Blueprint and Distribution of Story Hotel - Research Paper Example

? Blueprint and Distribution of Story Hotel Task: Blueprint and Distribution of Story Hotel The ever-increasing competition in the tourism and hospitality industry poses a notable challenge to various hotels and management staffs. Among the apparent trends aimed at creation of a meaningful experience, for customers in the hotel industry, include service blueprinting (Chon, Kandampully, Mok & Sparks, 2001). In service blueprinting, there is a clear distinction in visibility that divides the front office and the clients. With its location on the city’s centre, Story hotel has its premises close to other most visited places in Stockholm including. The management of the hotel aims at giving the best services to people travelling, for leisure or the business class in the city. The hotel has facilities made in the contemporary design and of high quality. As a marketing strategy, the management of the hotel encourages its customers to book and make prepayment for services online. To promote online room booking, the management of the hotel offers gift coupons to its customers. The hotel has posy and quiet meeting rooms for the locals of the city and others from outside. The hotel has a perfect distribution that the management uses to offer the best services to visitors at the hotel. The hotel uses the best ways to ensure a smooth and functional distribution channel. The various features of an effective and efficient distribution channel, one needs to ensure segregation that is dynamic. This involves marking services and products that create most profits to the business. In devising the various segments, the management takes into consideration the technical details to avoid instances that make the marketers have challenges in choose. A well segmented strategy provides utmost solution to the challenges that may come up in implementing a perfect channel of distribution. In the case of Story hotel, for instance, the online booking and prepayment strategy used by the management reflects itself in the real experience that its visitors get. This provides a harmony in terms of image communicated through such online distribution and what the service provision to visitors. The channel used should ensure utmost income from revenues, achieved by distributing the desired proportion of facilities and other services in the most profitable channel, in the segmentation. The central reservation system refers to an inventory management using a central system integrated in the chain of supply of the business. Central reservation systems applied by most hotels contain reservation codes for visitors who have already booked for the services. It contains hotel services given for small hotel chains as well as individual hotels. A global distribution system shows the charges for a number of services offered by a business, such as hotels. It is prone to some challenges since the various rates as well as the availability is always not updated and may confuse clients. Access to the system is complex and connection to it requires a switch which is challenging to find. This makes the various considerations made while selecting a channel of distribution of utmost necessity. The distribution intermediaries should have the ability to make sales of the rooms using a variety of channels that are in multiples. The services offered by customers should be complete. The intermediaries should bear the mandate of vital activities in marketing. A business should choose a proper intermediary that offers additional services as expense controls. There is a high probability that excess rooms can be allocated while maintaining the image of the business. Online intermediaries are prone to risks, as well. There are possibilities of challenges over the control on rates as well as on the availability. There are instances of mounting pressure over the margins, emanating from the intermediaries. The content of the site may, as well, call for high maintenance. There exists the escalation use of social media with the least control that poses challenges to online intermediaries. Clients tend to consider the services offered by hotels and highly negotiate for the most suitable rate for him or her. The cost of distribution for a channel may also discourage potential marketers from choosing a particular market. Service blueprints are of utmost importance in the service market since they bring up the customers’ needs and in the right value, quality as well as determining the customer’s wants. It helps the management of services as per the customers’ need. There is minimal failure in the use of such strategies of and methods as required. The marketing method, when used, supports the provision of training of personnel and the entire body of employees in the business. Human capital is vital in achieving high profit margins and overall success o9f the business. The application of quality control is of high essence in achieving business goals. The business offers best services to its customers. Application of service blueprints help sin the management of human resources. The business can empower is human source and thus increase its profitability and efficiency. There is a clear difference in the job description of the personnel in a business that uses a service blue print. The Story Hotel uses a service blue print that outlines the various service procedures and hierarchy. It outlines the levels and instances of contacts with customers. Also, outlined in the blueprint include evidence of service from the point of consideration of the customer. Physical evidence Hotel Exterior parking Cart For Bags Desk Registration Papers Lobby Keys Elevators Hallways Room Cart For Bags Room Amenities Earth Menu Delivery Tray Food appearance Food Bill Desk Lobby Hotel Exterior parking Customer Arrive at hotel Give Bags to bell person Check in Go to room Receive bags Sleep shower Call room service Receive food Eat Check out and leave Contact person (Back stage and on stage) Greet and take bags Process registration Take bags to room Deliver bags Take food order Deliver food Process checkout Support process Registration system Prepare food Registration System The service blueprint used by Story hotel is efficient for realizing customer satisfaction. It functions as an effective tool for targeting the market. Service blueprinting is helpful in targeting customers in the hotel industry (Chon, Kandampully, Mok & Sparks, 2001). The check in the process, for instance, is helpful in determining and analyzing what visitors to the hotel prefer to other services. It turns helpful in prioritization and improvement. Reference Chon, K., Kandampully, J., Mok, C., & Sparks, B. (2001). Service Quality Management in Hospitality, Tourism, and Leisure. New York, NY: Routledge. Read More