerns, and news featuring other values and concerns to secure consumer trust.
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Importance of Developing New Products Marketing Essay
6 pages (1712 words) , Download 2 , Essay
Free
Product development is a phase in which the organization tends to determine if the firm is technically feasible to produce and whether it can involve low cost so to make the final price reasonable for the target customers. The development phase involved in a new product involves a huge budget and at the same time is lengthy.
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Marketing Strategies for RyanAir Marketing Case Study
5 pages (1250 words) , Download 5 , Case Study
Free
RyanAir’s flight operations tend to get largely affected by political turmoil and instability in the European markets. Change of policies pertaining to the European Union owing to the outbreak of viral epidemics and also rise of terror threat tends to affect its spontaneous flight services in several European regions.
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MySQL, Google, Electronic Arts Marketing Essay
6 pages (1651 words) , Download 2 , Essay
Free
The companies which develop different software for individual or commercial use generally make huge investments in the research and development of the products. The software developers write source codes that are proprietary documents of Software Company of closed source. These source codes contain the company’s business model, which consists of complementary products and license fees for the use of the software and services.
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The Political Environment for Coca-Cola and Pepsi in India Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
India is the second most populated country in the world. The country has a population of 1.19 billion people. Both Pepsi and Coca Cola have done a poor job of expanding the size of the market. The companies have been ineffective because the firms failed to realize that the western marketing will not be effective in an Asian marketplace.
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The Competitive Global Market and Change Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The company is dedicated in ensuring maximum standards of social responsibility from their supply chain throughout the world (Apple Inc, 2012). The report will thereby focus on the company’s supply chain across the global markets, its customer base; engineering, manufacturing and marketing processes.
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Branding Across Borders Marketing Assignment
7 pages (1978 words) , Download 2 , Assignment
Free
Therefore, global branding is a successful marketing gimmick for the attraction of customers. Subsequently, global branding creates an illusion of superior quality in the minds of customers who consider the products of the company as being superior due to the global branding status. Additionally, global branding creates a new image for a company that could be used to increase its market share.
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Global Marketing, Consumer Behavior, and Market Segmentation Marketing Essay
4 pages (1090 words) , Download 3 , Essay
Free
Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Business Dictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.
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The Fall and Revival of Desktop Personal Computers Marketing Assignment
6 pages (1717 words) , Download 2 , Assignment
Free
The 2010 US Census showed that only 41.8% of those who did not graduate from high school have home computers; 64.8% owns PCs from households with high school graduates or General Education Attainment (GED); 81.6% of those who have some college or associate degrees; and, 90.9% of the households with bachelor’s degrees and higher have personal computers.  
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Investigating Consumer Perceptions of Baranka Cafe on Motorway Marketing Literature review
7 pages (2257 words) , Download 2 , Literature review
Free
It is a distinct bundle of associations within the target customers’ minds. It signifies the image that Baranka stands in the same. The concept of the brand image relates to a specific set of beliefs about a Baranka. In a major sense, it connotes a quality position in the market. It is vital to note that brand image relates to both mental and emotional image.
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Best Buy Website Marketing Research Paper
5 pages (1592 words) , Download 2 , Research Paper
Free
Benefit, Cost & Value Creation – The Marketing Mix. Best Buy’s marketing value comes from the low cost and good quality of products that it sells. They also believe in being the best while at the same time enjoying their work, and ingraining a customer-centric approach as a routine part of the workplace.
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Principles of Brand Extension and its Rationales Marketing Essay
3 pages (750 words) , Download 2 , Essay
Principles of Brand Extension and its Rationales Brand extension is a good strategy to increase the input of a certain company in the market (Gelder, as cited in Kapferer, 1997). Thus, exploring new ideas through this paper to know how and what to consider before conducting a brand extension.
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The Strategies Pursued by Krispy Kreme Doughnuts Marketing Case Study
4 pages (1161 words) , Download 4 , Case Study
Free
Krispy Kreme has always performed outstandingly in the industry until the dark years of 2004 and 2005 when the company began to slow down financially. The decline in sales, brand image, and customer loyalty can be doubtlessly blamed on the introduction of low carbohydrate buzz including Atkins, fad diets, and South Beach dieting plans.
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Consensual Relationship Agreements Marketing Article
6 pages (1500 words) , Download 2 , Article
Free
God certainly intended Adam and Eve to be companions and partners, to cohabit and multiply so that their offspring enjoy the bounties of the Earth. Love, attraction, or something like it has been in the air right from the time the first Neanderthal man clubbed, wooed and carried off the first Neanderthal woman to his cave as a life partner.
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University Convenience Store Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
University Convenience Store SWOT analysis has been used in order to overcome the weakness through strength and using the opportunity to overcome the threats (Fine, 2009). SWOT Analysis Strength: Strength refers to the internal analysis of the organization.
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Cable TV as Going Obsolete Marketing Assignment
7 pages (1893 words) , Download 2 , Assignment
Free
On average, global viewers spend at least 4 hours a day watching TV. The content changes depending on the location, the time, and the network, but always with a target audience in mind. In the US, the standard target demographic would be men and women between the ages of 18 to 49 years old which would account for more than 112,806,642 people or 36.5% of the total American population.
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New Product to the Market Marketing Essay
5 pages (1360 words) , Download 2 , Essay
Free
The five-gallon dispensers are well insulated and easy to clean. The dispenser can keep the beverage hot, warm, or cold as per an individual’s preference. This product is quite effective since it can be used anywhere and is portable, hence can be carried by families and friends for trips.
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Toyota Prius: Green or Geek Marketing Essay
4 pages (1157 words) , Download 4 , Essay
Free
After the successful launch of the hybrid family car Toyota Prius, the company started facing several microenvironmental factors that affected their business concerning this car. Consumers of the car always have been drawn to horsepower, vehicle size, and fuel sippers that were not likely to be seen on the roads.
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Role of Promotion in Retailing Marketing Essay
5 pages (1508 words) , Download 2 , Essay
Free
Promotion of a product can be done through various sorts of sources such as advertisements, newspapers, television media, and print media. To augment the product’s sale, incentives such as discounts and offers are given at the time of purchase (McGoldrick, 2002). The objective of the paper is to show the promotional strategies of Adidas.
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The Hershey Chocolate Company Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Hershey founded it, and at present, it forms part of the biggest and popular chocolate companies in the world. Essentially, the Hershey Company has been in the chocolate industry for more than a century. The popularity of the Hershey Chocolate Company grew when the company revolutionized the chocolate industry by making milk chocolate a common and affordable commodity.
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Ferrero Takes a Bite of the Australian Market Marketing Case Study
6 pages (1783 words) , Download 3 , Case Study
Free
Among the leading confectionary companies in Australia, Ferrero was the first to introduce an online boutique offering exceptionally packaged and quality products to its customers; this increased its competitive edge over other confectionary companies as it scooped a new market without any resistance and competition.
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Institution Affiliation Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Free
According to Ferrell & Hartline (2010) marketing strategies target the intended market. They further say that the strategies are used for increasing the population of their consumers. In the modern marketing environment many factors have emerged which complicate the marketing strategies.
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Global Operations of Sony Marketing Research Paper
6 pages (1580 words) , Download 3 , Research Paper
Free
Since Sony positions itself as the seller of durable and high-end products, it mainly operates through selective distribution channels. The selective distributions are mainly Sony world and some other selective outlets. Apart from this, there are also grey markets where the company uses intensive market coverage.
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Apple Inc Marketing Mix Strategies Analysis Marketing Research Paper
5 pages (1444 words) , Download 2 , Research Paper
Free
The company has gifted the world with many of its innovative products such iPod, iPad, Mac Air book, iTunes, etc. The study includes the marketing mix of Apple Inc. for its products and their utility in the market. Apple does not design products for the mass. The company utilized its highly advanced technology for catering to a target group.
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The Sales Related Issues of Thorntons PLC Marketing Term Paper
8 pages (2000 words) , Download 4 , Term Paper
Free
Thorntons is a popular name in the UK chocolate industry and enjoys a rich history in the country. The sales of the company are dropping and in order to increase the sales of the company in the Christmas season in Hull City, the company will need to position itself clearly in the chocolate industry either as a low priced chocolate seller. 
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Advertising in the 21st century.Communication and Consumer Behavior Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Communicative Function of the Advertising Process Effect of the Communication on the Advertising Industry How Business Objectives are Achieved Consumer Behavior Conclusion Introduction Advertising is often regarded as the engine of trade and business development, as it helps to attract customers, draw the attention of the competitors, and even define the evolution path of the entire industry.
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Impact of E-Marketing on Microsoft Corporation Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
Microsoft Corporation is a market leader in the technological world and it has been in the market for many years. Since 1975, it is considered as the most innovative and technologically advanced company that has the purpose of providing easy access to home computers so that exchange of information and crucial work elements become smoother.
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KFC and Its Franchising Strategy Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
Kentucky Fried Chicken popularly known as KFC is fast food restaurant specialized in serving fried chicken. The company is headquartered in Louisville, Kentucky, USA. The company was founded by Harland Sanders. The company has its roots back in 1930. However, the first outlet of the company was inaugurated in 1952.
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Introduction to Supply Chain Management Marketing Essay
4 pages (1063 words) , Download 3 , Essay
Free
Chapter 2 is a detailed discussion about the role of information systems and technology in supply chain management. Here, the authors discuss the importance of information in an integrated supply chain management environment, inter-organizational information systems, information requirements determination for supply chain IOIS.
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Vicos Project (Case Analysis) Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
The Vicos project is situated about 450 km northeast of Lima on the west of the Cordillera Blanca, the highest tropical mountain range in the world (Gildner, 2009). The territory of Vicosino extends from 2,800 to about 5,000 meters above sea level and covers about 18,000 hectares of land.
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Introduction to Analog Devices Inc Marketing Research Paper
4 pages (1144 words) , Download 2 , Research Paper
Free
It designs, manufactures, and markets a wide line of high-performance ICs that incorporate analog, mixed-signal, and digital signal processing technologies (Analog, 2011, p.3). It sells its products all over the globe through a direct sales staff, third-party distributors, independent sales representatives, and its website (Analog, 2011, p.7).
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Trucking Industry Faces Rough Road Marketing Assignment
3 pages (992 words) , Download 3 , Assignment
Free
G&P’s strengths lie in the fact that they provide a very wide array of services. They offer regional truckload, interregional truckload, regional intermodal, seamless Mexican service, expedited service, dedicated/on-site switching, brokerage/logistics, warehousing, and cross-dock. Furthermore, they have an exemplary service history.
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Safety Management System in the Airline - Southwest Airlines Marketing Essay
6 pages (1922 words) , Download 2 , Essay
Free
The entire procedure of SMS embraces setting the objectives, documentation, and preparation along with monitoring as well as evaluation of the working performance of the system ensuring that the objectives are being fulfilled within a due course of time. The ultimate target of SMS is to increase safety as well as to manage various sorts of risks (ASSE, n.d.).
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