Company Analysis of Green Estate Company - Essay Example

?Running Head: Company Analysis Company Analysis of Green E Company [Institute’s Executive Summary Green E is one of the prevalent projects that came under institution in the latter years of the twentieth century. This project focused on building a better and improved place for the people to live in. In collaboration with few of the other organizations, they developed and established themselves within the arena of UK with their core business elements of Green roofs, landscapes such as parks and place making, and seeds. In the short span of few years, they have become successful in becoming a social enterprise. The working environment provides with the piece of information that they consider their employees as well as the volunteers associated with them a valuable asset to them, and Green Estate works towards bringing improvements to their (employees and volunteers) individual personalities. The mission and vision of the enterprise elucidates their principal interest. In addition, the SWOT and PESTEL analysis have widened the perspectives of the current working environment of Green Estates in a much broader spectrum. Moreover, the evaluations have enlightened that they continuously endeavor towards social, economic, and environmental enhancements. These analyses has provided with a wide variety of options to make recommendations that can expand and enlarge the position in the countrywide sphere. Table of Contents Table of Contents 3 Introduction 4 Method 5 Findings & Discussion 6 Conclusions 8 Recommendations 9 References 13 Task 2b - Employability Skill Audit 15 Introduction The history of the Green Estate Ltd. reveals the piece of information that 1998 was the year that experienced the emergence of this organization in the region of UK. Environment and Heritage was the program that came into existence as from the Manor and Castle Single Regeneration Budget programs that was a partnership program involving Manor and Castle Development Trust (MCDT), Sheffield Wildlife Trust (SWT), and few other partners (Green Estate, 2012). Green Estate has come under initiation with the primary purpose to develop a flourished open space of public that has come under observation as poor quality public open space. In addition, the program of Green Estate also established to construct a social capital for the citizens and even highlight the eliminated ones. However, the Green Estate in the wide-ranging context wants to develop a permanent and enduring heritage for the people once they receive the support (Green Estate, 2012). The company entered into the social arena less than a decade ago when it intended to revolutionize the culture by utilizing available and possible assets and resources to develop quality living and working places for people. The enterprise soon gained a reputable recognition across the nation based on their contributions for restoring open spaces for public, administering their programmes and ventures commendably and providing sincere services (Green Estate, 2012). It created multiple open areas including parks and gardens for the purpose of recreation and maintained it well by making certain that adequate cleanliness and security come under provision. Furthermore, the estate believes in working on continually on regeneration plans and projects since its establishment. Its efforts are catering to a broad faction of society to resolve and constantly examine any enormity that comes under association to environment. Moreover, regular assistance also comes under provision to collect funds and resources for upcoming programmes (Green Estate, 2012). Method The PESTEL and SWOT analyses are two of the prime evaluation tools that provide with strategic analysis of the organization and facilitates in understanding the big picture of the situation and atmosphere wherein the operations of the organization is running (Chapman, 2011, pp. 148-149). The significance of both the analyzing tools cannot come under ignorance as, PESTAL assists in examining the broader context of the organization’s environment, while SWOT is a focusing framework that helps in formulating the business strategies (Stationery Office & Webster, 2010, pp. 88-89). PESTEL is a device for calculating the external perspective and circumstance of an organization. With the help of PESTAL technique with respect to the peripheral surroundings, one can easily discover and monitor the current position or status of the enterprise (Bovaird & Loffler, 2009, pp. 86-87). Besides, this structure has come under consideration as the foundation stone to the forthcoming planning and strategic management. PESTEL analysis stands for Political, Economic, Social, Technological, Legal, and Environmental factors. The outcome of the evaluations of PESTEL can be used as a basis to plan and devise the SWOT analysis (Lorat, 2009, pp. 6-8). However, SWOT analysis is an ellipsis of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis employs the PESTEL to examine and explore the impact of the factors upon the enterprise (Pahl & Richter, 2009, pp. 1-2). Therefore, the organizations use the SWOT for planning and developing the marketing strategies. The first two components of SWOT that is strengths and weaknesses examine the internal factors of the company, whilst the other two that are opportunities and threats comes under concern with the external problems (Bohm, 2009, pp. 2-8). While looking at the Green Estate Ltd. Company, it has come to observation that Green Estate is one of the projects that focused on building a better place and land for the entire society and worked on making the complete metropolitan area beautiful, striking, and flourishing. According to the investigation, they declared that the city experienced drastic and most awful impacts of the society. Findings & Discussion Green Estate intends to bring a significant distinction to the essence and zest of the community through creating attractive landscapes and heritage. Green Estate comprehensively demonstrates their desire “To bring about an inspiring and valued urban ‘estate’, a place where all open space is transformed from a liability into a productive asset. It is managed in a way that protects and enhances the local heritage, demonstrates environmental excellence and delivers social justice, both now, and for future generations” (Green Estate Ltd, 2012, pp. 1). The core business interest includes services offered by Green Estate constitutes on three components namely Green roof, Landscape and Seeds. Green roof project focuses on growing and supplying vegetation on roofs for numerous reasons. Primarily, it comes under performance to cut down energy consumption that majorly contributes to the overall cost of the project (Snodgrass & McIntyre, 2010, pp. 101-103). It also aids in solving problems related to drainage and making available the space for storing water, thus increasing the standards of property with respect to energy utilization. Considering the business and profit aspect, construction of green roof elevates the price of the property (Muller, Werner, & Kelcey, 2010, pp. 31-36). It involves several complications in building green areas in houses as well as in commercial zones, therefore, a wide range of customers approach Green Estate Ltd to get Green roof incorporated into their buildings and the enterprise perform its job with excellence (Miller & Tufts University Urban and Environmental policy and planning, 2008, pp. 81-83). This scheme makes the environment of an urban area greener and cleaner while presenting open spaces for refreshing and revitalizing people (Dunnett, Gedge, Little & Snodgrass, 2011, pp. 31-37). The Estate has set up multiple spots for collecting waste materials. People have come under offering with the spots where they can gather the waste products that can come under reuse from parks, roads and anywhere and dump them into these allocated sites (Dunnett, Gedge, Little & Snodgrass, 2011, pp. 31-37). The other facility of Green Estate that is Landscape articulate that Green Estate recommend and propose with innovative plans for the background scenes for schools, parks, housing, commercial organizations and many more (Ingels, 2009, pp. 78-80). Indeed, they not only focus on designs but also construct services for them. Their wide range of services includes inspection of current spaces; evaluate issues of locality, and developing pragmatic strategic plans and approaches (Peterson & Northern Arizona University, 2008, pp. 33-36). For this, they involve a variety of skilled and proficient team members that can contribute to the construction of the landscape. Thus, an enhanced open space, collective solidity and ecological distinction and quality are the consequence provided by them. The seed is another interest that has come to notice stating they accentuate on the advertising, promotion and selling of two types of Flower Meadow Seeds (Ranganathan, International Federation of Organic Agriculture Movements & International Seed Federation, 2004, pp. 143-144). The substitutes of Green Estate incorporate Manor and Castle Development Trust, Sheffield Wildlife Trust, Sheffield City Council, and many other organizations. However, their leading competitors within their business areas of seeds, landscapes, and green roof include Green Spec, Scotia Seeds, and The Landscape Company. Although Green Estate does not compete with a particular competitor in the business area of place and parks, but Mellow Parks and Snow Parks are few of the insignificant competitors (Green Estate, 2012). Since Green Estate is a non-profit enterprise with the core emphasis on developing a better social place that can add difference to the lives of the people, thus, they do not have their core emphasis on offering beneficial plans to the stakeholders; rather they work on brining profit to the local community. With few staff members of the enterprise, the employees get different jobs and duties to perform with their own set of tasks. Even though the staff is less, yet they are competent, highly skilled, and proficient especially in the technological domain (Boone & Kurtz, 2009, pp .26-27). However, they require scores of volunteers in order to accomplish their goals. The volunteers are also provided with great support that helps them nurture and develop as individuals as well as participate to the achievement and escalation of the organization on whole. This is because they come under intervention in vast areas of work. Therefore, they require employees that are competent, skilled and caring natured employees that can very well pay attention to the quality and concern of the local inhabitants (Futter, Cion & Overton, 2002, pp. 13-18). Conclusions Since the Green Estate came into existence, it has worked on continuous basis to create a better place for the not only the masses but for communities on whole and in these few years, a valuable sphere of field has come under successful metamorphosis by the Green field into a valuable and sustainable terrain. They have come under association as the pioneers for their inventive, innovative, and original strategies that they applied to the administration of the open spaces in urban areas (Kellert, 2005, pp. 178-180). Indeed, the management of their urban sites from the development of lucrative, profitable, and economical methods has also made them gain prominence. To put it in nutshell, Green Estate has emphasized constantly and continuously on all the aspects including social, ecological, social and economic benefits of the community on a broad spectrum. Recommendations The overall analysis has provided with a shocking fact that the city of Sheffield in UK has come under drastic and poor effects of the society. Therefore, the Green Estate has launched their project that can enhance and improve the open space and build a better place for the populace of the locality. However, the SWOT analysis has provided the internal and external environmental analysis that proves to be effectual for building a better place for the people of the community (Ferrell & Hartline, 2010, pp. 122-123). The key strengths that Green Estate possess, which makes the competitive in the marketplace includes their worthwhile and productive techniques for supervising their urban sites, and management of their urban open space which made them recognized and renowned for their accomplishments. The highly educated, skilled, and proficient in the technological aspects is another key strength of the Green Estate that gives them a competitive edge over others. This can come under well elucidation from the evidence that multiple renewable energy developments have come under creation by their employees. Since they are so proficient in managing innovative methods for their spaces, therefore, it is recommended that they must initiate multiple projects that can focus on other local areas in the UK in order to make the complete UK a better and improved place for the people. The limited employees with a colossal area of the business is one their major weaknesses that constraint the business success. Therefore, as a suggestion, they must increase their staff so that all the jobs and duties must come under proper allocation and everybody is able to perform efficiently their set of tasks. From the company analysis, it has also come to notice that the organization does not have any clear and apparent managers of the business that can define the jobs of the employees, therefore, the staff have to perform a chain of diverse tasks and responsibilities apart from their core job. This also curbs and hampers the development of the organization, thus converting into a weakness. Due to their highly competent staff, it comes under proposal that they must develop a proper hierarchical system so that they can employ their people to different areas in UK as project managers. This would also aid them to convert their weakness into strength, as the duties do not come under proper justifications currently. Several opportunities in the market exists that can help them transform into their strengths. Green Estate can accentuate in working in comparison with Sheffield Council for the management of the landscape of the demolition sites and can turn this opportunity into their strong point. Participating and contributing to the Olympic Games held in UK can also turn to be one of the prevalent opportunities for Green Estate. It comes under high recommendation to look into the opportunities strictly, because this would facilitate them in generating profits in general basis. The vast business areas that Green Estate focuses on are one of the escalating threats for the organization. As a proposal, the enterprise must stick to few of their area of expertise that can lead to similar projects in the entire UK, thus making the country a better place and not focusing on a small fraction of the nation. Moreover, the regional market does not demonstrate a very extensive and enormous demand pattern for the enterprise; hence, it is an increasing threat for the organization. It is advisable to the organization that they ought to create more awareness through their educational programs to the entire country, which would lead the organization to have greater demand from the people and market. Furthermore, the ever-increasing entrants, substitutes, and competitors have been the greatest threat that an organization come across. They must evaluate on timely basis their competitors' strengths so that strategic action plans can come under development accordingly. While taking into account the PESTEL analysis, it has come to evidence that Green Estate struggles to make the organization as social enterprise. This means that by becoming a countrywide and regional land management agency, they have their vision to create a sustainable environment for employment and survival for the people. The social aspect is of prime importance to them because they have observed evidently and noticeably that an unconstructive social effect comes as the result to the open spaced that is managed inadequately and scantily. Green Estate would accomplish their aims by changing the culture of dependency, and unveiling the potential resources within the locality. Since they have so much of their focus towards building a sociable community, therefore, it is recommended that they must formulate projects gratifying the entire UK, rather than just a small piece of it. The economic component of the PESTEL has demonstrated that Green Estate wants to establish an amalgamation of the commercial activities that include landscape, green roof, and seeds. The environmental analysis states that Green Estate works continuously to reduce the energy cost, drainage, and water storage requirement with the intention of live up to the energy standards and protect the environment on an overall basis. With this economic advantage, it comes under proposal to have projects based on national level so that the entire country of UK would gain benefit by having a clean and safer environment for the citizens. From the analysis, it has come to perception that Green Estate fulfils their social responsibilities by providing educational sessions (primarily focusing on subjects of history, geography and few others), series of seminars, courses, and training programs for schools, and general populace. This education would provide a deep and clear understanding of the heritage that is of prime value to any nation; hence, they ought to create more awareness and educational sessions to the entire populace of UK as an advice. References Bohm, A. 2009. The Swot Analysis. Copenhagen: GRIN Verlag. Bovaird, T. & Loffler, E. 2009. Public Management and Governance, Second Edition. London: Taylor & Francis. Boone, L. E. & Kurtz, D. L. Contemporary Business 2010 Update. London: John Wiley & Sons. Chapman, R. J. 2011. Simple Tools and Techniques for Enterprise Risk Management. London: John Wiley and Sons. Dunnett, N., Gedge, D., Little, J. & Snodgrass, E. C. 2011. Small Green Roofs: Low-Tech Options for Greener Living. London: Timber Press. Ferrell, O. C. & Hartline, M. 2010. Marketing Strategy. New York: Cengage Learning. Futter, V., Cion, J. A & Overton, G. W. 2002. Nonprofit Governance and Management. New York: American Bar Association. Green Estate Ltd. 2012. Green Estate Ltd – Birmingham. Retrieved on April 25, 2012: http://www.bebirmingham.org.uk/uploads/Social%20Enterprise-%20Green%20Estate%20Ltd.pdf?phpMyAdmin=b5998cc58dff68a4b03a480ef59038da Green Estate. 2012. Welcome to Green Estate. Retrieved on April 25, 2012: http://www.greenestate.org.uk/ Ingels, J. E. 2009. Landscaping Principles & Practices. London: Cengage Learning. Kellert, S. R. 2005. Building for Life: Designing and Understanding the Human-Nature Connection. London: Island Press. Lorat, N. 2009. Market Audit and Analysis. Copenhagen: GRIN Verlag. Miller, L. J., & Tufts University. Urban and Environmental policy and planning. 2008. Green Roof Policy: A Sustainable Space to Grow? ProQuest. Muller, N., Werner, P. & Kelcey, J. G. 2010. Urban Biodiversity and Design. London: John Wiley & Sons. Pahl, N. & Richter, A. 2009. SWOT Analysis- Idea, Methodology, and a Practical Approach. Copenhagen: GRIN Verlag. Peterson, H. P. Northern Arizona University. 2008. Landscapes of Capital: Culture in an Industrial Western Company Town, Clarkdale, Arizona, 1914—1929. ProQuest. Ranganathan, R., International Federation of Organic Agriculture Movements & International Seed Federation. 2004. Challenges and Opportunities for Organic Agriculture and the Seed Industry. Bib. Orton IICA / CATIE. Stationery Office & Murray-Webster, R. 2010. Management of Risk: Guidance for Practitioners. London: The Stationery Office. Snodgrass, E. C. & McIntyre, L. 2010. The Green Roof Manual: A Professional Guide to Design, Installation, and Maintenance. London: Timber Press. Task 2b - Employability Skill Audit Student Name: Company Name: Job Specifications & Requirements My Own skills Skills missing How to improve my weaknesses 1.  Event Organizer/Coordinator Manage the entire event from organizing to conclusion Experience of compiling reports and establishing audit trails Excellent communication and interpersonal skills Pay attention to quality and caring for the customer Good communication and interpersonal skills Satisfactory skills in managing the event Possess good empathy and caring nature with other people Do not have much experience of compiling reports With the team and supervisor instruction, would learn to manage the skills of administering the event as good and quick in learning. 2. Assistant Gardener Practical gardening skills  Have gained vast experience of gardening since a very long time 3. Health & Safety Officer Recognized qualifications A working knowledge of Occupational Health and Safety legislation Experience of compiling reports and establishing audit trails Excellent communication and interpersonal skills Well qualified with academic comprehensive background Have extensive knowledge about Health and Safety legislation Good communication and interpersonal skills Do not have much experience of compiling reports Under the supervision of the manager, the ongoing projects involvement would improve the compiling reports skills Read More