Free Marketing Essay Examples and Topics | Page 348

Major Ratios Analysis of West Ham Company Marketing Essay

4 pages (1140 words) , Download 2 , Essay

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It means how the company effectively manages its assets to generate a substantial amount of sales concerning its assets. With a fixed asset and total asset turnover ratio, the company has been improving its asset turnover as higher the turnover rate better for the company. It has increased far more in 2011 from 2010 than that of 2010 from 2009.

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Distribution and Retail - Importance of Product Positioning Marketing Essay

6 pages (1618 words) , Download 2 , Essay

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The positioning of a product is very beneficial for the company in order to get the ‘feel’ of consumers and the general public. Public perception is vital for a product as it determines whether or not the product would be sold successfully in that market. It is a fact that the general public always remembers the leading company, which has introduced a product.

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What Makes a Top 100 Hospital Mayo Clinic Arizona Marketing Admission/Application Essay

5 pages (1250 words) , Download 2 , Admission/Application Essay

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Mayo Clinic, Arizona is a nonprofit medical organization that operates under the Mayo Clinic medical practice and research group, and specializes in treating tertiary care. Though Mayo Clinic was founded in Rochester, Minnesota in 1889, Mayo Clinic Hospital in Phoenix, Arizona was opened in the fall of 1998 to provide high quality medical services in inpatient medical care, in an environment that is conducive and efficient, to both visitors and patients.

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Importance of Branding Marketing Essay

3 pages (1012 words) , Download 4 , Essay

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Branding is the act of successfully creating a brand identity, which will make the business more appealing and attractive in comparison to its competitors. Branding is usually associated with the logo, sign, name, and the image or the product that the consumers will relate to in the company.

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Projective Techniques in Marketing and Management Research Marketing Literature review

8 pages (2000 words) , Download 2 , Literature review

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From the inception of research work to date, diverse research methodologies have been adopted by the researchers to uncover the hidden data. Projective techniques are immensely applied in the field of psychology, law, sociology and business management-especially marketing. Projective techniques have been viewed by psychologists and marketers from a different perspective.

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Distribution Channels and IMC Promotion Marketing Research Paper

4 pages (1113 words) , Download 2 , Research Paper

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Since the target audience of the company involves 60+ aged citizens, 80% of promotional efforts should be oriented toward this audience. The rest 20% will involve younger audiences who do not have an opportunity to take care and run errands for their parents or grandparents. The distribution channels are intended to be direct.

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Critique of Marketing Mix Concept Marketing Essay

6 pages (2008 words) , Download 10 , Essay

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The concept of the marketing mix (MM) introduced by Neil Borden in 1953 referred to the mixture of elements useful in pursuing a certain market response (Waterschoot and Bulte 1992). The elements or the 4Ps were subsequently added by McCarthy and since then MM is considered an important tool for marketing managers.

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Marketing Action Programs Marketing Essay

3 pages (750 words) , Download 3 , Essay

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It will be done by airing on television, an advertisement about the risks of poor hand washing habits will air on television from 7pm to 9pm when most people have come back from work and are watching the news at home. These advertisements will be done by the head of marketing from the company.

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Global Marketing Plan: the Company has Located in Phoenix, Boston, and aimed at Europe Marketing Research Paper

5 pages (1473 words) , Download 2 , Research Paper

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People already know us here and our company is one of the most renowned furniture selling companies in town. Therefore, we would definitely have to take the opportunity like other companies and try to build the same repute in other locations as well. Moreover, I think we can do much better in other areas of the world as well.

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Advertisement for LibraTech Marketing Research Paper

5 pages (1250 words) , Download 2 , Research Paper

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Everyone in the world today seeks a way in which he or she can do all his businesses very fast and accurately. Every individual seeks accuracy, speed, efficiency, and compression of data to enhance security and portability.For instance; the generation of today is seeking a way in which it can handle its studies and all readings in general without having to carry around heavy and bulky books.Many individuals are also bugged by the fact that they have to stay in the libraries when they want to gain accessibility to a certain book or when they want to read some specific manuals.What people are looking for is mobility and convenience.People want a reading version whereby they can access all the n

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Reputation and Reputation Management: Facebook Marketing Assignment

11 pages (2750 words) , Download 2 , Assignment

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The current digital age has not only extended companies’ market channels, but also provided the organizations’ promoters and marketers with a wide array of new methods to correspond with customers. For instance, Web 2.0 based technologies, which include social networking and online posting of content generated by users, have immensely enhanced interaction between companies and their customers.

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International Marketing - Brazil Country Notebook Term Project Marketing Term Paper

12 pages (3000 words) , Download 3 , Term Paper

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The current situation of the company can be valuated using comprehensive SWOT analysis and the analysis of the market trends and the success of the products in the market. The market share of Brastemp has been increasing over the last two years. The success of the company is tied to the increasing demand for household electronics.

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The Influence of Corporate Social Responsibility on Taiwanese Consumers Purchase Intention Marketing Research Paper

47 pages (10042 words) , Download 4 , Research Paper

The CSR notion initiated from Anglo-Saxon countries, predominantly the U.K. and the United States of American (Matten and Moon, 2004; Maignan, 2001). With a more Western cultural tradition, most empirical implementations of CSR have been carried in these countries. Contrastingly.

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Ethical Issues in Marketing Planning for Marks and Spencer Marketing Assignment

10 pages (2989 words) , Download 2 , Assignment

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The current situation of M&S suggests that the clothing and home-ware section requires special attention from the management. Women wear happened to be the strongest part of the business of M&S, but presently it is showing a downward trend due to the outdated designs that are unable to attract the younger generation.

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Consumer behaviors in purchasing ethical products Marketing Dissertation

8 pages (2415 words) , Download 4 , Dissertation

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The discussion seeks to answer the questions: What information is used by consumers to make choices on buying ethical products? What is the influence of market communication of ethical products purchases in UK and USA? What is the influence of Price Purchasing of Ethical products in USA and UK? What are the in-store advantages of Ethical products in USA and UK?

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Hypothetical Product Reassessment Marketing Essay

4 pages (1299 words) , Download 2 , Essay

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Desired impact and outcome of the project is its long-term effect on the product projected by the sustained profitability of the company. A definite measure to sustain the project is thru distributorship or partnership as a specific form of entry to the China market. Picture of the product is shown in Annex 1, while the profile of the company may be downloaded on its company website.

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Market Failure Concept, Institutionalization, and Networking Marketing Research Paper

4 pages (1000 words) , Download 2 , Research Paper

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The readings and class notes have informed me of market failure, institutionalization, government’s use of market failure concept to regulate the economy, and networking. The concepts benefit the economy through balanced power and increased efficiencies in resource allocation and utility among consumers.

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Mutual Exclusiveness of Generic Strategies Marketing Essay

8 pages (2000 words) , Download 4 , Essay

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Through this critical analysis, the fear that firms employing both strategies simultaneously run the risk of being stuck in the middle is dispelled. To prove that integration of the two strategies into the operations or a business organization is possible, several examples have been draw ranging from the cost leadership approach in Toyota.

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Impact of the LGBT Market Marketing Dissertation

37 pages (10626 words) , Download 2 , Dissertation

Decades after invisibility and reaching critical mass, a breakthrough was achieved in July 1991 article in the conservative Wall Street Journal, when they termed the lesbian and gay community "a dream market."At present, the American market is anticipated to be valued at $835 billion in 2011 -- based primarily on U.S. population growth and with a steady 7% representation of gays and lesbians.

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Fashion Marketing -Marks and Spencer Marketing Essay

4 pages (1000 words) , Download 3 , Essay

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The essay analyzes marketing in fashion. The Zara fashion company defines the global market environment in accordance to the marketing variables of psychographic, demographic, behavioral, and the demographic factors. ). Further, the company establishes on the essence of technology in compromising the negative forces.

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Increase in health issues: the role of the media in adverting junk foods Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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In line with this, this paper aims at analyzing how the media uses catchy images to target children and teenagers and tempt the aforementioned into buying these junk foods. Junk foods advertisements have taken up a lot of advertisement space on all media in contemporary times.

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International Trade Unions 1 Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

They have also developed a way of reconciling pressures between the status quo and the continuing worldwide changes that china is presently facing. Furthermore, considerable progress has been witnessed in extending the activities and representation of trade unions to become more differentiated (Pringle, 2011).

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Red Bull and Its Opportunities for Launch in the UAE Marketing Essay

10 pages (3986 words) , Download 2 , Essay

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Red Bull has found considerable success internationally by giving consumers the impression that it is an exclusive and premium energy drink brand. This market report assesses the current marketing environment in the UAE, an environment with adequate consumerist values and attitudes that could, theoretically, support entry for Red Bull into this market.

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NIKE SCENARIO TO ANSWER THE QUESTION/TASK Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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The structure of marketing plans used by companies worldwide is not standardized. Different criteria are likely to be used by each firm when designing its marketing strategy; the availability of resources and the firm’s mission/ objectives are critical factors that influence a firm’s decision in regard to the promotion of its products/ services.

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Development of Scratch Radio to the Station Manager Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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The purpose of this study is to prepare a research proposal to inform the future development of Scratch Radio to the Station Manager. Scratch Radio is a community and radio station of the student based in Birmingham and was established in 2003 by the students and community in the region of BCU (Birmingham City University).

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Marketing plan for Speedo in the U.K market Marketing Assignment

26 pages (6500 words) , Download 4 , Assignment

The research would take into consideration factors such as micro and macro environmental factors which would help to know the internal and external driving forces. The SWOT and TOWS matrix would help the company analysis its strength, weakness, opportunities and threat and link each factor with one another.

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Specifics of Financial Intermediation Marketing Coursework

6 pages (1684 words) , Download 3 , Coursework

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There are either people who want to spend more than they presently earn (deficit units) or those who spend lesser than their current income, namely surplus units. Hence, there has to be some sort of connection or link between these individuals or firms in order to achieve their goals and make sure money is utilized in the most effective way possible.

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Thornton PLC Market Plan for Christmas Shopping Season Marketing Essay

12 pages (3802 words) , Download 3 , Essay

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Thornton's PLC should focus on cutting down costs, improving convenience to consumers, and enhancing communication. In doing this, there should be four main categories of services that the company needs to focus on: Chocolate Sweets, Personalized Gifts, Hampers and Gift Ideas as well as Corporate Gifts. It should focus on the Star products.

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Analysis of Brazil, Russia, India, China, South Africa Nations Marketing Research Paper

9 pages (2614 words) , Download 2 , Research Paper

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General Motors has been selected as the global company and this research study would mainly deal with suggesting an international expansion marketing strategy of General Motors into the automotive industry of Russia. The products that would be offered in the Russian market are the luxury hybrid and alternate energy vehicles manufactured by General Motors.

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Role of Strategic Marketing in Dell Marketing Term Paper

11 pages (2750 words) , Download 3 , Term Paper

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Strategic marketing involves the creation of a marketing plan for Dell to assess its current status regarding the product, pricing, distribution, and promotional strategies. Strategic marketing is undertaken by organizations for the purpose of developing business plans that aim at meeting the needs of the customer, the channel, or the consumer.

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Developing a Loyalty Program for the Online Grocery Business Marketing Assignment

12 pages (3657 words) , Download 2 , Assignment

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Implementation could pose problems such as cost management and difficulty in gaining real-time market research to understand current consumer attitudes and sentiments as compared to a bricks-and-mortar facility. Complex consumer behavior characteristics, such as the phenomenon of making social self-comparisons to others could be influential in the success dynamics of the loyalty scheme.

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Peculiarities of E-Marketing Marketing Essay

9 pages (2865 words) , Download 3 , Essay

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Technology innovation and how we interact with them have changed dramatically. These days’ people just go to the internet to save some time and do shopping online. People these days use the internet for social and professional networking. People use the internet via the web or mobile to spend time and for entertainment.

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The Influence of Internet Marketing on the Effectiveness Marketing Dissertation

9 pages (2250 words) , Download 2 , Dissertation

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The Internet has transformed into a fundamental medium that provides access to a wide range of applications. For instance, basic information exchange can be obtained through electronic mail and company presentations. The process with which firms invest in the Internet has often been reported as a process that sequentially develops over time.

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Diversification Strategy of Google Marketing Essay

6 pages (1585 words) , Download 2 , Essay

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One of the most prominent names in present-day civilization is ‘Google’. Google has completely revolutionised the face of internet as a medium for searching out information that ranges from food and lifestyle to government legislatures. Google as an organization was founded in the year 1996 by two bright Stanford University students Larry Page and Sergey Brin.

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Using Perceptual Maps in Marketing simulation Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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This paper explains the scenario of a simulation on Thorr Motorcycles positioning and marketing strategies. The selected action plan will consist of positioning strategies and decisions on the fundamental parameters of the Perceptual Map on which the brand should be positioned.

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Queensland Tourism - Target Market Segments and Stakeholders Marketing Essay

5 pages (1330 words) , Download 2 , Essay

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Queensland’s tourism sector generates nearly $4.0 billion annually, representing 4.5% of Queensland’s GSP. However, the natural disasters this region encountered over the past several months have threatened the further expansion of the tourism industry. The flooding in Queensland during the beginning of 2011 was called “the worst natural disaster in Australian history”.

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Nestle and the Global Issue of Water Supply Marketing Case Study

4 pages (1000 words) , Download 2 , Case Study

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Nestle SA is a Swiss-based company which started its business operations in 1866. The company produces a wide variety of goods and it possesses a number of popular brands such as Vittel, Perrier, and Nestle Ice Cream. The financial data show that the Nestle is the world’s largest food and beverage company presently with nearly 265,000 people.

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American Airlines vs. Southwest Marketing Term Paper

6 pages (1500 words) , Download 2 , Term Paper

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According to the report the success of an airlines company is also dependent upon that of its peers or rather rivals. Given a limited market base and a few numbers of significant players in it, there is always a scope of hard-core competition in the scenario. Air tickets of Southwest Airlines are far less priced compared to their peer American Airlines.

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What Sleepy Inn Motel Should Do to Increase Its Client Base Marketing Case Study

4 pages (1075 words) , Download 2 , Case Study

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The findings of the research reveal that more than 66 percent of the visitors stay in the same area at the same location for more than 3 days. This is an amazing insight for the Sleepy Inn Motel. Huang is not investing in a restaurant because he feels that it will cause more problems than benefits but this will not be the case in reality.

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My Reaction to the Film the Greatest Movie Ever Sold Marketing Movie Review

5 pages (1343 words) , Download 2 , Movie Review

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My initial impression was that it was like doing a school project but doing it big time because the brands that were involved were not fictional and it was actually shown in real theatres (I have not watched the film prior to this). It was a bold movie because Morgan Spurlock is actually making a movie that shows how prevalent advertising and product placements in our daily lives are.

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Southwest Airlines Fuel Hedge Program: Why Southwest Hedged Fuel Marketing Research Paper

6 pages (1757 words) , Download 3 , Research Paper

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This study provides a short overview of the airline industry and the concept of hedging in the industry before focusing on Southwest Airlines' approach to hedging. The performance of the airline when applying their approach to hedging, as well as the relevant literature, is used henceforth to provide a rationale for fuel price hedging by Southwest Airlines.

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How Lafarge Manages the Environmental Issues Marketing Essay

6 pages (1855 words) , Download 2 , Essay

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Cement is an extremely polluting production. Industry leader Lafarge is trying to change that bad name. Lafarge is a member of the United Nations Environment Program. Lafarge is certified with the environmental management system ISO 14001:2004. Lafarge works on the issues like climate change, emission management, biodiversity, water management, and resource management.

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Company Analysis of Green Estate Company Marketing Essay

10 pages (3257 words) , Download 4 , Essay

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This project focused on building a better and improved place for the people to live in. In collaboration with a few of the other organizations, they developed and established themselves within the arena of the UK with their core business elements of Green roofs, landscapes such as parks and placemaking, and seeds. In the short span of few years, they have become successful in becoming a social enterprise.

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Critical Factors Relating to Customer Expectations Marketing Essay

9 pages (2250 words) , Download 2 , Essay

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The conclusion from this study states that the customer expectations are those assumptions a customer makes about a product or a service. The customer measures these predetermined expectations with the actual performance of the product and can experience a negative, neutral or positive satisfaction.

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Cross-Cultural Perspectives of Wall-Mart Marketing Essay

4 pages (1082 words) , Download 2 , Essay

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Sam was a charismatic leader that was deeply involved in the day-to-day operations of the company. The business model of the firm is the cost advantage. The company has some of the lowest prices in the retail industry. Its culture was positively influenced by its leader. Sam empowered his employees to achieve higher performance and great customer service.

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Competition in the Movie Rental Industry Marketing Research Paper

5 pages (1438 words) , Download 2 , Research Paper

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These organizations adopt new techniques and ideas to maintain a competitive advantage. The main competitors in the movie rental industry are Blockbuster and Netflix. Porter’s competition model has five forces behind the competition in every market. These forces are supplier power, buyer power, new entrants, substitute products, and competitive rivalry.

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Marketing Research and Segmentation Problem for a Hospital Marketing Research Paper

4 pages (1242 words) , Download 2 , Research Paper

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The hospital is found to be involved with providing an array of medical facilities to the underprivileged as well as to the general people. The hospital is known to offer facilities or rather treatments related to cancer, neurology, and neurosurgery, orthopedics, heart surgeries, psychiatry, endocrinology, respiratory and gastrointestinal disorders.

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Google: From Simple Search Engine to Leader in Technology Industry Marketing Term Paper

4 pages (1123 words) , Download 2 , Term Paper

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Google Inc. started as a search engine on the WWW in September 1997. Google.com was the initial name of the company founded by Larry Page and Sergey Brin. At first, there was Yahoo, AskJeeves, MSN, and other search engines leading the Internet search engine business. All these companies were just getting started in what is called “the dot com era”.

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Web Design Rationale Marketing Essay

6 pages (1500 words) , Download 3 , Essay

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This report shall provide a rationale for changes to be introduced to the www.thelaundryhouse.co.uk website. It will also provide evidence for the market opportunity and a rationale for product/service and the target audience. The website shall basically be an online feature for a laundry business.

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Marketing Communication and Semiotic Analysis Marketing Essay

8 pages (2481 words) , Download 2 , Essay

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The essay begins with an overview of Semiotic analysis, explaining in context to text and images and in which form it was being used by UCB. It deals with the overview of the company, United Colours of Benetton, and a discussion on the relationship between branding and semiotic. Semiotic analysis is done on the advertisement of United Colours of Benetton.

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