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Marketing Essays

Result for Subject Marketing:
19914 essays
Market Failure Concept, Institutionalization, and Networking Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The readings and class notes have informed me of market failure, institutionalization, government’s use of market failure concept to regulate the economy, and networking. The concepts benefit the economy through balanced power and increased efficiencies in resource allocation and utility among consumers.
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Mutual Exclusiveness of Generic Strategies Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Through this critical analysis, the fear that firms employing both strategies simultaneously run the risk of being stuck in the middle is dispelled. To prove that integration of the two strategies into the operations or a business organization is possible, several examples have been draw ranging from the cost leadership approach in Toyota.
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Impact of the LGBT Market Marketing Dissertation
37 pages (10626 words) , Download 2 , Dissertation
Decades after invisibility and reaching critical mass, a breakthrough was achieved in July 1991 article in the conservative Wall Street Journal, when they termed the lesbian and gay community "a dream market."At present, the American market is anticipated to be valued at $835 billion in 2011 -- based primarily on U.S. population growth and with a steady 7% representation of gays and lesbians.
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Fashion Marketing -Marks and Spencer Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The essay analyzes marketing in fashion. The Zara fashion company defines the global market environment in accordance to the marketing variables of psychographic, demographic, behavioral, and the demographic factors. ). Further, the company establishes on the essence of technology in compromising the negative forces.
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Increase in health issues: the role of the media in adverting junk foods Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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In line with this, this paper aims at analyzing how the media uses catchy images to target children and teenagers and tempt the aforementioned into buying these junk foods. Junk foods advertisements have taken up a lot of advertisement space on all media in contemporary times.
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International Trade Unions 1 Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
They have also developed a way of reconciling pressures between the status quo and the continuing worldwide changes that china is presently facing. Furthermore, considerable progress has been witnessed in extending the activities and representation of trade unions to become more differentiated (Pringle, 2011).
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Red Bull and Its Opportunities for Launch in the UAE Marketing Essay
10 pages (3986 words) , Download 2 , Essay
Free
Red Bull has found considerable success internationally by giving consumers the impression that it is an exclusive and premium energy drink brand. This market report assesses the current marketing environment in the UAE, an environment with adequate consumerist values and attitudes that could, theoretically, support entry for Red Bull into this market.
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NIKE SCENARIO TO ANSWER THE QUESTION/TASK Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The structure of marketing plans used by companies worldwide is not standardized. Different criteria are likely to be used by each firm when designing its marketing strategy; the availability of resources and the firm’s mission/ objectives are critical factors that influence a firm’s decision in regard to the promotion of its products/ services.
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Development of Scratch Radio to the Station Manager Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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The purpose of this study is to prepare a research proposal to inform the future development of Scratch Radio to the Station Manager. Scratch Radio is a community and radio station of the student based in Birmingham and was established in 2003 by the students and community in the region of BCU (Birmingham City University).
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Marketing plan for Speedo in the U.K market Marketing Assignment
26 pages (6500 words) , Download 4 , Assignment
The research would take into consideration factors such as micro and macro environmental factors which would help to know the internal and external driving forces. The SWOT and TOWS matrix would help the company analysis its strength, weakness, opportunities and threat and link each factor with one another.
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Specifics of Financial Intermediation Marketing Coursework
6 pages (1684 words) , Download 3 , Coursework
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There are either people who want to spend more than they presently earn (deficit units) or those who spend lesser than their current income, namely surplus units. Hence, there has to be some sort of connection or link between these individuals or firms in order to achieve their goals and make sure money is utilized in the most effective way possible.
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Thornton PLC Market Plan for Christmas Shopping Season Marketing Essay
12 pages (3802 words) , Download 3 , Essay
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Thornton's PLC should focus on cutting down costs, improving convenience to consumers, and enhancing communication. In doing this, there should be four main categories of services that the company needs to focus on: Chocolate Sweets, Personalized Gifts, Hampers and Gift Ideas as well as Corporate Gifts. It should focus on the Star products.
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Analysis of Brazil, Russia, India, China, South Africa Nations Marketing Research Paper
9 pages (2614 words) , Download 2 , Research Paper
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General Motors has been selected as the global company and this research study would mainly deal with suggesting an international expansion marketing strategy of General Motors into the automotive industry of Russia. The products that would be offered in the Russian market are the luxury hybrid and alternate energy vehicles manufactured by General Motors.
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Role of Strategic Marketing in Dell Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
Strategic marketing involves the creation of a marketing plan for Dell to assess its current status regarding the product, pricing, distribution, and promotional strategies. Strategic marketing is undertaken by organizations for the purpose of developing business plans that aim at meeting the needs of the customer, the channel, or the consumer.
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Developing a Loyalty Program for the Online Grocery Business Marketing Assignment
12 pages (3657 words) , Download 2 , Assignment
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Implementation could pose problems such as cost management and difficulty in gaining real-time market research to understand current consumer attitudes and sentiments as compared to a bricks-and-mortar facility. Complex consumer behavior characteristics, such as the phenomenon of making social self-comparisons to others could be influential in the success dynamics of the loyalty scheme.
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Peculiarities of E-Marketing Marketing Essay
9 pages (2865 words) , Download 3 , Essay
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Technology innovation and how we interact with them have changed dramatically. These days’ people just go to the internet to save some time and do shopping online. People these days use the internet for social and professional networking. People use the internet via the web or mobile to spend time and for entertainment.
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The Influence of Internet Marketing on the Effectiveness Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
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The Internet has transformed into a fundamental medium that provides access to a wide range of applications. For instance, basic information exchange can be obtained through electronic mail and company presentations. The process with which firms invest in the Internet has often been reported as a process that sequentially develops over time.
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Diversification Strategy of Google Marketing Essay
6 pages (1585 words) , Download 2 , Essay
Free
One of the most prominent names in present-day civilization is ‘Google’. Google has completely revolutionised the face of internet as a medium for searching out information that ranges from food and lifestyle to government legislatures. Google as an organization was founded in the year 1996 by two bright Stanford University students Larry Page and Sergey Brin.
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Using Perceptual Maps in Marketing simulation Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper explains the scenario of a simulation on Thorr Motorcycles positioning and marketing strategies. The selected action plan will consist of positioning strategies and decisions on the fundamental parameters of the Perceptual Map on which the brand should be positioned.
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Queensland Tourism - Target Market Segments and Stakeholders Marketing Essay
5 pages (1330 words) , Download 2 , Essay
Free
Queensland’s tourism sector generates nearly $4.0 billion annually, representing 4.5% of Queensland’s GSP. However, the natural disasters this region encountered over the past several months have threatened the further expansion of the tourism industry.  The flooding in Queensland during the beginning of 2011 was called “the worst natural disaster in Australian history”.
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Nestle and the Global Issue of Water Supply Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Nestle SA is a Swiss-based company which started its business operations in 1866. The company produces a wide variety of goods and it possesses a number of popular brands such as Vittel, Perrier, and Nestle Ice Cream. The financial data show that the Nestle is the world’s largest food and beverage company presently with nearly 265,000 people.
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American Airlines vs. Southwest Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
According to the report the success of an airlines company is also dependent upon that of its peers or rather rivals. Given a limited market base and a few numbers of significant players in it, there is always a scope of hard-core competition in the scenario. Air tickets of Southwest Airlines are far less priced compared to their peer American Airlines.
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What Sleepy Inn Motel Should Do to Increase Its Client Base Marketing Case Study
4 pages (1075 words) , Download 2 , Case Study
Free
The findings of the research reveal that more than 66 percent of the visitors stay in the same area at the same location for more than 3 days. This is an amazing insight for the Sleepy Inn Motel. Huang is not investing in a restaurant because he feels that it will cause more problems than benefits but this will not be the case in reality.
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My Reaction to the Film the Greatest Movie Ever Sold Marketing Movie Review
5 pages (1343 words) , Download 2 , Movie Review
Free
My initial impression was that it was like doing a school project but doing it big time because the brands that were involved were not fictional and it was actually shown in real theatres (I have not watched the film prior to this).  It was a bold movie because Morgan Spurlock is actually making a movie that shows how prevalent advertising and product placements in our daily lives are.
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Southwest Airlines Fuel Hedge Program: Why Southwest Hedged Fuel Marketing Research Paper
6 pages (1757 words) , Download 3 , Research Paper
Free
This study provides a short overview of the airline industry and the concept of hedging in the industry before focusing on Southwest Airlines' approach to hedging. The performance of the airline when applying their approach to hedging, as well as the relevant literature, is used henceforth to provide a rationale for fuel price hedging by Southwest Airlines.
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How Lafarge Manages the Environmental Issues Marketing Essay
6 pages (1855 words) , Download 2 , Essay
Free
Cement is an extremely polluting production. Industry leader Lafarge is trying to change that bad name. Lafarge is a member of the United Nations Environment Program. Lafarge is certified with the environmental management system ISO 14001:2004. Lafarge works on the issues like climate change, emission management, biodiversity, water management, and resource management.
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Company Analysis of Green Estate Company Marketing Essay
10 pages (3257 words) , Download 4 , Essay
Free
This project focused on building a better and improved place for the people to live in. In collaboration with a few of the other organizations, they developed and established themselves within the arena of the UK with their core business elements of Green roofs, landscapes such as parks and placemaking, and seeds. In the short span of few years, they have become successful in becoming a social enterprise.
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Critical Factors Relating to Customer Expectations Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The conclusion from this study states that the customer expectations are those assumptions a customer makes about a product or a service. The customer measures these predetermined expectations with the actual performance of the product and can experience a negative, neutral or positive satisfaction.
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Cross-Cultural Perspectives of Wall-Mart Marketing Essay
4 pages (1082 words) , Download 2 , Essay
Free
Sam was a charismatic leader that was deeply involved in the day-to-day operations of the company. The business model of the firm is the cost advantage. The company has some of the lowest prices in the retail industry. Its culture was positively influenced by its leader. Sam empowered his employees to achieve higher performance and great customer service.
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Competition in the Movie Rental Industry Marketing Research Paper
5 pages (1438 words) , Download 2 , Research Paper
Free
These organizations adopt new techniques and ideas to maintain a competitive advantage. The main competitors in the movie rental industry are Blockbuster and Netflix. Porter’s competition model has five forces behind the competition in every market. These forces are supplier power, buyer power, new entrants, substitute products, and competitive rivalry.
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Marketing Research and Segmentation Problem for a Hospital Marketing Research Paper
4 pages (1242 words) , Download 2 , Research Paper
Free
The hospital is found to be involved with providing an array of medical facilities to the underprivileged as well as to the general people. The hospital is known to offer facilities or rather treatments related to cancer, neurology, and neurosurgery, orthopedics, heart surgeries, psychiatry, endocrinology, respiratory and gastrointestinal disorders.
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Google: From Simple Search Engine to Leader in Technology Industry Marketing Term Paper
4 pages (1123 words) , Download 2 , Term Paper
Free
Google Inc. started as a search engine on the WWW in September 1997. Google.com was the initial name of the company founded by Larry Page and Sergey Brin. At first, there was Yahoo, AskJeeves, MSN, and other search engines leading the Internet search engine business. All these companies were just getting started in what is called “the dot com era”.
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Web Design Rationale Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This report shall provide a rationale for changes to be introduced to the www.thelaundryhouse.co.uk website. It will also provide evidence for the market opportunity and a rationale for product/service and the target audience. The website shall basically be an online feature for a laundry business.
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Marketing Communication and Semiotic Analysis Marketing Essay
8 pages (2481 words) , Download 2 , Essay
Free
The essay begins with an overview of Semiotic analysis, explaining in context to text and images and in which form it was being used by UCB. It deals with the overview of the company, United Colours of Benetton, and a discussion on the relationship between branding and semiotic. Semiotic analysis is done on the advertisement of United Colours of Benetton.
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Explaining the Meaning of Buyer or Consumer Behaviour Marketing Essay
7 pages (2013 words) , Download 2 , Essay
Free
The essence of marketing is to offer products and services that are needed by the consumers but this process demands investigation of a certain targeted market place especially buyer behavior which puts the buyers at the forefront of the decision-making process towards purchasing a certain good or service (Lancaster & Reynolds, 1999).
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Extended Self and Consumerism Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
In the article by Belk it is evident that all our desires and possessions can be correlated with our beliefs, wants, and inner desires.  Thus, we can say that we shape our identities with respect to those objects we have or want to possess. There are some basic categories, which people have and they can divide their possessions with respect to these categories.
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Day care in the chicago, IL downtown area Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
However, the problem caused by this is that there is an increasing rate of children who can not look after themselves when left at home alone. Children whose parents cannot afford the fees of a daycare service are normally left alone with closed doors and windows.
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Business Model Canvas Report: Case of Google corporation Marketing Essay
13 pages (3250 words) , Download 9 , Essay
Free
The paper throws light on Google Corporation that provides a variety of services such as browsing, advertising, and chatting. The selection is almost endless. Through the notion of customer segments a company can identify its favorable and more likely customers who desire to utilize its services. Google Company divided its customers into two main categories: regular internet users and the business sector.
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Zara Company Analysis Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
Zara is a leading fashion retailer store in Spain and most parts of Europe. This company has gained a good standing in the industry by its strategy of fast fashion. The analysis of the external market reveals that the rivalry within the firm is medium to high. This is mainly on account of the fact that the industry is in its maturity stage.
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Objectives, Target Market and Positioning of Kadri Pharmacy Marketing Essay
7 pages (2056 words) , Download 3 , Essay
Free
Kadri Pharmacy Limited has a long history that may generally be associated with experience and stability. The pharmacy has a positive net worth going by 2011 reports and a relatively strong asset base for an organization its size. The organization is a one-stop-shop for customers who need over-the-counter and prescription drugs.  
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Internationalization of Luxury Fashion Textile Industry Marketing Literature review
12 pages (3567 words) , Download 2 , Literature review
Free
The organization was founded in 1994. It is the first international luxury brand (Lu, 2011, p.121). The brand is popular for providing traditional Chinese fashion statements. The internationalization process is a particular brand development process considering from the local or domestic marketplace to the international marketplace.
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Marketing Campaign for a Successful Product Launch Marketing Book Report/Review
3 pages (750 words) , Download 3 , Book Report/Review
Free
Since the mobile phone market is a very competitive industry with the likes of Apple, their closest rivals, Nokia, Sony, Blackberry, and LG among others, the company needs to put extra attention to launch and campaign of their products to ensure they have a significant competitive advantage over their rivals.
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Statistical Analysis and Interpretation for Etisalat Telecom Corporation Marketing Essay
9 pages (2269 words) , Download 3 , Essay
Free
Demographic splits and financial statements take an important position in the developing world due to important information that business people acquire from the analysis of demographic splits. The splits allow for the analysis and developed information regarding the position of the youth market and the overwhelming occurrence of the grey market across the globe.
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Explaining and Exploring the Concepts of Sustainability Marketing Marketing Essay
8 pages (2627 words) , Download 2 , Essay
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Considering the growing competition facing organizations today and the pressure to outperform others in the market, there is increased emphasis on adopting new forms of management practices, strategic planning, and collaborative efforts for effective outcomes. While economic pressures govern organizational strategies, their social responsibilities have also assumed increased significance.
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International Marketing of Kellogg Company Marketing Essay
12 pages (3537 words) , Download 3 , Essay
Free
The brands include regular cornflakes, frosted flakes, Special K, Rice Krispies, Coco Pops, Pringles, Nutri Grain, and Pop-Tarts (Kellogg’s, 2013h). The vision of the company is to offer customers healthy and tasty snacks which cater to their needs and also suit their taste buds. One of the main objectives of the company is to promote healthy food for the betterment of the society and community.
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Launching New Financial Product in Emerging Market of Asia Marketing Literature review
16 pages (5494 words) , Download 3 , Literature review
Free
The emerging markets of Asia have shown excellent signs of resilience and strength for the past two decades. Buoyed by strong economic performance and political unity, emerging markets like Thailand, India, China, and the South have become the hot spot for foreign investment. The banking systems of these countries follow the Basel II accord.
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Promotion plan for increasing attendance at a minor league baseball game Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
While scouting about various ideas that are used to create awareness for the minor league baseball games, it was interesting to realise that as of the current days, there are multiple minor league baseball games enjoy differing levels of demands in the country of United States.
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A Perfect Market Responds to Consumer Demand Changes Marketing Essay
5 pages (1563 words) , Download 2 , Essay
Free
People make choices about what goods to produce, how to produce these products and the target market or consumers of these products. Normally, in straight economics, these questions are answered by the market demand and supply. However, in market conditions in which no particular player has the power to influence prices, every player determines the price of goods and services.
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SBU Competition Marketing Research Paper
3 pages (1260 words) , Download 3 , Research Paper
Free
Star Hub is one of the leading companies providing the internet facility. Of many competitors of Star Hub internet, the top two competitors exist in M1 Net Ltd and SingNet Broadband. Among all the mentioned competitors of Star Hub SingNet is the largest internet service provider in Singapore with 372,000 broadband users and 71,000 dial-up customers (about SingTel, 2013). 
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A SUMMARY OF dissertation Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
Top class brand of wine are being imported in high amount from markets such as France, Italy and Australia (Bobik, 2012). As a result of the changing demographics, wine marketers are shifting their target market to young, elite Chinese graduates of age group 20-35.
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