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How to Prepare a Business Plan - Case Study Example

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The case study "How to Prepare a Business Plan" states that Bean Boys Kitchen is a new multi-cuisine restaurant that is located at Nil Gagan Apartment, opposite Care Hospital at Athwa Gates in Surat. Bean Boys Kitchen’s emphasis will be on creative and organic food…
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How to Prepare a Business Plan
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Download file to see previous pages Bean Boys Kitchen restaurant anticipates that a significant number of purchases will come from the chef’s recommendations. The multi-ethnic cuisine will be used to offer the customers an unusual yet diverse menu. Our chief chef will be emphasizing healthy dishes while acknowledging the trends within the hospitality industry for the demand for healthy meals (SAMSON, GRIFFITHS, & HUMFRESS, 2007).
Bean Boys Kitchen restaurant targets four market segments. The first segment consists of lonely and rich people who number approximately 500,000 people. The second target group is young and outgoing customers who are constantly growing at a rate of 8%, which are approximately 200,000 potential customers. The third group consists of well off hippies who typically desire healthy organic meals as well as a culturally diverse cuisine. The last market segment, which is particularly concerned with a healthy diet, is women, which are approximately 450,000 around the area where the restaurant is located.
Bean Boys has a strong and professional management team. The general manager has a background in hospitality management with vast experience. A qualified professional within that field shall handle the accounting and finance functions. The chef shall be a fully qualified and experienced individual who shall be in charge of the back-end production of the business. The chef must have at least 8 years of experience working in the hotel and hospitality industry. The most crucial issue for Bean Boys restaurant is a financial success, which shall be achieved through sound financial management. In addition, success will be achieved by providing high-quality service and exceptionally healthy foods with an interesting twist. The financial and market analysis shows that with a start-up capital of $ 150,000, Bean Boys Kitchen can generate sales worth $350,000 within the first year, $500,000 worth of sales by the 2nd year, and generate a net profit of 8% on sales before the end of the third year. ...Download file to see next pagesRead More
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