A project study for new entrant restaurant in West London, Northolt - Essay Example

Comments (0) Cite this document
Summary
A Project Study For New Entrant Restaurant in West London, Northolt I.Introduction There is a plan to promote a new restaurant particularly in West London, Northolt. This project seeks to determine through preliminary research of facts within the location and beyond, whether or not such an idea will be workable, potentially profitable for the short term to the long term, and not too risky…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
A project study for new entrant restaurant in West London, Northolt
Read TextPreview

Extract of sample "A project study for new entrant restaurant in West London, Northolt"

Download file to see previous pages In case the findings will be encouraging, a thorough feasibility study should establish further details like the allowable amount of capitalization needed in order to be competitive, why such an amount will be right, how to raise the funds, and who will be the owners by the time the actual business becomes a reality. Thus, the initial scope of this project study will be a top view of the Restaurant Industry in London and West London, Horholt as well as an inside view of the factors affecting the industry as well as other factors that can positively or negatively affect a new entrant in the restaurant business Among others, the location itself ought to be described. And the restaurant which is in between an industrial estate, plans to penetrate the competitive market shortly after it was opened. How to gain a good share of the potential business for restaurants within Northolt will be the other major problem that this research should be able to resolve. In other words, the aim of this project is first of all to clarify whatever opportunities, limitations, and requirements have to be considered by a new industry player in the restaurant industry. Secondly, it aims to find out whether the present restaurant can have the capability to rise up to the minimum requirements in order to compete in promoting the business. II. Structure and Elaboration of the Process In order to determine the potential of a restaurant business in the area and later on recommend a market strategy for the purpose of gaining a good market share, a more vivid description of the critical parts of a restaurant industry would have to be presented. These would include the following: (a) Location - descriptions of the place where the restaurant is people; (2) People – or who should be served by any promotion and set of services plus other benefits; (3) Products – or what will have to be offered to the potential customers; (4) Pricing – comparison of the cost of products and services offered in the restaurant; and (5) Current Promotions – how restaurants in Northolt promote their business in order to build a market share for themselves. It will be assumed that the new restaurant does not yet have such a strategic promotion to likewise reap a good market share. Potential of the Place The location of Northolt is considered “a pleasant suburb to the West of Greater London, in Middlesex” according to Squidoo (2012). It has parks, transportation facilities linked to the rest of London, Golf and Country Clubs, and a Royal Air Force airport. A traveller will take only 20-30 minutes coming from Central London to reach Northolt. One of the transport facilities is an underground Railway Station that is connected to the underground London Railway Station. The cost of rent or purchase price of a house was recently reported to be very reasonable. There are car repair shops, football fields, playgrounds for children, a park for skating, and a boat lake. Squidoo calls the place “cosmopolitan and multicultural”. But it still has woodlands, lakes in parks, wildlife where a moorhen, geese, swans, and ducks. A Coffee Shop beside the lake has become popular. Near the Northolt Railway Station, there are more than 20 hotels. See the complete list in Figure 1 under the Appendix Section. This gives an idea of how many people visit, rent, and live in Northolt. The Ealing ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“A project study for new entrant restaurant in West London, Northolt Essay”, n.d.)
A project study for new entrant restaurant in West London, Northolt Essay. Retrieved from https://studentshare.org/business/1403269-interim-progress-report-ipr
(A Project Study for New Entrant Restaurant in West London, Northolt Essay)
A Project Study for New Entrant Restaurant in West London, Northolt Essay. https://studentshare.org/business/1403269-interim-progress-report-ipr.
“A Project Study for New Entrant Restaurant in West London, Northolt Essay”, n.d. https://studentshare.org/business/1403269-interim-progress-report-ipr.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF A project study for new entrant restaurant in West London, Northolt

Inamo restaurant in London

...in this section. Innovative Idea Innovative technology and the restaurant business combine in the heart of London at the “inamo” restaurant. The tables, known as E-tables are basically computer displays providing an interactive menu and services order display for the customer to enjoy and savior, both at the same time. This computer display is basically projector operated. The projector projects the image of the interactive user interface from above onto the table. The order and services can be requested by clicking on the consequent selection with the help of a circular mouse-pad installed on the table itself for the customer to use. Furthermore, the customer can have a...
10 Pages(2500 words)Essay

Restaurant Concept Project

...of the traditional Hong Kong “junk” ships which are a symbol of the old traditions of the port city. Hong Kong is famous by importing and exporting products, and the “junk” ships are still found there today, though not often in the same ornamental styles as the traditional vessels. This restaurant project involves the purchase of an antique, 19th Century Hong Kong “junk” boat, and deconstructing the boat’s elements to become the decoration for a restaurant interior. The decor will follow a design developed by Robert D. Henry Architects in New York, but transform it so that the antique wood of the ship and the old carvings of the hull will be prominently displayed. These...
12 Pages(3000 words)Term Paper

Recruiting and Training of Correction Officers

6 Pages(1500 words)Term Paper

Tourism: Restaurant Project

.... The main objective of this proposed project is to highlight the critical issues for successful launching of a new fast food restaurant in Cambridge and to attain a competitive edge against well established rivalries in the market. Cambridge Fast Food Franchise (CFFF) is a small domestic fast food outlet in Cambridge which is intended to transform itself into a fast food restaurant by means of innovative and resourceful strategies towards the entity's impression and in-depth manifestation. Cambridge Fast Food Franchise (CFFF) is furnishing a mixture of wonderful foodstuff and future plan is to offer unparallel food at discount rates with entertaining environment. CFFF...
8 Pages(2000 words)Case Study

Business Plan, ( restaurant in london)

...and in-store marketing, offering in-store to new customers, offering table tents, holding regular outdoor marquee messages, grand opening celebrations, and annual birthday parties. Besides, we shall be holding local store marketing through programs such as offering of free T-shirts to guests that dine in our restaurant, conducting of honor roll and perfect attendance programs in schools, as well as running of a car wash sites. We shall also rely a lot in the local media to promote our business. This includes advertising our concept by use of attractive pictures and giving a clear message on our pricing. The radio will also be used to hold a campaign on our products and our live parking lot. We shall pick...
19 Pages(4750 words)Essay

Restaurant Business in London

...Restaurant Business in London The important elements of restaurant business are to precisely define the business, identify the goals and servethe restaurant with at its best. . Pro forma balance sheet, an income statement, planning precise strategies and cash flow analyses comprises the basic components of a restaurant business. Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become hurdle in the future development of the business. One of the important aspects of restaurant business is that it provides organized information and...
8 Pages(2000 words)Essay

Tourism Policy of West London

...with the Inward Investment Agency for West London, so that new opportunities could arise, 4. Improve the quality of accommodation and improving the existing visitor accommodation. 5. Improving tourist sign posting by working with the Highway Agency. How will your aims be operationalised i.e. put into practice. Note one sentence is all that is needed here) Aims and plans could be brought into operation by careful planning, consultation, paperwork, hard work to attain the dream and it also depends upon the unwavering cooperation by all connected agencies including government agencies. Outline five demand and five supply orientated strategies found in your policy document....
4 Pages(1000 words)Essay

Restaurant Business in London

...of restaurants are found. Since the population of London consists of various ethnicities, there are eclectic sources of food in the city. All kinds of cuisine are present that may range from Greek to Italian, African to Chinese and from German to Belgian. (Eating out in London) The restaurants present vary in the designs that they are created in too. While some may specialize in outdoor dining, others prefer indoors. The designs and the food both are designed in a way after studying the demands of the customers. In the past few years there has been an increase in the number of restaurants in London. Many people relate...
9 Pages(2250 words)Essay

Restaurant Business in London

...that you can ask for. People in London are cash-rich and time-poor. On an average, people are not present at home or at work for four hours a day. The most prevalent leisure activity is eating out. The population of London has a high frequency of dining out. The love for eating out among the people of the city reflects in the ever increasing number of restaurants. “London’s dining scene now offers a vast array of culinary choices; over 5,000 restaurants prepare the cuisines of more than 60 countries” (Olson, 2010). The number of new restaurants opening every year is somewhere between 130 to140. The cosmopolitan city of...
11 Pages(2750 words)Essay

Opening a new restaurant in New york

...that will be given to the organization, products and service involved, number of employees and their roles, staff policies, purchasing policies. The business plan is to cover the sales, objectives, strategies, marketing and financial overseas under which it helps to clarify our business ideas. It spot potential problems, set new goal and measure progress as to how the plan is structured. Therefore, this project is expected to work for eight traders who combined with their sole business and saw it necessary to come together and form a business plan. The program may help their partnership to help boost their profits (Gum pert, 2004). 1.1Company Summary ABZ is a company specializing in the...
5 Pages(1250 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic A project study for new entrant restaurant in West London, Northolt for FREE!

Contact Us