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London Coffee Restaurant-Start-up Business Plan - Assignment Example

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The paper contains a London Coffee Restaurant-Start-up business plan. London Coffee restaurant is a family co-owned start-up business incorporated with the main aim of providing the residents of London with the best-prepared coffee in the entire city. …
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London Coffee Restaurant-Start-up Business Plan
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Download file to see previous pages The business will be located along the busy Oxford Street on the western end of London city. The location has been found to be favorable for the business because it is very busy and is frequented by visitors including tourists drawn from all over the world. London city has also been found to be the best for this type of business because it is one of the fastest growing cities in the U.K., and presently has a population of over 8 million people according to the latest population census. The number is also projected to grow in the near future thereby favoring a coffee industry.
The premises where the business is to be located has been acquired by owners through a ten-year lease but with the possibility of extension. The analysis of the location established that the business major competitor is found half a mile away. However, the owners intend to provide quality prepared products, services, and fair prices in order to build customer loyalty and compete favorably in the industry.
London Coffee will strive to establish a peculiar and comfortable place where its customers can freely meet and socialize as they enjoy the best-prepared coffee in London. The environment will be established in a manner that promotes relaxation by ensuring that the rooms are well equipped with soft music plays at the background, as well as rooms fitted with television where customers can watch their preferred programs as they socialize. In addition, the restaurant through its teams of experts will ensure that customers receive the best customer experience and products of high quality. The owners also understand that the key to better performance lies in the satisfaction level of its employees and other stakeholders. In this regard, London Coffee intends to invest a significant part of its profits in areas that improve the satisfaction of its workers.  ...Download file to see next pagesRead More
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