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Marketing Essays

Result for Subject Marketing:
19702 essays
What Makes a Top 100 Hospital Mayo Clinic Arizona Marketing Admission/Application Essay
5 pages (1250 words) , Download 2 , Admission/Application Essay
Free
Mayo Clinic, Arizona is a nonprofit medical organization that operates under the Mayo Clinic medical practice and research group, and specializes in treating tertiary care. Though Mayo Clinic was founded in Rochester, Minnesota in 1889, Mayo Clinic Hospital in Phoenix, Arizona was opened in the fall of 1998 to provide high quality medical services in inpatient medical care, in an environment that is conducive and efficient, to both visitors and patients.
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Online Grocery Shopping Marketing Essay
5 pages (1514 words) , Download 6 , Essay
Free
It is inevitable for businesses that want to increase their margins to shift their focus from the norms and beef up the perceived needs and wants of their customers. In addition to businesses understanding their target markets, they have to define the means of delivering desired satisfaction to their customers and perform it better than other competitors.
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Bank Practice and Management Inclusive of Ratios and Graphs - Maybank Marketing Essay
10 pages (2569 words) , Download 2 , Essay
Free
Maybank was incorporated on 31st, May 1960 but it opened up its doors on 12 September 1960. The bank grew rapidly and was listed on the Kuala Lumpur Stock Exchange in 1962 (Maybank 8). By the end of its second year in operation, Maybank had opened up branches in other parts of Malaysia as well as in other countries such as Brunei, Singapore, London and Hong Kong.
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Marketing Management in a Global Economy Marketing Essay
6 pages (1590 words) , Download 3 , Essay
Free
The product mix also consists of what the product will be named, branded, differentiated from your competitor’s products, and what its most effective price would be to ensure profitability. When dealing with the place, the company needs to ask where the buyer will search for the product, how the client will access the correct distribution channels.
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Marketing Strategy for Hair Extensions and Beauty Products Marketing Research Paper
3 pages (1086 words) , Download 5 , Research Paper
One should use three segmentation bases, namely: the profile, behavioral and psychological criteria. Profile segmentation primarily looks into who the market is and where are they located. The key variables are demographic, socio-economic, and geographic variables. Behavioral segmentation involves observing how customers use products and media.
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Simulation and Decision Making Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The business also has to come up with plans and simulation models that direct it to achieve its objectives. These models play a major role of preventing instances such as project failure. Hence, a project can only be implemented once the trials in the models prove to be successful.
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Industry Sector Performance Marketing Essay
5 pages (1445 words) , Download 2 , Essay
Free
Such industries include auto and truck dealerships, home improvement industries, computer systems, home furnishings and fixings, and residential construction.  These industries seem to have the best performance mid-and long-term. At the same time, this is justified by steady performance in the credit services industry (Morningstar, 2012).
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Blackberry Smartphones and Its Competitors Marketing Term Paper
4 pages (1474 words) , Download 2 , Term Paper
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They are aimed at meeting the dynamic needs of the market. Blackberry brands have specifically been challenged by the competitive smartphone market as attributed by the attractive features that Samsung, iPhone, and HTC Mobile have presented to the customers in their brands. Consumers are attracted to the features that a smartphone brand exhibits.
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Marketing Information System: case of Toyota Motor Corporation Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
In relation to the study the company which has been selected is Toyota Motor Corporation, a renowned Japanese automobile company. The automobile giant having its headquarters in Toyota, Aichi, Japan, was established by Kiichiro Toyoda in the year of 1937. Toyota entered USA market by doing a joint venture with General Motors in the year 1984.
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Repositioning Desktop Personal Computers Marketing Essay
5 pages (1440 words) , Download 2 , Essay
Free
Many people prefer to work on da desktop rather laptop. Despite or a stable computing system (people can use it continuously for twenty-four hours without perturbing stability of the system, processing speed and resolution is better than laptops) concerning laptops and tablets. Companies use the desktop as a working tool for employees.
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IMC is Not a Proven Marketing Theory Marketing Essay
10 pages (2861 words) , Download 3 , Essay
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General Advertising is a form of promotion that helps to create awareness about a product or brand and provides information to customers about different aspects of the production system offered by the organization, above the line promotion is used to create product awareness among a larger section of consumers but below the line, advertising is used to cater small customer segment.
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Measure of Consumer Well-Being Marketing Research Paper
2 pages (750 words) , Download 3 , Research Paper
Free
The author explains that the new job requires him to be constantly in touch with superiors and also with his customers. He now realizes that his basic model of mobile would not serve its purpose. He needs a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility. 
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Push and Pull Marketing Marketing Essay
4 pages (1214 words) , Download 5 , Essay
Free
Since consumers’ attention is the main aim of communication mediums, communication strategy can be either pull strategy or push strategy. Both approaches are distinct from each other and every organization has to ensure that it plans and executes that strategy that will work for its offering (Hegel III & Brown, 2008).
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Shell Company's Efforts, Actions, and Initiatives Regarding Sustainability Marketing Assignment
7 pages (2083 words) , Download 2 , Assignment
Free
The company that has been chosen is Shell Limited. It is an international organization, that has been functioning well despite facing a huge number of lawsuits and allegations, their profits have not dwindled. They are a chain of petrochemical businesses. Their main aim is to look for ways and as well as provide fuel in an economically, socially, and as well as environmentally beneficial way.
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Canadian Aviation Electronics Firm Marketing Essay
4 pages (1085 words) , Download 2 , Essay
Free
Concerning the current position of the firm, various recommendations can be drawn to the firm which will enable the firm to acquire other companies of choice for better prospects. These recommendations are based on the previous analysis of the firm’s current performance and Strengths, Weakness Opportunities and Threats (SWOT) analysis.
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Marriott: Getting Down to Business with the Business Travelers Marketing Case Study
3 pages (750 words) , Download 16 , Case Study
Free
Various organizations use diverse ways to ensure customer loyalty, as well as profitability. One such person who invented various ways of satisfying customers is Marriot. This is because the market comprises different individuals who express similar needs but have different expectations, as well as desires.
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Managing Organizational Change: The Role of Leaders Marketing Essay
3 pages (750 words) , Download 3 , Essay
Creating an Effective Communication Plan: The organizational change in recent years has become very necessary as the competition in the local and international market is constantly increasing. For competing with rivals and coping up with the market change, it is necessary for organizations to bring a change in their overall operations.
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Marketing strategy for managers Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
The author considers a marketing manager should have the ability to establish relationships with customers. An efficient marketing strategy contributes towards the financial success of a company. A good manager should learn to assess the demands of the customers and accordingly communicate and deliver goods and services to the customer.
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Reassessment of Battery-Free Remote Control in the US Marketing Research Paper
4 pages (1073 words) , Download 2 , Research Paper
Free
Product assessment verifies and validates the operational characteristics of a given product and if possible, its development cycle. The objectives of a product assessment are to establish the uniqueness, development potential, and define the idea. It helps to establish if an idea is right for implementation, profitability, production, and performance.
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First Solar Turns Sunshine into Profits Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The company believes that it stands to again competitive advantage by virtue of the fact that it can depend on its manufacturing equipment to produce solar cells and panels that are of cheaper prices. They also have the advantage of the shift from the use non-renewable energy to renewal energy in Europe and the increasing cost of oil as some of the points they are depending on to create the new market.
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Branding - Significance and Influences Marketing Literature review
3 pages (1014 words) , Download 2 , Literature review
Free
Products in ancient times in fact bear the semblance that branding is practised by ancient people in commerce. Scholars noted that branding was used in clay pots of ancient civilizations in Etruria, Rome and Greece. Signs identified are either thumbmarks or symbols used by the producer such as a star, a fish or a cross to distinguish its peculiarity from other goods.
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The Advantages and Disadvantages of Social Media Marketing for Business Entrepreneurs Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
Social media has been defined by Kaplan and Haenlein as “a collection of Internet-based applications that allow for the creation and exchange of user-generated content”. Several social media platforms such as wikis, blogs, microblogging sites like Twitter, video sites like YouTube, virtual worlds like Second Life, and social networking sites are being extensively used by businesses of all sizes.
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Starbucks Culture as per Hofstedes Cultural Dimensions Marketing Essay
10 pages (2656 words) , Download 7 , Essay
Free
The Starbucks chain of coffee stores has a long history, which began in 1971. It was then a humble, single store founded by three partners: Jerry Baldwin an English teacher, Zev Siegel a History teacher and Gordon Bowker a writer. These three scholars were influenced by Alfred Peet, a Dutch immigrant and importer of Arabica coffee.
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Marketing Research Problem Marketing Essay
4 pages (1163 words) , Download 3 , Essay
Free
Marketing Research Problem revolves around the need to widen the customer base of a given product or improve on some specific areas that affect the levels of performance on the market (Majumdar, 2007, p. 14). About Hummer, the marketing decision problem is the changing of the market perceptions of Hummer to enhance its performance through increased sales.
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The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Marketing Essay
55 pages (9693 words) , Download 2 , Essay
The study will also seek to determine the impact of price movement on the point-of-view of car owners and potential car buyers. To increase the competitive advantage of Toyota in the automotive industry in Saudi Arabia, this study will make use of the gathered primary and secondary research findings in designing several marketing strategies on how Toyota can improve its future pricing strategies.
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The Role of Market Research in the Decision-Making Process of an Organization Marketing Essay
8 pages (2233 words) , Download 2 , Essay
Free
The three functional roles played by marketing research include predictive, diagnostic, and descriptive functions (McDaniel & Gates 1998, p. 5). Examples of market research strategies that organizations use include surveys, questionnaires, observation of consumer behavior, personal interviews, quantitative, as well as qualitative market research.
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Segmentation, Targeting & Positioning Marketing Assignment
3 pages (750 words) , Download 40 , Assignment
Free
Therefore, it needs to be given optimum priority while planning for the marketing strategies. Furthermore, positioning is an art and a science that provide key to win the customers’ loyalty and retain their confidence. Usually, products are positioned based on the needs and the wants they often fulfill, or on the benefits they provide to the respective customers.
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Critical Factors that Influence Supplier Selection Marketing Essay
3 pages (750 words) , Download 4 , Essay
High level of competition in markets also avails opportunities for selecting the best of available options for business transactions. This paper seeks to explore three of the factors that influence a corporate entity’s supplier selection. The paper discusses suppliers’ capacity, reliability, and cost.
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The Use and Application of Social Media Marketing Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
First and foremost, Social Media Marketing (SMM) has been defined as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach”. 
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Organizational Culture Profile Marketing Essay
6 pages (1776 words) , Download 2 , Essay
Free
Imperator was established after the collapse of Communism in Slovakia in 1994 and it began operations in 1995. It sought to continue the manufacture of traditional brands that were known in the region, like the Vodkas and other specialized products like Kosher whiskey which was in demand in specialized niches around the world.
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Classic Airlines Marketing Marketing Essay
8 pages (2170 words) , Download 2 , Essay
Free
In order to fully justify any changes to the current business model or to its branding strategies, it is necessary to utilize a nine-step problem-solving model to improve Classic Airline’s competitive position. The first step is to identify the problem. In this case, there are two distinct problems.
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Role of a Management Consultant in PepsiCo and Coca-Cola Marketing Essay
7 pages (2075 words) , Download 2 , Essay
Free
There are few giant multinational corporations in the world that have stood the test of time for more than a century. Since 1886, Coca-Cola has defined itself as a premium world-class beverage company, capable of making millions of customers around the world across continents and generations, regardless of cultures and races.
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Marketing of a Company that Produces Health Organic Food Products Marketing Assignment
4 pages (1180 words) , Download 2 , Assignment
Free
Studying the geographic segment (focuses on regions, cities, and rural and urban areas) is equally important since it will allow the company to identify the buying capability of its market. People in rural areas are mostly ignorant and have low incomes, hence, require different marketing strategies from those in urban areas (Nash, 2000, p. 70).
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Justification Analysis of A Security Software Marketing Research Paper
5 pages (1500 words) , Download 2 , Research Paper
Free
Norton is antivirus software to be significantly useful for the company to efficiently run its business activities in the future. It is so because Simmons Company is engaged in the business of providing professional tax services for its clients who are either individuals or any business firms. It needs to make use of computers and the Internet frequently.
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Social Media Marketing of UnME Jeans Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
This paper tells that all consumers are seen to be uncomfortable with the idea of being the target of the advertising, and prefer it when they can interact with the brand. When they voluntarily support a brand, they may share it with friends. This would mean that UnMe jeans should make a marketing plan that would allow users to share and directly involved in a constructive dialogue over Facebook.
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Defining the Target Market and Positioning Jims Cleaning Marketing Essay
8 pages (2326 words) , Download 4 , Essay
Free
The leading cleaning service provider company in Australia, Jim’s Cleaning Group, caters to an all-around cleaning service for both the homes as well as the businesses. It touches every part of the domestic or corporate establishments from the windows to the blinds, from carpets to driveways, from cars to kitchens, and from factory floors to office floors and leaves it sparkling, neat and dirt–free.
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Google: From Simple Search Engine to Leader in Technology Industry Marketing Term Paper
4 pages (1123 words) , Download 2 , Term Paper
Free
Google Inc. started as a search engine on the WWW in September 1997. Google.com was the initial name of the company founded by Larry Page and Sergey Brin. At first, there was Yahoo, AskJeeves, MSN, and other search engines leading the Internet search engine business. All these companies were just getting started in what is called “the dot com era”.
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Air Asia Strategic Marketing Plan Marketing Research Paper
3 pages (1110 words) , Download 4 , Research Paper
The business operates with a dynamic, lean model of business by which customers receive low ticket prices for a no-frills flight experience (Air Asia, 2005). Modeled after RyanAir, another successful and profitable European carrier, Air Asia is finding considerable customer satisfaction and brand loyalty for perceptions of Air Asia's quality and price.
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Cable Television in Terms of Its Repositioned Target Market Demographics Using US Census Data Marketing Assignment
4 pages (1302 words) , Download 2 , Assignment
Free
Cable television’s customers include children, adolescents, and elders. Cable television focuses its resources to market its new services to family households. These households comprise children; who are fond of watching cartoons and other entertaining games, adolescents; who like watching movies and music, and the elders; who are most keen on watching updated news and talk shows.
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Turbo Charger Company Marketing Essay
3 pages (750 words) , Download 2 , Essay
The services that HSBC provides among others include commercial, corporate and investment banking and personal financial services. According to the Forbes Magazine (2011) it was ranked as the second largest public company as well as the second largest bank in the world.
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Marketing of Echeverry Vodka Marketing Essay
8 pages (2156 words) , Download 2 , Essay
Free
Generally, in order to reinforce its marketing strategy, Echeverry Vodka will position itself on the internet and different trade shows of the wine industry. For further reinforcement of this strategy, Echeverry will publish letterheads, brochures and business correspondence will be made with corporate clients.
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An Innovative Premium Brand in Westque Marketing Essay
8 pages (2094 words) , Download 3 , Essay
Free
This paper represents a market survey and analysis of a popular shopping centre based in Southampton, United Kingdom. The name of the shopping centre is WestQuay. The objective of this market analysis is to assess the viability of a new business of luxury or premium products in this retail park.  So, this paper will provide a detailed analysis of the current market scenario of this shopping centre.
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External Marketing Environment Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author states that the organization’s management must first understand the external environment in order to plan for the future. A firm is frequently oblivious to the factors that affect its future. A marketer can comprehend the marketing environment through conducting a marketing research.
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The Olympic Games Legacy Marketing Essay
4 pages (1400 words) , Download 2 , Essay
Free
Such gatherings help create a healthy competition between students and bring out the best in the students after hours of training and stamina building and are vital for the well-being of students (Dowd 2001). Engaging students in sports events to bring the best in them making them Good leaders, Team builders, and discipliners.
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Customer Management Softwares Provided by Customer Relationship Management System Pty Ltd Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
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CRMS Pty Ltd is an organization that seeks to provide software solution relating to managing bookings and reservation to the companies dealing with equipment rental services. The organization would want to see the availability status of its equipment so that they can make the next deal without putting the machine idle.
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Urban and Regional Planning in Western Australia Marketing Term Paper
9 pages (2558 words) , Download 3 , Term Paper
Free
The perception of planning is principally described as the procedure of setting different effective goals, developing resourceful strategies as well as outlining useful schedules or tasks for the purpose of attaining the pre-specified objectives. Contextually, the various plans performed by any local planning authority are mainly designed with the intention of making developments in the respective fields.
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Personal and Professional Practice Marketing Essay
4 pages (1215 words) , Download 2 , Essay
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Taking parts from books without properly referencing the amount of the section to plagiarism. Plagiarism is a grave crime that can lead one to be expelled from the school or even suspended (Braniac 2012, p.6). People plagiarize because it looks like the easiest and quick thing to do when writing a project or even an assignment.
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Environmental Analysis of Louis Vuitton Marketing Assignment
9 pages (2250 words) , Download 11 , Assignment
Free
Environmental analysis of an organization seems to be an essential part of any business since it allows an understanding of the internal and external factors that might affect the normal operations of a company. Having clear ideas on these factors would allow an organization to consider preventive measures accordingly.
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The CSR Benchmarks and Models of the Cooperative Bank Marketing Essay
6 pages (1755 words) , Download 2 , Essay
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Corporate Social Responsibility deals with the treatment of the firm’s stakeholders ethically or in a more responsible way. Ethical way refers to treating the firm’s stakeholders in a manner that is acceptable in society. Social consists of economic responsibility. Stakeholders of a firm exit both in the firm and also outside the firm. The firm’s natural environment adds up as a stakeholder.
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Cycles of Failure, Mediocrity and Success and the Role of Staff Empowerment on Breaking the Cycle Marketing Essay
9 pages (2250 words) , Download 3 , Essay
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This paper examines the concept of employee empowerment in critical depth by examining the various managerial and organizational forces that can throttle the existence of an empowered workforce. The effect of empowerment on the three cycles is thoroughly examined in this process followed by conclusion and recommendations.
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