Running Head: DISCOVERING ENTREPRENEURSHIP Discovering Entrepreneurship [The name of the writer will appear here] [The name of the institution will appear here] [The name of the Professor] [Course] Executive Summary The growing number of international students in the University of East London presents the offer of opening up a shop that caters to the nutrition needs of these students in accordance with their local taste…
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Introduction The report deals with developing a business plan that shows the potential of a new company on or near by the UEL campus. It is also a good opportunity for the project group to expand knowledge and skills to be a good entrepreneur in the future. During the project the five main characteristics of a successful entrepreneur were kept: believe that you can make a difference, take action, be optimistic, tolerance towards ideas and be ethical (Bronson, 2011). The new company is been developed as a response to the growing number of international students in the campus who wish to enjoy food from their own culture. With the increase number of students from different cultures and the demand for product diversity, comes the question: “Do students from other countries like English food offered in vicinity of UEL campus?” There are over 4.000 international students studying at the University of East London (University of East London 2011). This fact gave the inspiration for this new business idea. International students might not enjoy English food and miss food from their home country. When the food is available in the UK the international students can have difficulties to find it. ...
While there are other stores that offer the same product, the business plan aims to create a shop within the vicinity of UEL so that students do not have to travel long distances. Also the range of products in this shop would be more as compared to the competitors. Internet would also be used in conjunction with the shop so that students can order online also. The company will be opened in the name of Oriental Bazaar. Oriental Bazaar will provide the international students their specific nourishment need. More specific information and research is elsewhere in this business plan. The business plan will include: conceptualisation, target market, supply chain, product life cycle, marketing strategy, marketing mix, operational plan and capital requirement. Macro environment Analyzing the macro environment is imperative in order to analyze how the business would fare in the current business environment. The most commonly employed to study the macro environment is the PESTEL analysis (Gillespie, 2007) that is as follows: Economic environment: University students usually have a limited budget and are not willing to pay extra for their food stuff. They usually look for discounts. However, bulk buying is not an option for these students as they do not have to serve the entire family and the purchasing is only meant for one person or occasionally a group of people. Political-legal environment: The Political-Legal environment that should be studied in this respect would be that of the University of East London. The shop would be required to maintain the codes determined by the university. UEL is committed to providing the right direction to emerging business and especially ones
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Why do we separate international entrepreneurship from traditional entrepreneurship in the first place? To my mind, international entrepreneurship can be defined as a general means of creating grounds for business success, generating new ideas, as well as creating a base for economically setting up value creation in another country.
The researcher will begin with the statement that after carrying out his nutrient analysis for the specified days, the high protein intake at 359 % in his diet surprised him most because of the possible health problems due to such high protein consumption. First, a high protein diet promotes the development of cancer.
The current research will focus on utilizing successful entrepreneurship to deal with massive unemployment. 1.1. Problem Statement The US economy was hit hard by recession in 2009 and the effects have lingered to the present day. For the period of April to October 2011 the unemployment rate in the US held steadily between 9 and 9.2 percent with some improvement in November 2011 when it fell to 8.6% (BLS, 2011).
The company has two main aims: to realize total customer satisfaction and to maintain efficient company growth. Its marketing strategies are cutting edge and most if not all companies in the sector need to learn from Amazon.com if they are to make any impact in this industry.
18) conjure up images of heroic efforts by entrepreneurs to transform their ideas and vision to reality and thus make successful changes. For most people, entrepreneur triggers mental images of some world renowned personalities like Bill Gates, Mark Zuckerberg, Larry Page, Steve Jobs and so on with certain aspirations of their fame and wealth they have reaped from their skills (Baron, 2012, p.
Cunningham, J.B. and J.Lischeron (1991) classify that in America the term entrepreneur was considered as the one who starts his own, new and small business, some thirty years ago, which still goes with many people even today. It is a creation of the newness, a satisfaction or a change in consumer demand that brings the term entrepreneur into focus.
“AASA encourages Congress to envision a new, more appropriate federal role in education with more accurate and instructionally sensitive accountability focused on individual students that allows state and district innovation to flourish, not wither, under increased federal mandates” (Vogt 2007).
e from the knowledge possessed by individuals or changes in the external world such as technology, demographic and social changes, and regulations by government. It can be exploited through creation of new product, opening new market, using new resources, new production
Entrepreneurship has acquired significant attention and growing academic importance in recent years especially in today’s diverse and complex business contexts.
Entrepreneurship is central pillar to economic development, job creation and social inclusion
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