Bussiness Plan for Start-up Restaurant - Dissertation Example

This dissertation demonstrates a business plan, that is designed for a restaurant named ChopChop, that deals in organic food items such as salads and health juices in Doha, Qatar. As per the market analysis performed, it was observed that majority population of Qatar is expatriates that increase the scope for continental food flavors among the target customers. A primary analysis performed among the target market customers showed tendency towards consuming healthy food in comparison to fast-food items.

Price is not a major issue for the customers of the selected region. The services of Chopchop will be designed in an individual manner wherein the customers can select the ingredients to be put in their salads from a large variety of vegetables in the store. Also, wraps can be served along with the salads with meat, beef and shrimp. The strategic aim of ChopChop is to capture the target market with a differentiation focus. The pricing of the products will be designed with price skimming strategy for increasing product life in market.

The finical calculations showed that ChopChop can achieve its break-even point by the end of 7 months of its initiation. It has been recommended that the online activities such as website development should be minimized during the first year and replaced with the provision of launching ChopChop with two stores. In conclusion, the researcher recommends a possible future strategy for the company, that will be mostly focused towards identification and penetration of other potential Middle Eastern markets.