Starting a New Business in the UEA Campus - Research Proposal Example

Starting a New Business in the UEA Campus Introduction Sunfresh is a breakfast restaurant planned to open in the UEA campus within the next three months. There is no breakfast restaurant in the UEA campus presently. Sunfresh would provide students and college personnel with the opportunity to have fresh breakfast and lunch in a cozy environment. The objective is not just to accommodate the needs of the clients, but to build a core clientele in the UEA campus so that the business can be expanded from there outside subsequently. Restaurant business is a very profitable business if successful, though many endeavors meet with failure. For example, out of the 30 restaurants that opened in Pasadena, a city with over 362 restaurants in 2009, 27 restaurants eventually closed out (Pasadena Convention & Visitors Bureau, 2010). The risk of failure in a restaurant business can be reduced with property capital and prudent planning. This can be achieved by creating a business plan. Start-up businesses invariably dwell on business plans to establish goals, secure the funds, and implement strategies to make them successful (Burke, Fraser, and Greene, 2010). Business plans and financial performance of businesses have a highly significant relationship (p Read More