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Marketing Essays

Result for Subject Marketing:
19895 essays
Queensland Tourism - Target Market Segments and Stakeholders Marketing Essay
5 pages (1330 words) , Download 2 , Essay
Free
Queensland’s tourism sector generates nearly $4.0 billion annually, representing 4.5% of Queensland’s GSP. However, the natural disasters this region encountered over the past several months have threatened the further expansion of the tourism industry.  The flooding in Queensland during the beginning of 2011 was called “the worst natural disaster in Australian history”.
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Nestle and the Global Issue of Water Supply Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Nestle SA is a Swiss-based company which started its business operations in 1866. The company produces a wide variety of goods and it possesses a number of popular brands such as Vittel, Perrier, and Nestle Ice Cream. The financial data show that the Nestle is the world’s largest food and beverage company presently with nearly 265,000 people.
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American Airlines vs. Southwest Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
According to the report the success of an airlines company is also dependent upon that of its peers or rather rivals. Given a limited market base and a few numbers of significant players in it, there is always a scope of hard-core competition in the scenario. Air tickets of Southwest Airlines are far less priced compared to their peer American Airlines.
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What Sleepy Inn Motel Should Do to Increase Its Client Base Marketing Case Study
4 pages (1075 words) , Download 2 , Case Study
Free
The findings of the research reveal that more than 66 percent of the visitors stay in the same area at the same location for more than 3 days. This is an amazing insight for the Sleepy Inn Motel. Huang is not investing in a restaurant because he feels that it will cause more problems than benefits but this will not be the case in reality.
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My Reaction to the Film the Greatest Movie Ever Sold Marketing Movie Review
5 pages (1343 words) , Download 2 , Movie Review
Free
My initial impression was that it was like doing a school project but doing it big time because the brands that were involved were not fictional and it was actually shown in real theatres (I have not watched the film prior to this).  It was a bold movie because Morgan Spurlock is actually making a movie that shows how prevalent advertising and product placements in our daily lives are.
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Southwest Airlines Fuel Hedge Program: Why Southwest Hedged Fuel Marketing Research Paper
6 pages (1757 words) , Download 3 , Research Paper
Free
This study provides a short overview of the airline industry and the concept of hedging in the industry before focusing on Southwest Airlines' approach to hedging. The performance of the airline when applying their approach to hedging, as well as the relevant literature, is used henceforth to provide a rationale for fuel price hedging by Southwest Airlines.
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How Lafarge Manages the Environmental Issues Marketing Essay
6 pages (1855 words) , Download 2 , Essay
Free
Cement is an extremely polluting production. Industry leader Lafarge is trying to change that bad name. Lafarge is a member of the United Nations Environment Program. Lafarge is certified with the environmental management system ISO 14001:2004. Lafarge works on the issues like climate change, emission management, biodiversity, water management, and resource management.
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Company Analysis of Green Estate Company Marketing Essay
10 pages (3257 words) , Download 4 , Essay
Free
This project focused on building a better and improved place for the people to live in. In collaboration with a few of the other organizations, they developed and established themselves within the arena of the UK with their core business elements of Green roofs, landscapes such as parks and placemaking, and seeds. In the short span of few years, they have become successful in becoming a social enterprise.
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Critical Factors Relating to Customer Expectations Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The conclusion from this study states that the customer expectations are those assumptions a customer makes about a product or a service. The customer measures these predetermined expectations with the actual performance of the product and can experience a negative, neutral or positive satisfaction.
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Cross-Cultural Perspectives of Wall-Mart Marketing Essay
4 pages (1082 words) , Download 2 , Essay
Free
Sam was a charismatic leader that was deeply involved in the day-to-day operations of the company. The business model of the firm is the cost advantage. The company has some of the lowest prices in the retail industry. Its culture was positively influenced by its leader. Sam empowered his employees to achieve higher performance and great customer service.
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Competition in the Movie Rental Industry Marketing Research Paper
5 pages (1438 words) , Download 2 , Research Paper
Free
These organizations adopt new techniques and ideas to maintain a competitive advantage. The main competitors in the movie rental industry are Blockbuster and Netflix. Porter’s competition model has five forces behind the competition in every market. These forces are supplier power, buyer power, new entrants, substitute products, and competitive rivalry.
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Marketing Research and Segmentation Problem for a Hospital Marketing Research Paper
4 pages (1242 words) , Download 2 , Research Paper
Free
The hospital is found to be involved with providing an array of medical facilities to the underprivileged as well as to the general people. The hospital is known to offer facilities or rather treatments related to cancer, neurology, and neurosurgery, orthopedics, heart surgeries, psychiatry, endocrinology, respiratory and gastrointestinal disorders.
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Google: From Simple Search Engine to Leader in Technology Industry Marketing Term Paper
4 pages (1123 words) , Download 2 , Term Paper
Free
Google Inc. started as a search engine on the WWW in September 1997. Google.com was the initial name of the company founded by Larry Page and Sergey Brin. At first, there was Yahoo, AskJeeves, MSN, and other search engines leading the Internet search engine business. All these companies were just getting started in what is called “the dot com era”.
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Web Design Rationale Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This report shall provide a rationale for changes to be introduced to the www.thelaundryhouse.co.uk website. It will also provide evidence for the market opportunity and a rationale for product/service and the target audience. The website shall basically be an online feature for a laundry business.
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Marketing Communication and Semiotic Analysis Marketing Essay
8 pages (2481 words) , Download 2 , Essay
Free
The essay begins with an overview of Semiotic analysis, explaining in context to text and images and in which form it was being used by UCB. It deals with the overview of the company, United Colours of Benetton, and a discussion on the relationship between branding and semiotic. Semiotic analysis is done on the advertisement of United Colours of Benetton.
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Explaining the Meaning of Buyer or Consumer Behaviour Marketing Essay
7 pages (2013 words) , Download 2 , Essay
Free
The essence of marketing is to offer products and services that are needed by the consumers but this process demands investigation of a certain targeted market place especially buyer behavior which puts the buyers at the forefront of the decision-making process towards purchasing a certain good or service (Lancaster & Reynolds, 1999).
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Extended Self and Consumerism Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
In the article by Belk it is evident that all our desires and possessions can be correlated with our beliefs, wants, and inner desires.  Thus, we can say that we shape our identities with respect to those objects we have or want to possess. There are some basic categories, which people have and they can divide their possessions with respect to these categories.
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Day care in the chicago, IL downtown area Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
However, the problem caused by this is that there is an increasing rate of children who can not look after themselves when left at home alone. Children whose parents cannot afford the fees of a daycare service are normally left alone with closed doors and windows.
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Business Model Canvas Report: Case of Google corporation Marketing Essay
13 pages (3250 words) , Download 9 , Essay
Free
The paper throws light on Google Corporation that provides a variety of services such as browsing, advertising, and chatting. The selection is almost endless. Through the notion of customer segments a company can identify its favorable and more likely customers who desire to utilize its services. Google Company divided its customers into two main categories: regular internet users and the business sector.
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Zara Company Analysis Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
Zara is a leading fashion retailer store in Spain and most parts of Europe. This company has gained a good standing in the industry by its strategy of fast fashion. The analysis of the external market reveals that the rivalry within the firm is medium to high. This is mainly on account of the fact that the industry is in its maturity stage.
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Objectives, Target Market and Positioning of Kadri Pharmacy Marketing Essay
7 pages (2056 words) , Download 3 , Essay
Free
Kadri Pharmacy Limited has a long history that may generally be associated with experience and stability. The pharmacy has a positive net worth going by 2011 reports and a relatively strong asset base for an organization its size. The organization is a one-stop-shop for customers who need over-the-counter and prescription drugs.  
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Internationalization of Luxury Fashion Textile Industry Marketing Literature review
12 pages (3567 words) , Download 2 , Literature review
Free
The organization was founded in 1994. It is the first international luxury brand (Lu, 2011, p.121). The brand is popular for providing traditional Chinese fashion statements. The internationalization process is a particular brand development process considering from the local or domestic marketplace to the international marketplace.
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Marketing Campaign for a Successful Product Launch Marketing Book Report/Review
3 pages (750 words) , Download 3 , Book Report/Review
Free
Since the mobile phone market is a very competitive industry with the likes of Apple, their closest rivals, Nokia, Sony, Blackberry, and LG among others, the company needs to put extra attention to launch and campaign of their products to ensure they have a significant competitive advantage over their rivals.
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Statistical Analysis and Interpretation for Etisalat Telecom Corporation Marketing Essay
9 pages (2269 words) , Download 3 , Essay
Free
Demographic splits and financial statements take an important position in the developing world due to important information that business people acquire from the analysis of demographic splits. The splits allow for the analysis and developed information regarding the position of the youth market and the overwhelming occurrence of the grey market across the globe.
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Explaining and Exploring the Concepts of Sustainability Marketing Marketing Essay
8 pages (2627 words) , Download 2 , Essay
Free
Considering the growing competition facing organizations today and the pressure to outperform others in the market, there is increased emphasis on adopting new forms of management practices, strategic planning, and collaborative efforts for effective outcomes. While economic pressures govern organizational strategies, their social responsibilities have also assumed increased significance.
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International Marketing of Kellogg Company Marketing Essay
12 pages (3537 words) , Download 3 , Essay
Free
The brands include regular cornflakes, frosted flakes, Special K, Rice Krispies, Coco Pops, Pringles, Nutri Grain, and Pop-Tarts (Kellogg’s, 2013h). The vision of the company is to offer customers healthy and tasty snacks which cater to their needs and also suit their taste buds. One of the main objectives of the company is to promote healthy food for the betterment of the society and community.
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Launching New Financial Product in Emerging Market of Asia Marketing Literature review
16 pages (5494 words) , Download 3 , Literature review
Free
The emerging markets of Asia have shown excellent signs of resilience and strength for the past two decades. Buoyed by strong economic performance and political unity, emerging markets like Thailand, India, China, and the South have become the hot spot for foreign investment. The banking systems of these countries follow the Basel II accord.
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Promotion plan for increasing attendance at a minor league baseball game Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
While scouting about various ideas that are used to create awareness for the minor league baseball games, it was interesting to realise that as of the current days, there are multiple minor league baseball games enjoy differing levels of demands in the country of United States.
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A Perfect Market Responds to Consumer Demand Changes Marketing Essay
5 pages (1563 words) , Download 2 , Essay
Free
People make choices about what goods to produce, how to produce these products and the target market or consumers of these products. Normally, in straight economics, these questions are answered by the market demand and supply. However, in market conditions in which no particular player has the power to influence prices, every player determines the price of goods and services.
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SBU Competition Marketing Research Paper
3 pages (1260 words) , Download 3 , Research Paper
Free
Star Hub is one of the leading companies providing the internet facility. Of many competitors of Star Hub internet, the top two competitors exist in M1 Net Ltd and SingNet Broadband. Among all the mentioned competitors of Star Hub SingNet is the largest internet service provider in Singapore with 372,000 broadband users and 71,000 dial-up customers (about SingTel, 2013). 
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A SUMMARY OF dissertation Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
Top class brand of wine are being imported in high amount from markets such as France, Italy and Australia (Bobik, 2012). As a result of the changing demographics, wine marketers are shifting their target market to young, elite Chinese graduates of age group 20-35.
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Global Image of Espoir Cosmetics Marketing Essay
3 pages (885 words) , Download 2 , Essay
Free
Vasylko Mazur, the head of Espoir’s operations in Eastern Europe, believes that as a beauty business, Espoir will be better off using a beauty queen as an endorser, instead of a global marketing campaign that depends on an international American film and its actors, while Natasha Singh thinks that “the Espoir woman is smart, independent, a risk taker".
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The Heart of the Magnanimous Field of Egonomics Marketing Assignment
4 pages (1349 words) , Download 2 , Assignment
Free
The desire to draw attention towards oneself, enhance one’s self-esteem, and support one’s ego leads customers to withdraw themselves from mainstream products and services. Technology has been playing a critical role here with tracking of ‘cookies’ making way for more personalized ads to approach consumers.
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Marketing principles Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It is also defined as the process of planning and carrying out pricing, conception, distribution, and promotion of goods, ideas and services, to create exchanges that satisfy organizational and individual objectives. There is also a different definition which states that marketing is a process aimed at identifying, anticipating and satisfying customers’ requirements profitably.
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The Walt Disney Company Analysis Marketing Speech or Presentation
4 pages (1205 words) , Download 6 , Speech or Presentation
Free
The organization boasts of a vibrant park resort with a massive compound of sufficient capacity that offers family entertainment besides potential networks all over the world with an expansive variety of consumable products (Bodden, 43). Walt Disney has been at the forefront of ensuring that its customers receive the best satisfaction.
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Careers and Career Management Program Marketing Term Paper
8 pages (2162 words) , Download 2 , Term Paper
Free
It enables individuals in identifying their skills and implementing them for their benefit along with the progression of the organization at large. This will assist them in developing a correct career path as per their capability and knowledge. The success of the individuals depends on the selection of the correct principles.
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Marketing Principles of National Basketball Association (NBA) Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The National Basketball Association (NBA) is one of the men's professional basketball leagues in the world. It is the pre-eminent men’s professional basketball league in North America. NBA is an active member of USA Basketball (USAB).
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Causes and Consequences of Crises in the Financial Markets Marketing Essay
12 pages (3432 words) , Download 2 , Essay
Free
A credit crunch is usually identified as a reduction in the availability of loans or credit in an economy. It is also recognised as a situation wherein individuals face difficulty in obtaining loans from banks. It is identified as an economic condition wherein certain difficulties are faced in obtaining loans along with investment capital by financial institutions.
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Marketing Idea for Live Healthy Eat Fresh Company Marketing Essay
11 pages (2993 words) , Download 3 , Essay
Free
Marketing research provides the necessary information about the consumer to the marketer to enable him or her to evaluate and monitor marketing actions so as to develop a robust marketing program that will the interests of the consumers (Arora and Mahankale 2). This research identifies a marketing idea for Live Healthy Eat Fresh Company, which is a specialized diet center.
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Apple innovation and strategy Marketing Essay
12 pages (3000 words) , Download 7 , Essay
Free
This paper explained the theoretical aspects of innovation strategy and described the strategic steps of Apple Inc. This paper has highlighted that Apple has been very successful in innovation and this has helped the company achieve sustainable competitive advantage through innovative product design, product differentiation and very effective own-store retailing strategy.
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Marketing Mix Marketing Research Paper
6 pages (1500 words) , Download 6 , Research Paper
Free
This study looks into marketing mix as a general concept used to explain the different kinds of choices that firms have to formulate in the entire process of bringing about a product or service to a given market. As highlighted by Ehmke et.al , marketing a business organization or a firm is all about how an organization or a firm positions itself in order to satisfy its marketing needs.
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Sizer Pelleting Solutions Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Pellet manufacturing market is very competitive with highly challenging requirements of the market; the new policy for this operation should be launched to capture the market. The market segmentation can be implemented in this operation which would reboot the organization and expansion of the same products in different other strong markets would more capitalize the profitability of Sizer Ltd.
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Peoples Willingness to Buy Hybrid Cars - Pros and Cons Marketing Dissertation
50 pages (10438 words) , Download 3 , Dissertation
The aim of this research is to identify the willingness of people to buy hybrid cars and the factors that influence their purchase. The research has been implemented by both qualitative and quantitative survey methods. The sample space for the quantitative survey was 52 and that of the qualitative survey was 41.
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Integrated Marketing Communications Mix Strategy for Laptop Manufacturers: Apple vs Dell Marketing Essay
11 pages (3158 words) , Download 2 , Essay
Free
A market review about the laptop market along with the market review of Apple and Dell has been provided to determine the value of each brand. The literature review talks about the research done on marketing communication strategy and integrated communication mix followed with an analysis and discussion on the same.
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Sasol Limited: New Product, Service, and Marketing Metrics Marketing Term Paper
9 pages (2734 words) , Download 5 , Term Paper
Free
Secondly, the key relationships between the buyers, suppliers, and other key stakeholders involved in the process of marketing the product in the new geographical market a profitable. Lastly, some key measurement metrics have been discussed in this study, which can help to measure and evaluate the set objectives of delivering the product.
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The Uppsala Model, the Eclectic Theory of International Production and Michael Porter Diamond Model Marketing Essay
13 pages (3573 words) , Download 5 , Essay
Free
A number of theories have been brought forward to explain the presence of international investments in various countries. These theories explain the motivation behind firms going out and producing abroad, the reasons why firms choose to internationalize and why firms go for either contractual or equity investments abroad.
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BT Group: an Analysis of the Organisations Code of Conduct Marketing Essay
10 pages (2715 words) , Download 3 , Essay
Free
The organisation provides services that focus on fixed-line, mobile, broadband, TV products and network IT (BT Group, Our company, 2012). As a global organisation, it is paramount that all its branches comply with and adhere to a set of ethical, moral and legal standards as a basis for all decision-making processes.
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How Promotional Activity Is Integrated to Achieve Marketing Objectives Marketing Essay
14 pages (3708 words) , Download 2 , Essay
Free
Every organization has a goal to achieve in their target market and this is only achievable through implementing effective marketing strategies. In the words of Kotler & Armstrong marketing strategies are based on profit expectations of an organization and the type of market an organization sets to satisfy (52).
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Advertising reveals a lot about a country Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
In brief, advertising targets the population by appealing to their emotions. In order to do so, they put up with stuff that people can relate to, things that they see happening in front of them, and things in which they themselves are involved.
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ENTOUCH Telecom: New Service Launch Strategy and Plan Marketing Term Paper
12 pages (3265 words) , Download 5 , Term Paper
Free
This online store will enable the target customers to shop for their favorite telecommunication products over the internet. The company will provide the customers with the opportunity to shop for the products while sitting at home and will deliver the products. This in turn will allow the company to increase the market penetration.
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